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Threads Usage Overtakes X On Mobile (techcrunch.com) 37

New data from Similarweb shows Threads has overtaken X in daily mobile users. However, X still dominates on the web with around 150 million daily web visits compared to Threads' 8.5 million daily visits. TechCrunch reports: Similarweb's data shows that Threads had 141.5 million daily active users on iOS and Android as of January 7, 2026, after months of growth, while X has 125 million daily active users on mobile devices. This appears to be the result of longer-term trends, rather than a reaction to the recent X controversies [...]. Instead, Threads' boost in daily mobile usage may be driven by other factors, including cross-promotions from Meta's larger social apps like Facebook and Instagram (where Threads is regularly advertised to existing users), its focus on creators, and the rapid rollout of new features.

Over the past year, Threads has added features like interest-based communities, better filters, DMs, long-form text, disappearing posts, and has recently been spotted testing games. Combined, the daily active user increases suggest that more people are using Threads on mobile as a more regular habit.
Further reading: Threads Now Has More Than 400 Million Monthly Active Users
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Threads Usage Overtakes X On Mobile

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  • by SmaryJerry ( 2759091 ) on Monday January 19, 2026 @07:27PM (#65935826)
    Threads traffic is generated through constant popups in Facebook and Instagram. I'd guess the equivalent amount of advertising for a competitor to get an equal amount of free ad space on Facebook and Instagram would easily exceed $500B per year, likely much much more.
    • Yep, indeed. Nobody really uses threads, they just accidentally click those dumb links they sneak into the other Meta products.

    • by leonbev ( 111395 )

      Nice to know that I'm probably not the only person who uninstalled Threads on my phone to prevent me from accidentally opening it while trying to view something on Instagram.

  • by rsilvergun ( 571051 ) on Monday January 19, 2026 @08:02PM (#65935880)
    Isn't helping any. As far as I know they still haven't done anything about grok being used to create csam.

    From what I've heard from people I know that still use it you basically have to lock yourself down and just stick to friends and major accounts because as soon as you step into the feed it's all weird scams and Nazis.

    Social media companies don't moderate that stuff out of the goodness of their hearts. Facebook famously gets a huge chunk of revenue by allowing scams to advertise directly to you and your grandparents.

    The reason that they moderate that crap is because if they don't the site quickly becomes unusable and people leave. Inertia can take you a long way but there are limits.

    I don't think it matters because Elon Musk has shown he is willing to pump as much money as he needs to into it because it's useful for his political purposes but outside of those purposes it's no longer even the slightest inkling of a viable business.

    And if it wasn't for the government contracts being funneled in the mosques pockets coupled with his ridiculously overvalued stock and the 95 billion dollars in pay he just extracted from Tesla I don't think he'd have the money to keep Twitter afloat. The interest payments on that debt are crazy and Twitter has had one profitable quarter in its entire life and that was before Elon bought it.

    I'm sure he'll keep it around for at least the next two elections though. But I wouldn't be surprised if he didn't sell it for parts after that
    • by Anonymous Coward

      Will be banned everywhere because he's a nazi and he manipulated the election with the help of AI and gerrymandering maps preventing 17 millions democrat voters to vote. Somebody ran the numbers to figure out how much voters suppression there was. In 2024 17 million democrat people tried to vote and couldn't.

      The Democrats could run Jesus fucking Christ and it wouldn't do any good if the Republicans just stop 17 million people from voting.. it literally doesn't matter how good a candidate they run. It doesn'

    • by AmiMoJo ( 196126 ) on Tuesday January 20, 2026 @07:20AM (#65936662) Homepage Journal

      Threads is leveraging Facebook to get people to move over, which is why it's full of older people posting Facebook conspiracy theories.

      Blue Sky is nice. Like Twitter used to be. Better, even. I don't really care how many people use it, as long as it stays pleasant.

  • I've been using Twitter extensively since Musk took over, and collected 3000 followers before they permabanned my first account for its first DMCA violation (I posted the "20 Days In Mariupol" documentary which was freely available on Youtube). No recourse, no nothing, Elon replaced Twitter staff with groypers who love Stalin and Putin, that's one explanation. I rebuilt the account from scratch and got to 2600 followers. Suffice to say I was engaged actively enough to observe what was going on. There used
    • > I've been using Twitter extensively since Musk took over, and collected 3000 followers before they permabanned my first account for its first DMCA violation ..

      What was the name of this account?

      > .. Elon replaced Twitter staff with groypers who love Stalin and Putin, that's one explanation.

      Pretty effective troll you've made there ;)
  • No one believes that this metric has any connection to the reality. As a user of both platforms, it's obvious that Twitter clearly has a much larger, active user-base than threads. If the metrics are telling us something different then they're fake.

    What we're actually seeing is that Twitter has become pay2win so online marketers can't just start a swarm of accounts to manipulate the conversation, they actually have to pay for twitter premium on all those accounts or no one will see their posts. This makes that particular style of marketing too expensive to be a useful product.

    The cost of running a fake account on threads is less than the cost of running a fake account on Twitter, so marketing companies are standing down one set of bots on Twitter in favor of standing up a cheaper set of bots on Threads.
  • Sorry I cannot see any possible way these two services can be 1:1 on mobile while about 20:1 in browsers, assuming both offer working mobile and browser versions. Anybody have an explanation?

  • Oh wait. There's no way to count.

    (And nobody really cares because you can't spam with ads.)

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