Follow Slashdot stories on Twitter

 



Forgot your password?
typodupeerror
×
Facebook Technology

Meta's Ray-Ban Smart Glasses Fail To Catch On (wsj.com) 32

The Ray-Ban smart glasses launched by Meta almost two years ago have struggled to catch on with owners, many of whom appear to be using the devices infrequently, according to internal company data. WSJ: Less than 10% of the Ray-Ban Stories purchased since the product's launch in September 2021 are used actively by purchasers, according to a company document from February reviewed by The Wall Street Journal. Meta sold a total of 300,000 of the wearable devices through February, but the company only had about 27,000 monthly active users.

The device, an important part of Meta's hardware strategy, allows users to take photos and listen to music with the frames of their glasses, among other features. It has experienced a 13% return rate, according to the document. Among the top drivers of poor user experience were issues with connectivity, problems with some of the hardware features including battery life, inability for users to import media from the devices, issues with the audio on the product and problems with voice commands for the smart glasses, according to the document.

This discussion has been archived. No new comments can be posted.

Meta's Ray-Ban Smart Glasses Fail To Catch On

Comments Filter:
  • Too much lock in (Score:4, Interesting)

    by t0qer ( 230538 ) on Thursday August 03, 2023 @09:56AM (#63737202) Homepage Journal

    These things could have been popular had there not been any vendor lock in. If Ray ban had made something like a Go-Pro in glasses format, they would have had a winner. Instead they just made yet another way for facebook to collect data.

    • by CAIMLAS ( 41445 )

      Pretty much. I won't touch anything that's Meta-related.

    • by nash ( 8306 )

      They were made by facebook, not Ray Ban.

    • These things could have been popular had there not been any vendor lock in. If Ray ban had made something like a Go-Pro in glasses format, they would have had a winner. Instead they just made yet another way for facebook to collect data.

      Apparently good speakers and an apparently not-great camera, I'm not sure what the use-case is supposed to be.

      If you're interested in taking photos the convenience of the glasses is lost by the inability to see the photo without pulling out your phone.

      If you're interested in taking video during some activity you're much better off getting a Go-Pro and getting a better quality video and wearing more appropriate eye wear.

      And if you just want the speakers you're better off not having a camera that will occasio

    • They'll never catch on because they're such an inelegant form factor. No one wants to wear big, chonky glasses with cameras permanently fixed onto them.

      You can't use them as a GoPro because most kinetic activities need safety glasses or goggles. Not overpriced hipster glasses.

      Finally, there is just nothing that inconvenient about the standard phone/camera concept. These glasses are an expensive bauble that don't solve any problem.

  • Smart glasses (Score:5, Insightful)

    by Baron_Yam ( 643147 ) on Thursday August 03, 2023 @09:57AM (#63737208)

    There are multiple problems:

    - They're still not elegant enough
    - They still cost too much
    - Facebook is a toxic brand to the target demographic

    Give me a HUD with hardware that actually looks like my regular glasses, with a sub-$1000 price point, can make it through an 8 hour day for basic use, and that I don't believe is data mining my life for Zuck's wallet and I'll buy a pair.

    • Also add a big led and a constant bip so I know you are filming me. We don't need walking CCTV.
      • They shouldn't be allowed to record without such a light, but for general environment processing I don't see that as a requirement.

        And yes, that can be an exception adapted for abuse, but you can also just destroy the LED.

      • Comment removed based on user account deletion
    • Facebook is a toxic brand to the target demographic

      Toxic? Oh come on, that's not quite fair.

      It would seem that Mark "Dumb Fucks" Zuckerberg made it quite clear from Day Zero of the social infection how he felt about his "target" demographic, no?

  • Anyone buying a name brand product like Ray-Ban is looking to stand out in some way. Adding a camera instantly invades everyone's privacy that gets near you so rather than being attracted to your personality and style they are instead looking for the shadows when you walk into the room. You get exactly the opposite of wearing the latest Polo shirt or fancy Chick-Magnet styles. Nobody wants to be around you.
    • Anyone buying a name brand product like Ray-Ban is looking to stand out in some way. Adding a camera instantly invades everyone's privacy that gets near you...

