Universal Product Code Barcode Will Be Supplanted By 2027 With a More Data-Rich '2D' Barcode (axios.com) 206
The humble and familiar barcode -- a staple on consumer packaging for nearly 50 years -- will soon be replaced with a more robust and muscular successor that offers far more information about the product inside. Axios reports: In a worldwide push called "Sunrise 2027," the retail industry is transitioning from the standard 12-digit barcode -- that square of vertical lines that's printed on a package and makes it go "beep" at the checkout scanner -- to a two-dimensional web-enabled version. The effort is being orchestrated by GS1 US, the nonprofit standards organization that oversees the barcode world. In the United States, Universal Product Code (UPC) barcodes will be supplanted by a new 2D type, with information encoded on both the horizontal and vertical axes. By 2027, only the 2D barcodes will be accepted at registers globally.
The new "2D" barcodes will unlock reams of online extras (for consumers) and revolutionize inventory management (for retailers). Scanning them may tell us the field where something was grown, the factory where a garment was sewn, the sustainability practices of the company that made it -- or the washing instructions. [...] Stores will be able to respond immediately to product recalls, identifying faulty items and removing them from shelves. They'll be able to flag foods that are approaching their sell-by date -- and offer discounts before they expire. Consumers will gain online access to a trove of useful data -- everything from ingredients, recipes and potential allergens to promotional offers and information about how to recycle the product.
GS1 US just released a "barcode capabilities test kit" to help retailers evaluate their readiness for the 2D transition. We can expect to start seeing more products printed with 2D barcodes (or both types, as the transition moves forward) fairly soon.
The new "2D" barcodes will unlock reams of online extras (for consumers) and revolutionize inventory management (for retailers). Scanning them may tell us the field where something was grown, the factory where a garment was sewn, the sustainability practices of the company that made it -- or the washing instructions. [...] Stores will be able to respond immediately to product recalls, identifying faulty items and removing them from shelves. They'll be able to flag foods that are approaching their sell-by date -- and offer discounts before they expire. Consumers will gain online access to a trove of useful data -- everything from ingredients, recipes and potential allergens to promotional offers and information about how to recycle the product.
GS1 US just released a "barcode capabilities test kit" to help retailers evaluate their readiness for the 2D transition. We can expect to start seeing more products printed with 2D barcodes (or both types, as the transition moves forward) fairly soon.
Meh (Score:5, Insightful)
Fuck the useless online feature the article promotes. It will not be used for safety or discounts. It will be another place to put ads to amuse the mouth breathers.
Re: Meh (Score:2, Interesting)
One thing I've really been wanting out of labels is more nutritional data. Manufacturers tend to have additional micronutrient data after they send packaged goods to food labs for analysis, but they don't put it on package labels because there's enough data from it to fit two 8x11 pages, so they're allowed to limit it, which is totally reasonable.
However, this information is very important for people with certain medical conditions, and is generally hard to access. Usually if you just ask the manufacturer,
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If they don't care enough to put it on their website, why do you think they'd care enough to put it in a barcode? And if it's already on their website, the gains of this new system are minimal to none.
If this unlocks some special new functionality for the supply chain, that's fine let's switch. But the consumer oriented part seems gimicky and unnecessary. Or could be done by a QR code.
Re:Meh (Score:5, Insightful)
The new 2D barcode will fail.
The main reason it will fail is the chicken-and-egg problem.
Standard UPC barcodes are already on millions of products, and millions of retail establishments already have UPC barcode scanners.
So new packaging will have only UPCs or maybe both, but never only the new 2D barcode. If they have both, there is no reason for retailers to update their scanners.
The second reason it will fail is that it doesn't solve any actual problem. You don't need to cram information like serving size or nutrition into a 2D barcode. Just use the old-fashioned UPC as an index into a database, which millions of manufacturers and retailers already do.
Re:Meh (Score:5, Informative)
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I'm not sure that really makes much sense. They are giving a transition date limit, by which time retailers must be ready with new 2D scanners - a whole five years. So retailers have a firm time limit by which they must transition. Beyond that point, we're going to see products with only the 2D codes. The chicken and egg problem is solved by declaring which one comes first, and in this case, it's the requirement for the new systems.
As for "millions of products and millions of retail establishments alrea
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They are giving a transition date limit
Who are "they" and what enforcement power do "they" have over either manufacturers or retailers?
