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Transportation Power

Ford's EV Sales Spiked 34.8% in 2024. Electric 'Mustang Mach-E' Outsells Gas-Powered Mustangs (electrek.co) 40

Posted by EditorDavid from the affording-a-Ford dept.
"Every Ford EV model set a new sales record in 2024 with double-digit growth," reports Electrek, with Ford's total U.S. electric vehicle sales jumping to 97,865, an increase of 34.8% from 2023.

And in the last three months of 2024 Ford sold 30,176 EVs — which is also a new record. The Mustang Mach-E had its best sales quarter since launching in late 2020, with 16,119 models sold in Q4. With 51,745 Mach-Es sold last year, it was the second-best-selling electric SUV in the US, behind the Tesla Model Y. Even more impressive, the Mach-E outsold every gas-powered Ford Mustang model in 2024. Ford sold just over 48,600 gas Mustangs last year, down 9.5% from 2023.
The article adds that to thank customers, Ford has now extended its "Power Promise" promotion, "which gives all new EV buyers a free Level 2 home charger, and Ford is covering the cost of standard installation."

Ford's EV Sales Spiked 34.8% in 2024. Electric 'Mustang Mach-E' Outsells Gas-Powered Mustangs More | Reply

Ford's EV Sales Spiked 34.8% in 2024. Electric 'Mustang Mach-E' Outsells Gas-Powered Mustangs

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  • but but (Score:1)

    by Anonymous Coward

    but everyone in America who wanted an EV already bought one !!!

    Don't tell me all the anti-EV spammers have been wrong all this time?

  • Home charger (Score:4, Interesting)

    by Joce640k ( 829181 ) on Sunday January 12, 2025 @07:50AM (#65082549) Homepage

    Conclusion: Unimaginitive buyers were being scared off by not already having a home charger.

    Give them a home charger and suddenly they're all, "Gee, that's a nice car!"

    Time to mandate them, methinks. Or give a subsidy.

    • Or both...

    • Most people already have at least one home charger. You take the supplied 110V car charger device, find the "plug" at the end of the cord, and insert it firmly into an "electrical socket." Astonishingly, it's similar to how people charge their phones every day. I've had my EV for over a year and only use a 110V plug in my garage. If you commute a lot and need L2, then spend the money and upgrade — it's cheaper than paying for gas for a year and a one-time cost.

      • Re: (Score:2)

        by Junta ( 36770 )

        I agree about the L2 being generally a cheap and worthwhile upgrade, but it's important to indicate that L1 charging is going to work for a really small number of folks.

        It's probably more intuitive to express charging in terms of miles per hour. L1 charging is between 2-3 miles of range per hour of charge. So if you had a daily driving burden of 15 miles, and you feel confident you can get 8 hours of charging in on an average day, then you are golden for L1 charging, with maybe an occasional trip to a fas

    • Re: (Score:2)

      by spudnic ( 32107 )

      I'd be interested in an EV, but as one of the many who live in an apartment, I don't know how I'd pull that off.

    • Re: (Score:3)

      by Entrope ( 68843 )

      Yes, mandate home chargers for people living in buildings with parking garages or no garage! Great idea.

      What will this mandate look like? Will it be imposed on existing houses, or will it only benefit people rich enough to buy new houses? Who will pay for it, the homeowners who might not benefit? Are you going to get Mexico to pay for the wall, I mean, the home chargers?

      There was an election in the US recently, and the public rejected the mindset of borrowing money to shove coastal-elite fads down every

      • How about buildings can't be obstructive. If occupant wants to install a charger to their parking spot, the occupant can pay for installation, and the management can't just say 'no'. If it's feasible to run a circuit and there is capacity, they can't just say no for no reason.

        • Re: (Score:2)

          by Entrope ( 68843 )

          At the last apartment building I lived in, there were no assigned parking spaces. After that, I lived in a townhome with one parking spot directly in front of the house (so a charger would be practical there, but an eyesore) and one across the street and horizontally offset by 15 or 20 meters -- houses being wider than parking spaces. Is that a "feasible" run?

    • It seems to me the market is figuring this out all on its own. Ford wouldn't give chargers away if it didn't make economic sense to do so.

  • When I went to question/tease/make fun of my traditionalist Mustang Cobra-driving friend and business owner for buying a Mach-E, his retort was rather simple. He couldn’t pass up a free car.

    The corporate discounts, environmental incentives, and tax breaks at the time did basically make the new business car free. It was discounted a hell of a lot more than any personal-use EV would have been.

    Just wondering if there’s some corporate padding in those Mach-E sales numbers. Kind of like how 6,000

    • The 6,000 pound Range Rovers sell because businesses can claim them as heavy equipment and qualifies for tax incentives normal company cars aren't, and the tax advantages are year-round.

      BTW, it's not 'padding' it's actual cars being purchased from the Mfg at regular price - the U.S. taxpayer is the one incentivizing the sale.

  • Are they going to fall again? Does Slashdot know something? Or is the editor just abusing the English language...

  • Helium? Nitrogen?? Methane!? -Ican only pray electric vehicles will align the US with Europe on what words mean...

  • >"the Mach-E outsold every gas-powered Ford Mustang model in 2024"

    1) It isn't a "car", it is an SUV.
    2) It isn't a Mustang.

    The Mustang is now the only car left that Ford sells. If you want a Ford car and don't want an SUV or a Mustang.... too bad. If you want an electric *car* from Ford, well, too bad.

    • With 51,745 Mach-Es sold last year, it was the second-best-selling electric SUV in the US, behind the Tesla Model Y. Even more impressive, the Mach-E outsold every gas-powered Ford Mustang model in 2024. Ford sold just over 48,600 gas Mustangs last year, down 9.5% from 2023.

      Tesla sold over 400K Model Y SUVs in 2024, ford sold just short of 50K Mach-E SUVs... that's a HUGE gap between the #1 and #2 Bestselling SUV.

    • Yeah... I don't know what Ford was thinking, but the EV 'Mustang' came with a few buckets of ugly poured on it.

  • I'm growing tired of all the back-and-forth articles every week. One week, it's EV sales down 40%, and the next week, it's articles like this. It's simple... EV cars will continue to gain traction to the point where they have a justified market share. Nobody knows what that will be, and it's not worth debating daily or weekly. EV cars are here to stay, making excellent sense for some like me. ICE cars are here to stay and make great sense for more people currently.
  • If you check the vehicles that Ford sells in the US, you'll find the Mach E is the closest thing Ford is selling to a traditional sedan right now. The Crown Vic was axed years ago, as was the Taurus. The Fusion and the Focus went away some time ago as well.

    You could argue that the Mach E is on the tall side for a sedan, but it isn't quite as tall as an Escape and it fills a different niche.

    I am a bit of a fan of Ford - I've owned 3 Mustangs (none of which have ever been crashed) - and I agree with

  • Because theyâ(TM)re giving them away practically. Stop the misleading or shall i say âoemisinformationâ

  • Confirmation that people don't want EVs and won't buy them. Oh, sales up?

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