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Cloud Software Virtualization

VMware Reboots Its Partner Program Again With New Invite-Only Program 15

VMware is overhauling its partner program again under Broadcom's direction, drastically reducing the number of authorized partners -- especially small and mid-size ones -- while ending the white label program by October 31, 2025. The Register reports: Australian IT service provider Interactive outlined the changes on Wednesday in a post that explained the changes with the following five points:

- Partner Reduction: The new program significantly reduces the number of authorized partners, being a by-invitation-only program. As a result on July 15, 2025 VCSP partners who are not invited to participate in the new Program for VCSP partners will be sent a notice of non-renewal.
- Transition Period Until 31 October, 2025: Non-invited partners can continue to transact until 31 October 2025. After that date, they may only service existing VCSP commitment contracts for the remainder of the current term. No new commitment contracts or renewals will be accepted for those partners.
- White Label Program Ending: Broadcom is also sunsetting the White Label model on 31 October 2025. The same transitional commercial conditions apply to White Label contracts as stated above.
- Immediate Impact: Departing partners are encouraged to work with authorized VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term.
- Shift Toward Hyperscale Private Compute: Broadcom is reshaping its vision for private compute, whereby VMware Cloud Foundation 9 underpins a small number [of] hyperscale private cloud platforms in each region. A future where customers buy managed infrastructure from partners like Interactive to support their compute requirements.

Interactive also warned that customers whose partners are no longer part of the partner program could expect the change to effect:

- Your ability to renew licenses through your existing partner
- The support and service quality you've come to expect
- Potential delays or confusion during upcoming renewals or service requests
- Potential cost increases as partner consolidation may led additional costs for migration and re-onboarding, and reduced bundling options that previously allowed for greater cost efficiencies
VMware also told The Register that "Non-renewing partners can continue to support their existing customers until the end of their current commit contract term including co-termed capacity orders. Non-renewing partners are encouraged to work with authorized VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term."

Making matters worse: VMware on Tuesday divulged three critical flaws in eights of its products rated 9.3/10.

VMware Reboots Its Partner Program Again With New Invite-Only Program

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