Apple To White-Label Google's Gemini Model for Next-Generation Siri, Report Says (bloomberg.com) 11
Apple is paying Google to create a custom Gemini-based model that will run on the company's private cloud servers and power the next version of Siri, according to Bloomberg. The decision marks a departure from Apple's tradition of building core technologies in-house. The arrangement follows a competition Apple held this year between Anthropic and Google, the report said. Anthropic offered a superior model, but Google made more financial sense because of the tech giants' existing search relationship. Neither company is expected to discuss the partnership publicly, the report added.
The new Siri will introduce AI-powered web search and other features users have come to expect from voice assistants. The custom model will not flood Siri with Google services or Gemini features already available on Android devices. Instead, it will provide the underlying AI capabilities through an Apple user interface. The company is betting heavily on the revamped Siri to undo years of brand damage.
The new Siri will introduce AI-powered web search and other features users have come to expect from voice assistants. The custom model will not flood Siri with Google services or Gemini features already available on Android devices. Instead, it will provide the underlying AI capabilities through an Apple user interface. The company is betting heavily on the revamped Siri to undo years of brand damage.
Eh (Score:2)
Re: Eh (Score:4, Insightful)
But this is a much, much better decision than spending tens of billions of dollars building it yourself. Apple is where the eyeballs are, and everyone is going to want to plug their models and agents into iOS. OpenAI's "device" will probably never be anything more than vaporware, or at best a total flop. In the end, all roads lead to the iPhone and Android.
Re: Eh (Score:4, Informative)
Re: (Score:2)
I ripped apart a HomePod (first gen), and buried a raspberry pi into it, and used Grok to automate HomeKit tasks, with some prompt engineering and a home bridge server, it is awesome. It also answers like, any question you can ask it. Its awesome
Sounds great! Why don’t you publish your mod?
Re: (Score:3)
You are answering a question nobody asked.
The actual question was "how can we update Siri to not be effectively useless for the least amount of money, in the shortest amount of time"
And if you look at the existing relationship between Apple and Google, this means they effectively pay nothing and get the engine itself that they can tune to act the way they like.
Apple saves billions and years on research while leveraging the research and billions Google already spent just up the road from them. Siri becomes
March/April 2026!? (Score:2)
That's almost two full years after Apple initially introduced Apple Intelligence, a full 18 months after it was supposed to actually be usable by their customers. At this point I don't think it can "undo years of brand damage" no matter how great it's implementation. By the time it maybe, just maybe, is in the hands of consumers those consumers will be even more jaded on the "Promise o
Re: (Score:2)
According to Google A.I. this Gemini integration will hit the public in March or April 2026. Not confirmed, just a maybe...
That's almost two full years after Apple initially introduced Apple Intelligence, a full 18 months after it was supposed to actually be usable by their customers. At this point I don't think it can "undo years of brand damage" no matter how great it's implementation. By the time it maybe, just maybe, is in the hands of consumers those consumers will be even more jaded on the "Promise of A.I.".
Good luck with that Apple!
Little pieces-parts of Apple Intelligence have been working in iOS for almost two years or so.
Re: (Score:2)
Can you stop speaking in marketing buzzwords and use plain language?
"white label" is not a marketing term. It's not something to boast about. It means a company puts their name on a product that is actually made by someone else.
Re: (Score:2)
Can you stop speaking in marketing buzzwords and use plain language?
"white label" is not a marketing term. It's not something to boast about. It means a company puts their name on a product that is actually made by someone else.
Sometimes also called “Private Labeling” or “Badge Engineering”, it is a nearly universal thing in manufacturing.
Nobody can be “Best” at everything; especially true when the Project is Complex, and Time is of the Essence!