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Transportation Power

Ford's EV Sales Spiked 34.8% in 2024. Electric 'Mustang Mach-E' Outsells Gas-Powered Mustangs (electrek.co) 138

"Every Ford EV model set a new sales record in 2024 with double-digit growth," reports Electrek, with Ford's total U.S. electric vehicle sales jumping to 97,865, an increase of 34.8% from 2023.

And in the last three months of 2024 Ford sold 30,176 EVs — which is also a new record. The Mustang Mach-E had its best sales quarter since launching in late 2020, with 16,119 models sold in Q4. With 51,745 Mach-Es sold last year, it was the second-best-selling electric SUV in the US, behind the Tesla Model Y. Even more impressive, the Mach-E outsold every gas-powered Ford Mustang model in 2024. Ford sold just over 48,600 gas Mustangs last year, down 9.5% from 2023.
The article adds that to thank customers, Ford has now extended its "Power Promise" promotion, "which gives all new EV buyers a free Level 2 home charger, and Ford is covering the cost of standard installation."

Ford's EV Sales Spiked 34.8% in 2024. Electric 'Mustang Mach-E' Outsells Gas-Powered Mustangs

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  • but but (Score:4, Insightful)

    by Anonymous Coward on Sunday January 12, 2025 @07:35AM (#65082539)

    but everyone in America who wanted an EV already bought one !!!

    Don't tell me all the anti-EV spammers have been wrong all this time?

    • Ford probably sold a couple of million vehicles in 2024
    • We're talking about 30,000 cars here, Toyota sold 2,332,623 and they were not EVs. Sure, in every population of 330,000,000, you'll find 30,000 that will buy just about anything.

    • but everyone in America who wanted an EV already bought one !!!

      Sure, and it is possible that most of the Ford Mach-E sales were to people that traded in a 15-ish year old first generation Tesla Roadster.

      Don't tell me all the anti-EV spammers have been wrong all this time?

      It's the middle of January in 2025, it is unlikely that all the numbers for 2024 has been collected yet. I'd give it a few more weeks before making up minds on who got things wrong.

  • Home charger (Score:5, Interesting)

    by Joce640k ( 829181 ) on Sunday January 12, 2025 @07:50AM (#65082549) Homepage

    Conclusion: Unimaginitive buyers were being scared off by not already having a home charger.

    Give them a home charger and suddenly they're all, "Gee, that's a nice car!"

    Time to mandate them, methinks. Or give a subsidy.

    • Or both...

    • Re: (Score:3, Informative)

      by ScorpDC ( 9632408 )
      Most people already have at least one home charger. You take the supplied 110V car charger device, find the "plug" at the end of the cord, and insert it firmly into an "electrical socket." Astonishingly, it's similar to how people charge their phones every day. I've had my EV for over a year and only use a 110V plug in my garage. If you commute a lot and need L2, then spend the money and upgrade — it's cheaper than paying for gas for a year and a one-time cost.
      • Re:Home charger (Score:4, Informative)

        by Junta ( 36770 ) on Sunday January 12, 2025 @10:03AM (#65082779)

        I agree about the L2 being generally a cheap and worthwhile upgrade, but it's important to indicate that L1 charging is going to work for a really small number of folks.

        It's probably more intuitive to express charging in terms of miles per hour. L1 charging is between 2-3 miles of range per hour of charge. So if you had a daily driving burden of 15 miles, and you feel confident you can get 8 hours of charging in on an average day, then you are golden for L1 charging, with maybe an occasional trip to a fast charger if you have a 'weird' week.

        If you got a 60 amp circuit with a hard wired EVSE, then you get about 20-30 miles of range per hour of charge. Here you are comfortably more than set for typical daily usage. At the time it cost me about $700 to add that (my main panel was right where I wanted the EVSE, so it was the EVSE and one breaker and just the most trivial amount of cable and labor for an electrician).

