Inspired by Amazon, Paid Promotions Spread to Other Online Shopping Sites in 2022 (msn.com) 12
We're buying more things online, the Washington Post notes. But how we buy may be changing too:
For the first time in years, Google and Meta have grabbed less than half of the digital marketing money spent in the United States in 2022. Amazon, which took more than 11 percent of all digital ads purchased, was the biggest reason Google and Meta lost ground as advertising powerhouses, according to the research firm Insider Intelligence.
In part because of Amazon's success with paid product promotions, Walmart, Target, the grocery delivery company Instacart, drugstore chain Walgreens and other retailers are also putting a higher priority on tailoring commercials to influence what you buy, advertising specialists said. Another reason these ads are spreading is that retailers' knowledge of what you buy is valuable, especially now that there are more limitations on how internet powers such as Facebook can follow everything you do to target you with ads.
Like Google and Facebook, stores are trying to use as much information as they can find about you to steer your choices. One difference from Google and Facebook is that retailers like Amazon and Walmart make money from influencing what you buy and from selling you the product.
The thing is ... these ads seem to work on you. And that's why paid product persuasion is likely here to stay.
In part because of Amazon's success with paid product promotions, Walmart, Target, the grocery delivery company Instacart, drugstore chain Walgreens and other retailers are also putting a higher priority on tailoring commercials to influence what you buy, advertising specialists said. Another reason these ads are spreading is that retailers' knowledge of what you buy is valuable, especially now that there are more limitations on how internet powers such as Facebook can follow everything you do to target you with ads.
Like Google and Facebook, stores are trying to use as much information as they can find about you to steer your choices. One difference from Google and Facebook is that retailers like Amazon and Walmart make money from influencing what you buy and from selling you the product.
The thing is ... these ads seem to work on you. And that's why paid product persuasion is likely here to stay.
Promoting the promotion of Amazon's promos (Score:4)
Well done, Slashdot. Thanks for promoting the promotion of Amazon's promotions.
Re: (Score:2)
For what extremely little it is worth, I like Funny FPs, but especially if they open things up for interesting discussions. Not seeing that potential here since Slashdot has no economic model to base the joke on. Whatever bad things you want to say about Amazon (and I can say quite a few), lack of appreciation for money is not one of them.
Me? My personal boycott of Amazon started more than 20 years ago. Obviously hasn't had much effect. It appears that most people are quite willing to give up their freedom
False (Score:2)
The thing is ... these ads seem to work on you. And that's why paid product persuasion is likely here to stay.
They're here to stay because people are mindlessly gullible and lack impulse control.
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One of the reasons advertisements work is that the target audience thinks that they don't work.
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One of the reasons advertisements work is that the target audience thinks that they don't work.
I literally do not see any ads in my life other than those on and around shop shelves, or unless I actively look for a plumber on Yell for example. I run Ublock Origin and Adnauseum, don't watch TV, have no paper periodicals, and my nearest town is a picturesque tourist town where street ads are not allowed.
I might try a new type of beer if I see one in the shop, and continue to buy it if I like it, but not buy it again if I don't. I don't understand why people should be influenced by ads even if th
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Likewise a big hosts file from someonewhocares.org
Don't do ad supported TV, or radio.
Any web sites which complain I have an ad blocker....to bad, I am not turning it off for them, I will go elsewhere.
Anti-social media can go away.
"Influencers" can sod off with all their fake BS they tout.
"Sponsored" = advert, they can sod off too.
Anything with hyperbole
Re: False (Score:2)
I don't think they do work. I search Amazon for very specific item. It then returns a page full of paid promotion for things that are very much not what I was looking for, but overlap by one single keyword. How is that working?
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> They're here to stay because people are mindlessly gullible and lack impulse control.
Maybe we should reduce further our profiting off of others.
Profiteering tends to work because we're social animals, maybe we should avoid it for the same reason.
Everything is promoted (Score:4, Interesting)
Then Walmart innovated the store brand, among other things, and promoted its products, at a lower price, virtually ending name brand dominance over night. Where, for instance, you would pay extra because the laundry detergent sponsored your soap opera, now you tend to look at cost per load or effectiveness.
So thins generation is much more comfortable buying stuff even if they not told to buy it by the TV. Amazon provides a marketplace where choices are available. However, like retail always has, they are now preferentially slotting their own product. Or requiring more slotting fees. Retail is a low margin business, especially when paying for shipping.
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