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Transportation

Volvo Backtracks On 2030 EV-Only Pledge (electrek.co) 147

Volvo now says it will push back its deadline to sell only electric vehicles by 2030, citing the need for stronger government support. "The new plans call for 90 to 100% of global sales to be electrified, including EVs and plug-in hybrids (PHEVs)," reports Electrek. "The other up to 10% will be "a limited number of hybrids" if needed. By 2025, Volvo expects 50 to 60% of sales to be electrified." From the report: Volvo was one of the first automakers to set a 100% EV sales goal by 2030. The announcement was made over three years ago in March 2021. The plan was to sell only fully electric cars while phasing out "any car in its global portfolio with an internal combustion engine, including hybrids." [...]

Volvo has already launched five all-electric models: the EX40, EC40, EX30, EM90, and the EX90. After delivering its first model in January, the Volvo EX30 is already the third best-selling EV in Europe. Another five EVs are in development. However, Volvo said the shift comes as the charging infrastructure rollout has been out slower than expected, and government incentives have been withdrawn. Volvo is calling for stronger and more stable government policies to support the transition to EVs.

Volvo also adjusted its CO2 reduction goal. The company aims to reduce CO2 emissions per car by 65% to 75% by 2030 (using 2018 as a baseline). That's down from the previous 75% reduction target. Next year, Volvo aims for a 30 to 35% reduction (with 2018 as a baseline), down from 40%. The company is still working with suppliers to cut CO2 emissions across its value chain.
"We are resolute in our belief that our future is electric," said Volvo Cars CEO Jim Rowan. "An electric car provides a superior driving experience."

Despite this, "it is clear that the transition to electrification will not be linear, and customers and markets are moving at different speeds of adoption," Rowan explained.
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Volvo Backtracks On 2030 EV-Only Pledge

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  • by Anonymous Coward on Wednesday September 04, 2024 @08:33PM (#64763674)
    They're able to make EVs that cost less than the ICE vehicles they're replacing (at seeming light speed).
    • by thegarbz ( 1787294 ) on Thursday September 05, 2024 @02:57AM (#64764322)

      They're able to make EVs that cost less than the ICE vehicles they're replacing (at seeming light speed).

      Volvo is China. They are part of the Zhejiang Geely Holding Group. They also know how to make EVs just fine and have an extensive line-up.

      • I was looking for this comment.

        Knowing that Volvo is a Chinese brand makes me think that this announcement is purely political.

        You'd think that Volvo would be a perfect vector for injection of Chinese EVs into Western markets.

        • Cars are basically global products now.

          Volvo is Chinese owned but still designed in Sweden and (mostly) made in Europe, primarily Belgium and Sweden.

          You can take trips to the Gothenburg plant and buy a Volvo fresh from the factory if you want, to save on tariffs.

          https://www.volvocars.com/us/l... [volvocars.com]

          They have switched to some Chinese components and will probably switch to more over time. IIRC, the doors are made in China, probably a lot of the body parts. When Ford bought Volvo, people didn't call it an American

        • Knowing that Volvo is a Chinese brand makes me think that this announcement is purely political.

          No, I think it's a reflection of market dynamics. It's 2024, only 6 years until 2030. EVs made up only 12.1% of EU new registrations in 2023 - this is actually down slightly from 2022. Even as (if?) the EV market share rises by 2030 it will still leave a considerable chunk of cars that are ICE. That's a lot of market share to ignore simply because you're not building that type of car, especially in an industry where margins are slim and you rely a lot on volume to make profit.

          Volvo's announcement didn't bac

    • They're able to make EVs that cost less than the ICE vehicles they're replacing (at seeming light speed).

      Amazing what you can accomplish with a command economy!

      The CCP says it shall be, and it shall be. Workers are trained. Technologies are prioritized. Production is scheduled. Costs are subsidized. Prices are set.

      There are many downsides to a command economy, but it can do great things.

  • Well, if they get government help, then they only get sanctioned by other governments and accused of "overcapacity".
    Or is that only if they're helped by the Chinese government due to sinophobia in the USA (&lackies') government?
    Note that many Volvos are made in China.

    • They were losing tens of thousands of dollars on each car sold.