Millions of retailers also didn't have readers that could deal with chip & pin credit cards
Millions still don't. At least in America, I've never seen chip & pin working anywhere.
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Retailers will not be happy about this. (Score:3)
Many are using laser barcode scanners, and these can't do 2D. Those old scanners are bulletproof, purchased decades ago and still going strong. They are also built into the system's produce scale, and the whole counter structure built around them.
You are asking the retailers to change their entire POS setup. That will be many thousands per checkout lane.
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It might not but yes, what's the actual value add here? It does exactly the same as before, but now with extra web! Manufacturers have been able to include QR codes on products for ages with extra info. Thy haven't mostly, because presumably no one actually wants it.
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The GS1 proposal already takes into account backwards compatibility. Scanners that can read the new 2D format will be able to transpose the data into the old format for POS systems so they don't need to be updated if they aren't making use of the additional information.
2D barcodes have the added feature of error correction, which 1D barcodes do not have, at most they have a checksum to ensure it was read correctly but checksums don't correct errors. This should make it easier to read codes, including damage
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It isn't as if we haven't had PDF417 barcodes for over almost two decades. Some libraries used them for their MARC info for branches that were not networked with the central library in the past.
Usual question (Score:3)
How to block the ads and the privacy rape?
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Ads are the only things that would pay the sorry devs any money for their work.
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You failed to include a compelling reason why they should get any money for their work.
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You don't scan the barcode with your phone?
Seems like a worthwhile move for manufacturers, retailers, and grocery stores, with better product tracking (good for safety recalls) and better inventory management. Sort of "meh" benefits for the consumer, but probably not many downsides either.
I'm not seeing any evidence that this will require sending any information about you and/or your purchase directly to manufacturers during the normal checkout process. In fact, I'd take a guess that's probably very illeg
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Tracking by the retail store like that is done already. The only difference is that they will now be able to track the batch number of the product you buy which is actually helpful to the consumer, it means that if there is a recall on a product the retailer can know exactly who bought from that particular batch and contact them directly to let them know not to consume it. It could even be used to automatically credit the consumer for the product.
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I don't need to scan it myself to link the product to me. The store will do that just fine.
I don't know whether your country has those "loyalty cards". Over here, they went a step further. They created something akin to a "national payback card". A loyalty card that is shared by pretty much any relevant store, from groceries to stationary stores.
Now ponder the implications when they can pinpoint exactly WHICH product (not just that you bought the Munchmunch Flakes, but that exact box of Munchmunch Flakes) y
Empty promises (Score:2, Insightful)
You could equally well have a site (and companion "app") where you can look up any product barcode and get those "reams of extras" right now. The difficulty is gathering up all the data, not pointing to it through a barcode.
All a "2D barcode" is, is still a barcode. The ability to add a URL to the payload (because there's more room in the encoding) doesn't really help materially. It does open a well-known door to fraud and like trickery.
So this is chasing the new for... what really? More digits in the bar
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No. When you say "The difficulty is gathering up all the data" you are understating the problem by several, several orders of magnitude. The "reams of extras" can be put there by the people who make the product, or, in your example, crowdsourced, essentially.
Reading a barcode isn't rocket science, open source can do it well, and there's no room in an open standard for junk data that can't be ignored. URI, ignore, problem solved.
They get your info and you get (Score:5, Insightful)
Invalidates existing lookup apps also (Score:2)
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Any app that has quality data behind it will be *well* ahead of the curve on this. I have 3,938,006 items after a year, and I gave up. You have to be in the industry to get this much data handed to you.
Sure, I could get hundreds or thousands of AWS instances to crawl the largest retailers, but they typically have anti-bot tech running. You can, and I have, crawl one site and get banned by other sites based on your cloudflare reputation.
Soooo...... (Score:3)
So you're saying they're changing to QR codes?
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So you're saying they're changing to QR codes?
Yes. See GS1_Digital_Link_Standard [gs1.org].
Great. Just great. (Score:5, Insightful)
Did anyone ask consumers about this? How difficult will these be to manually enter when the scanner doesn't work for whatever reason?
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Also, what is with this 'web data' link - UPC codes are already unique to product type and if anyone bothered could be linked to the same data. I guess embedding an expiration date on food would be useful, but that date better be human readable too - without internet or phone.
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In the US, I believe human-readable expiration dates are already mandatory on all edible packaged products. I'd rather keep that than give the manufacturers an excuse to require we visit their product web pages... can you imagine clearing out your pantry and having to do web searches on dozens of items?
