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Google Takes a Snarky Shot at Apple Over RCS in Its Latest Ad (engadget.com) 173

An anonymous reader shares a report: Google has been trying to publicly pressure Apple into adopting the GSMA's RCS (Rich Communications Service) messaging protocol for a long time now, with nothing to show for it. As a matter of fact, Apple CEO Tim Cook seemed to completely dismiss the idea when he answered a question on the subject by saying that consumers should buy their moms an iPhone. Google and its Android platform aren't giving up that easily and they've just released a snarky ad to continue criticizing Apple's preferred messaging platform.

The ad's called "iPager" and mimics Apple's marketing language to reveal a retro-styled beeper, indicating that Apple's behind the curve with its chosen messaging platform. The spot states that the iPager uses "outdated messaging tech" to "text with Android," citing many of the perceived disadvantages of sticking with SMS technology when communicating with Android phones. Google didn't invent this comparison whole-cloth, as the 30-year-old SMS tech actually dates back to old-school pagers.

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Google Takes a Snarky Shot at Apple Over RCS in Its Latest Ad

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  • by retchdog ( 1319261 ) on Thursday September 21, 2023 @05:56PM (#63866971) Journal

    it's hard to imagine anything more pathetic than a $1,650,000,000,000 internet search and advertising company, which is literally redefining web protocols to suit its own interests (which are also your interests! don't worry!), portraying itself as the underdog in an incredibly petty conflict-of-interest against a $2,720,000,000,000 lifestyle brand and computer company.

    but someone got paid for this ad nonetheless. never stop dreaming.

    • by Bigjeff5 ( 1143585 ) on Thursday September 21, 2023 @06:10PM (#63867005)

      I found something more pathetic!

      It's some random nobody going to bat for a $2,700,000,000,000 lifestyle brand and computer company as they cling to absurdly outdated messaging technology instead of joining the industry standard that literally every phone operator on the planet has switched to.

      • Re: (Score:2, Funny)

        by retchdog ( 1319261 )

        uh, okay. i'm glad apple is standing against this globalist alliance!!

      • by Shag ( 3737 ) on Friday September 22, 2023 @08:54AM (#63868683) Journal

        I found something more pathetic!

        It's some random nobody going to bat for a $2,700,000,000,000 lifestyle brand and computer company as they cling to absurdly outdated messaging technology instead of joining the industry standard that literally every phone operator on the planet has switched to.

        Hey, what flavor is that Kool-Aid anyway?

        As you note, literally every operator has switched to RCS. Because RCS is a standard (licensed from the GSMA) that carriers implement. Makes it easier for them to charge you for it, just like they did with SMS. But plain RCS isn't very exciting, and after Google bought Jibe back around 2015 and started adding proprietary features on top of it, we're now seeing operators start ditching plain carrier-hosted RCS and switching to Jibe. The second largest mobile carrier in the world, Vodafone - which has 315 million mobile users worldwide - did so six months ago.

        And Jibe + Google proprietary extensions (aka Google Chat) is no more an open standard and no less proprietary, than what Apple's doing. Or other over-the-top messengers like Facebook Messenger, WhatsApp, Signal, Telegram, etc. Google is just butthurt because Apple correctly recognized that SMS sucked and built a far better OTT messaging app a dozen years ago, and users actually like it. As a user of Google's myriad messaging apps over the last couple decades, I wonder if Google would've kept up better if it had maintained and upgraded any of those apps rather than just killing them and launching new ones every few years.

    • I hate google and apple as well. But apple could open up their standard (without fees) which would cut off google's ability to complain. Or they could keep it propietary but add imessger to the google store.

    • Isn't that the pattern of life? Google and Apple both gaslight the public, it's called salesmanship and politics.

  • by 93 Escort Wagon ( 326346 ) on Thursday September 21, 2023 @06:07PM (#63866997)

    Google has billions and billions and billions of dollars... but, even with all that cash, they can't pay enough to get people to start caring about this.

    Fortunately they have at least one employee who "anonymously" submits each new attempt to Slashdot, so at least we're aware they're still trying.

    • they can't pay enough to get people to start caring about this.

      People do care, they are just largely powerless. People put up with endless shit and frustrations constantly all to get a few of the things they do like. No one will dump Apple over RCS, that doesn't mean they don't care.

      Marketing is largely about capturing the opinions of those who have not made up their minds.

      • Nobody on an iPhone gives a shit.

        • Have you taken a survey? What's your source?

          People with iPhones, who have friends or family with Android, do care. It's annoying to them, but what can they do? Apple is in such a habit of jerking its customers around that customers have given up trying to get Apple to listen.

          Exhibit A is the recent change to USB-C. Apple should have done this years ago, but it took an EU mandate to force the issue.

          • Have you taken a survey? What's your source?

