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AMAs Are the Latest Casualty In Reddit's API War (arstechnica.com) 179

An anonymous reader quotes a report from Ars Technica: Ask Me Anything (AMA) has been a Reddit staple that helped popularize the social media platform. It delivered some unique, personal, and, at times, fiery interviews between public figures and people who submitted questions. The Q&A format became so popular that many people host so-called AMAs these days, but the main subreddit has been r/IAmA, where the likes of then-US President Barack Obama and Bill Gates have sat in the virtual hot seat. But that subreddit, which has been called its own "juggernaut of a media brand," is about to look a lot different and likely less reputable. On July 1, Reddit moved forward with changes to its API pricing that has infuriated a large and influential portion of its user base. High pricing and a 30-day adjustment period resulted in many third-party Reddit apps closing and others moving to paid-for models that developers are unsure are sustainable.

The latest casualty in the Reddit battle has a profound impact on one of the most famous forms of Reddit content and signals a potential trend in Reddit content changing for the worse. On Saturday, the r/IAmA moderators announced that they will no longer perform these duties:

- Active solicitation of celebrities or high-profile figures to do AMAs.
- Email and modmail coordination with celebrities and high-profile figures and their PR teams to facilitate, educate, and operate AMAs. (We will still be available to answer questions about posting, though response time may vary).
- Running and maintaining a website for scheduling of AMAs with pre-verification and proof, as well as social media promotion.
- Maintaining a current up-to-date sidebar calendar of scheduled AMAs, with schedule reminders for users.
- Sister subreddits with categorized cross-posts for easy following.
- Moderator confidential verification for AMAs.
- Running various bots, including automatic flairing of live posts

The subreddit, which has 22.5 million subscribers as of this writing, will still exist, but its moderators contend that most of what makes it special will be undermined. "Moving forward, we'll be allowing most AMA topics, leaving proof and requests for verification up to the community, and limiting ourselves to removing rule-breaking material alone. This doesn't mean we're allowing fake AMAs explicitly, but it does mean you'll need to pay more attention," the moderators said. The mods will also continue to do bare minimum tasks like keeping spam out and rule enforcement, they said. Like many other Reddit moderators Ars has spoken to, some will step away from their duties, and they'll reportedly be replaced "as needed."

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AMAs Are the Latest Casualty In Reddit's API War

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  • by zeiche ( 81782 ) on Monday July 03, 2023 @10:54PM (#63655104)

    the reddit company needs to understand that i pay for quality content. if what AMA is doing turns into a trend, there won’t be much reason for my reddit annual subscription renewal in november.

    hey reddit company, i’m not impressed. get your shit together.

    • Re: (Score:3, Insightful)

      by Train0987 ( 1059246 )

      Wait, people actually paid for that shit site?

      • by ls671 ( 1122017 )

        +1 informative

      • It used to be good. I paid for subscriptions until maybe 7 years back when it went authoritarian left. I got tired of shadow bans and being banned from subs I never even visited, simply for posting in proscribed subs. Apparently against Reddit guidelines, but okay for the right people to use such tools. I ended my subscription and left a bit afterwards.

    • by Fringe ( 6096 )
      That's the problem. You aren't paying. Nor were the sub creators/mods. Nor were the third-party app creators, who were charging (if not profiting - but remember, reddit didn't profit either.)
      • by CoolDiscoRex ( 5227177 ) on Tuesday July 04, 2023 @09:55AM (#63655948) Homepage

        That's the problem. You aren't paying. Nor were the sub creators/mods.

        No?

        They created the content that Reddit was selling. For free.

        And they work to add significant value to the site. For free.

        Those mooching freeloaders are the only reason Reddit is valued in the billions.

        I would say they are paying,

        • They created the content that Reddit was selling. For free.

          No reddit is selling YOU (your eyeballs specifically). EVERY website is selling YOU. Even Slashdot has ads. The pointless drivel you post is meaningless to them. As long as you log in and look at an ad, that's all any website cares about.

      • You can pay for a reddit premium subscription. It gives you some benefits, like having comments posted since you last viewed highlighted and some other usability improvements. I doubt many people pay for it, but apparently the GP did.

    • the paltry sum they get from you pales in comparison to selling your comments (or other people's comments if you drop the site) to train LLMs (aka "AI").

      The only way to win this was for the entire site to do a strike. Similar to what the D&D players did when WoTC tried to lock down their platform.

