Google To Deploy Generative AI To Create Sophisticated Ad Campaigns (arstechnica.com) 35
Google plans to introduce generative artificial intelligence into its advertising business over the coming months, as Big Tech groups rush to incorporate the groundbreaking technology into their products. From a report: According to an internal presentation to advertisers seen by the Financial Times, the Alphabet-owned company intends to begin using the AI to create novel advertisements based on materials produced by human marketers. "Generative AI is unlocking a world of creativity," the company said in the presentation, titled "AI-powered ads 2023." Google already uses AI in its advertising business to create simple prompts that encourage users to buy products. However, the integration of its latest generative AI, which also powers its Bard chatbot, means it will be able to produce far more sophisticated campaigns resembling those created by marketing agencies.
According to the presentation, advertisers can supply "creative" content such as imagery, video, and text relating to a particular campaign. The AI will then "remix" this material to generate ads based on the audience it aims to reach, as well as other goals such as sales targets. One person familiar with Google's presentation said they were worried the tool could spread misinformation, because text produced by AI chatbots can confidently state falsehoods. "It is optimized to convert new customers and has no idea what the truth is," the person said. Google told the FT it planned to put firm guardrails in place to prevent such errors, known as "hallucinations," when it rolls out its new generative AI features in the coming months.
According to the presentation, advertisers can supply "creative" content such as imagery, video, and text relating to a particular campaign. The AI will then "remix" this material to generate ads based on the audience it aims to reach, as well as other goals such as sales targets. One person familiar with Google's presentation said they were worried the tool could spread misinformation, because text produced by AI chatbots can confidently state falsehoods. "It is optimized to convert new customers and has no idea what the truth is," the person said. Google told the FT it planned to put firm guardrails in place to prevent such errors, known as "hallucinations," when it rolls out its new generative AI features in the coming months.
Ads via hallucination (Score:3)
So instead of a human marketing department lying to consumers, they can have a LLM do it but more efficiently.
At least the humans know they're lying.
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I mean - if it replaces lying salesmen with lying computers... Is this progress? I feel like its progress.
Really for anything that unemploys life insurance salesman.
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AI lies with impunity, while people might have scruple.
So it begins (Score:2)
No mores studios, photographers, cameras, lighting, models and nobody will ever pay for a Getty background anymore.
So it is official all Google ads are lies! (Score:3)
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AI "has no idea what the truth is" makes one feel all warm and comfy
Probably not true, otherwise Fox would be using it to put words into their talking heads' mouths -- oh, wait. #$787.5M
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I predict it will be less than a week before it has Hitler doing promos for some unlucky brand.
What happens when it generates false advertising? (Score:2)
We all know these generative AIs are anything but reliable in getting their facts straight. What happens if you use AI-generated ad campaigns and it produces false advertising? Will you be held to deliver what you advertised? Will you be liable under advertising standards laws? This seems like a really bad idea unless you're manually vetting all the output.
Extra diarrhea circling the drain (Score:2)
Will put the people in the advertising sector on welfare. Not that anyone has a kind word for their ilk, but, for sure 100% of advertising can be done by automation, the people won't be missed at all.
Also, perhaps, buy pitchfork? ohhh... sorry, this is the USA. No need for pitchforks, was replaced by the more popular AR-15 decades ago.
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Will put the people in the advertising sector on welfare.
I'm not so sure. Advertising runs in cycles. What works for a while stops working, and they switch to something else. So AI generated ads will work for a while, then stop working, and they'll switch back to people. Which will work for a while, then they'll switch back to AI.
But AI doesn't really learn, so it will still be doing what stopped working once already. Don't think for a moment that won't be noticed.
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This sounds FANTASTIC! (Score:2)
I can't wait for those C'Thulu Cola ads!
https://labs.openai.com/s/GC8m... [openai.com]
No change for me. (Score:2)
Ads are just a signal to get a soda, pee or whatever.
Re:No change for me. (Score:4, Insightful)
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That is why I have removed pretty much all sense of spontaneity from my internet activities. If I didn't go looking specifically for it, I'm not interested in it.
Lie for ratings (Score:1)
Fox Newscorp is eager to license the tech.
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As opposed to CNN, which can't even spell "truth"?
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Name a significant CNN lie.
They weren't together?! (Score:1)
Sentient AI Used Car Salesman (Score:1)
What a waste... (Score:3)
Instead of putting effort in giving the client what they want they go out of the way to spend in attracting them. Once the purchase is done and the client is disappointed due to the marketing, will they buy the product again?
Google should put more energy listening to their clients first. It will cost them less than trying to reacquire dissatisfied clients. Fix simple things like call recording and notification volume control. Call recording is legal in my jurisdiction but the option is not available. There was an option to keep notification volume separate from the ringtone. Google went out of their way to remove the function. I can't even choose my foreground/font color anymore. Dropping support/services is another issue that needs to be addressed. Every time they abandon a technology just confirms that I made the right decision in avoiding their products. I replaced their OS on my Pixel with another just to reactivate these features and in the process reduced their data collection and advertising revenue. I get no ads on my phone any more.
I used to love their products, as time goes by I avoid them more and more because they don't meet expectations. Even their search results are less relevant than they used to be. It might make them more money but how long will advertisers pay to reach uninterested eyes?
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I still love GMail - it is still one of the best email solutions out there. But it is not as a good as it used to be, since they broke GTalk and the integration with GCalendar or Outlook. And I still use Google, because it is great, although the new Bing also makes an interesting (but different) proposition. I have Android, because it is more configurable than iOS. I use Sign on with Google, because their security is industry leading.
The rest of the Google products are mediocre at best, afterthoughts at wor
A feature, not a bug (Score:2)
One person familiar with Google's presentation said they were worried the tool could spread misinformation, because text produced by AI chatbots can confidently state falsehoods.
Advertising is built on spin, manipulation, and sometimes outright lying. Why is Google "worried" about the AI lying when that's just what advertisers do?
If they're worried about the lies being too bold or obvious and therefore inviting legal action, maybe they wouldn't worry. If ChatGPT and its ilk live up to the hype surrounding them, it won't be long before the AI's can lie at least as subtly and successfully as the best Madison Avenue has to offer. After all, Google doesn't mind lying in the least - the
We don't need Erin Esurance, we need jetpacks. (Score:1)
What's different? (Score:2)
I don't believe ads, never did, and I think most people are skeptical about them. Whether a junior ad copy hack or an expensive AI is writing the lies, doesn't make them any more credible.
I know I'm naive, but it still blows my mind that so much of our culture and economy is built on advertising. Who knew that telling lies could be so profitable?
Google bots and the do no evil rule (Score:2)
First innovative ad campaigns from the Google AI:
"Drink Brud Light - it's refreshing! I had my thingie cut off."
"Ignore the underground tunnels at Disneyworld and all the missing tots!"
"Visit St Chopper Hospital, where we are really good at mutilating children!"
Contrarian view: Oh my god yes! (Score:1)
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Targeted by AI (Score:2)
Nope (Score:2)
They do not. Ads are never sophisticated. They always want to sell you something. In rare cases, ads can be funny or entertaining, but "sophisticated" is not even on the same planet.