            People with iPhones, who have friends or family with Android, do care. It's annoying to them, but what can they do? Apple is in such a habit of jerking its customers around that customers have given up trying to get Apple to listen.

            Exhibit A is the recent change to USB-C. Apple should have done this years ago, but it took an EU mandate to force the issue.

            WTF is this even about?

            I use iMessage exclusively.

            About 50% of the conversations have Blue Bubbles. The rest have Green Bubbles. That is the only real difference.

            I chat with both; I send and receive videos, sound snippets and pictures with both; I exchange web links with both.

            Except for the "Greenies" not supporting some advanced (mostly cutesy) iMessage features (the most useful of which is the "Delivered/Read" Status Line), I rarely notice any difference Messaging with anyone. At. All.

            So I repeat: WTF is

            • by AmiMoJo ( 196126 )

              When you send a video or photo to a non-iMessage user, it uses MMS. MMS is often a paid service, and the quality is terrible. Non-Apple users are seeing blurry, pixelated crap when you send them videos and images.

              Assuming they even open them, because if they are paying for MMS they might not bother. I certainly wouldn't.

              • When you send a video or photo to a non-iMessage user, it uses MMS. MMS is often a paid service, and the quality is terrible. Non-Apple users are seeing blurry, pixelated crap when you send them videos and images.

                Assuming they even open them, because if they are paying for MMS they might not bother. I certainly wouldn't.

                That may be true in other countries; but in the U.S., I have never had a problem or a complaint from any of my Android-saddled texters. Nor have I had any problems with any "media" they have sent me.

                Plus, I don't think MMS has been "paid" separately for quite a while.

                • I, here in the US, have on numerous occasions just not bother to look at videos or pictures in multiples sent to my from apple phones. THe videos are so terribly reduced in quality that I don't bother any more. If someone sends me multiple pictures from apple phones in one text they are reduced to postage stamp sizes and any attempt to zoom them up will result in a blurry pixelated mess. If you honestly would like to investigate this further try sending a video that's longer than a few seconds to an and
                  • I, here in the US, have on numerous occasions just not bother to look at videos or pictures in multiples sent to my from apple phones. THe videos are so terribly reduced in quality that I don't bother any more. If someone sends me multiple pictures from apple phones in one text they are reduced to postage stamp sizes and any attempt to zoom them up will result in a blurry pixelated mess. If you honestly would like to investigate this further try sending a video that's longer than a few seconds to an android phone and look at the quality.. say 10 seconds or longer then look at the result. Also try sending 6 or more photos in one text and look at the end result.

                    I haven't heard of any issues in either direction, even from my Android-entrapped friend that is a natural-born complainer, nor with either of my Android-encumbered friends that are quite tech-savvy; one is even a photography aficionado. I am sure one of them would have mentioned that we should exchange those types of files as email attachments instead of through SMS/MMS.

                • Media sent from Android to Apple works fine. It's the ones you send *them* that are tiny and grainy. If they aren't complaining, it's because they don't care enough to complain, or they just assume something went wrong and don't worry about it.

                  • Media sent from Android to Apple works fine. It's the ones you send *them* that are tiny and grainy. If they aren't complaining, it's because they don't care enough to complain, or they just assume something went wrong and don't worry about it.

                    Bullshit.

                    I know which friends to ask. One is an electronics engineer and the other a professional photographer.

                    So, Citation, or STFU.

                    • Citations...

                      In addition to the article that is the subject of this Slashdot thread...
                      https://www.businessinsider.co... [businessinsider.com]

                      Or check this list of search results: https://www.google.com/search?... [google.com]

                      Lots of articles covering the difficulties of sending images and videos from iPhone to Android, but none for Android to iPhone.

                    • Citations...

                      In addition to the article that is the subject of this Slashdot thread...
                      https://www.businessinsider.co... [businessinsider.com]

                      Or check this list of search results: https://www.google.com/search?... [google.com]

                      Lots of articles covering the difficulties of sending images and videos from iPhone to Android, but none for Android to iPhone.

                      So, if this isn't just Google Propaganda, this sure sounds like the alleged problem is at the Android and/or the Carrier end; rather than the iOS or iMessage end.

                      Why should Apple fix somebody else's problem?

            • LOL it does make sense that a Apple user wouldn't understand the fuss. It's your green bubble friends that see grainy, tiny pictures and videos that you send, that look fine to you.

              • LOL it does make sense that a Apple user wouldn't understand the fuss. It's your green bubble friends that see grainy, tiny pictures and videos that you send, that look fine to you.

                Sorry; not buyin' it, at least not universally.

                I spot checked two of my Android-Inflicted friends. Neither one had ever experienced small or low resolution images.

                BTW, one friend is an electronic engineer, and the other a professional photographer; so they understood what I was asking.