      Speculation: I still think that the right move is to start with the same design as a 1970 mustang or F150 Ford truck and determine the minimum number of extra parts needed to get it street legal in all 50 USA states.

      Car manufacturers are doing the Intel of cars, incrementalism - adding marginal or unuseful features for decades - growing the price by a percent or two a year as a never ending profit revenue stream.

      Real wages have declined since th

      • Yes, sure the new truck has more features, but increasing faster than inflation for decades (like university costs) is not a viable business plan.

        What you are labeling as not viable, has been working for half a century.

        It would naturally take a crash or Act of God to convince an auto maker otherwise. Any business owner for that matter.

        • by flink ( 18449 )

          Yes, sure the new truck has more features, but increasing faster than inflation for decades (like university costs) is not a viable business plan.

          What you are labeling as not viable, has been working for half a century.

          It would naturally take a crash or Act of God to convince an auto maker otherwise. Any business owner for that matter.

          The current situation -- prices increasing faster than inflation while real wages fall, has been propped up by increased consumer debt. People borrow way more now than what they used to in order to buy a car or a house. The whole system is built on the increased immiseration of the working class. However, people can only get so low. And the Fed can only give out so much free money in the form of 0% interest rates. Something has to give.

          So yeah, not viable. Viable 5 years ago? Yes. Viable today? Maybe

      • Speculation: I still think that the right move is to start with the same design as a 1970 mustang or F150 Ford truck and determine the minimum number of extra parts needed to get it street legal in all 50 USA states.

        Interesting exercise. Personally I'm not sure there would be anything that would carry over. Making a car safer in crashes goes right down to the design of the frame, the size of the windows, creating space for crossbars in doors and numerous airbags, the materials and design of the dashboa

      • by boskone ( 234014 )

        On another forum I frequent, someone captured something that seems true to me. The first person to put out a Ford Maverick sized pickup with electric that is fairly cheap with decent range wins all the money.

        I think a lot of people would jump on this thing.

  • by drnb ( 2434720 ) on Wednesday September 04, 2024 @09:24PM (#64763792)
    They want more government support because government goals in the US are unrealistic. EVs are following the normal technology adoption life cycle. However advocates and politicians ignore the normal tech adoption lifecycle and offer wildly unrealistic predictions. As if everyone in the US has the financial means and EV accommodating lifestyle of the early adopters. They do not. And moving from the early adopters market to the main market is a notoriously difficult thing for a tech product to do. It's considered a "marketing chasm". We see a slowdown because we are now attempting to cross this chasm, to move beyond the early adopter segment. And then once the chasm is crossed it still takes time to get the people with different risk tolerances and different needs/wants to get onboard.

    The short version: There is not one market. There are five markets, each market with differing financial means, differing risk tolerances, and differing needs/wants. Essentially a company needs five different product/market fits to sell to all five groups, the entire market.

    The long versions:

    "The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve". The model calls the first group of people to use a new product "innovators", followed by "early adopters". Next come the "early majority" and "late majority", and the last group to eventually adopt a product are called "laggards" or "phobics"."
    https://en.wikipedia.org/wiki/... [wikipedia.org]

    "This gap between niche appeal and mass (self-sustained) adoption was originally labeled "the marketing chasm""
    https://en.wikipedia.org/wiki/... [wikipedia.org]

    "The author argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists). Moore believes visionaries and pragmatists have very different expectations, and he attempts to explore those differences and suggest techniques to successfully cross the "chasm""
    https://en.wikipedia.org/wiki/... [wikipedia.org]
    • The US government has indeed taken substantive action in regards to EV adaptation. A 100% tax on EVs and solar cells, for example.

      • by drnb ( 2434720 )
        Only on Chinese products built with questionable labor and environmental policies, combined with CCP predatory economic behavior.

        The tariffs don't apply to responsible manufacturers and fair trading partners like Volvo.
        • OK, but couldn't we apply the tariff to the useless junk we buy from China? EVs and solar cells just seem like the wrong choice for what to put a stop to.

          • by drnb ( 2434720 )

            OK, but couldn't we apply the tariff to the useless junk we buy from China? EVs and solar cells just seem like the wrong choice for what to put a stop to.

            Didn't Trump establish various retaliatory tariffs with China? Didn't Biden continue these tariffs?

