Meta To Debut Ad-Creating Generative AI this Year, CTO Says (nikkei.com) 29
Facebook owner Meta intends to commercialize its proprietary generative artificial intelligence by December, joining Google in finding practical applications for the tech. From a report: The company, which began full-scale AI research in 2013, stands out along with Google in the number of studies published. "We've been investing in artificial intelligence for over a decade, and have one of the leading research institutes in the world," Andrew Bosworth, Meta's chief technology officer, told Nikkei in an exclusive interview on Wednesday in Tokyo. "We certainly have a large research organization, hundreds of people." Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization. The technology, which can instantly create sentences and graphics, has already been commercialized by ChatGPT creator OpenAI of the U.S. But Bosworth insists Meta remains on the technology's cutting edge.
"We feel very confident that ... we are at the very forefront," he said. "Quite a few of the techniques that are in large language model development were pioneered [by] our teams. "[I] expect we'll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy. It's probably the area that I'm spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox." Bosworth believes Meta's artificial intelligence can improve an ad's effectiveness partly by telling the advertiser what tools to use in making it. He said that instead of a company using a single image in an advertising campaign, it can "ask the AI, 'Make images for my company that work for different audiences.' And it can save a lot of time and money."
"We feel very confident that ... we are at the very forefront," he said. "Quite a few of the techniques that are in large language model development were pioneered [by] our teams. "[I] expect we'll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy. It's probably the area that I'm spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox." Bosworth believes Meta's artificial intelligence can improve an ad's effectiveness partly by telling the advertiser what tools to use in making it. He said that instead of a company using a single image in an advertising campaign, it can "ask the AI, 'Make images for my company that work for different audiences.' And it can save a lot of time and money."
And then they came for the graphic designers (Score:2)
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But turning an AI off is way, way more legal than turning that markedroid off...
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It's not the sort crap job that we really wish robots were doing instead of us.
What I really want is an AI to watch the ads for me.
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fuck right off. all the way off. keep going... (Score:2)
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Fighting the good fight for better quality ads?
This’ll be great as long as (Score:3)
What could possibly go wrong? Imagine the random meme-driven ads we might see for Trump, hygiene products, ED medication, a tik tok ad, a tinder ad, an ad for kids dolls, etc. etc.
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Given the state of these AIs, I imagine some violations of truth in advertising laws as the AI just makes up facts.
Most online ads are for scams (Score:2)
What AI is good at is very quickly coming to an optimal solution regardless of the moral constraints. So you'll quickly see these dodgy companies using AI to boost click throughs and increase the amount of money they scam out of pensioners.
That'll be bad for everyone except Facebook & the s
Re:This’ll be great as long as (Score:4, Funny)
Zuck goes to the Great Beyond:
Zuck: Hi, I'm here!!
Beelzebub: Egads, must you?
Zuck: Bbbbut, I'm all hot and ready to go.
Beelzebub: (picks up iPhone, calls upstairs): Nice one St. Peter, take him someplace else.
St. Peter: (laughing uncontrollably) Hehehehehe....ya, well, we don't want him up here.
Beelzebub: Cannot you send him back? Surely there's a subclause to thingy that allows this.
St. Peter: I'll have to check the law. Sez here he can be sent back under the condition that he has an enormous evil to commit.
Beelzebub: Okay Zuck, have I got a deal for you. Combine AI and Ads...go crazy, get all practical.
Zuck: Errrm...okay. Are you sure it will work.
Beelzebub: I'll help you.
Finally, fully automated ads (Score:5, Funny)
An AI generates ads, an AI will evaluate them, an AI will measure them, an AI will find the perfect way to present them and an AI will in the end block them and the AI will then automatically ignore them, all without any human intervention.
We've created the advertising singularity.
Just die already (Score:2)
Another reason not to consume that poo....
yikes (Score:2)
Imagine a world in which AI gets so good at exploiting the cognitive mechanisms of the human mind that it "takes over" not by force but simply by convincing humans that giving it more power is good for humanity.
Ultimately, that's what the goal of creating performant advertising isn't it? To convince humans of need as effectively as possible? This is dangerous stuff.
One wonders if at some point we'll reckon with fact that advertising obstinately exists to add transparency to markets (ie, to "educated" consum
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There won't be a public internet in 10 years (Score:2)
Because nobody will want to be on it.
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Are you suggesting advertising won't take place on whatever you would classify as private networks?
I don't see the current trend towards tragedy of the commons reversing anytime soon. Directly funded information and services - be them public or private - is the only way out of the thrall of advertising. I'd like to imagine at some point people will understand how important it is to pay for news, but I'm not seeing it in the near to mid future bar some catastrophe that makes the conflict of interests at play
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I'm more thinking along the lines of getting what is dubbed here an "Austrian solution" [wikipedia.org] (sorry, only available in German because no other country on the planet could be that insane). It's basically where nobody gets what they want, but everyone is fine with it because as long as nobody is happy, it's ok.
Advertising companies will bombard us with ads and most or at least a lot of people will grin and bear it, while those that can will avoid it. Whether or not this will work depends entirely on whether we'll
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I think people will learn to not go into the pool if everybody pisses in the pool. Generative software will make digital information worthless. An internet that is 99% spam and 1% ham is useless. Publishing real information on the internet will devalue that information, so people will stop doing that, eventually increasing the spam to 100%.
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Same deal. It's trivially possible to shut those ads out. So do it and shut up about it. If everyone does it, MS will find a way to thwart our efforts because it cuts into their bottom line and we have to waste resources on improving our ad blocking.
"research institute" (Score:1)
Automated ads, automated add blockers (Score:3)
3-eyed, 3-boobed lady selling Geico Cheetos (Score:2)
Upside: People will collect the fails and we'll have a good laugh at the expense of Deep Crap, Inc.
Lasagna Wings with Extra Italy (Score:2)
We all know how those timeline predictions go (Score:2)
Marketing; "We're going to go live with The Metaverse later this year!"
Developers: "But...the avatars don't have any legs!"
Marketing: "Don't worry about that, we don't need avatar legs, people will love the Metaverse anyway and come flocking to it. RELEASE ON SCHEDULE!"
On second thought... (Score:1)