          • by Malc ( 1751 )

            People on Android use WhatApp, and so do the iPhone users. Why do we need another communication system? Seriously, nobody is looking for RCS because they don't have a problem. Even if Apple implemented it, it's not going to be used. Maybe in the US? There are more users overseas.

            • Perhaps in your country, "everybody" uses WhatsApp. In the US, it's relatively rare, so the RCS thing is a bigger deal.

          • iPhone user here. The purpose of SMS is to tell you to install signal.

            • Yeah fat chance. Most of us aren't paranoid enough to jump through those hoops. Privacy is an illusion, even if you use Signal. Every (literal) move you make is tracked, every website you visit, every email you send. Using Signal may actually reduce your security, because it may lull you into feeling like you are free to say or do things you wouldn't say or do in the open.

        • Nobody on an iPhone gives a shit.

          They do they just misdirect the blame.
          Ask any iPhone user how happy they are with a group text that includes 1 android user (usually me).

      • More than that, people actually insist on using Apple because of RCS. In fairness, Google rather does suck at creating messaging clients.
        • Funny that you'd say Google sucks at making messaging clients, when they're the ones that actually *do* support interoperability with RCS.

          • Yeah, but the UI is really bad.
            • Hmmm...seems simple enough to me.

              • No threading in group conversations, for example.
                • That gets tough and starts to go outside the scope of text messages.

                  That said, I do wish text supports threading. (I wish Jabber supported that at my job. It really sucks on group chats when people respond and you aren't sure who or what they are respondinig to.)

                • OK, so that may be a feature you'd like to have, but I wouldn't call that a UI failing. Complex features also require complex UIs, and that is certainly not desirable for a large portion of users.

                  • ok, then let me say it differently. The UI is bad because it lacks features that a lot of people want.
                    • My in-laws, in their 80s, would disagree. Those features *you* want would be confusing to them. It's all they can do to figure out how to send and receive texts. But the simple UI of Google Messages is just the right level of complexity for them, they can do what they need to do, without being confused by such things as threads. So simple is neither "good" nor "bad" it's just a different user type.

      • by Malc ( 1751 )

        Old skool standards like this are irrelevant now, although I get the impression a lot of people in the USA still use such things. Around here, nobody gives a shit about RCS or iMessage. WhatsApp is ubiquitous (ugh, I know, Facebook) and it offers plenty of functionality. I still use iMessage with my wife and certain friends, and SMS with my mother - she says she's too old for a smart phone, and what she has wouldn't benefit from RCS either. I can't actually see the point of RCS, nobody I know has any ne

    • Google has billions and billions and billions of dollars... but, even with all that cash, they can't pay enough to get people to start caring about this.

      To most people, the RCS vs iMessage conflict is beyond their understanding, which makes it really hard to make them care. Slashdotters, of course, are capable of of understanding the value of open standards that can operate across platforms, as compared to tightly walled gardens controlled entirely by a single corporation, available only on a single platform. Or at least they used to be.

      • Comment removed based on user account deletion
      • Is RCS a good standard though? Just because it's open doesn't make it good. SOAP was meant to be the web service RPC interface to end them all, and just like everything that was built on XML, it was awful in practice. Way too complicated for the use cases people needed and far too easy to screw up. Ask anyone who has ever had to implement something based on SOAP and I can guarantee you they've had to massage XML because the remote end is using a broken Java library that doesn't follow the standard. Then RES

    • by mjwx ( 966435 )

      Google has billions and billions and billions of dollars... but, even with all that cash, they can't pay enough to get people to start caring about this.

      This,

      And I am in no way defending Apple's refusal to accept a common standard to deliberately keep it's customers under it's thrall.

      But RCS is a solution looking for a problem. We've had MMS for years but it was ultimately the telco's that killed it by charging £0.75 per message when it's effectively zero cost.

      SMS is still useful as it's simple and used by every phone out there. However I rarely text anyone these days for the most part the texts I get are from no-reply addresses (I.E. my doc

  • Never heard of it.

  • by organgtool ( 966989 ) on Thursday September 21, 2023 @06:56PM (#63867159)
    I don't understand the point of this ad. The impression that I get from iPhone users is that they'd rather have a way of identifying and mocking Android users via the use of color-coded bubbles than have a fully-functional, cross-platform messaging system. If Apple used RCS and improved the capabilities of messaging Android users, that would detract from the feelings of superiority that Apple users get when engaging in group chats. Even if Apple is using "inferior" technology, Apple is currently operating from a position of strength and this snarky ad just makes Google look like a sore loser. I say that as someone who owned the second-gen iPhone and will likely never buy another Apple product again.
    • It is for people like me:

      I want to upgrade phone. I have been seriously considering buying an iPhone 15, however, all my family is using Android and we text all the time. With this ad, they are pointing out a reason for me to stay with Android.

