TikTok's Ad Revenue To Surpass Twitter, Snapchat Combined In 2022

Video-sharing app TikTok's advertisement revenue is likely to triple in 2022 to more than $11 billion, exceeding the combined sales of its rivals Twitter and Snap, according to research firm Insider Intelligence. Reuters reports: TikTok, which is owned by Chinese company ByteDance, is one of the world's most popular social media apps, with more than 1 billion active users. "TikTok's user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary," said Debra Aho Williamson, analyst at Insider Intelligence.

Twitter and Snapchat are expected to generate $5.58 billion and $4.86 billion, respectively, in advertising revenue for 2022, with the combined value still less than the $11 billion projected for TikTok. Nearly $6 billion, or more than half, of this year's ad revenue is expected to come from the United States, despite regulatory concerns over user data from U.S being passed on to China.

US exceptionalism

[NotEmmanuelGoldstein]

... its rivals Twitter and Snap ...

Oh no, the 800-pound gorilla isn't American-owned: Everybody lose their minds.

Re:

[sabbede]

You think that's all it can collect? How about the $11 billion going to an arm of a hostile, genocidal, slave-owning dictatorship?

Re: US exceptionalism

[Kelxin]

Eh, don't care if it's American or not, but who's going to be surprised when they discover that we've been financing China to invade Taiwan. I guess at least it's not oil.

Re: US exceptionalism

[Kelxin]

At least America isn't being an expansionist society. They'd own Mexico by now if they were.

Re:

[sabbede]

If it were Japanese, French, Israeli, Canadian, German, Italian, British, Korean, Dutch, Indian, Spanish, South African, Australian, etc., etc., it wouldn't be a concern. But China is a wicked totalitarian dictatorship following Mussolini's model of "nothing apart form the state, nothing against the state".

Point being, you're missing the point.

There's ADs in Twitter?!

[fbobraga]

I'm shocked! How people can use it?

Re:

[Valgrus Thunderaxe]

I can't recall the last time I've ever seen ads on the web.

I think the last ad I remember is something about punching a monkey.

Re: There's ADs in Twitter?!

[fbobraga]

Yeap. I'm a Twitter user since 2009 and never seem an AD (never used plain twtter.com btw...). People don't know tweetdeck.twitter.com?

what are these ... "ads" of which you speak?

[Anonymouse Cowtard]

tiktok. into the pihole with you!

Tiksuck

[Anonymous Coward]

I don't know how anyone can use that site. I looked at it a few times and I think I got brain damage.

There are ads on Tiktok?

[friend]

I've been using TikTok for about a year now, and I have yet to see a single ad. Is this a regional thing?

Twitter has revenues?

[ThomasD3]

I always thought that platform operated on investor dreams as they put more cash in...

Re:

[GoTeam]

investor dreams AND unicorns! I swear half the investors out there just ask their grandchildren what "the hip kids are doing this days", then dumb that kid's college fund into that non-sense. (my personal reality is way more entertaining that actual reality)