Google Lays Off Hundreds of Employees in Advertising Sales Team (reuters.com) 28
Google is laying off hundreds of employees in its advertising sales team, the Alphabet-owned company said on Tuesday, marking the latest cuts at the search giant. From a report: The move adds to signs that job cuts will continue this year, as companies look to adopt AI software and automation to lighten workloads. Last week, Google said it would lay off several employees in its Voice Assistant units, hardware teams responsible for Pixel, Nest and Fitbit, as well as in its augmented reality team.
Google's customer solutions unit, which serves medium-level advertiser clients, will be the core team for growth moving forward, the company said.
"To lighten workloads"? (Score:4, Insightful)
No, they're "looking to adopt AI software and automation" so that fewer people can hopefully do the work of their formerly larger workforce - "lightening workloads" has nothing to do with it, other than serve a PR purpose.
Odds are the workload of the remaining staff is going to get heavier.
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Oh, that's a completely orthogonal discussion.
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> Odds are the workload of the remaining staff is going to get heavier.
>> I'll wait to hear how much they are paid before deciding whether to feel sorry for them.
> that's a completely orthogonal discussion.
How so?
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My original post was simply intended to point out the use of a standard management buzz-phrase which is unlikely to be true - unless the real meaning was "to somewhat lighten the increased workload we just dumped on those employees we're not laying off". I wasn't intending to express an opinion, one way or the other, regarding the impact of that increased workload on those employees - I don't think we currently have enough information to draw a conclusion.
Re: "To lighten workloads"? (Score:2)
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Google's customer solutions unit next... (Score:5, Insightful)
Roughly translated:
the customers solutions unit is next on the chopping block.
Ad Blockers Are Working! (Score:3, Interesting)
Good News.
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Good News.
Yep. A few Googlers will now have even more time to Work From Home /sarcasm
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Aren't those called Google'ettes?
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> Work
If Tik Toks named "My workday at Google" taught me anything is that "Work" isn't included in the "Work day".
Does this mean an enshittification freeze? (Score:3)
With fewer staff to promote "change" perhaps we will have reached a cap on the user-harming platform changes.
statistically irrelevant (Score:5, Insightful)
Laying off 100 people when you have 182,000 full time employees while also hiring 750 new employees per week should not be news.
It also leaves out that most will be laid off only after being given nearly a year to find a new role within the company. If they can't find a new role in a year while the company is hiring 20,000 new employees, they probably need to be cut.
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"Laying off 100 people when you have 182,000 full time employees while also hiring 750 new employees per week should not be news."
Laying off advertisers is ALWAYS good news.
Great for the advertisers (Score:2)
Right?
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Bidenomics at work! Way to go Joe!
Seek help.
Cyberpunk 2077 (Score:3)
Eventually Google will be like Delamain in Cyberpunk 2077. The company will be owned and operated by an AI. They AI will be everyone from the CEO to the customer service person (and everyone in between).
AI cold calls (Score:2)
I get AI generated cold calls all the time. Not from google, but from ... probably N. Korean hackers trying to get into my bank account.. Google is just doing what the rest of them are doing. Some of the boiler room sales bruhs are being replaced by robots.
So the enshittification continues (Score:2)
Now they are crapping all over their customers, i.e. the ad-buyers. Now, I do not like people that buy ads, they make the world a worse place. But a merchant that does not respect its customers is really scum.
Re: So the enshittification continues (Score:2)
Maybe it shows what a monopoly Google has if they can lower the chance customer experience, where else will/can they go?
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Hence complete market failure? Yes, too large enterprises have that effect.