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Re: Great. Just great. (Score:2)
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There's literally no reason not to extend the current UPC to have a component that can be typed, and separate metadata.
No one asked the consumer about the original UPC standard, and your questions are those of ignorance.
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Same as today. They manually enter the numbers printed under the barcode.
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Where are you shopping that is is common for the actual scanner to not work.
Everywhere I shop, it is very rare for the scanner to not work.
They can have issues reading the barcode because of either damage to the barcode, how it is printed, or what it is printed on; but not working is rare.
2D barcodes are generally much easier and quicker for the scanner to pickup because unlike 1d barcodes that have to be picked up in their entirety and perfectly, 2d barcodes have a decent amount of forward error correction
Oh, please! (Score:5, Insightful)
Why take away the ability to ID a product without the aid of a computer? Not to mention, the added, unwanted ability to hijack your phone/camera's browser to take it somewhere that you really didn't want to go, and may regret.
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Hijacking your phone is a desired feature for them. Expect to see a lot more items coming with "reward points". Like the soda bottle caps have now, but instead of having to manually type in a URL and manually type in your code, that can be done automatically when you point your phone at it. Quite a bit less friction in the process.
The goal, of course, is to do all kinds of tracking each time you do this. My guess is that it will often be tied to an "app" so they can track more than they can from a browser.
The conspiracy starts here. (Score:2, Funny)
These here 2Dead Bar Codes were invented by Peewee Herman to control mankind. They have wifi that can receive and SEND your brain waves to Ralph Lauren shops where they will use them to take control of your life.
They are also fully compatible with the Corona Vaccine microchips and USB 3.
Re: The conspiracy starts here. (Score:2)
You can stop this via USB 3 by snapping out the little blue part of the connector and replacing it with a black one from a USB 2 cable. Pass it on.
How wasteful (Score:3)
So, they're going to mandate that old style barcodes can no longer be accepted after 2027? How many product packages will need to be re-designed? How many stickers will need to be put on existing packages to include a new style barcode? If they want to transition this in (I see no value in it), they shouldn't eol the existing. Not every product sold has short lifecycles like technology.
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So, they're going to mandate that old style barcodes can no longer be accepted after 2027? How many product packages will need to be re-designed? How many stickers will need to be put on existing packages to include a new style barcode? If they want to transition this in (I see no value in it), they shouldn't eol the existing. Not every product sold has short lifecycles like technology.
The proposal is that all scanners should be able to accept the new barcodes by 2027, not that the old ones should go away by then.
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"How many product packages will need to be re-designed?"
No more than are currently slated to be done, I'd guess. They are constantly changing sizes and counts and amounts, and each change should be its own barcode update. And major brands already have 2D barcodes. So, meh.
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If they're just talking about it now, that's not "plenty of time". (They've probably been talking about it a lot longer, but this is a deadline.)
so within 4 years... (Score:3)
... every scanner in the US, from the 50,000-ish at US' 4700 Walmarts, to the one or two at that mom-and-pop grocer on the corner, at great cost, is going to need replacing to support this.
Yeah, I don't see that happening.
I don't think it's impossible, but I don't think there's any strong reason for vendors to piss off their customers (the stores), nor for stores to voluntarily pay for that opportunity.
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We've been buying scanners for years that will read 2D barcodes, even QR codes. In fact, we can't buy scanners that don't have the ability.
All else is software updates.
Re:so within 4 years... (Score:4, Informative)
Barcode scanner tech dating back to at least the 90s has had configuration options to enable/disable specific types. IDK when 2D first hit, but I've never had a device old enough to not support it. Yes at work, and yes in a slowly changing environment.
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Maybe decades old laser-style scanners will need replacing. For years now scanners have just been digital cameras with software that decodes the barcode and the vast majority can read most 2d barcodes out of the box. Some will require a firmware upgrade but very few will require an actual hardware replacement.
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Future imperfect (Score:2)
Scanning them may tell us the field where something was grown, the factory where a garment was sewn, the sustainability practices of the company that made it -- or the washing instructions. [...] Stores will be able to respond immediately to product recalls, identifying faulty items and removing them from shelves. They'll be able to flag foods that are approaching their sell-by date -- and offer discounts before they expire. Consumers will gain online access to a trove of useful data -- everything from ingredients, recipes and potential allergens to promotional offers and information about how to recycle the product.
So, how long do you all think the web sites enabling all these wonderous capabilities will stay online?
