Ford's Electrified Vehicle Sales Dropped 31% in April From One Year Ago (electrek.co) 191
Ford's sales of electrified vehicles — including hybrids and all-electric models — dropped 31% from April 2025, reports Electrek. "Hybrid sales fell 32% to 15,758 vehicles, while EV sales continued to crash with just 3,655 all-electric models sold last month, 25% fewer than in the year prior."
After discontinuing the F-150 Lightning in December, sales of the electric pickup have been in free fall. Ford sold just 884 Lightnings last month, 49% less than it did last April. The Mustang Mach-E isn't doing much better. Sales fell another 9% year over year in April, to just 2,670 models last month. Through the first four months of 2026, Ford's EV sales have fallen 61% from last year, with F-150 Lightning and Mustang Mach-E sales down 67% and 50%, respectively. Ford has sold just over 10,500 electric vehicles in total so far this year... For comparison, Toyota sold just over 10,000 bZ models in the first quarter alone. That's more than Ford's total EV sales in Q1.
April was Ford's fourth straight month of lower sales figures from 2025, the article points out. So Ford is bringing back "employee pricing" discounts on most new 2025 and 2026 Ford and Lincoln vehicles., while also offering "purchase incentives" of up to $9,000 for 2025 Lightning models and up to $6,000 for 2025 Mustang Mach-Es. "It's also offering EV buyers a free Level 2 home charger, 24/7 live support, and proactive roadside assistance through its Power Promise program."
April was Ford's fourth straight month of lower sales figures from 2025, the article points out. So Ford is bringing back "employee pricing" discounts on most new 2025 and 2026 Ford and Lincoln vehicles., while also offering "purchase incentives" of up to $9,000 for 2025 Lightning models and up to $6,000 for 2025 Mustang Mach-Es. "It's also offering EV buyers a free Level 2 home charger, 24/7 live support, and proactive roadside assistance through its Power Promise program."
All according to plan. (Score:3)
They want to wind down sales and not have to invest more money into EVs. The Lightning had been a serious contender for my next vehicle, once it switched to NACS, but now it is just abandonware.
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F-150 lightning in its form would have been my choice, but it just did not have enough range for my truck needs. It is also very slow charging for the battery size. Both Rivian and GM trucks outperform on those. For me, the absolute minimum range I would settle for is one that has enough base range that it can still go a minimum of 2 hours at 65-70MPH highway speeds while also in the worst conditions possible, namely both towing while also in cold weather. I don't need 400+ mile range when in the best condi
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Agreed. My sedan has been electric for nearly a decade now, but I'm still driving a diesel pickup (1-ton, though a 3/4 ton would be sufficient) because EV pickup range is inadequate -- and I think it may be inadequate for a while. I need 250 miles of range when towing a trailer, which means I need ~500 -- maybe 600 -- miles of range without.
I'm not generally a fan of hybrids, but I think plug-in hybrids with large-ish batteries may be the sweet spot for a while with pickups. The Dodge Ramcharger is loo
Re:All according to plan. (Score:4, Informative)
Oh, I think the Silverado EV's are adequate. 480+ mile range in best conditions still puts me way over my bladders ability to drive even in the absolute worst conditions of that tow + cold weather. That thing will still be 200'ish miles of towing in cold weather.
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I've been considering the Ramcharger. Sadly, Dodge promised it several years ago and it has yet to hit showrooms.
What I want is 300 mile range, while towing. 10 minute 80% charge time. Road trips with a camper demand such.
The only configuration that can do that with current battery tech is an EV that has its own gas generator on board.
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As I said above, Rivian and GM EV trucks have enough range for my needs and meet my minimums of being able to go a minimum of 2 hours at 70MPH while towing in cold weather. I absolutely refuse to go back to ice in any form. I refuse to ever change engine oil in a car ever again and I also don't them problems and maintenance of both ICE and EV in the same vehicle.
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Gonna shill a bit:
The 2026 Ford F-150 Hybrid, known as the PowerBoostâ Full Hybrid V6, offers a best-in-class 578 lb-ft of torque and 430 horsepower, providing 11,600 lbs of towing capacity. It is available on higher trims (XLT, Lariat, King Ranch, Platinum) and features Pro Power Onboard, turning the truck into a 7.2 kW mobile generator.
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The Lightning pickup was a high end luxury vehicle, that wasn't really a pickup. All electric pickups suffer from severe towing limitations compared to gasoline. Not to mention they total fail in comparison to hybrid powertrain approaches that can give them ranges in the 400-600 miles *WHILE TOWING*.