  • by rossdee ( 243626 ) on Wednesday September 04, 2024 @09:31PM (#64763810)

    I could understand it if they had PHEV's with full electric drivetrain, and just a small hydrocarbon* powered generator as a range extender.

    It could use petrol, diesel, propane or biofuels.

    • by rta ( 559125 )

      Range extenders are fine, but ultimately not as efficient as a mechanical connection to the wheels. BMW i3, which is pretty light for an EV / PHEV and has about as small of a REX as you can get (~40hp) reportedly gets about 35mpg when running on gas whereas the Prius Prime is 50+ mpg.

      If we started with only electric cars, then adding a rex and calling it a day would make sense. But since we already have ICE cars and hybrids figured out just adding bigger batteries and motors (like the Rav4 Prime ) will

      • But since we already have ICE cars and hybrids figured out just adding bigger batteries and motors (like the Rav4 Prime ) will still probably be the best overall solution.

        Not by a long shot. If you do 90% of your driving under battery power alone, and you charge you battery from a wall socket, you'll get far, far better than 35MPG overall with a plug-in hybrid.

        Regular hybrids can't be plugged in to the wall, and have to use the ICE to charge the battery. They can be more fuel efficient than a pure ICE, but that depends how they are driven.

        the Prius Prime is 50+ mpg.

        That assumes stop-and-go traffic on city streets. Once you get on the expressway, your hybrid powerplant doesn't get any better fuel ec

        • by rta ( 559125 )

          dude, all the cars discussed in the post you're responding to are PHEVs so they do plug in to a wall.
          i3 rex, Prius Prime and RAV4 Prime.

          Also the Prius Prime gets 50+mpg on the highway. (EPA rating) and I'd you read around real world people still get around 50.

          It boasts EPA estimates of 53 mpg city, 55 mpg highway, and 54 mpg combined. That tops all plug-in hybrids, although the regular Prius does about as well, with EPA combined estimates of 52 or 56 mpg, depending on trim level

          https://www.caranddriver.com/r... [caranddriver.com]

    • Is a battery designed to get me about 70 to 80 mi so I can do a long commute of the sort most Americans are stuck with these days without worrying about charging and then a gas tank they can do 200 to 300 miles for when I need to do a road trip.

      Maybe have something that warns you one to empty the gas tank. You can't really leave gas in a tank indefinitely which is probably why phevs have such short range. It forces you to use some gas here and there
      • Before they added corn to the gas, it would be stable for many years.

        The 'short electric only range' is because there must be a balance between efficiency and pulling around the weight of a bigger battery. The engineers know that once you are past the city limits gas range is still king. Plus:

        Most Americans don't even commute 40 miles per day, look it up. Don't blame your situation on anyone but yourself.
      • If we designed engines to work on pure alcohol, fuel going bad over time wouldn't be a problem.

        That being said, gasoline will generally last a year in a tank. I've never drained the tanks of my lawn mower or snow blower at the end of the season, and for years I've never had any issues with clogged carburetors. The only thing I do is add a water absorbent every now and then.

      • Is a battery designed to get me about 70 to 80 mi so I can do a long commute of the sort most Americans are stuck with these days without worrying about charging and then a gas tank they can do 200 to 300 miles for when I need to do a road trip.

        Just get a full EV. The having to stop for a half hour every 200 miles or so when going on a longer trip really isn't the end of the world.

        • Just get a full EV. The having to stop for a half hour every 200 miles or so when going on a longer trip really isn't the end of the world.

          End of the world?

          No

          An inconvenience I don't have to deal with now with my current ICE vehicles and driving habits of a lifetime....YES.

          I'm not interested in an EV until it has full parity with the convenience (at least) I've grown up with my whole life.

          Oh...and no, I don't have a way to charge at home currently.

          • by narcc ( 412956 )

            Do you know what's really inconvenient? Needing to go to the gas station all the time.

            I don't have a way to charge at home currently.

            You don't have electricity where you live?

            • Do you know what's really inconvenient? Needing to go to the gas station all the time.

              I've never found it to be a burden in all my years of driving.

              In general, when I'm out and about, I'll notice I need gas and just pull in to a station which is usually never more than a couple blocks away on the route I'm driving.