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Also, why the hell does that have to be encoded in a barcode? If that's the goal, and if you need a webpage to access that information anyway, why not just scan the product, which tells the webpage what product it is, then the webpage can tell you based on the product you have in your hands according to its database what ingredients it contains and how to recycle it.
If you believe that, I have an affordable bridge for sale.
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You don't necessarily need a website, just put the GPS coordinates or where it was grown, or the recyclable material type. Not sure about the ingredients, but I'd expect their website to be available as long as the product is being manufactured.
If not, IDK, don't buy it?
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Buy something without a barcode. Anything. Go to a store and just TRY to find anything that doesn't have a barcode.
How long 'til such a code is mandatory? No, not because some law mandates it, just because stores won't carry your product if it doesn't have one.
Lessons from the CueCat (Score:4, Insightful)
No one wants to scan a barcode to "find out more" about their products, even with a phone.
Re: Lessons from the CueCat (Score:2)
On the other hand, I've got a perfectly functional USB barcode reader I got for 1 dollar on ebay in 2006...
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No one wants to scan a barcode to "find out more" about their products, even with a phone.
Check this open source product repository https://world.openfoodfacts.or... [openfoodfacts.org] where you can check product factsheets and contribute new products by scanning barcodes with your phone.
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My Aunt is part of one of those Weight Watcher programs, which assigns "points" to all food items in the store. She regularly scans items with her phone to find out how they rank in her nutrition program.
Hey, I don't even own a smartphone and don't understand it myself, but people really DO use this crap.
I swear half of my groceries already have it (Score:2)
But Wegman's, StopnShop and whoever else still make you key in the 4 digit produce code by hand anyway.
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Re: I swear half of my groceries already have it (Score:2)
There's already one on every apple. It has a 4 digit human readable number and a two-line bar code that doesn't get entered into the cash register so you have to manually type in the 4 digit code.
Paging CueCat tech support (Score:5, Funny)
As long as they offer firmware upgrades for my CueCat, I'm good.
Get ready for some fun (Score:5, Interesting)
You thought it was bad when someone slapped the UPC from one product on another, wait until you have an overly complicated encoding scheme that can have some really subtle effects yet look 100% normal.
Veracity. (Score:2)
You'll be able to trust all that metadata (origin, batch, etc.) about as much as you can trust the "certified organic" label.
I call bullshit (Score:4, Insightful)
What again does that new barcode promise? Let's see...
Stores will be able to respond immediately to product recalls, identifying faulty items and removing them from shelves.
That already happens. Every item has a charge number and according to this, you can tell whether your inventory is defective. With most products, this IS already encoded in a secondary barcode.
They'll be able to flag foods that are approaching their sell-by date — and offer discounts before they expire.
That would be useful, but again, why not simply add another barcode, or add that one to the charge number barcode that already exists?
Consumers will gain online access to a trove of useful data — everything from ingredients, recipes and potential allergens to promotional offers and information about how to recycle the product.
And that's different from box to box? You can't just scan the barcode, identify the product, then look up an online database for allergens and other information about it? Because you sure as all hell won't have that kind of ability in the app of your phone for all the million products out there.
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With most products, this IS already encoded in a secondary barcode.
No. Very few products have a secondary barcode.
That would be useful, but again, why not simply add another barcode
Because barcodes have a minimum size, and there are already products that can't fit the mandatory packaging information along side the barcode on the package. They won't take kindly to you asking them to give up another 1sq cm
Because you sure as all hell won't have that kind of ability in the app of your phone for all the million products out there.
That is the point they are getting at. And yeah you can already do this with ISBNs. But for periodical publications you need to scan a far larger EAN because the ISBN couldn't encode enough information, and that's precisely what is trying
What about damaged QR codes? (Score:4, Insightful)
Hmm, just did some reading; apparently they can handle 30% loss of surface area. Compare that to UPC being able to lose 99.99% of surface area (at the proper angle). I always see UPC barcodes torn, crumpled, inked-over, because they're usually on the bottom of a box or bag. They'll need to splat these QR codes on multiple sides of the packaging to be safe.
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DNS (Score:2)
Why do we need a central registry for serial numbers today?
encode upc://com.example.foo or a URL or whatever
query via DNSSEC or HTTPS and return a json data blob or whatever.
What made sense in the 70's doesn't make sense today. GS1 won't propose a standard that removes their need to exist.