      There wasn't enough solidarity. For example, folks on r/aww got tired of the John Oliver posting and went back to cute pictures of animals. Lots of other sites followed. Once that happened reddit's stri
  • For an internet forum. The mind boggles.

  • by mabu ( 178417 ) on Monday July 03, 2023 @10:57PM (#63655112)

    Years from now, Reddit's demise (as well as Twitter's) will be taught in classes as an example of how to completely screw things up on social media.

    But this is much worse for Reddit than Twitter. Reddit really had a lot more to lose. Twitter has always been a cesspool.

    But the most content-dense social media site, along with the most content-void social media site, both failing at the same time, is a sight to behold.

    • by Mnemic ( 33264 ) <mnemic@NOSpaM.wickedawesome.net> on Monday July 03, 2023 @11:20PM (#63655138) Homepage

      Reddits best description that has stuck with me is âoeReddit feeds are full of shit i care about from strangers while facebook and twitter are people i know discussing shit i dont care aboutâ

      • Did you know that you can also get to know people who talk about stuff you care about?

        They're usually found outside of the internet, or on the internet outside of social media - which is neither social nor a media, ironically.

    • But it's clear Musk is trying to turn it into the social media equivalent of Fox News or maybe OAN. As cable news networks fade into nothing political advertisers are still going to be flush with billions of dollars in cash from dark money and looking for a place to spend it. If Twitter is around somehow in the next 5 to 8 years, which given its potential use as a propaganda tool is possible, it may be of the soak up billions of dollars in political advertising during election years while selling its demogr
      • I've never personally cared much about Twitter so I had to ask my partner why he still uses it. His answer was that the people (celebs and various people who are fans of said celebs) he follows are still on it. As much as I'd like to imagine Musk flushing Twitter down the toilet, I think this is one floater of a turd that isn't going down easy.

        Reddit, on the other hand, just seems like an easily replaceable web forum. In fact, I kind of preferred the days when everything was on phpBB or similar on its ow

        • by crioca ( 1394491 )

          Reddit, on the other hand, just seems like an easily replaceable web forum.

          A lot of subreddits, especially the larger ones, are easily replaceable sure, but there are a whole bunch of much more niche subreddits I use that simply don't seem to have good replacements. Yeah there are forums that touch on the same topics, but they're not current the way these subreddits are and other social media platforms might be current, but they're so awash with low effort discussion and clickbait I find it exhausting to find any quality discussion.

          Don't get me wrong there are plenty of subreddi

        • on Fox News. It's bad press. The Celebs will leave over time as the politics get more unpleasant (to put it mildly). The question is will political advertising dollars make up the difference.

          And it might. As older voters die the younger ones don't have cable TV. Those think tanks and politicians will want to reach those voters and they have a *lot* of cash. If Twitter could hold on that long it could basically be the new Fox News, raking in millions from dodgy adverts for Catheter Cowboys and (fake) gol
    • Twitter is not dying. I am not a fan of Musk's character either, but it's folly to thinkj Twitter will suffer demise. Unlike reddit, twitter has tremendous inertia. Twitter has no path to failure.

      • by Can'tNot ( 5553824 ) on Tuesday July 04, 2023 @01:26AM (#63655294)
        Twitter is losing advertisers and money at a much greater pace than it is using users. Even if Twitter has more inertia than reddit, a claim that I don't really agree with, Twitter can have all the users in the world and still go bankrupt.

        And anyway, it's not like Digg is gone, it's not like Myspace is gone. It's possible for a social network to "fail" and yet continue to coast on inertia.
      • by quonset ( 4839537 ) on Tuesday July 04, 2023 @05:50AM (#63655576)

        Twitter is not dying. I am not a fan of Musk's character either, but it's folly to thinkj Twitter will suffer demise. Unlike reddit, twitter has tremendous inertia. Twitter has no path to failure.

        Musk just moved TweetDeck behind a paywall [marketwatch.com], or for those who have a blue checkmark. How many tens of millions of people did he just alienate?

        Musk now prevents people without Twitter accounts [theverge.com] from even viewing on the platform. How many hundreds of millions did he just alienate?

        This is on top of not paying his bills, including the arbitration bills [reuters.com] for all the lawsuits against the company when he fired people after he took over.

        Let's not forget the $250 million lawsuit [cnn.com] from music companies for allowing and enabling rampant copyright violations.

        Then of course are all the advertisers who have either stopped advertising or significantly scaled back expenditures.

        There's a reason that $44 billion Musk paid for the company may now be worth only one third that amount, and at the rate Musk is going, even that will be too high.

