Burger King Blank Email Orders Confuse Thousands of Customers (theverge.com) 38
Burger King has just emailed thousands of customers with a blank order email receipt. The Verge reports: The blank emails started appearing at around 12:15AM ET, leaving Burger King customers confused whether the company has been breached by a hungry hacker attempting a midnight feast, or if the emails are simply a giant whopper of a mistake. Twitter users were quick to turn to the social network in a state of confusion over the blank emails, with some even receiving two Burger King emails in an apparent double whopper of a mistake. The order emails are totally blank, and were sent by Burger King's main promotional marketing email address.
After this story was published, an email from "BK PR Team" responded to our request for more information, claiming the issue was "the result of an internal processing error." We have asked for a specific individual to attribute the information to.
After this story was published, an email from "BK PR Team" responded to our request for more information, claiming the issue was "the result of an internal processing error." We have asked for a specific individual to attribute the information to.
"Blank" (Score:5, Informative)
I get "blank" Emails all the time, when the sender's systems violate the RFCs by not also including plain-text.
And on some of them that DO include plain-text, text saying "please view this message in an HTML capable program" doesn't count that much.
Re: (Score:3)
The story is wrong/misleading. The receipt listed no items, but it was not a "blank email". The Verge story has an image of the bad receipt.
Re: (Score:2)
And they are asking BK to doxx the specific employee. The author seems like an idiot all-around.
Re: (Score:2)
This! It's so annoying. Also, sometimes hard to read plain text formats. :(
blank check for free food! (Score:2)
blank check for free food!
Just fill it what you want the buttheads working there will give it to you
I am also confused (Score:3)
Why is this news?
BK sent some spam. Big fucking deal. I get like 200 spams a day.
Re:I am also confused (Score:4, Interesting)
I appreciate the news story, because I thought someone had possibly breached my BK account and tried to order something and failed.
Re:I am also confused (Score:5, Funny)
I'll bet it tasted better than Impossible burger.
Re: I am also confused (Score:1)
Or anything else at BK. Seriously, I wouldn't eat there if they paid me. I can't imagine going there, in preference to virtually anyplace else I could get food, and BUYING what they have to offer. I'd have to be near death by starvation.
Wendy's, CFA, Arby's, Popeye's, KFC, Subway....hell, even McDonald's is preferable to BK.
Re: I am also confused (Score:3)
Re: (Score:3)
Am I the only one that actually likes the impossible whopper better than the real one?
Yes.
Re: (Score:2)
>BK sent some spam. I'll bet it tasted better than Impossible burger.
I'll take that bet. Impossible and Beyond burgers are far better than the burgers I got from McDonald's and Burger King as a kid. Not that it's a high bar, of course.
Re: (Score:2)
Spam is something sent on purpose. That's why this is news.
Re: (Score:2)
Why is this news?
I appreciated seeing it here because it's something I'm terrified of happening to me.
Somewhere a developer clicked a button and suddenly thought, "Oh shit!"
Keep the Dev environment sandboxed and don't test in Prod!
Scrum produces blank results (Score:1)
I like their play on words (Score:1)
The King of Whoppers made a king-sized whopper.
Sent out by a clown (Score:2)
Re: (Score:2)
Or maybe Jack.
Re: (Score:2)
Named Ronald
You mean Donald.
Spokesperson clarified. (Score:3)
To combat the rising costs of ingredients, our innovative labs were trying a very creative process. The spam should have gone into the burgers, not the email folders. We will take corrective action to make sure all this spam ends up in the patty of our burgers.
Marketing Gimmick? (Score:2)
This is getting a lot more traction than anything intentional.
Burger King... (Score:2)
Burger King now has done its own whopper. Gives new meaning for "Home of the Whopper."
Yet, a blank e-mail, I'm surprised the e-mail app did not stop a message without a body of text going out. The last time I heard of this was at university when a student sysadmin used a Perl script to send an e-mail that had no body to everyone with an e-mail address. Oops. :)
JoshK.
Sinking ship (Score:1)
Considering that both of my nearby Burger Kings have gone out of business, an empty e-mail for a nonexistent order seems like an appropriate eulogy.
R.I.P. Ye olde monarch of barely edible fast food. Your reign was long but your food's journey through my digestive system was short.
me too (Score:2)
I got one of these and it was a bit of a head-scratcher. I probably eat more fast food than I ought to, and I've got accounts with BK, McD, and Hardees, so I get emails from them all pretty regularly. Some of them are just receipts, and the rest is ads. (often coupons, which I'm all too happy to use)
But this one was a stumper. I just chalked it up to a bug in their system, which it indeed was just that.
What I find more entertaining is that this is considered so newsworthy?
I Love This Place! (Score:2)
It would be better if BK didn't spam customers. But don't have an angry whopper over the realization that you can't always have it your way.
Where Is Your God Now [motherjones.com]
free advertising (Score:2)
"It was just a glitch; we didn't mean to send zillions of messages out. Even if it did generate "Burger King" news stories all over the Internet and get everyone talking about us."
Now, would you say that's a whopper (with cheese), or not?
Blame it on the intern (Score:2)
Maybe they should have made like HBO and blamed it on the intern [cbsnews.com].
Re: (Score:2)
That's probably exactly what is going to happen. From TFA "After this story was published, an email from "BK PR Team" responded to our request for more information, claiming the issue was "the result of an internal processing error." We have asked for a specific individual to attribute the information to."
Walgreens is worse (Score:2)
Someone used my email address to subscribe to their crap, and there's no way for me to fix it because their page is broken.
I guess I could call someone by phone, but why should I spend money on international calls for this? Oh yes, I live on the opposite side of the world.
O, did they switch to a Chinese Subcontractor? (Score:2)
It's invisibe Email-ink (Score:2)
Just print it out and dribble some lime-juice on it.
I'll admit; I was confused (Score:2)
Roll The Dice With Burger King (Score:2)
You pays your money and you takes your chances.
Blank email says You get nothin!
I like how they ask BK to doxx the specific person (Score:2)
"We have asked for a specific individual to attribute the information to. "
For what purpose? Do they want to personally scold the person for the bug, or however it happened? These authors are idiots.
I got mine - (Score:2)
I thought it was a phishing attempt at first, but then I stopped to think:
If it was a phishing attempt it would have had some stupid shit like 37 orders of chicken-fries for $236.29 to get me to click on it.
Then, considering all the issues I've had in the past with their app, I just assumed it was ineptitude.