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Google's Brin: 'I Made a Lot of Mistakes With Google Glass' 23

Google co-founder Sergey Brin candidly addressed the failure of Google Glass during an unscheduled appearance at Tuesday's Google I/O conference, where the company announced a new smart glasses partnership with Warby Parker. "I definitely feel like I made a lot of mistakes with Google Glass, I'll be honest," Brin said.

He noted several key issues that doomed the $1,500 device launched in 2013, including a conspicuous front-facing camera that sparked privacy concerns. "Now it looks like normal glasses without that thing in front," Brin said of the new design. He also blamed the "technology gap" that existed a decade ago and his own inexperience with supply chains that prevented pricing the original Glass competitively.

Google's Brin: 'I Made a Lot of Mistakes With Google Glass'

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  • by Mononymous ( 6156676 ) on Wednesday May 21, 2025 @11:33AM (#65393151)

    So your solution to people being bothered by your creepy always-on camera is just to camouflage it?

    • by DarkOx ( 621550 ) on Wednesday May 21, 2025 @12:22PM (#65393281) Journal

      It is partly that ;but also (frighteningly) that people have got much more used to constant surveillance and cameras everywhere.

      I blame tiktok for a lot of it but that isn't the point. 15 years ago there were still spaces where whipping out a camera or holding your phone up to film or photo were taboo; even if cellphones were pretty wide spread and most of them had cameras, a good portion of them really could not do hi-res or video.

      Now days it is much more normalized, other than bathroom/changing/locker rooms I am not really sure from a 'social' standpoint cameras are really off limits anywhere anymore.

      It is easy to not notice how fast accepted behavior changes these days, this is just another example.

    • There were camera glasses on the market long before Google Glass was released, and yes, making them look like they don't have a camera in them was a secret to there not being a backlash against them. Not figuring this out ahead of time based on their example was indeed a massive mistake.

    • by Sloppy ( 14984 )

      Yes! That's been the known solution all along. People wanted to punch other people for wearing obvious cameras. But wear a hidden camera, and nobody wants to punch you. ATMs and other public cameras usually go unmolested, and they're known.

      People really are ok with being watched (they already were watched all the time, long before Google Glass); they just don't want it pointed out to them.

      "I don't want to think about it" is our favorite way to get through problems.

      • >"People really are ok with being watched (they already were watched all the time, long before Google Glass); they just don't want it pointed out to them."

        1) No, SOME people might be OK with being watched, but generalizing that to all people is ridiculous.
        2) It isn't just about it being pointed out. If anything, I (and probably many others) are far more upset about hidden recording than obvious/apparent recording.
        3) We are not already watched/recorded all the time.

        If I invite someone into my house, I do

  • by Anonymous Coward

    Is he a friend of Tim Apple?

  • by Viol8 ( 599362 ) on Wednesday May 21, 2025 @11:37AM (#65393167) Homepage

    ... thats ok then?

    Oh boy, is this guy out of touch.

    • by Sloppy ( 14984 )

      Close, but not quite. They're ok with being recorded while knowing it's happening; they just don't want to know "too hard." Don't talk about it or flaunt it.

      If they ask, you can answer "Yes, you're being recorded. I'm recording you, and so are those security cameras over there, there, and .. ah, I remember that guy from the Power to Perverts meeting last week. I don't see his cameras but I know he has a couple. Aha! See his left shoe?"

      [Guy from the PtP meeting suddenly turns and stares back, having heard th

  • This was always a product in search of a problem so there was no way of getting it right. The biggest mistake is not killing the project sooner.
    • by sphealey ( 2855 )

      As first described the Google glasses would have been very useful in industrial environment and for jobs such as railroad locomotive and airliner maintenance - having maintenance instructions automatically overlaying your sight picure based on what you were working on would be a great thing for productivity and safety. Problem is that would have been billions of dollars in development of the hardware and the pattern recognition software alone. Then maintenance documents (drawings, procedures, etc) would hav

      • There was a project to use Google Glass to do augmented reality in medicine. Now, for surgery or something it would cost billions and still not get anything right. But I can see the appeal of overlaying lab values, etc. on the display. Of course, most people in real life just walk in the room with a tablet.
  • Nerd (Score:5, Insightful)

    by Berkyjay ( 1225604 ) on Wednesday May 21, 2025 @11:58AM (#65393213)

    He's just a nerd who likes nerd things and his wealth made him assume non-nerds were going to like his nerdy thing.

  • I admit I bought into Google Glass with the intent to be a developer, and even had dealing with some startup companies that were trying to use the augmented reality bit to do some admittedly cool things. Unfortunately, the initial version was clunky, had a questionable API, was heavy, wasn't compatible with eye glasses, and made you look like a Borg drone. I could see the product making a comeback, but The Google Graveyard [killedbygoogle.com] suggests otherwise.

    As for surveillance, I think that DarkOx is right. I mean, even w

    • by laxguy ( 1179231 )

      you cannot tell when an iphone is recording without view of the screen..

      • you cannot tell when an iphone is recording without view of the screen..

        Exactly. So Google Glass at least had a light. But I can record on my iPhone and just clip the thing to my belt. Nobody is the wiser.

  • He only made ONE mistake.
  • I get it—I like my privacy too. But let’s be honest: when you’re in a public space, privacy—by definition—is already on pause.

    Every person you interact with has two always-on cameras pointed right at you. They're called eyes. They’re HD, low-latency, context-aware, and paired with a memory system that’s a lot harder to erase than a flash card. They’re backed by wetware that’s constantly observing, remembering, and retelling the story—accurately or

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