        But generally speaking, people who don't own EVs can't break out of the "gas station" mindset and lament how intractable an EV would be given that fast charging stations are few and far between, and home charging they see as "unbearably slow" without realizing that their car sits there idle for hours already.

        Some do have real concerns over things like only street parking or parking lots they have no control over.

        • Your point is completely right, but you're aiming low.

          "It's probably more intuitive to express charging in terms of miles per hour. L1 charging is between 2-3 miles of range per hour of charge. So if you had a daily driving burden of 15 miles, and you feel confident you can get 8 hours of charging in on an average day, then you are golden for L1 charging, with maybe an occasional trip to a fast charger if you have a 'weird' week"

          L1 is generally a little less than 1500w. (You will have real trouble buying a

        • by ukoda ( 537183 )
          It is worth noting that level 1 charging gives twice the power in the rest of the world, it is pretty much only the USA and Japan that only have 110V power outlets. With level 2 chargers the USA is still behind in some cases but often can get effectively 220V matching the common usage elsewhere. We can still better that with a 3 phase level 2 charger but few bother with the extra cost as a standard level 2 covers almost all use cases.
        • by dgatwood ( 11270 )

          I agree about the L2 being generally a cheap and worthwhile upgrade, but it's important to indicate that L1 charging is going to work for a really small number of folks.

          Actually, it's a really large number of folks — like probably 99% of drivers, at least with newer, more efficient EVs, assuming one 110V/15A circuit per car and one driver per car, and assuming no excess power consumption from cold weather, headwinds, hills, or mountains.

          For context, an average American drives about 14.5k miles per year, or about 279 miles per week.

          On a 110V/15A outlet, my 2017 Model X gets 3 miles per hour of EPA-rated range. What that translates to in actual range depends on speed,

          • If you have at least one 110V/15A circuit per car that you're charging, that should be plenty for all but the very tip of the long tail

            But strangely, it seems to be only these few who do all the posting about EVs online. I've driven in the mountains in the USA, I'm always confused where all the people are who tow trailers up the Rockies every day in sub-zero weather. From the number of people posting online who claim that EVs are stupid because they can't drive a truck with a trailer up a mountain every day in the winter, I thought the mountain roads would be packed with these people. /s

          • Actually, it's a really large number of folks — like probably 99% of drivers

            Not really. The situation you describe is borderline: 50% of people either end the week unable to top up their car on average assuming the 8h/day scenario, or worse end the week with an empty tank and hope they don't have weekend commitments.

            Sure it'll work for a lot of people, but about half the population it either doesn't work, or would make them uncomfortable without access to good additional charging infrastructure. I.e. there needs to be far more L2 charging available.

            and EV charging has a tendency to trip GFCIs

            Sure, if your GFCI is broken then

        • by Hodr ( 219920 )

          Lots of people have pre-existing 30amp 240v circuits in their garage (or garage adjacent room) for an electric dryer. Not as fast as a full level II, but more than enough to charge most vehicles overnight.

      • Agreed. I have two EVs. I put in a 240v initially thinking I really needed it. And it's nice. But one EV goes into that and the other goes into 110v, and there's no real issue for either. 110v is pretty often all anyone needs.

      • If you commute a lot and need L2, then spend the money and upgrade — it's cheaper than paying for gas for a year and a one-time cost.

        You can actually get minimal L2 speeds by swapping an outlet on a dedicated circuit for a NEMA 6-15 and replacing the associated circuit breaker for a double-pole model. If your house is newer, you may already have 20A capable wiring and can use a NEMA 6-20 outlet instead. That will get your EV charging at 2.8kW or 3.8kW, respectively.

        I'm actually kind of surprised how on a "News for Nerds" site so few people here seem to grasp the concept of the split-phase electrical service used in American homes. Wit

      • 110v trickle charging is inadequate for anyone who drives more than 10-15 miles per day. Commercial chargers are EXPENSIVE at $0.30 or more per kw/h, assuming you can find one open that isn't broken.

        L2 home charging is basically mandatory.

