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As US Tariffs Hit EVs, Hyundai Discontinues Its Cheapest IONIQ 6, While Kia Delays EV6 adn EV9 GT (electrek.co) 74

First, Hyundai "is discontinuing its most affordable electric sedan after just three years on the market," reports USA Today. After being introduced in 2022, the Hyundai Ioniq 6 "quickly gained the admiration of automotive critics because of its affordable pricing and capable performance specs." But now, Hyundai "is axing the most affordable versions of the EV, leaving consumers with only one Ioniq 6 option." Hyundai will continue to produce the Ioniq 6 N performance trim, which is the quickest and most powerful iteration of the Ioniq 6. It's also the most expensive. The South Korean automaker is getting rid of lower Ioniq 6 trims due to "disappointing sales and tariff considerations," according to Cars.com. Hyundai sold 10,478 Ioniq 6 models in 2025, dropping 15% from 12,264 units in 2024, a company sales report stated. Hyundai's Ioniq 6 is mainly produced in South Korea, so it faces high import tariffs.
Sales increased for their earlier IONIQ 5 model, reports the EV blog Electrek, "up 14% through the first two months of 2026, with 5,365 units sold... Meanwhile, IONIQ 6 sales slid 77% with only 229 units sold in February."

Elsewhere they report that Kia's EV6 and EV9 "didn't fare much better with sales down 53% (600 units sold) and 40% (819 units sold), respectively." Now a Kia spokesperson tells Car and Driver that the 2025 EV6 GT and 2026 EV9 GT "will be delayed until further notice." They attributed the move to "changing market conditions," but added that this delay "does not impact the availability of other trims in the EV6 and EV9 lineups."

More from Electrek: The news comes after Kia already said it was delaying the EV4, its entry-level electric sedan, "until further notice." It was expected to arrive in the US this year alongside the EV3, Kia's compact electric SUV that's already a top-seller in the UK, Europe, and other overseas markets.

While Hyundai didn't directly say it, since the EV3, EV4, EV6 GT, and Hyundai IONIQ 6 are built in Korea, the Trump administration's import tariffs and other policy changes are likely the biggest reason to blame here. Kia and Hyundai, like many others, are hesitant to bring new EVs to the US due to the changes. The IONIQ 6, EV6 GT, and EV9 GT join a string of other models that have either been postponed or canceled altogether.

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As US Tariffs Hit EVs, Hyundai Discontinues Its Cheapest IONIQ 6, While Kia Delays EV6 adn EV9 GT

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  • They're still selling to the rest of the world. Presumably can buy them in Mexico and Canada.

    • Of course they are, but importing cars is not an option for most, plus you are most likely still facing tariffs
      • The summary is unclear and confusing regarding which decisions are worldwide or only apply to the US exports. This makes a really big difference for the discussion regarding the consequences of tariffs. The OP is helpful in clarifying that they only stopped exporting to the country that enforced increased tariffs.

        • by caseih ( 160668 )

          But it's not just tariffs. It's also the rolling back of certain mandates that made selling EVs attractive or even necessary in the US market. Besides that the fact is EVs aren't doing all that well in the US market. It's a similar situation in Canada. Since Canada is a much, much smaller market than the US, I expect Hyundai to similarly discontinue that same model there also.

  • 6000 SUX and like it! https://robocop.fandom.com/wik... [fandom.com]

  • At least we can have coal or something.

  • The sales numbers for Kia/Hyundai EVs are somewhat small in the US. Tesla sold about 600k units in 2025. In 2nd place is Chevrolet at almost 100k sales. Hyundai/Kia combined sell about 100k units as well.

    The top 10 are:

    Tesla 589k
    Chevrolet 97k
    Hyundai 66k
    Cadillac 49k
    BMW 42k
    Rivian 42k
    Honda 39k
    Kia 34k
    VW 29k
    GMC 24k

    Total EV sales: 1.28 million units (only about 8% of total vehicle sales and down 2% year over year)

    Source: https://www.usatoday.com/story... [usatoday.com]

  • I must be missing something, is there a new tariff on all imported EVs? Or is this headline referencing the new tariff that's specifically targeted at EVs imported from China and implying that's responsible for a Korean manufacturer dropping EV models with poor sales?

    I think we all anticipated a drop in EV sales now that the tax rebates have been removed, I would have expected that to be a small windfall for Hyundai as most (all?) of their models were not eligible for the rebate to begin with, which was li

    • by habig ( 12787 )
      The Trump Random Tax generator, at this instant in time, says.... "25% tariff on all Koren products". By the time you read this it might be different. An EV, while certainly any EV specific taxes apply to it, gets at least the overall rate. Unless it's one of the products or companies to have suitably bribed our Dear Leader, in which case it would have an exemption. It would proably have to have an extra large bribe because EVs don't burn dinosaur juice, though, and those companies have paid a lot to ke
  • If we build out large-scale wind and solar infrastructure to power them with cheap electricity. If we don't do that and we don't do it right now then the data centers are going to suck up so much electricity that the price of electricity is going to rise above the price of oil even with the orange one's new forever War.

    And no nuclear isn't an option. Building safe nuclear power plants is so much more expensive than wind and solar now that nobody's really going to do it. You might get some unsafe plants
  • Other car companies are doing this.

    • by caseih ( 160668 )

      The EV market in the US is pretty well saturated by the incumbents. Every upper middle class person who wants an EV pretty much has one, and usually as a second vehicle.

      As for the rest, EVs could be a real boon if they were affordable to them, domestic auto makers aren't that interested in this market, even for ICE vehicles. And even a company that might be, such as Slate Auto, is having a really hard time keeping the price down. By the time their little truck is really ready to go, I suspect it will be

      • I was considering the Ioniq 6 as my next vehicle. It was priced a bit above what I want to spend, but I might have spent it anyway if my current vehicle blew up. But if their proposition involves pushing me upmarket to the N version, that's beyond what I'm willing to spend on a car.

        The Slate truck would be an obvious replacement for my 2002 Ford Ranger, and if the price isn't too far off from the promises, there's a good chance I will end up with one.

    • Hyundai has tried to. And then the orange shitgibbon sent his goons
      https://en.wikipedia.org/wiki/... [wikipedia.org]

  • The ICCU failure rate was too much for me, so I avoided all of the eGMP vehicles.

"The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts." -- Bertrand Russell

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