That is, to say, the Lightning was always a glorified grocery getter for people who didn't use a pickup for a work-use. It was subu
Re: All according to plan. (Score:4, Informative)
Re: All according to plan. (Score:2)
Chademo is a totally different protocol, not just a different connector.
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Umm, yes fast charging and compatibility with various fast charging networks including Tesla's network is absolutely a factor in the the buying decision! Why wouldn't it?
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China (Score:4, Insightful)
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Re: China (Score:2)
The Chinese market is dominated by pickups that are targeting basic commutes and regional drives.
If you are looking for something designed for duty, the Japanese kei style trucks are pretty great. An EV conversion with a Tesla battery will give you excellent range and a bed that can be modified to hold more than most American pickups.
Only downside is they are made for drivers with big dicks who don't need their vehicles to compensate.
These are just US sales (Score:3)
Re:These are just US sales (Score:5, Interesting)
The EU sales are holding steady but it's still a colossal underperformer in the EU despite what you see. How many Skoda Elroqs do you see? Because they have sold more in Q1 in the EU than Ford has sold the entirety of the past 12 months rolling, across all models in the EU ... and the Skoda Elroq isn't even the best selling EV in the EU (In Q1 it was the refreshed model Y).
Ford expect to lose $4.5bn in the Mach-E division this year.
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Irrelevant. My point is that seeing a few cars on the road does not make something a success. Ford's entire EV business is lagging the industry and losing money. Whether it's because they are selling the wrong type of car doesn't change anything.
Market forces at work (Score:5, Interesting)
If Ford would manufacture an EV that people actually want, they'd sell more of them. They are perceived as a market laggard for EVs for a reason and their bread and butter is still the pick-up truck and SUV markets.
Ford's stock price has bounced around between a few dollars and just over $10 for much of the past 20 years. Their systemic problems extend well past their current EV market share.
Re: Market forces at work (Score:5, Interesting)
Re: Market forces at work (Score:5, Interesting)
You might get those in Canada, as a result of the agreement to import Chinese EVs, but it will not happen in the US. The US OEMs are committed to a different path with their whole chest, in lockstep with the Trump administration.
I’m mildly hopeful that within three years, you may see a good value sodium-chemistry SUV in Canada with a winter range of 400 miles. Depends how niche that niche is for the Chinese OEMs. There are plenty of cold places in northern China, eg Harbin is 10m people and gets to -19C / -2F on average in January, which is colder than most Canadian cities and on a par with Winnipeg. And Chinese OEMs have built for a lot of niches historically. And SUVs (but not pickups) are quite popular in China. So it may happen.
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Sure, but it’s pretty clear that was a toe-in-the-water moment, and that both governments want to find a path that allows expansion in a way that serves their interests. Might it be shut down or never allowed to grow further? Sure! But Carney is looking to expand, not contract, global trading links in the face of weakening US-Canadian relations.
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It would be nice to have a small EV pickup. Something the size of a 1995 Toyota pickup.
Re: Market forces at work (Score:2)
It would be nice to have a 1985 toyota sized pickup period. But I think bezos has been teasing a cheap, small ev pickup thing for a while.
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Or maybe Ford just needs better cars. They have competitors in every category they produce EVs in currently outperforming them, including some which are sold as a premium. They just produce really shit cars. If I were in the market for a Mach-e right now it would be on the bottom of the list of cars I'd buy. Having driven them they are SHIT and if I were stuck in the budget for a Mach-e and it were the only SUV on the market in its price category I'd probably pick a different style of car.
But the reality is
Re:Market forces at work (Score:5, Insightful)
Genuinely the Mach-E is not a terrible EV; it's decidedly average in every metric but it's not bad. I drove one for a couple of weeks on a business trip and it was fine (yes, I drive an EV normally too).
Thing is they completely fucked the marketing on the thing. Calling it a Mustang was ALWAYS going to be a terrible decision because that name alone comes with a metric ton of legacy baggage that the car didn't need. That and the Mach-E name is just awkward as hell and sounds weird to the average consumer. If they really wanted to use a legacy name that doesn't have all the baggage what about the Fairlane? Yeah, there are some who wouldn't like it but it's an easy-sounding name that would've fit quite well and those people who would complain about the nameplate would all be over 60 by now if not over 70 (last Fairlane was produced in 1970). Or heck, the Mainline, Falcon... or hell just own the electric thing and just call the damn thing the Ford Thunderbolt (a sub-model of the Fairlane in fairness).