      • by Sique ( 173459 )
        I don't have a home charger. Because it is forbidden to run a cable from my window down to my car parking in the street.
    • by spudnic ( 32107 )

      I'd be interested in an EV, but as one of the many who live in an apartment, I don't know how I'd pull that off.

      • If you can arrange a fixed parking spot in a garage, and get 110v to that, you're fine and it's a good idea to buy a used one -- they are really cheap, cost less to maintain, and you'll pay less than $365 a year in "gas", assuming a roughly $10 a night charge cost, which is actually a high estimation for most folks.

        If you have street parking, you should not get one, and you should be ANGRY. Because the gov is not valuing you. You are paying a gas tax which means a car is vastly more expensive for you than

    • It seems to me the market is figuring this out all on its own. Ford wouldn't give chargers away if it didn't make economic sense to do so.

      • Oh yeah, a 34% jump in sales is almost a 'mandate' for manufacturers in itself, if they believe it was a cause.
    • by mspohr ( 589790 )

      What most people don't realize is that they can easily meet their daily EV charging needs from a common 120v 15 amp outlet which they already have in their garage.
      Most people drive less than 30 miles a day which would require less than 10 kWh of electricity. To keep the math simple, 120v at 10 amps provides 1.2 kW so overnight charging can easily provide the necessary 10 kWh in 8 hours.
      (I've used conservative numbers in the above example. In reality most EVs would only need 8 kWh to go 30 miles and 120v at

      • by dgatwood ( 11270 )

        What most people don't realize is that they can easily meet their daily EV charging needs from a common 120v 15 amp outlet which they already have in their garage.

        In theory, yes, but in practice, as someone who has tried it, it doesn't work very well. Outlets in garages, carports, and outdoors have to be GFCI outlets. These don't play well with EVs. In particular, the Tesla Mobile Charger has a tendency to instantly trip the upstream GFCI during its ground quality test (which by definition involves deliberately introducing a small ground fault). As far as I'm aware, there's no way to turn off that feature.

        Some GFCIs are less sensitive and can tolerate an EV most

    • Conclusion: Unimaginitive buyers were being scared off by not already having a home charger.

      Give them a home charger and suddenly they're all, "Gee, that's a nice car!"

      Time to mandate them, methinks. Or give a subsidy.

      While electrical code will vary some through the USA it is almost certainly the case that any garage will have a dedicated 120V 20A circuit for outlets. Also common would be code mandating a 120V 20A circuit that feeds exterior outlets on the front and back of any home. Both have been part of the electrical code for some time so if the building is even moderately new, or had some renovation that would require new electrical work, then there's almost certainly an electrical supply for at least a L1 charger

    • Time to spend money on advertising so people know that a 110 plug is good enough for 80% of us, that the car takes no more energy than a $30 space heater, and cost about $1 to $1.50 a night to charge -- and that's not even every night.

      People with any permanently allocated spot can just arrange a normal plug. The misunderstandings on this are a massive problem on condo boards and with homeowners associations.

      Wiring individual circuits for each charger is generally not needed, though you don't want many cars

    • Time to mandate them, methinks. Or give a subsidy.

      Why to either? They are a tiny insignificant cost of the car and yet not necessary for most homes. They need neither a pointless subsidy and definitely don't need a mandate. Just basic education about how fucking trivial it is to get one installed and how cheap they are would resolve it all.

    • Time to mandate them, methinks. Or give a subsidy.

      I'm assuming you mean mandate charging availability for commercial rental properties? Technically, it could be added to building code but that usually only ends up applying to new construction. It'd be a very long time before you started seeing results.

      Subsidizing retrofit charging installations is would produce results more quickly, but good luck getting anything like that approved under our current political climate. For at least the next several years, we're probably going to be stuck with "There's a

  • by geekmux ( 1040042 ) on Sunday January 12, 2025 @07:59AM (#65082561)

    When I went to question/tease/make fun of my traditionalist Mustang Cobra-driving friend and business owner for buying a Mach-E, his retort was rather simple. He couldn’t pass up a free car.