        • by pjt33 ( 739471 )

          Musk now prevents people without Twitter accounts from even viewing on the platform. How many hundreds of millions did he just alienate?

          It always seemed that way to me anyway when I opened a Twitter link in an incognito browser window. And even if it is a significant difference, alienating people who don't have an account is a non-issue: who is there who doesn't already have a Twitter account but was considering opening one?

          • by gweihir ( 88907 )

            Non-registered users are message and ad targets too. Or rather they where. Now they are gone and everybody that wants to communicate to a general audience will need to find another platform to do it.

          • And even if it is a significant difference, alienating people who don't have an account is a non-issue: who is there who doesn't already have a Twitter account but was considering opening one?

            Is your point that Twitter never has to worry about new users/growth? You do understand how that spells doom for any company that they never worry about new business? Twitter is not like Coca-Cola where they have already saturated the market and making large amounts of profit.

            • by pjt33 ( 739471 )

              Not really, more that that ship has sailed. It may not be making huge amounts of profit, but I think it has saturated its market and anyone who doesn't have an account is probably already sufficiently alienated by the previous shenanigans that they're steering well clear.

              • Twitter has lost a lot of users and will continue to lose users through normal attrition. A way to stay profitable would be to maximize monetization of the current users but that will increase their user loss rate. Getting new users would help but Musk seems determined to do everything against that idea. It seems like Musk wants to be total king of his fiefdom; it is his company. That does not mean people have to participate.
        • by gweihir ( 88907 )

          Musk now prevents people without Twitter accounts [theverge.com] from even viewing on the platform. How many hundreds of millions did he just alienate?

          Me, for one. I occasionally did read stuff, but I never had any desire to post anything. Classical "We are so important that people cannot live without us!" delusion. Well, watch me. Or rather never see me again.

          • I'm pretty jazzed about not being able to go there. Maybe I can read articles now that aren't wholly embeds. I didn't see the posts there before since I use a great deal of script and tracking snuffing. I didn't really want to go to twitters house to see your things and now I can't.
            So, I'm good, because it's kind of a side trip and twitter's lame. I never posted either.
        • From the article you linked to [reuters.com]:

          Twitter no longer has a media relations department. The company responded to an email request for comment with an automatic reply containing a poop emoji.

          LOL

        • Honestly I think he is doing all that because he found out to late the company was not worth as much as it was. I remember how he was trying to pull out at the last minute but he had already signed the contracts. I mean remember when Notch sold Minecraft? At that point he was stressed at all the shit he was taking from being the sole person behind it. I bet the reverse is happening as the upper management at Twitter saw this as a dumpster fire and Musk posting that idiotic tweet jumped on it like rats o
          • by edwdig ( 47888 )

            Musk made an offer that was obviously more than it was worth. Twitter execs knew he was an idiot and valued their product, so they didn't want to sell. But then the stock market tanked while his offer was still standing, so they changed their minds and accepted his offer. Musk tried to get out because the change in the stock market made his small overpay into a giant overpay, but he had no legal grounds to back out.

            I don't see how Twitter survives unless Musk admits defeat and sells it for like a quarter of

      • by CreepingDeath ( 17019 ) on Tuesday July 04, 2023 @07:15AM (#63655712)
        not paying google [arstechnica.com] and oracle [businessinsider.com] are not good looks for a healthy company. Hubris is a time tested path to failure.
    • Years from now, Reddit's demise (as well as Twitter's) will be taught in classes as an example of how to completely screw things up on social media.

      Most internet juggernauts eventually run out of steam. MySpace, Digg, Altavista, Yahoo!, AOL, Vine, and probably quite a few others I'm forgetting.

      Reddit, Twitter, and Facebook are just taking longer than usual.

      • Most internet juggernauts eventually run out of steam. MySpace, Digg, Altavista, Yahoo!, AOL, Vine, and probably quite a few others I'm forgetting.

        Don't forget CompuServe, GeoCities, and Second Life.

        • by SeriousTube ( 2575581 ) on Tuesday July 04, 2023 @12:17AM (#63655232)
          Second Life is quite active. You just don't read about it in the news anymore.
          • I'm surprised. I remember for a while some companies and agencies were talking about using it as a virtual meeting place, before home video conferencing became common. I assumed Second Life went the way of Neopets. Some die-hard users but the majority of casual users moved on.

            Good to know.

            • SL is a haven for furries, and their numbers seem to be increasing.