Or I don't know... maybe make something new up? They pay people to do this shit, I'm amazed they fucked it up so bad.
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Mustang and Capri were well-known in Europe.
Yes, but they were well known as belonging to a totally different class of car. You can't just say "well, it's an EV, so it's sporty for what it is" and then decide that means it makes sense to stamp it "Mustang". I mean, you can, but it would be a bad decision.
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It's actually a huge problem that Tesla debatably caused by focusing entirely on the luxury market. Technology doesn't really trickle d
Re: Market forces at work (Score:3)
"Electric cars are still too expensive to make for Mass market competitiveness"
Yet, somehow $15k Chinese EVs are selling more than Ford, GM, and VW combined.
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Symptomatic of US decline (Score:5, Interesting)
Ford does make other EVs in Europe but even there a couple of their models are just reskinned Volkswagens ID.5s. They have the in-house developed Puma Electric I guess which is generally considered an okay car but nobody really talks about it. And of course the Mach-E which looks cool but is too expensive and getting kind of old. And a few electric vans. That's it.
Just like with other US companies they're watching their market shrink because they're simply not investing in emergent technologies. I'm sure they'll hang on for a bit in some niches but their consumer offerings outside of the Americas look like they are in terminal decline.
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All of what you said but there is more: most people will do some reading before buying an EV. What will they probably see? A few scare stories about charging on the road (if I don't go to a supercharger or a fast charger I've never used or not recently used it's always a bit scary whether the fast charger will work - and of course mostly they do).
But mainly they'll read how much better other cars and mainly Chinese cars are.
Who wants to buy 2nd or 3rd best?
I spoke with a colleague here in the UK who recentl
Re: Symptomatic of US decline (Score:3)
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I do agree that people want a car that has a range and recharging capability that’s as close as possible to a gas car, and that as the generations of EVs continually improve, that lowers the barriers to entry for more and more people (see also: charge network density).
But on top of that, monthly costs including both finance and fuelling are demonstrably important in EV purchase decisions across many markets. The spike in fuel costs due to Hormuz has caused a spike in EV sales in many markets, and 85%+
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This is just a difference between the UK and Canadian car markets. Finance is cheap in the UK and you won’t pay more per month for electric than ICE, and in many circumstances, you’ll pay much less. I’m talking about like-for-like comparisons.
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Argh, wrote a long reply and then deleted it accidentally!
Key points:
1. The UK market is almost perfectly set up for buyers who want to avoid lock-in to tech that gets outdated, because finance is predominant. So you can just hand the keys back every three years and get a new car with latest gen tech, just like a phone. A big chunk of the new car buyers market does exactly that. It’s how I went from a Zoe with 90 miles of range in 2015 to an EQA with 330 miles of range in 2024, with two upgrades along
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This is just a new version of Akerlof’s famous lemons. Information asymmetry has always been a bitch in the used car market. But I know noone did that with my son’s Renault Zoe because it does 0 to 60 in 13 seconds
Remember, ICE vehicles can have been used for towing beyond the capacity or fluids not replaced properly leading to transmission failures. The seller knows if they towed a boat every weekend, the buyer does not. Or in Canada, the buyer knows if they did lots of short cold weather trips
Re:Symptomatic of US decline (Score:4, Informative)
"Petrol cars are losing their value up to five times faster than electric vehicles (EVs) as soaring prices at the pumps force drivers to go green."
https://archive.ph/oOYnf
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Interesting link, thank you.
If the oil prices stay up (and the orange T seems to be doing his best to make it so) then I agree that EVs should drop in value much slower than petrol cars.
Re:Symptomatic of US decline (Score:5, Interesting)
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If Ford makes terrible financial decisions they'll come crying and get a taxpayer funded bailout.
Re:Symptomatic of US decline (Score:5, Interesting)
It is truly astonishing that the big 3 US OEMs are so structurally locked in to their current way of competing that they are willing to sacrifice strategic competitiveness in the future. Do they really think they can keep margins up in the long-term by amortising costs across a US-specific ICE supply chain? It just smacks of delusion to me, cutting themselves out of global economies of scale and giving up on all foreign markets in this way. I don’t see how all three can survive, consolidation in the US must surely be coming because the market isn’t big enough to sustain three big players.
