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Medicine Technology

Tech Startups Are Handing Out Free Nicotine Pouches to Boost Productivity 78

The Wall Street Journal reports that a growing number of tech startups are stocking offices with free nicotine pouches as founders and employees chase sharper focus and stamina in hyper-competitive AI-era work environments. The Wall Street Journal reports: Earlier this year, two nicotine startups -- Lucy Nicotine and Sesh -- made branded vending machines filled with flavored products for analytics company Palantir Technologies. Both machines are in the company's Washington, D.C., offices. The pouches are free for employees and guests over the age of 21, a spokeswoman for Palantir said. Palantir pays to stock the nicotine products.

Alex Cohen, a startup founder based in Austin, Texas, said he was first exposed to nicotine pouches in the workplace after seeing tins of Zyns on the desks of his software engineers. His company, Hello Patient, makes AI-powered healthcare-communication software. "They were very productive, so I thought maybe there's something here," he said. Those engineers soon asked him if he could buy it for the office.

Cohen said he initially bought the nicotine pouches as a joke for social media. He posted a picture of a drawer in his startup's office filled with nicotine pouches made by different brands with the caption, "We're hiring." "Then, I accidentally got addicted," said Cohen. He said he uses around two to three pouches a day. His go-to flavors are mango or minty. Cohen said he has attention-deficit/hyperactivity disorder, or ADHD, and he has found that the pouches can provide a quick productivity boost. "It helps with reining in my focus because it is a stimulant," he said. Today, Hello Patient has a nicotine-pouch fridge in its office kitchen.
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Tech Startups Are Handing Out Free Nicotine Pouches to Boost Productivity

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  • Amateurs (Score:5, Funny)

    by liqu1d ( 4349325 ) on Wednesday December 31, 2025 @08:36PM (#65893885)
    I meth my employees up. Keeps the coders going for days! Bonus it ensures loyalty from the serfs.
  • by Anonymous Coward

    It isn't to stop people from taking at least 10 minutes to have a smoke break?

  • Even in the office, everyone knows a PC runs better when it gets a nice yellowed patina. This is America where every worker should have a ticket to flavor country.

  • what about an union and a HARD NO to this?

  • by gweihir ( 88907 ) on Wednesday December 31, 2025 @08:50PM (#65893909)

    Free drugs (and nicotine is rather strongly addictive, even if not hallucinogenic) is pretty malicious.

    • by gtall ( 79522 )

      Malicious does not cover it, it can be deadly: https://pmc.ncbi.nlm.nih.gov/a... [nih.gov]

      The company officers should be put in jail for handing out this drug. Too bad there are no laws for nicotine. There are drug laws but nicotine is not considered an illegal pharmaceutical.

      • by Misagon ( 1135 )

        Nicotine is legal only because of the large number of users it already has among the voters, not to mention among the politicians themselves.

        Any politician trying to ban nicotine outright would see the end of their political career pretty swift

      • by gweihir ( 88907 )

        Nicotine is only directly deadly if you reeeeeaaaaallllllly overdo it or do something stupid like eating a cigarette. You can kill yourself with lots of perfectly legal things if you overdo it or are use them stupidly.

        Sorry, but this is a non-argument.

  • The band I'm in is from the east coast. We recently played some shows in the middle of the country and while waiting in line for the bathroom at a gas station, one of my bandmates noticed that the shopkeeper asked every single customer "What kinda Zyn do you like?" in what he described as a repetitive, NPC-style behavior. Despite the fact that none of the customers had previously shown interest in a tobacco product, almost every customer purchased a pack of Zyn. This shocked us and became a running gag t
  • Bad idea. (Score:5, Interesting)

    by methano ( 519830 ) on Wednesday December 31, 2025 @09:00PM (#65893927)
    As an ex-smoker, I'd say this is a bad idea. A really bad idea.
  • Wait until the company's insurer hears about this... I don't think they'll be amused.

  • When some people say they want to live in a "Star Trek future", it's probably worth mentioning there was also a lot of really dystopian shit in Star Trek. [tenor.com]

    Manager: "[employee name], can you vouch for the dedication of your team?"
    Employee: "We pledge our loyalty to the company, from now until our last deadline."
    Manager: "Then receive these pouches from the company, may they keep you focused and productive."

  • Nicotine needs to be regulated so that dealers can't do this sort of thing. And all the drugs which are currently banned need to be legalised and regulated so that dealers can't do this sort of thing (or at least they can avoid being hunted for prison by not doing this sort of thing).
  • I guess this is chewing tobacco. One can buy powdered tobacco for inhaling (snuff), still.
    • Nah, it's 6mg of straight-up nicotine in a flavored pouch. No actual tobacco. It still tastes pretty nasty, at least according to the people I know that use such things.

  • I would suggest the death penalty for drug pushers. Especially in the office
  • Like really. I doubt they are forcing people to use nicotine. And nicotine is in reality no worse than caffeine despite the brainwashing about smoking for the last 40 years. The health risks from smoking are mostly not related to nicotine.
    • Not interested in using but I'm curious how this will turn out. At present, vaping nicotine is judged almost as bad/evil as smoking - but is it? Also people are much less critical of smoking marijuana than tobacco, which I assume there is some rationale for but seems odd. However, both of these things do make sense if the the biggest problem of smoking really is the drug nicotine.
    • And nicotine is in reality no worse than caffeine

      This is completely false.

    • And nicotine is in reality no worse than caffeine despite the brainwashing about smoking for the last 40 years.

      Nicotine is more addictive.

  • First thought (Score:5, Insightful)

    by frdmfghtr ( 603968 ) on Thursday January 01, 2026 @12:56AM (#65894185)

    My first thought when I saw this: are you fucking KIDDING me?

    I've always thought that "rugged individualism"was going to be this country's downfall. Add hyper-competitive workplace to that list. Have we really gone so far down the competitive road that we've forgotten why we work to earn a living? The pendulum has swung too far over to the "live to work" side.

    I've known people who scoffed and complained how much vacation time European workers have. "I guess they just don't want to win." If getting doped up is one of the ways to "win," I don't want that prize.

  • More brogrammers high on Zyn and Bawls.
  • I'm lucky to be not likely to be subjected to this anytime soon, though. Where I work, most of my programmer colleagues use good old cigarettes.

  • And then they drug test them :-)
  • ... and thought it was a training video.

    Good grief America, you really are winning the "Ways to Screw Humans Up" league aren't you? At least 100 years unmatched in that category.

  • The Panzer divisions of the Wehrmacht got issued "Panzer Chocolate". Bars of chocolate laced with meth, to keep tank crews going longer. They became quite popular. No idea why ;-). The chocolate came from the Herman Goering Chocolate Factory ("Herman Göring Schokoladenfabrik") ... because of course it did.

    This news sounds quite similar to be honest.

  • Insecticide (Score:4, Interesting)

    by SigIO ( 139237 ) on Thursday January 01, 2026 @11:28AM (#65894659)

    Ex-smoker here as well, so color me biased. It only took me 15 years to quit the stuff.

    Arguably, it's tougher to quit than meth.

  • It is by the juice of Killa that thoughts acquire speed, the lips acquire stains, the stains become a warning. It is by will alone I set my mind in motion.

  • Quitting nicotine can be so hard on your body that it can cause the genetic expression of latent diseases like Crohn's. Its also more addictive than heroin. Not to mention mouth and jaw cancer. Its a terrible idea to start.

  • Anyone considering trying nicotine pouches as a nootropic should first check out the horror stories on the QuittingZyn subreddit, of people having a bad time with them.

And on the seventh day, He exited from append mode.

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