Denmark To Tackle Deepfakes By Giving People Copyright To Their Own Features

An anonymous reader quotes a report from The Guardian: The Danish government is to clamp down on the creation and dissemination of AI-generated deepfakes by changing copyright law to ensure that everybody has the right to their own body, facial features and voice. The Danish government said on Thursday it would strengthen protection against digital imitations of people's identities with what it believes to be the first law of its kind in Europe. Having secured broad cross-party agreement, the department of culture plans to submit a proposal to amend the current law for consultation before the summer recess and then submit the amendment in the autumn. It defines a deepfake as a very realistic digital representation of a person, including their appearance and voice.

The Danish culture minister, Jakob Engel-Schmidt, said he hoped the bill before parliament would send an "unequivocal message" that everybody had the right to the way they looked and sounded. He told the Guardian: "In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI." He added: "Human beings can be run through the digital copy machine and be misused for all sorts of purposes and I'm not willing to accept that."

The changes to Danish copyright law will, once approved, theoretically give people in Denmark the right to demand that online platforms remove such content if it is shared without consent. It will also cover "realistic, digitally generated imitations" of an artist's performance without consent. Violation of the proposed rules could result in compensation for those affected. The government said the new rules would not affect parodies and satire, which would still be permitted. "Of course this is new ground we are breaking, and if the platforms are not complying with that, we are willing to take additional steps," said Engel-Schmidt.

He expressed hope that other European countries will follow suit and warned that "severe fines" will be imposed if tech platforms fail to comply.

And in other news:

[dskoll]

Rates of litigation between Danish identical twins have soared 1125%.

Re:

[dskoll]

(But seriously... this is an interesting move and I think a good one.)

and will they let EULA give the rights away?

[Joe_Dragon]

and will they let EULA give the rights away?

Re:

[Spacejock]

Australian consumer protection laws override anything companies try to stick in their EULAs. I'm sure other countries like Denmark can figure out how to do the same.

*sighs*

[Travelsonic]

This totally sounds like something that could NEVER backfire horribly, or create unwanted legal tension! /s

Smarmy as I sound right now, this really does earnestly sound like a proposal that if not treaded carefully could create a lot of problems.

Re: *sighs*

[jcrowder]

And those problems are?

Re: parody porn

[Fons_de_spons]

A judge...

Re:

[registrations_suck]

Whomever your ex-wife hires to beat the shit out of you, preferably in a fashion that prevents you from ever walking again.

Punch in the nose

[Visarga]

If you punch someone in the noise - you get part of the copyrights. It's already both a work of nature and man!

Dumbest thing ever.

[theNetImp]

eom

How to measure

[commodore73]

I'm trying to figure out exactly how many pixels would need to align on what scales for this to apply at all. And it sounds like an after-the-fact consequence that won't prevent anything, just potentially overwhelm courts. People that don't know tech certainly shouldn't try to regulate tech.