              It's toxic for anyone else because of the prevalence of genital salesmen

            • by edwdig ( 47888 )

              Second Life was never that big, it was mostly just hype. Now the hype is gone and its settled into a niche product.

    • Reddit's demise (as well as Twitter's) will be taught in classes

      I know it's been a while since I was a student, but... they teach things in classes now?

    • I seriously doubt it. The loss of a few features is unlikely to create a demise. For that you'd need to see mass user exodus (which by all accounts isn't happening either on Reddit or Twitter) as well as meaningless content fill by bots / spam (which is happening only on Twitter).

      Reddit really had a lot more to lose. Twitter has always been a cesspool.

      Whether a user considers something a cesspool or not has nothing to do with if it has something to lose. Twitter for the shitshow it is has many more daily active users and thus far more to lose than Reddit.

      • >Twitter for the shitshow it is has many more daily active users and thus far more to lose than Reddit.

        Twitter became 'a thing' because celebrities and news organisations started using it to reach their audiences.

        Only a fraction of those audiences are willing to create accounts to read tweets, so it would seem Elon's latest idea is likely to be even more effective than all his previous ones at damaging Twitter's value. Though I really did expect the news outlets to start dropping Twitter when he started

    • by gweihir ( 88907 )

      Yes. There is a newer thing called "evidence based management" were they teach exactly things like that. Most "managers" on the top layer have huge egos and no actual understanding of things.

    • Reddit will be included in the class covering Musk & Twitter, and some of Zukerberg's boneheaded moves. Possibly it will cover Youtube's upcoming experiment to force users to disable ad blockers.
    • by Ragica ( 552891 )

      And years from now companies will be doing the same things and making the same "mistakes", because the apparently the economic system that controls them demands it. Rinse and repeat.

  • slashdot AMA (Score:4, Insightful)

    by backslashdot ( 95548 ) on Tuesday July 04, 2023 @12:41AM (#63655256)

    I remember when slashdot used to have AMAs. References: https://apple.slashdot.org/sto... [slashdot.org] and https://slashdot.org/story/07/... [slashdot.org]
    Why don't they do another one. Get some celebrity, maybe Elon Musk or something. He is actually slashdotter after all. Anyway, failing that they could get someone with equivalent high IQ but more of a universally humanitarian humanistic type than one with selective empathy. Well I am talking about myself. Feel free to ask me anything.

    • He is actually slashdotter after all.

      If Elon is a Slashdotter that means he's only here for the comments. Stories about him may be positive, but all comments under those stories paint a different picture. I think he has enough common sense to not do an AMA on Slashdot.

  • by thegarbz ( 1787294 ) on Tuesday July 04, 2023 @02:28AM (#63655352)

    Typical moderation can take a bit of effort, but what was going on for AMAs sounds like properly serious work. I am actually surprised that this was previously done by just generic mods. I always assumed r/ama was run by actual Reddit staff.

    • Doing British understatement?

      That "bit of effort" on the forum I used to run involved one four mile walk to cope with a Situation and one set of calls to 911 over the member with a history of being hospitalized for depression who wrote "I won't be here tomorrow".

      All respect to the AMA mods.

  • Why would they do these things for free anyways? I don't even opt into "open betas" because I don't want to test someone else's software for free. I know there's a remnant of community left in some corners of the Internet that Big Tech is desperately trying to consume. It's bittersweet to see these otherwise generous people finally realizing they're actively being milked for profit and opting out.

    • Why would they do these things for free anyways? I don't even opt into "open betas" because I don't want to test someone else's software for free. ...snip...

      This sounds either cynical or selfish. If the promissed software addresses a need I have, or is even just interesting, taking it for a spin and giving feed back is a win-win for everybody, and may well lead to learning something. Not doing something just because someone else may benefit from it without paying you is worse than stupid.

  • In other words the enshittification of IAMA isn't due to being cut off from 3rd party apps.

    It is a protest of that policy, by the mods. Instead of shutting the subreddit down, they are going with malicious compliance by not putting the extensive and free work in to make sure IAMA authors are authentic.