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Hasn't this always been the case, or they forgot the lessons from the 60's and 70's, when the Japanese car manufacturers trashed them.
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Clearly the lessons they took from that were about using protectionism to stave off the future and Chapter 11 to avoid market forces
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Short term profits are all that matter in this age.
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Don't be to sure. History does not repeat but it often rhymes.
Look at the 80s, the Japanese imports (small cars) were eating Ford and GMs lunch. GM invested while Ford for the most part cut cut cut and cut some more. Chrysler also when the cut cut route (but they really did not have any choice other bankruptcy).
GMs technological investments and what not buying EDS never really made them able to beat the imports on cost. Ultimately some protectionist policy came along to save them as did shrinking of wag
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When you mentioned a weekly fill up it got me thinking. How do you store an EV for the season?
Around here you have your summer car and your winter beater. Sure you drive the winter beater all year round to pickup landscaping materials and such, but your summer car never hits those pot holes and salt.
My reading suggests long term storage of an EV is not ideal.
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Where do you live where you have "winter" and "summer" cars...??
I've never even heard of such a thing......
Hello from New Orleans....
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I see what you’re saying but this is a platform shift, not a market share threat. You can’t fast follow a platform shift, you have to invest strategically and in good time. It’s Kodak or BlackBerry or Nokia, not Ford vs Toyota. The investment is in the global supply chain as much as anything: fast followers don’t get access to the cell manufacturing capacity, motors, etc, especially when vertical integration and fast innovation cycles is how the Chinese OEMs are operating. And engin
It's not being stuck in your ways (Score:2, Insightful)
The way development happens in America is that the expensive basic science that doesn't always pay off gets done in public universities. Then those discoveries are privatized and the patents are handed over to private companies after your tax dollars paid to develop them.
Basically the same kind of socialism for the rich, dog eat dog capitalism for you and me that you have come to know and love about America.
B
Re: Symptomatic of US decline (Score:3, Interesting)
You're looking at Detroit automakers, who have gotten complacent after numerous bailouts, with the rest of the US, where this really isn't happening. For an apples-to-apples comparison:
https://evmagazine.com/news/ho... [evmagazine.com]
It's also noteworthy that the last American car to do as well internationally as the Tesla Model Y was the Ford Model T. It also turns out that Tesla has been reclaiming ground previously lost to BYD, including in China. The Canadian government is currently having to rethink things after Tesla
Re:Symptomatic of US decline (Score:4, Informative)
In Europe, Ford is not a prestige badge. They are competing with the likes of Renault, VW, Nissan, and Honda. And now of course the Chinese brands like MG, BYD, Jaecoo, Sonoda, Cherry, Omoda, and others.
They just aren't offering much for the European market. We aren't keen on light trucks, and most of their EVs are shitty fossil conversions. That just leaves the dwindling fossil market for them.
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Many moons ago *80s, early 90s), Ford got the UK fleet market, and so you saw Fords absolutely everywhere. Because of that, people bought them, and so they were successful. Then along came the Japanese, and the reputation of "Buy a Ford, you'll never be bored" and "Fix or Repair Daily" sunk in - suddenly people could drive a car without having to think about it (and for less than it cost to buy a Ford). Ford lost the fleet market to Vauxhall (Opal), and then it was broadly speaking all over for them.
These d
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In Europe, Ford is not a prestige badge.
It's worse than that. It's not just not a prestige badge, it's also a shit car. The Mach-e is probably one of the worst EVs I've driven. It handles poorly, has some WTF level design decisions internally, has a range estimator that seems to have ADHD and not reflect remotely the vehicles actual electrical consumption or battery drain, really shit 12V battery management (no management while the car isn't being driven - something other EV makers addressed years ago), and some incredibly dangerously expensive d
Re: Symptomatic of US decline (Score:4, Insightful)
Re:Symptomatic of US decline (Score:4, Informative)
"they're simply not investing in emergent technologies"
That's simply not true:
https://ford.simemotors.my/abo... [simemotors.my] "$22 billion in electrification through 2025 "
https://www.cbsnews.com/news/f... [cbsnews.com] "Ford is investing $5 billion to change the way it makes electric vehicles"
https://www.fromtheroad.ford.c... [ford.com]
By 2030, Ford expects approximately 50% of its global volume will be hybrids, extended-range EVs and fully electric vehicles, up from 17% in 2025.
What is true is Ford's products are not good enough. Globalism is a cold mistress and Ford may be its next victim.
