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Google AI Businesses

Google Pulls Incorrect Gouda Stat From Its AI Super Bowl Ad (theverge.com) 51

Posted by msmash from the here-we-go-again dept.
An anonymous reader shares a report: Google has edited Gemini's AI response in a Super Bowl commercial to remove an incorrect statistic about cheese. The ad, which shows a small business owner using Gemini to write a website description about Gouda, no longer says the variety makes up "50 to 60 percent of the world's cheese consumption."

In the edited YouTube video, Gemini's response now skips over the specifics and says Gouda is "one of the most popular cheeses in the world." Google Cloud apps president Jerry Dischler initially defended the response, saying on X it's "grounded in the Web" and "not a hallucination."
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Google Pulls Incorrect Gouda Stat From Its AI Super Bowl Ad More

Google Pulls Incorrect Gouda Stat From Its AI Super Bowl Ad

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  • But everyone already knows (Score:3)

    by Valgrus Thunderaxe ( 8769977 ) on Friday February 07, 2025 @01:05PM (#65150103)
    Gouda is the best.

    • Grounded in the Web is a hallucination. There are facts here, there are mistakes, and there are deliberate lies.

    • Don't you mean Gouda is good?

    • nah, any day, bring me camembert or bleu, real cheese.

      • Screw that, pizza should always have mozzarella with a good helping of pineapple.

      • There's nothing real about a cheese that you can spread with a knife. REAL cheese is aged for years and should crumble when you start to cut it.

        • Any cheese made from curdled milk is real.

          • Of course it is. Except when it's not real cheese, just like you don't make a real scottsman just by being Scottish. ;-)

        • Sacre Bleu! The French would like a word with you.

        • There's nothing real about a cheese that you can spread with a knife. REAL cheese is aged for years and should crumble when you start to cut it.

          Brie would like to have a word with you ...

          (The cheese [wikipedia.org], not the actress [wikipedia.org] or other actress [wikipedia.org]... :-) )

        • There's nothing real about a cheese that you can spread with a knife. REAL cheese is aged for years and should crumble when you start to cut it.

          I notice this with a local cheesemaker that has 3, 4 and 5 year old cheddar. I like the tase of the older cheese better, but the texture makes it hard to use in things that call for slices. Best if you melt it on/in something.

          • Oh yeah absolutely. It's not for slicing. One of the interesting things about Gouda and the cheese culture of the Netherlands is that people thing Gouda is a single thing. It's not. It comes in countless varieties with fat content ranging from very little to a shitton. It comes in young, and old forms. It comes in forms which don't melt at all, to forms that you wouldn't want to leave too close to the radiator.

            And yet in most countries you get one form of Gouda cheese.

            The really really hard stuff isn't for

            • I usually buy the chili pepper or the smoked Gouda, we seem to have a decent collection of imported and local artisanal cheeses. Along with Muenster, Havarti, Swiss, Jarlsberg, etc. I always have one of them in my fridge, along with a Cheddar. Brie is tolerable but I generally avoid strong moldy cheeses.

              Picked up some of this over the holidays and it was excellent, highly recommend if you like spicy cheese; https://www.snowdoniacheese.co... [snowdoniacheese.co.uk]
      • If you want a great mold ripened cheese, try some Cambozola [wikipedia.org] Cheese. It's got the same exterior mold as Camembert along with the blue veins that characterize Bleu and Roquefort cheeses.

    • Gouda is the best.

      Don't know about that, but it's certainly Gouda enough. :-)

  • Last year, the NFL edited a mistake out of part of the halftime show. It was a small one, but it's interesting to see the rewriting of history

    https://odysee.com/@truthstrea... [odysee.com]

  • From the article (Score:5, Interesting)

    by RitchCraft ( 6454710 ) on Friday February 07, 2025 @01:26PM (#65150175)

    From the article: "A disclaimer beneath Gemini’s response says it’s “not intended to be factual,”" - then why advertise it as such? Companies claim AI will help to counter misinformation. I see the opposite.