    • by Ksevio ( 865461 )

      TBH it really went down hill after Reddit fired the person they had on staff to help manage it (and passed that work onto the unpaid mods). Just like any venue, having someone to manage and moderate interviews is extremely important

  • Reddit seems in part explainable by the fact that the VC system is not really all that sensible in many cases. Companies are being funded towards growth, growth, growth with an eye on eventual monetization later - for the VC. Unsustainable monetization, that is, like an IPO or straight selling the company to a an individual (remember, companies are people too) while it is still overvalued. No sensible thought is given early enough to financial sustainability, and the "customers" are often trained to expect

  • by Fringe ( 6096 ) on Tuesday July 04, 2023 @09:05AM (#63655860)

    Sometimes you have to remember you're living in an echo chamber. Hardly anyone noticed these protests, outside of circles like /. and certain Reddit subs. If you look at it dispassionately (which isn't easy when you're an aggrieved echo chamber agitant), you'll see..

    1. The protests are over a silly topic. Yes, Reddit is now charging (too much) for API access for third party clients. Something that Nextdoor and Discord don't even ALLOW. YOU haven't been paying for Reddit. The client devs haven't either. And Reddit has been in the Red.

    2. Nobody else noticed. Okay, some communities went dark. It did seem bizarrely self-entitled and arrogant that mods believed the subs belonged to them, and that they could wall off a chunk of their space on Reddit's servers to protest... Reddit... and predictably it didn't work. But the vast majority of Reddit users use either a browser or the official mobile app... not because the mobile app is any good but because they push it so hard when you open a Reddit link on a mobile. So they're all unaffected except by those mods trying to take Reddit's ball and go home.

    (They don't have to continue moderating. Different topic. But they can't squat on the court while refusing to play ball.)

    3. There aren't any good alternatives (yet.) Facebook is pretty much the definition of evil. Nextdoor is dominated by hyper-political local mods and is very closed, as well as disallowing third party apps. Discord isn't nearly as easy or discoverable... I use it all the time but regret it. 4Chan is toxic.

    Yes, some people, especially on Reddit and here, are screeching that Reddit has shot itself in the foot and head. What is their accuracy track record? How much business savvy, compared to the folks running Reddit, do they have? Their passion, once for and now against, hasn't had any impact on people who visit Reddit to celebrate OTHER passions - watches, fast cars, nekkid bodies, local events. And in a few weeks, these screechers will, despite their protestations today, be back. Because screechers gonna screech, and there's no better place for an audience than on... Reddit.

    • by LesFerg ( 452838 )

      I was annoyed that some of the subs that I used to follow got diverted into protests. It was basically senseless SPAM, and now I don't follow them. Mostly discussion of specific games, which are also actively discussed on Discord.

      There is currently a small fraction of reddit posters who think they are being extraordinarily clever by sprinkling fuck and fucking in their subject lines. I assume they believe this will prevent advertising being added to their thread? I'm not sure if that is the effect or exp

      • by Junta ( 36770 )

        it does make browsing Reddit a lot less appealing, for me.

        Given that Reddit is comprised of user generated content, that would seem to prove their point, that the users being pissed means the quality of the platform takes a dive.

        • by LesFerg ( 452838 )

          the users being pissed

          It proves something, but I must have missed out on the poll taken to determine that all users want the site turned into a collection of shit-posts.

          I don't use any third party apps and don't really give a damn about the API. The little time I have to spare is better used for other things than reading about a small bunch of people having a tanty and intentionally trying to make the service bad for everyone else.

    • We'll see. The IPO was planned for this year, if it doesn't happen it will likely be because of the CEO's needless clusterfuck.

    • by Junta ( 36770 )

      1. The protests are over a silly topic. Yes, Reddit is now charging (too much) for API access for third party clients. Something that Nextdoor and Discord don't even ALLOW. YOU haven't been paying for Reddit. The client devs haven't either. And Reddit has been in the Red.

      Note that despite the deadline having passed, the third party apps are still working. On the platforms you cited, why should I care about the policies of a different platform are? Reddit features are not the same as other platforms, and the userbase isn't the same. With respect to reddit's financial situation, all we have is speculation.

      2. Nobody else noticed.

      This seems to be a silly statement. Some people noticed, some people did, and to those that care, it's a big deal to them, and the fact there exists a population for who

  • You have a problem when your business model relies on people doing things for free, then you think you can force them to obey your edicts.

  • There is a technical name for this. It is 'The Bud Light / Target Disease" aka the Shoot Yourself in the Foot virus and the Disney bacterium. The symptoms are: stupid business decisions not taking into account consumer perceptions, and also falling stock prices.

    Good news everyone! We plan to make money by driving our customers away! The board of directors is going on vacation for eight weeks they earned from their wise oversight.

A CONS is an object which cares. -- Bernie Greenberg.

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