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Transportation

Mercedes-Benz Backs Off Plan To Only Sell EVs By 2030 (theverge.com) 203

In its fourth quarter earnings statement on Thursday, Mercedes-Benz said it is backing off its plan to only sell electric vehicles after 2030. Instead, the company said it "only expects 50 percent of its sales to be all-electric -- a significant drop from the once rosier outlook," reports The Verge. "Gas and hybrid vehicles will remain a part of the company's future for years to come." From the report: "Customers and market conditions will set the pace of the transformation," Mercedes said in its report. "The company plans to be in a position to cater to different customer needs, whether it's an all-electric drivetrain or an electrified combustion engine, until well into the 2030s."

Not even in Europe, where EV sales growth outpaces North America's, does Mercedes expect to transition to EV-only sales anytime soon, the company's CEO Ola Kallenius told Reuters. "It's not going to be 100% in 2030, obviously... from the whole European market, but probably from the Mercedes side as well," he said.
In 2021, Mercedes was a lot more bullish about plug-in powertrains, saying that by 2030 it would only sell EVs and completely phase out gas-powered vehicles.
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Mercedes-Benz Backs Off Plan To Only Sell EVs By 2030

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  • TOD (Score:5, Interesting)

    by ShanghaiBill ( 739463 ) on Friday February 23, 2024 @05:35AM (#64262066)

    EVs have passed through the PIE and are now heading into the TOD.

    By 2030, they will reach the SOE, and will get to the POP by 2035.

    PIE = Peak of Inflated Expectation
    TOD = Trough Of Disillusionment
    SOE = Slope Of Enlightenment
    POP = Plateau Of Productivity

    Gartner Hype Cycle [wikipedia.org]

    • by eepok ( 545733 )

      I work in sustainability. I facilitate EV adoption. This is 100% the case. Most interestingly, though, electric vehicle mandates and solar rooftops pushed the PIE much higher than would have happened naturally which will make the TOD fall feel pretty extreme. In the process, the EV PIE crowded out the easier-to-implement HFC tech which is in the shadows getting better and greener every month. I wouldn't be surprised if HFC is outright more cost effective in every sector (ownership, fueling, lifecycle, etc.)

  • Unless they are planning on EU to change its mind or collapse (both not unlikely) they've got till 2035. E-fuel will be expensive and distribution a problem (if the EU doesn't change its mind, it will probably be done through electronic surveillance of efuel cars and blending).

    • Power production is ramping up quickly in the EU. So quickly, actually, that the grid doesn't keep pace. Everyone and their dog is putting solar panels on their roofs because the EU subsidizes this pretty heavily. Now everyone tries to pump that extra power into the grid during Summer and the grid goes into overload. We have arrived at the point where base load power plants had to be shut down during days in Summer because there simply was too much power humming in the grid.

      So getting enough electricity wil

      • With efuel I mean Fischer Tropf converted hydrogen (crop based fuel isn't allowed except for waste streams, which is a drop in the bucket). The Germans made that an option for post 2035 cars, but I suspect it will be far more expensive than 2x fossil fuel even then.

        • The Germans made that an option for post 2035 cars, but I suspect it will be far more expensive than 2x fossil fuel even then.

          The more people who use it, the better the economies of scale and the more affordable it will be, so it should be encouraged. This is offensive to BEV fanbois, but it also illustrates how it is more about ideology than climate.

    • Norway's progress seems fine though. 93%, i.e. nearly all, new cars sold in September 2023 were electric. The parliament decided on a goal that all new cars sold by 2025 should be zero-emission (electric or hydrogen). A strategy for this by the government has included tax rebates (no VAT), a charging infrastructure with fast charging stations on all main roads in Norway that exists now. So switching to BEVs is certainly possible but requires active work.
  • I was considering getting an EV and looked into Mercedes. They have very nice cars, but they are just too expensive when compared to ICE Mercedes and even other EVs. I don't know there is a case to go with a base trim Mercedes EV over top of the line Tesla Model S.
    • I found a listing for a used plug-in Toyota Prius at a Mercedes dealership. It was right next to a Tesla showroom.