      And yet bars are somehow slam full of humans walking around with at least two cameras and a microphone array on them at all times, usually enabled with full permissions to [every social media app]. Don't even get me started on concertgoers selling out stadiums. You were bullshitting something about humans still giving a shit about privacy why again?

      And they sell Ray-Ban glasses at fucking Sams Club, not the Polo club. Hardly an exclusive brand reserved for only four-eyed royalty.

  • 1. People tried them, found out that they're crap and stopped using them.

    2. People used them in public and got the glasshole treatment, so the glasses are (hopefully) broken now.

    3. People found a way to break out of the Metastasis surveillance and use their glasses the way they want rather then the way the maker intended.

    Either of them would make me happy, to be honest.

  • Why would anyone want something heavier than necessary hanging on their face?
    • Why would anyone want something heavier than necessary hanging on their face?

      The extra weight in your Ray Bans helps your momentum as you slide across the floor in your socks, underwear and button down shirt to the tune of "Old Time Rock and Roll" by Bob Seger.

  • by FudRucker ( 866063 ) on Thursday August 03, 2023 @11:08AM (#63737354)
    i would never buy something like this because i dont trust the company sincs their main source of revenue is advertising and datamining their customers i am sure these glasses are tracking and sending all the data they collect back to meta
  • Early in the book The Light of Other Days (by Clarke and Baxter), there is a scene where a female reporter is attending an event and she touches her glasses which brings up information on people in the room and other things related since they are connected to the web at all times (or that version of the web).

    What Meta is trying to do sounds similar, but they, as usual, rushed it. Make the things closer to regular glasses with easier functionality and it might work.
    • if it had a display it might have been useful.

      Maybe there's an app to help the blind, a kind of video to audio representation, they probably would worry about being sued if it failed though

  • The marketing for these has been just terrible... e.g. https://www.youtube.com/embed/... [youtube.com] So basically, glasses that let you post a picture/video on FB with a filter, which you can already do easier on your phone, and not directed at people who actually have the money to drop on that BS. The engineering team must be PISSED.
  • Possibly the reason they failed is because no one has heard of these...

  • by RightwingNutjob ( 1302813 ) on Thursday August 03, 2023 @12:38PM (#63737620)

    I sincerely doubt people want gizmos on their faces.

    Also, as one of something like a quarter or a third of people who wear eyeglasses, I doubt that segment of the population wants to deal with fitting things over their glasses either. I'm gonna lean on the geek stereotype and assert without proof that a sizeable chunk of the potential target market of techie types fits into this category.

    And beyond that, what's the value added? You've got a phone in your hand already, so what does having a heads up display give you in daily life?

    If you're reading something, your attention is already diverted from whatever else you're looking at, so there's no gain from having it hovering in space versus in your hand.

    There are a few niche applications where you need a display in front of you with your hands free. Many of these, in professional contexts, are done by having a display in front of you while you're working with your hands. A small number perhaps are left over, but almost certainly not enough to justify a mass market consumer device.

  • by BigFire ( 13822 ) on Thursday August 03, 2023 @01:06PM (#63737740)

    Thus far, all of the VR business application have been solution in search of problem. Until they can tackle genuine need, they'll just be a curiosity at best.

    • menikmati permainan di situs Kembar Jitu [heylink.me] saat ini sangat mudah, Apalagi jika Anda bermain bersama salah satu agen yang memberikan banyak bonus untuk proses deposit tercepat di indonesia
  • Ray-Ban's are terrible.
    Meta is terrible.
    Neither of them has the skills or knowhow to engineer smart glasses.
    Result is a terrible product no one wants or likes.

A right is not what someone gives you; it's what no one can take from you. -- Ramsey Clark

Working...