    The corporate discounts, environmental incentives, and tax breaks at the time did basically make the new business car free. It was discounted a hell of a lot more than any personal-use EV would have been.

    Just wondering if there’s some corporate padding in those Mach-E sales numbers. Kind of like how 6,000lb+ Range Rovers sell like hotcakes in December.

    • The 6,000 pound Range Rovers sell because businesses can claim them as heavy equipment and qualifies for tax incentives normal company cars aren't, and the tax advantages are year-round.

      BTW, it's not 'padding' it's actual cars being purchased from the Mfg at regular price - the U.S. taxpayer is the one incentivizing the sale.

    • "corporate discounts, environmental incentives, and tax breaks at the time did basically make the new business car free"

      Citation needed. You're full of shit or you don't understand how taxes work.

  • by Bruce66423 ( 1678196 ) on Sunday January 12, 2025 @08:20AM (#65082581)

    Are they going to fall again? Does Slashdot know something? Or is the editor just abusing the English language...

    • by Samare ( 2779329 )

      spike: 6. To increase sharply. https://en.wiktionary.org/wiki... [wiktionary.org]

    • To that question of "is this temporary" I suspect it probably is.

      A friend of mine bought a Mach E in late summer, which surprised me since it feels from reading like foreign EVs are getting the best press overall and Tesla gets the best press for domestic. According to him, a big factor in purchasing the Mach E was access to the supercharger network in the US, which ruled out vehicles like the Ioniq (at that time anyway). And when he and his wife drove a Tesla it did some kind of weird shudder when they eng

      • My guess is the EV market stays stagnant or declines till the 3rd gen EVs with better technology...

        3rd generation? Aren't we on 4th generation already?

        I believe 1st generation EVs were early experiments in the 1900 to 1930 time frame. 2nd generation would be something like 1970s to 1990s as people reacted to oil embargoes, air pollution concerns, and such of the time. 3rd generation would be when EV manufacturers started putting a real effort into designing an EV from the ground up than make alterations to existing fuel burning designs. 4th generation is when started to see NACS and other standards b

        • Your generations makes no mention of the game-changing lithium battery.

          Before the lithium battery, EVs were indeed glorified go-carts.

          With the lithium battery and its combination of discharge rate enabling high horsepower, storage capacity enabling range of the same-order-of-magnitude of a gasoline powered car, and sufficient charging cycles to last the life of what first-owners typically keep a car, it became a plausible "plug-in" replacement to a gasoline car for many people.

  • by markdavis ( 642305 ) on Sunday January 12, 2025 @09:03AM (#65082629)

    >"the Mach-E outsold every gas-powered Ford Mustang model in 2024"

    1) It isn't a "car", it is an SUV.
    2) It isn't a Mustang.

    The Mustang is now the only car left that Ford sells. If you want a Ford car and don't want an SUV or a Mustang.... too bad. If you want an electric *car* from Ford, well, too bad.

    • With 51,745 Mach-Es sold last year, it was the second-best-selling electric SUV in the US, behind the Tesla Model Y. Even more impressive, the Mach-E outsold every gas-powered Ford Mustang model in 2024. Ford sold just over 48,600 gas Mustangs last year, down 9.5% from 2023.

      Tesla sold over 400K Model Y SUVs in 2024, ford sold just short of 50K Mach-E SUVs... that's a HUGE gap between the #1 and #2 Bestselling SUV.

    • Yeah... I don't know what Ford was thinking, but the EV 'Mustang' came with a few buckets of ugly poured on it.

      • Believe it or not, there are people who think the EV Mustang looks "cool" and the Model 3 like a jelly bean?

        • Well, I shouldn't have called it ugly, but the silhouette is so different I don't know why they bothered calling it 'Mustang'.

          The cars sold under that name have obviously changed quite a bit over the years and I find a lot of them less than attractive, but the EV looks almost like a hatchback. When has that ever screamed, 'high performance car'?