              I'm there, and 4-5 min later I'm back on the road.

              Actually, more these days, I don't need gas till I make a Costco run...so, I just gas up there on my way out after shopping....top off the tan

              • by narcc ( 412956 )

                I've never found it to be a burden in all my years of driving.

                LOL! Sure, Jan. You've never once had to fill-up at an inconvenient time. Whatever you say.

                Again, hardly any time out of my day at all.

                'Hardly any time' is still a lot more than 'no time at all'. Your argument about convenience is silly nonsense. Regular trips to the gas station are a massive pain-in-the-ass compared to just plugging in at home.

                Lots of folks either don't [...] and don't have permission to install chargers

                Oh? I thought this was about you and your situation? So... you do have electricity at home? I'm glad to hear it.

                Yes, some people can't charge at home, but that is quickly becoming the exception as EV

          • I'm not interested in an EV until it has full parity with the convenience (at least) I've grown up with my whole life.

            I was responding to rsilvergun's post about desiring 70 to 80 miles of all-electric range for a commute, which any modern EV will do just fine. I'm not disputing the fact that there are certainly still legitimate use cases where only an ICE vehicle fits the bill. However, as a daily driver to/from work, an EV can represent a substantial savings, as fuel costs from a longer-than-average commute quickly do add up.

            Heck, a friend of mine was making his commute in an old Crown Vic that he was borrowing and he

      • by AmiMoJo ( 196126 )

        Hybrids are the worst of both worlds. You need a substantial battery to get that range, and a whole ICE, fuel tank, exhaust system etc. You get all the extra maintenance of a fossil car.

        You might as well just get a bigger battery and occasionally charge it up. A few charging stops a year is not going to outweigh the hassle of owning an ICE, especially if you use that time for a comfort break.

        The real issue is the poor state of public charging in the US. Just last week a guy in the UK drove down to Italy, th

    • by DrXym ( 126579 )

      PHEVs are actually the worst of both worlds. An EV with a sucky range that discourages people from bothering to plug it in at all and the additional mechanical complexity from having a combustion engine AND a motor / battery. This complexity also likely translates into worse reliability, larger repair/servicing fees and increased risk of fire from close proximity of hot & flammable things next to electrical things.

      Honestly you'd be better off buying an EV.

  • Prices were ridiculous for almost no reason, and with fake shortages everywhere car companies fought back by promising 'we won't need your expensive gas' in ten years. Now that gas prices have come down, and the automakers are facing reality, those promises aren't worth the advertisements and government forms they are printed on.
    • Gas is still $3.40-ish per gallon around my neck of the woods, and the only reason we think that's not so bad is because the cost of food and everything else is though the roof at the moment. Personally, I've got no regrets going EV and not having to deal with that shit anymore. Leaves me with more money for the overpriced food.

      I'm sure someone is going to chime in with "But didn't you have to buy the EV?". Funny thing about that, due to a quirk of used vehicle resale values and the used EV tax credit, I

    • "those promises aren't worth the advertisements and government forms they are printed on"

      Threat of a demand shock brought the suppliers back to market reality, and the car manufacturers didn't even have to do the actual R&D. Sounds like a good value to me.

    • by AmiMoJo ( 196126 )

      VW's EVs are actually decent and reasonably priced. They are still much cheaper to run than fossil cars. Not just the petrol, the servicing and maintenance too.

      The issue is that inflation has put pressure on consumers and forced car prices up. Additionally they are selling a lot fewer cars in China because domestic brands are displacing them, and the same is starting to happen in Europe.

  • "Tomorrow, I luv ya, tomorrow, you're always, ten years, awaaaaaaayy!"
  • When they get down to 10% combustion cars, I'd expect those cars to be expensive, and at the same time not particularly profitable for Volvo. Because at that point economies of scale will be working against them.

    Economies of scale are making it painful for all the "legacy" car makers to transition to electric—and some of them are only making it worse by introducing too many EV models and slicing their production numbers up between them. It's a legitimate dilemma, but my sympathy is limited. I think t

  • And again it seemed like a rich target...

  • Pledges are worth no more than the electrons they are printed on.

So... did you ever wonder, do garbagemen take showers before they go to work?

Working...