    • Companies claim AI will help to counter misinformation. I see the opposite.

      No you misunderstand. By flooding the world with complete bullshit no one will believe anything anymore and misinformation will stop being viable to spread!

    • Re: (Score:1)

      by Anonymous Coward

      From the article: "A disclaimer beneath Gemini's response says it's "not intended to be factual,"" - then why advertise it as such?

      The biggest problem, the "big three" prioritize giving an answer over giving the correct answer.
      They very purposely set the "minimal confidence level" to zero to ensure the thing never says "I don't know"

      This became a proven fact once deepseek was released.
      Set it so the first layer reason processing requires a 80%+ confidence level, and the second stage requiring 60%+, and I've never once gotten a wrong answer.
      Plenty of "I don't know" type replies, but I consider that more correct to say than something with

    • As with all advertising...

      "What the large print giveth, the tiny print taketh away."

    • It is making facts worse on the internet. I was trying to show my 5 year old daughter what a nudibranch looked like. Google dominated the top half of the page with it's AI summary and showed tons of pictures, convincingly claiming they were nudibranches. Turns out, none of them were. They were just AI generated pictures where people had created hybrid animals, like a pony nudibranch, cat, etc... This set of pictures had been repeat blogged by a bunch of spam bloggers trying to game Google's search results

  • cheese (Score:5, Funny)

    by toxonix ( 1793960 ) on Friday February 07, 2025 @01:26PM (#65150181)

    I'm lactose intolerant, you insensitive clod!

  • Just wait until Chinese probes return parts of the moon continiously, Moon cheese will leave eery other variety in the (moon) dust.

    PS I only buy cheap 48+ cheese for any use at home unless I'm in the mood for a good cheese selection at a good restaurant.

  • Missed opportunity (Score:3)

    by davide marney ( 231845 ) on Friday February 07, 2025 @01:36PM (#65150221) Journal

    Google missed the perfect opportunity to demonstrate how to use AI in the real world: fact-check the output with a Google search.

  • GIGO (Score:5, Insightful)

    by Retired Chemist ( 5039029 ) on Friday February 07, 2025 @01:39PM (#65150233)
    Any of these models are only as good as their input. The internet is full of garbage. Probably more of it is garbage than actually correct. Any model trained by scraping data off the internet is going to be incompetent, biased, or insane, or more likely all of the above. A system developed for a specific purpose on a controlled data set could be useful, but the systems they are building for general use automatically reflect all the stupidities of our own human nature.

  • It's kind of funny in a messed up way that people care which cheese is the most [something].
    Most consumed? By what measure, weight? Volume? Number of consumers? Cost?

    And before you say "Meh" let me just say "Meh."

    • Re: (Score:1)

      by shanen ( 462549 )

      But, but, but it must have been true!

      I read it in the cesspool formerly known as Twitter!

      Send me no Twitter links. I left and such links just invite me back into the cesspool and I ain't goin' back. No surprise the google is still swimming there. Some kind of professional courtesy among sharks?

  • This ad couldn't have been written by a staffer by checking a local cheese council?

    • See, humans make mistakes, while the computer is perfect. It makes no mistakes. Only those idiot humans make mistakes. Let's fire more humans and replace them with computers, and then cancel the product because only humans need products, unlike perfect Google computer.

  • Too bad they didn't take the opportunity to pronounce it correctly. It's actually pronounced "How-duh" not "Goo-duh"

  • AI enshittification (Score:4, Informative)

    by battingly ( 5065477 ) on Friday February 07, 2025 @03:22PM (#65150605)

    Google search results are becoming increasingly dominated by AI-generated pages which are full of mistakes. Those pages today are the basis for tomorrow's AI models. "Grounded in nonsense" is still nonsense, and truth is fast becoming a quaint and obsolete notion.

  • Lies, damned lies, and statistics!

  • Did you know that when you move your mouth, strange sounds come out?

  • ...is like using overheard 2nd grader conversions to train AI.

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