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Cloud Software Virtualization

VMware Reboots Its Partner Program Again With New Invite-Only Program 23

VMware is overhauling its partner program again under Broadcom's direction, drastically reducing the number of authorized partners -- especially small and mid-size ones -- while ending the white label program by October 31, 2025. The Register reports: Australian IT service provider Interactive outlined the changes on Wednesday in a post that explained the changes with the following five points:

- Partner Reduction: The new program significantly reduces the number of authorized partners, being a by-invitation-only program. As a result on July 15, 2025 VCSP partners who are not invited to participate in the new Program for VCSP partners will be sent a notice of non-renewal.
- Transition Period Until 31 October, 2025: Non-invited partners can continue to transact until 31 October 2025. After that date, they may only service existing VCSP commitment contracts for the remainder of the current term. No new commitment contracts or renewals will be accepted for those partners.
- White Label Program Ending: Broadcom is also sunsetting the White Label model on 31 October 2025. The same transitional commercial conditions apply to White Label contracts as stated above.
- Immediate Impact: Departing partners are encouraged to work with authorized VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term.
- Shift Toward Hyperscale Private Compute: Broadcom is reshaping its vision for private compute, whereby VMware Cloud Foundation 9 underpins a small number [of] hyperscale private cloud platforms in each region. A future where customers buy managed infrastructure from partners like Interactive to support their compute requirements.

Interactive also warned that customers whose partners are no longer part of the partner program could expect the change to effect:

- Your ability to renew licenses through your existing partner
- The support and service quality you've come to expect
- Potential delays or confusion during upcoming renewals or service requests
- Potential cost increases as partner consolidation may led additional costs for migration and re-onboarding, and reduced bundling options that previously allowed for greater cost efficiencies
VMware also told The Register that "Non-renewing partners can continue to support their existing customers until the end of their current commit contract term including co-termed capacity orders. Non-renewing partners are encouraged to work with authorized VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term."

Making matters worse: VMware on Tuesday divulged three critical flaws in eights of its products rated 9.3/10.

VMware Reboots Its Partner Program Again With New Invite-Only Program

Comments Filter:
  • by TigerPlish ( 174064 ) on Thursday July 17, 2025 @06:05AM (#65526470)

    C'mon Slashdot editorbots.. the original story's still on the front page, and you duped it already?

    Yes, I know, time-honored /. tradition, the dupes and all that... but c'mon. Give it a rest.

    At least it's a technical article, and not one of your usual feeble attempts to further divide our country by posting ragebait political pablum.

  • by DrXym ( 126579 ) on Thursday July 17, 2025 @06:50AM (#65526506)
    I bet these "partners" are the ones most aggressively interested in squeezing cash out of captive customers. Maybe it's time to review where VMWare is used in the organization and what viable alternatives exist for where it is used. I bet a lot of VMWare instances are costly overkill for the purposes they're being used for.
    • If I were a corporate salesperson, I would look for a list of companies that are still using VMWare, because that is the kind of company that will buy ice from a snowman. Or vice versa, or something (I can't write metaphors anymore because ChatGPT blah blah)
      • Nah, if they were using can't and still are using VMware, is because they are terrified of any new product and wild be afraid of a salesman offering anything new.

        Now any company entertaining *starting* to use VMware, now those are the folks you have a good chance of suckering coming in cold.

        • by Z00L00K ( 682162 )

          The company I work for is looking into alternatives. But they move slowly and might not end up with an alternative before VMware goes bust.

  • We decided to sell kicks in the nuts instead. It's a hard sell but it's still got a higher success rate than their trashed reputation and their prices. Fuck the greedy Chinese assholes.
    • Aren't they an American company?
    • I really don’t think nationality matters here, since there are plenty of greedy asshole investors US side too. Just look at REV and what they did to fire trucks

  • by SlashbotAgent ( 6477336 ) on Thursday July 17, 2025 @09:02AM (#65526688)

    The Slashdot community was shocked, shocked I say, when Slashdot posted a dupe while the original story was still on the front page. The community, thoroughly shook, as they were, was still reeling with stunned readers asking how this could happen. Many readers were left wandering around in a stupor.

    There was no comment from Slashdot about this event, but there will likely not be any investigation into this epic and unprecedented cock up.

    • If only there were some way to prevent tragedies like this from happening.
      Our 'Hopes and prayers' go out to the victims and their families.

  • Slashdot Reboots its Editorial Program Again with New "Dup-Only" Program.

  • ...seems to be trying to squeeze out profit like a private equity/investment firm before finally selling the IP and killing off the product entirely.

    Sort of makes sense given the rise of all the free VM and cluster software out there... much of which is superior to the garbage vmware offers.

  • by Anonymous Coward

    What is actually happening is that "partners" are leaving the program in droves because of the way VMWare treats its users. We dropped out of the Partner Program because our customers were blaming us for the shit that VMWare was doing, and we didn't want to be associated with that any longer. We ended up taking a big hit and helped most of our VMWare customers migrate to other platforms, much of it at our own expense. We had a few customers who insisted on staying on VMWare, so we offboarded them to other V

IBM Advanced Systems Group -- a bunch of mindless jerks, who'll be first against the wall when the revolution comes... -- with regrets to D. Adams

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