Google Delays When Chrome Will Phase Out Third-Party Cookies To 2024

Google was originally planning to get rid of third-party cookies in its browser by 2022, but that was later pushed back to 2023. That cookies deadline for Chrome is now being delayed to 2024. From a report: The Privacy Sandbox is Google's initiative to replace third-party cookies -- as well as cross-site tracking identifiers, fingerprinting, and other covert techniques -- once privacy-conscious alternatives are in place. Since then, Google has been working on new technologies for the past few years and more recently released trials in Chrome for developers to test. Citing "consistent feedback" from partners, Google is "expanding the testing windows for the Privacy Sandbox APIs before we disable third-party cookies in Chrome," with that phase out now set to begin in the second half of 2024.

Conflict of interest

[phantomfive]

Citing "consistent feedback" from partners, Google is

Fucking advertisers. They should never have gotten to own the browser.

Re:

[ConstantineXI]

Google IS advertising!

2024

[Petersko]

"with that phase out now set to begin in the second half of 2024."

Or, as it's more commonly known as, "someday". That's far enough out to make it a nice sounding goal for consumers, but not an ominous threat for sellers of either products or data.

They blinked.

Re:

[arglebargle_xiv]

Nah, it's not "some day", it's "the instant we can figure out how a Google-only alternative to third-party cookies". So just wait for an upcoming announcement of some great new Google privacy technology in which your private data is privately shared in privacy only with Google, and privately on-sold to anyone who will privately give Google money, and third-party - meaning non-Google - cookies will be a thing of the past.

Use Duck Duck FireFox!

[Tablizer]

or something like that; I lost track because my head stopped using cookies.

Doesn't matter to me

[93 Escort Wagon]

I don't use Chrome and have been blocking third-party cookies for years.

Re:

[noodler]

And that's exactly why google is now trying to invent a technology that will track you [i]despite[/i] the lack of cookies!
Yay progress!

AKA

[DarkRookie2]

We haven't found a way to track you that you can't disable.

Cowards.

[netik]

Citing “consistent feedback” from partners [Please don’t take away our surveillance capitalism money], Google is “expanding the testing [revenue] windows for the Privacy Sandbox APIs before we disable third-party cookies in Chrome, [and cut our ad money]” with that phase out now set to begin in the second hand of 2024. (edited)

Can they do 3rd party scripts too?

[schwit1]

When I browse to www.company.com should I have to trust everyone that company.com does business with?