      I drove out there to testdrive the Toyota. Its battery wasn't charged (meaning I could only test-drive "gas burning mode"), despite the fact that it was literally parked twenty feet away from their Level 2 charger. (After my testdrive I had to ask the guy -- "so, can I charge it?") If they can't even bother plugging the thing in (knowing that I was coming!), they clearly don't want to (or know h

      • by sinij ( 911942 )
        Not to justify the price, but you have to admit that Mercedes EV has very nice interior, way nicer than Tesla. I think Mercedes wants to push upmarket in the US, as they know they can't compete with Toyota and Tesla in other segments. As such, Mercedes EVs priced to be exclusive. If you want one, wait 4 years and they will depreciate 90%.
        • I dunnow...test drove the EQS, and sure the interior is nicer than a Tesla, but honestly I was wildly underwhelmed for a $100k+ vehicle. I decided against the vehicle out of hand, and I wonder if it would be a complete bomb if it didn't have a Mercedes nameplate on the back of the car.

          • by sinij ( 911942 )
            I am fairly certain it will be a complete bomb even with Mercedes nameplate. If you liked it, wait a year and lease it after incentives kick in. I heard people paying less than $8K all in for 1-year leases on high-end EV Audis.
    • by shilly ( 142940 )

      I just got an EQA. I wanted a car with a great interior finish in a smaller footprint than an M3. I'm upgrading from a Renault Zoe, live in London with narrow streets and lots of traffic and tight squeezes, and the length and width of the M3 was too much. The EQA is a touch smaller. It has a pretty decent range post-facelift, and I don't care about the acceleration. We looked at the new Mini Countryman E but that felt cheap and cramped inside yet massive on the outside, and the iX3 but it's pig-ugly on the

  • In summary (Score:4, Funny)

    by DrXym ( 126579 ) on Friday February 23, 2024 @09:18AM (#64262456)

    "We're too fucking incompetent and non agile to make electric vehicles vs our rivals and we'll die a slow and painful death as a result"

    • "We're too fucking incompetent and non agile to make electric vehicles vs our rivals and we'll die a slow and painful death as a result"

      OR.....

      It could be they're finding that the market that really wants an EV....already has one and is saturated.

      That the rest of the general populace, at the moment, just really doesn't want an EV at this time for a number of reasons.

      • The problem is charging. If your house doesn't have an enclosed garage, or if the builder wired up the garage inadequately, or if you rent; then you are cut out of the EV market at present. If you live somewhere with high supercharger density like the Bay Area of LA you might be able to get a Tesla and make do. But if you don't live in one of those areas or if you no longer want to give the muskrat your money, or if you just prefer the retro-futuristic look of the Ioniq 5 and have had nothing but good ex

        • by DrXym ( 126579 )

          Definitely needs some joined up thinking. Every car park (of which America has copious amounts) could have chargers in it - offices, stadiums, cinemas, supermarkets, apartment complexes etc. On street charging too. State law could mandate it on new builds, or offer tax incentives to businesses to retrofit them. Doesn't even have to be rapid charging because people tend to park their car for extended periods of time. Rapid chargers could develop along major transit routes where people are most likely to want

    • by sinij ( 911942 )
      So far Ford and GM that leaned heavily into EVs are losing a lot of money on them.
  • Looks like the naysayers were right?

    We don't really need to all drive only EVs. A reduction in emissions is good, but we also have practical needs that gas and diesel are better at.

    Particularly, heavy trucks are just not efficient as EV except for short routes. Off road and extreme temperature also make EVs suffer. There's always going to be some use cases and environments where the dinosaur fuel is just better. And hybrid can help nicely to reduce fuel costs while still being flexible.

  • Only the gullible greentards believed the Mercedes greenwashing in the first place.

    Many here said, "no they won't," because: reality.

    It's easier to clap like seals than it is to take cold showers, isn' t it?

  • Look for even more of the word "pivot" in the news.

  • As a California resident, I'm excited to hear my state back off the "zero emissions-only sales" requirement expected to commence in 2035. The law permits battery electric vehicles, plug-in hybrid electric vehicles and fuel cell electric vehicles. Fuel Cells are, so far, DOA considering companies backing out of H production and sales; plugins mean carrying around two propulsion systems (albeit, good for long distance drivers), and BEVs haven't solved every problem yet.

    • by dgatwood ( 11270 )

      As a California resident, I'm excited to hear my state back off the "zero emissions-only sales" requirement expected to commence in 2035.

      Where did you hear that? Unless I missed something, California is still on track for a 2035 end date. The EPA backed off on some of its targets, not California.

      If anything, California is doing slightly better than expected. Their new rules require 35% BEV, PHEV, or FCV by 2026, 68% by 2030, and 100% by 2035. They apparently allow up to 20% of them to be plug-in hybrids for use cases where EVs genuinely aren't feasible. California passed the 35% BEV/PHEV/FCV mark last year, three full years ahead of sch

If all the world's economists were laid end to end, we wouldn't reach a conclusion. -- William Baumol

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