    • 1) It isn't a "car", it is an SUV.

      The term "SUV" no longer means what you think it does.

      Most "SUVs" on the market are what used to be called hatchbacks, just with 2 inches of spring lift added, a few extra plastic body moldings, and a higher profit margin. They clearly are "cars", just like hatchbacks were.

    • The Mustang is now the only car left that Ford sells.

      Yea, that's a nice "trick question" for my friends and acquaintances, I've been using it for quite a few years. They usually can't believe it. Luckily I sold my Ford shares a while back, can't remember what got into me to have them in the first place.

  • by ScorpDC ( 9632408 ) on Sunday January 12, 2025 @09:30AM (#65082697)
    I'm growing tired of all the back-and-forth articles every week. One week, it's EV sales down 40%, and the next week, it's articles like this. It's simple... EV cars will continue to gain traction to the point where they have a justified market share. Nobody knows what that will be, and it's not worth debating daily or weekly. EV cars are here to stay, making excellent sense for some like me. ICE cars are here to stay and make great sense for more people currently.
    • Get out of here with your calm rationality!

    • by kackle ( 910159 )

      EV cars will continue to gain traction ...

      I see what you did there!

      Further, I agree: 'Different tools for different situations. And, what is hardly discussed on this site is that most people's cars are not garaged--a significant issue in some situations.

  • If you check the vehicles that Ford sells in the US, you'll find the Mach E is the closest thing Ford is selling to a traditional sedan right now. The Crown Vic was axed years ago, as was the Taurus. The Fusion and the Focus went away some time ago as well.

    You could argue that the Mach E is on the tall side for a sedan, but it isn't quite as tall as an Escape and it fills a different niche.

    I am a bit of a fan of Ford - I've owned 3 Mustangs (none of which have ever been crashed) - and I agree with the point that comparing the Mach E to the Mustang doesn't make a lot of sense for several reasons. However if you look at the current American portfolio for Ford it's not a big surprise that the Mach E is a top seller for them; if a customer walks in wanting to buy a sedan the Mach E is the most logical choice.
    • I've owned 3 Mustangs (none of which have ever been crashed)

      So you only drove them on dry roads in sunny weather in a straight line? You must live near a desert.

      • I've owned 3 Mustangs (none of which have ever been crashed)

        So you only drove them on dry roads in sunny weather in a straight line? You must live near a desert.

        I know I set myself up for that one, but I've actually driven them year-round in some of the snowiest parts of the country. It's amazing what quality snow tires can do; I had a 5.0L V8 with a manual transmission and 4.10 rear end gears that had better snow traction with snow tires than a brand new Subaru with all-season tires.

        That said I've also driven the newest Mustang (as a rental car) with the turbo 4. That car would absolutely blow the doors off my best earlier Mustang - it's no mystery how so m

        • Snow tires definitely help. We don't get enough deep snow any more to warrant me having a pair. The roads are almost always plowed by the time I walk out the door and in those rare cases where the snow is piling up, I just drive a bit more slowly and cautiously.

          Knowing how to drive in snow is also a benefit, as we've seen time and again for folks down South.

    • I've owned 3 Mustangs (none of which have ever been crashed)...

      You must not like coffee, then?

  • Confirmation that people don't want EVs and won't buy them. Oh, sales up?
    • 30k cars in total, this is 0.002% of cars on the road, it's a margin error, if it was down or up 30k, it makes absolutely no difference. This article is just another piece of nothing dressed up as good news for EVs, it isn't. Toyota sold 2,332,623 non EVs for context...

    • Confirmation that people don't want EVs and won't buy them. Oh, sales up?

      There's no contradiction between Ford EV sales going up and global EV sales going down.

      I'm not making any claims on global EV sales, I'll check the numbers myself later, I'm just pointing out the logical error.

  • Even more impressive, the Mach-E outsold every gas-powered Ford Mustang model in 2024.