Nice thing about bar codes (Score:4, Insightful)
Is that they are simple enough that they can actually be read manually if you need to do it.
I know of nobody who is able to read a QR code.
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And I know of nobody who can read a bar code. What's your point?
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I know plenty of people who can read bar codes. The code isn't that complicated, actually.
Although, to be honest, it's probably a dying art.
Advertisement (Score:2)
This is just an advertisement for a product/service.
The UPC has been doing just fine (Score:2)
Barcode numbers could be manually entered (Score:2)
One good thing about the barcodes was that a damaged barcode or malfunctioning barcode reader could be handled by simply typing in the number. What happens to the 2D code if the printed code is damaged or the reader is malfunctioning? Or does that fault tolerance go away?
Separate question: Is the physical laser scanner different for the barcode and 2D code? If the scanner is the same, then the software should be programmable to recognize both. That would seem to be more fault tolerant and better for ma
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The barcode changing doesn't mean they stop printing the numbers underneath.
which codes? these codes (Score:5, Informative)
https://www.gs1us.org/content/... [gs1us.org]
Gets good about page 19. e.g.
In the U.S., UPC-A will remain the primary POS barcode until 2027.
â- If adding an advanced data carrier, the following applications are approved in the GS1 General Specifications, Version 21.0 (January 2021):
â- Data Matrix or QR Code can be used to encode a GS1 Digital Link URI for consumer engagement.
â- GS1 DataMatrix can be used for variable-measure fresh food use cases by trading partner agreement or non-POS use cases requiring element string syntax.
â- RFID can be used for use cases that benefit from non-line-of-sight scanning, such as inventory management.
Between now and 2027, brand owners and retailers can collaborate through pilots and trading partner agreements to scan 2D barcodes at POS for price lookup and the additional use cases outlined in Section 3.2. Beginning in 2027, industry will be ready to accept an advanced data carrier at POS and brand owners will have the option of removing the UPC-A barcode.
QR and Datamatrix Codes (Score:2)
Looks like it is fairly low bit count datamatrix and QR codes. I would think that a higher data storage system would be of better utility as a standard, although I appreciate the challenges of using existing registers and scanners with a totally new format.
BAD (Score:2)
This is horrible news. I don't care if they add a 2D barcode that could be a great thing. But REMOVING the 1D barcode is going to grossly negatively affect many thousands of small retailers. Why? Because their paid-for and simple 1D barcode readers will no longer work. And their register software won't either.
I have worked with 2D readers, they are great. AND they cost a LOT more than their 1D counterparts. A whole lot more.
There is absolutely no good reason the 1D barcode can't continue on products
I see a problem with this (Score:4, Informative)
UPC barcodes nowadays are generally printed on product packaging from the supplier of the packaging. A product manufacturer can order a batch of a million packaging units and use them for the next ten years to package their product if they want. This is going to require that the barcode contain information about each batch of the product (a batch ID and/or product expiration date) in the barcode and as such it will mean that the barcode will have to be printed on the packaging by the manufacturer instead of by the packaging supplier which will increase manufacturing costs and possibly result in lower quality of the barcode itself.
I also call BS on this statement from the article, "By 2027, only the 2D barcodes will be accepted at registers globally." No retailer in their right mind will *remove* UPC barcode functionality from their equipment, it would just end up requiring them to relabel any older product that still has the old barcodes.
We should have unique codes by now (Score:2)
I can think of a number of benefits around that and if the barcodes standard is being updated, it should be the perfect time to start doing that.
There are some changes they could make. (Score:3)
A big problem with the UPC system is the organizations that have been set up in each country to administer them. These charge large fees for the basic job of assigning your company a prefix number that gives you a small number of unique codes to use. You know, the sort of thing that could be hosted on a single cheap VPS and administered by a single part-time employee.
An updated UPC system could do away with them. Make the new UPC a 128-bit number. First 10 bits for a country code, next 100 bits or so for the country's established business numbering scheme - ABN in Australia, I'm sure every country has something similar - leaving 18 bits for 200,000 different products. Now you can eliminate the useless, rent-seeking barcode organizations!
WTF Why? (Score:3)
I've worked on a lot of POS software including barcode scanning, and there are a HUGE NUMBER of mom-and-pop shops operating from simple $35 handheld 2D barcode scanners that won't support this. Many times on a non-internet-connected device that won't be able to look up a URL(it's a PCI-DSS requirement to keep general user networks and payment processing networks separate).
