Threads Jumps to 350 Million, Adding 30 Million Users in Three Months

Threads has now grown to over 350 million monthly active users, reports TechCrunch, citing Mark Zuckerberg's comments on a company earnings call. That means Threads grew by 9.4% in roughly 90 days: That's an increase of 30 million users since the prior quarter, where Meta reported that Threads had 320 million users. The new figure represents increased growth, as Threads added 30 million in the first quarter of this year, compared with 20 million in Q4 2024.

It's also worth noting that in a single quarter, Threads added nearly the same number of users to its network as one of its newer competitors, Bluesky. The latter, a decentralized social app, today has roughly 35 million users.
Zuckerberg also said there's been a 35% increase in time spent on Threads, according to the article, as a result of improvements to its recommendations systems.

But...

[dbialac]

how many are not spam accounts?

Re:

[Vegan Cyclist]

Exactly.

Since the accounts are tied to FB/IG, and given the amount of spam I end up with from those, chances are about 99% of those accounts are spammers.

Congrats on the worlds biggest spamming network, Zuck.

Re:

[TuringTest]

how many are not spam accounts?

The ones created automatically from Facebook, Instagram or Meta Quest accounts, of course. Those remain totally unused.

Maybe...

[JimMcc]

That's because Facebook jams Threads down the user's throat. My wife uses FB and is constantly confused by why links don't work properly, and what is this Threads thingie?

Re:

[Tablizer]

Speaking of being crammed down throats, MS keeps popping up X-box ads on Windows 10. Happens on two diff PC's I use, including a heavily-managed work PC.

Re:

[jhoegl]

Then your work got the wrong licensing.

Re:

[Tablizer]

> Then your work got the wrong licensing.

Probably. They are not very smart. After all, they hired me :-)

Re:

[thegarbz]

including a heavily-managed work PC.

Time to fire your IT department.

Re:

[HamidPayaamAbbasi]

Heavily managed but doesn't have the GPO or Intune configuration to turn that off? That is literally part of the Intune security baselines.

Relevance?

[bill_mcgonigle]

I see news reports linking to Twitter posts all day long but I think I've seen two Threads links ever and maybe last summer at that?

Is there a world in which these are relevant?

I'm not saying they're not but if they were super popular with Knitting Magazine I'd have no idea so I wonder who is using it.

Didn't even look at Threads until now....

[bsdetector101]

And OMG what a friggin' mess ! Chaos....spam city. No thanks !

Phantom clicks

[kqc7011]

I guess that I am one of those 350 million, because yesterday I was clicking through IG and clicked on a person that I follow and instead of an IG post it went to that persons Threads account. I then clicked the "not now" button, but I suppose that I now count as a Threads user. Oh well, at least the person that I follow on IG got a click on Threads. Am I a Threads user, NFW.

Forced integration != active engagement

[Pimpy]

I suspect the majority of the "active users" are neither active nor users, but are instead users of another service forced to see Threads content in their feed or elsewhere. Forcing it onto more people without their consent is not creating an active user base, no matter how you want to liberally define a user in order to pump the numbers. This will go the way of Google Buzz and similar garbage that did the same before.