    There's no relationship between the two: SUV outsold sports car... so what?

  • I don't understand the point of this article, we're talking about 30k cars, this is nothing, a margin error....

    For example, the adoption rate of EVs in the UK is around 3%, this number is starting to fall now that subsidies are going away, less than 10% of car buyers even consider an EV except for heavily subsidised fleet vehicles. 40-60% of existing EV owners are planning to move back. Adding/removing 30,000 cars makes no difference to the landscape either way.

    The largest car manufacture in the world, Toyo

    • by destinyland ( 578448 ) on Sunday January 12, 2025 @11:36AM (#65082965)
      It's better than it sounds. Ford sold 30,176 EVs in 13 weeks. That'd come out to 120,704 for a year -- but since sales increased over previous quarters, their growth rate is also jumping. So 2025's figures will be even higher.

      People say "we need Tesla's levels of sales" -- but we have it. It's just spread across a dozen different automakers. You see that in the final sales figures for 2024 [teslarati.com].

      Tesla: 633,000
      GM: 114,432
      Ford: 97,865
      Hyundai: 61,797
      Rivian: 51,579
      BMW: 50,981
      Kia: 43,732
      Nissan: 31,024
      Toyota: 28,267
      Audi: 23,152
      Volkswagen: 18,183

      Mercedes-Benz (and others) bring this about to where Tesla's sales are -- and Tesla's sales are roughly the same as the year before (dropping 1.1%).

      Other interesting stats: last year about 1 in 8 cars sold in America were (battery-powered) electric. And while at the end of 2023 there were 2.4 million electric cars on America's roads, 2024 saw another 1.2 million electric vehicles sold -- a 50% increase. In just 12 months.

      So I think you have to say electric vehicle sales are increasing, quite a bit. The idea is it reaches a "critical mass" of adoption, and then all the infrastructure swings into place.
      • Tesla numbers are going down, Ford are laying off thousands of people and reviving the “cancelled” petrol models, all manufacturers are backtracking on their electrification ambitions drastically. The article says 97k, not 120.7k, you are speaking about a future number that may or may not happen, let’s look at actual numbers. So that’s what 0.9% of Toyota non EV sales? (they sold 10.3m cars in 2023).

        No matter how you slice it, this article is misleading.

        It’s nice to look at all

      • People say "we need Tesla's levels of sales" -- but we have it. It's just spread across a dozen different automakers. You see that in the final sales figures for 2024.

        There's going to be arguments over the success on EV sales until we get some agreement on what it means to have an "EV".

        For some there's only counting BEVs, battery electric vehicles that have no means for power by fuel. For others, perhaps most, they'd include PHEVs that can run equally well (or poorly) on electricity or fuel. Some will include HEVs in these numbers, which confuses me since a vehicle that can't recharge the battery from anything other than the on-board ICE is hardly a "hybrid" in my mind

      • selling that many cars.

    • You don't understand why an article talking about growth in a year where we were constantly told that EVs are dead and declining is relevant simply because the numbers are smaller than traditional cars in a country highly toxic towards switching to EVs?

      I think you need to have another think about what this is telling you: Hint: Not every article needs to wait for a technology to be completely mature and insanely popular.

      The largest car manufacture in the world, Toyota, predicts we will gradually go from the 3% to maybe 10-15% EV marketshare by 2050 globally, at the current trajectory even this seems optimistic.

      The largest car manufacturer in the world is infamously anti-EV, has completely missed t

  • by TheMiddleRoad ( 1153113 ) on Sunday January 12, 2025 @12:51PM (#65083171)

    Fun suspension, fun software settings, and the easy in and out height of an SUV. I've got my i4 already, but if Jaguar buys back our i-Pace then maybe we'll get the Mustang Rally for the wife. Then again, many of those competing leases are dirty cheap.

  • Let's scale up the business by selling more cars that cost more to make they we can sell them for... Good plan! https://www.motor1.com/news/71... [motor1.com]

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