There's also a CONSIDERABLE amount of products which won't be expired or off shelves within 4 years which rely on these 2D codes - think auto parts. This is some Web 3.0 push by clueless corporate entities who have peaked long ago in their one field and have nothing better to do.
And to implement something that will only reliably work in a first-world industrialized society to the entire world assuming it will replace a decades-old offline system in 4 years... what fucking hubris and ignorance.
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Also, MAD Magazine covered this in 1978 (Score:4, Informative)
https://www.madcoversite.com/mad198.html [madcoversite.com]
Re: Also, MAD Magazine covered this in 1978 (Score:2)
Will the replacement still have 6-6-6 encoded in it as a checksum?
Automatic expiration discount (Score:5, Informative)
The article on Axios states that a 2D barcode can hold both a product ID and a sell-by date. It mentions a retailer giving a discount on an item whose sell-by date is within 3 days.
Things that won't happen for $200, Alex (Score:3)
Re:Things that won't happen for $200, Alex (Score:5, Insightful)
The point of this is that the retailer won't have any reason to do the extra work (which would all have to be done by hand, which costs money), it would be done (by automated equipment) in the factory.
The retailer just adds in a bit of code in the point of sale system that looks for things like expiration dates, and warns the cashier/customer that milk might not be good. This actually reduces the amount of work the store employees have to do (rather than eyeballing the product every day looking for old stock), rather than increasing it.
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Magazines and periodicals already include an "expiration date" in a 1D barcode that can be read by existing scanners.
There is no reason to switch to more complicated 2D barcodes just for that.
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Zero precent until they start using the codes.
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There are lots of features like this that retailers could be doing with current barcodes or additional printed stamps. They don't,
I'm very surprised you report they don't do it. Big retailers do it (at least in EU). I have visible tags on products near expiry that get a discount. The overlaid barcode includes a date limit and cashier machine will refuse to sell when expired. The 2D codes are a good addition to automate and prevent mistakes, but won't reduce much labour costs as retailers still need to to pay someone to check the near-expired products are placed closer to the front, place colourful stickers on the discounted ones and r
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The store wouldn't need to do that stuff if the machine automatically adds the discount when scanned.
Most of the people that would buy the earlier stuff for a discount are the same people that will look through stock themselves for the old stuff. They also tend to be the same people that are attracted to "hidden savings" and will go out of there way for any coupons/rewards because it makes them feel special, like they are playing a game and are better than others.
Sure there are some people that would buy th
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Like the parent asked, why isn't the UPC and a lot id enough? That way you can look up any conceivable piece of information that the manufacturer wants to provide without having to include it embedded in a code on the package?
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Because most products these days are sold without specific price tags. It's only a few areas that require everything to have a price tag on it.
Also, stores larger than mom and pop operations generally have electronic inventory management systems, so they don't just care that a $9.99 item is being sold, they want to know which $9.99 item is being sold so it can be tracked, reordered, and all that.
So yeah, unreadable barcode = typing the barcode in. I've had to have it done at home supply stores on a semi-r
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Why do you consider more information worse than less information? If providing more information is trivially easy, there is is no sound reason to limit it to less. It's then up to the end user to care about the extra info or not.
If you have an identifier you can look it up in a database you are able to receive current and updated information about any aspect you care to investigate. This information can be reformatted, modified, restricted or expanded at any time without limit.
If you start loading barcodes with extra data it can't be changed or expanded after the fact. It's also an excuse to implement item level identifiers reducing privacy by expanding data collection. For example if someone were to scan a barcode with item lev
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You still need the lot ID. A 2D barcode provides both the product ID and the lot ID to the checkout scanner.
Re:Automatic expiration discount (Score:4, Insightful)
1D barcodes like UPC and ISBN/EIN can already incorporate a lot ID.
Periodicals (magazines) use this feature.
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There are reserved areas, like 127.0.0.* but it's not a free-for-all. "Deli item, $3.84" is being used now. Buy some turkey or a steak, that's how it works.
The extra data could be used for a lot more.
Re: (Score:2)
"Are they really going to have all this info in the database? Or mostly left blank."
There's no database, that's literally the discussion we are having. It's in the barcode. If the manufacturer wants it to be available, it will be.
Not sure what you mean about generic or left blank, there are barcode "resellers" that sell used barcodes for different products, and that pollutes the data. If something is missing... take a picture of the barcode on the product?
I don't think you understand what we're talking a