    • It is for people like me:

      I want to upgrade my phone. I have been seriously considering buying an iPhone 15, however, all my family is using Android and we text all the time. With this ad, they are pointing out a reason for me to stay with Android.

  • by oumuamua ( 6173784 ) on Thursday September 21, 2023 @07:02PM (#63867177)
    Great song choice Google, for a blast from the past, here's the video: https://www.youtube.com/watch?... [youtube.com]
  • by youn ( 1516637 ) on Thursday September 21, 2023 @08:03PM (#63867281) Homepage

    seriously, both should have been supported by both a long time ago

    at this point they both sound like little kid... mine is better than yours, no mine is better than yours

    but mine supports colors and rainbows.. WTF guys, grow up it's a format, look up the word interoperability

  • And it needs to be enabled for your specific plan. It's literally the only "messenger" I couldn't test, it works with my main plan but it doesn't work with any other SIMs I have around, and for any of the close relatives. I couldn't find a second person with a setup that would support it.
    They probably dream about replacing WhatsApp but end up just replacing the default SMS app on some Androids with something that might be richer if used in the right ecosystem, if the stars align. But nobody even knows about

  • There, fixed the headline for you
  • by Anubis IV ( 1279820 ) on Friday September 22, 2023 @01:38AM (#63867865)

    RCS has always seemed a mess to me, and at this point Google is already working on Step 3 from the Embrace, Extend, Extinguish playbook that Microsoft wrote decades ago.

    RCS was originally supposed to be a decentralized, carrier-based alternative to SMS (which is also carrier-based, lest someone misunderstand), but an inconsistent rollout, failure by many to adopt the so-called “Universal Profile”, and lack of accreditation for devices meant it was pretty much DOA. Mind you, Samsung rolled out their first RCS app in 2012, and there was an attempt at a bigger re-launch in 2015/16. It was clear RCS was going nowhere.

    It wasn’t until 2019 that Google finally co-opted RCS for their own uses, bypassed the carriers and manufacturers altogether by standing up their own RCS infrastructure...and then proceeded to launch it in the middle of their chat application product branding befuddlement: initially rolled out as part of Google Messages (which was only on Android), the work was done by the (cross-platform) Allo team whose work was by that point being branded as Chat because Allo was being sunset. No one could make heads or tails of it, users saw few immediate and significant benefits over SMS/MMS (no E2EE at that point), and it was limited to Google Messages users because of the shoddy RCS rollout.

    And the confusion didn’t end there.

    End-to-end encryption? Not out of the box. RCS itself doesn’t enforce it as a standard. There are still dozens of carriers, OEMs, and others who provide RCS services that aren’t yet E2EE. It wasn’t even until this year that Google itself (was supposed to have, but I haven’t confirmed) finally added E2EE for group chats, after enabling it as the default in one-on-one chats in 2021. And, of course, that E2EE is limited to Google Messages: Google acts as the key escrow for Messages’ E2EE, so you won’t have any luck communicating via E2EE to a “fellow RCS user” unless they’re also using Google Messages or their carrier inked a deal with Google (which I’m sure Google would love Apple to do).

    At this point, Google has already Embraced and Extended RCS to the point that RCS more or less exists in name only as a shallow cover. And good riddance, it was never a good idea. All that’s left is Google’s take on iMessages, built on the dead husk of RCS.

  • Don't worry Google, the EU will probably sort this one out for you. You know how iDevices now come with USB-C sockets? Well, the EU are also proposing to legislate interoperability between messaging & some social media services. Hopefully, fewer bubbles to get caught up in & isolated.
  • But the blue/green color is NOT about Android.
    It is about if the message is sent over data via iMessage och via SMS(/MMS) standard. (try a old non android phone and it is the same)
    Some operators charge high prices for SMS, so it good to know if the message goes over SMS or the data plan.

    Why are Google not asking to be included in the WhatsApp protocol/ Skype/ SnapChat/ Signal ??
    The question is stupid and people are misinformed.
  • I think there is an app that can be installed to get multimedia goodies e.g. pics, video. Works in either ecosystem.

    I prefer email, but I do use my phone once in a while. I'm in the minority, especially because I do want a pager that runs on 1 AAA battery for a month, thanks to this ad.

  • Can Google pressure Google into adopting RCS on Android?

    Or will they keep blaming T-Mobile/AT&T/whatever, even though Apple could totally make it work on iOS without anyone else's help?

  • by mveloso ( 325617 ) on Friday September 22, 2023 @11:43AM (#63869209)

    RCS enables rich-text ads OTA, which is why Google wants Apple to enable it.

    Everyone in the industry knows Apple users are worth more, and Google can charge more for ads via RCS if it could deliver them. Without Apple's support that'll never happen.

    Thank you Apple, for holding the line on this.

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