Big surprise! (Score:3)
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Funny enough, I saw an article not that long ago saying that America's interest in pizza was falling, because of how tough things had been for the pizzeria business.
No, America still loves pizza. What happened is all restaurants have been ratcheting up their prices the last 20 years while the quality of frozen pizza has been improving. Combine that with current economic issues and more people are choosing a frozen pie they bake at home over going out now.
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Pizza's not even that hard to make at home. The dough takes a bit of practice but once done a couple of times it's dead easy. There are also really good pre-made and/or frozen pizza crusts you can buy if you don't want to put the work in, then the rest is just spread the marinara, sprinkle cheese and add whatever else you want to it before throwing it in the oven for a few minutes. I can go from zero to burning the roof of my mouth in 30 minutes.
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Meanwhile, Denmark is now 95%+ new EV sales (Score:5, Insightful)
Joining Norway. And by the mid 2030s, ICE cars will be hobbyist only across all the Scandi countries and the Netherlands, EV two and three wheelers will dominate across sub-Saharan Africa and SE Asia, and the global market will have shifted decisively and permanently. With the result that US OEMs will be at multiple permanent structural disadvantages, forever unable to get out of their five to seven year innovation cycles while the rest of the legacy industry has moved towards the Chinese 18 to 24 month cycles (well, the survivors in the rest of the legacy industry anyway)
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Yes, costs are a big incentive. That’s why I can’t understand why US OEMs aren’t preparing better for the oil supply shock that’s not really kicked in yet. You’re only at 4 to 5 bucks a gallon thus far. Prices are clearly going to go much higher than that and stick there for a long time to come. I think 7or 8 bucks is quite possible.
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President Fuckface von Clownstick is busy trying to pay off energy development companies to get them to stop building offshore wind farms. Not only are we not prepared for the next oil supply shock, we're actively making the problem worse.
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Worth bearing in mind also that Danish people can do modal shifts to public transport, walking, cycling etc to cut costs in a way that most Americans can’t, and Danes drive about 30 miles a day vs 40 miles a day in the US as well. So while gas is cheaper in the US than Denmark, it’s much less “negotiable”
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Yep, we are in the steep part of the S curve now
Now say the quiet part. Loudly. (Score:4, Insightful)
Ford's sales of electrified vehicles — including hybrids and all-electric models — dropped 31% from April 2025
Hey Ford. Before we declare the month of May as the month we collectively agree to SHIT on EVs, how about you go ahead and say the quiet part out loud.
No, no. Don’t shove Eddie EV under the bus again.
Tell us how the REST of your sales are going.
THEN we can talk about how those EVs are “all” to blame, and not the insane MSRP and stealership markup greed on an asset that depreciates like fucking milk.
You want to fix new car sales? Get rid of stealerships and sell direct. Open up Right to Repair. Or die the fiscal death that should have happened in 2008. Shitting on EV isn’t going to fix or excuse the rest of your problem, which is the other 80% of your inventory currently rotting on sales lots.
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There’s not much I agree with you about, but I agree with your assessment here: US OEMs including Ford are locked into a structurally idiotic GTM that is going to end in disaster. Relying on high margin pricey products sold through third parties who don’t have your best interests at heart as the US walks into an oil supply shock and accompanying economic contraction feels like commercial suicide to me
Re:Now say the quiet part. Loudly. (Score:4, Informative)
and back to business as usual
If by “people”, you mean “some Americans”, I’m sure you’re right. But this is patently not true in other countries, where all of what you said just reads really weirdly. There’s no meaningful price tag premium, in either the new or used markets. No-one ever queues in the UK to use an EV charger, the average utilisation rate for a public charger is only 15%, so there’s demonstrably tons of spare capacity, and the growth in chargers is keeping pace with the growth in EVs. To drain your battery down to 3% every other day implies driving an average of 150 miles a day. The UK average is 19 miles a day, the Danish average is 29 miles a day, and the US is about 40. The numbers of drivers whose typical day involves 150+ miles of driving in the UK is absolutely miniscule, like 1 in 2000. For the US, NHTS data suggest the 95th percentile is 30k miles per year, so hitting 55k miles per year means you’re in the top 0.1 to 0.2% of drivers. This is just not an issue. More than half of US drivers would be fine with a weekly charge, more than 85% would be fine with twice a week, and more than 99% would be fine with three times a week. In the UK, it’s more than 90% who’d be fine with a weekly charge, more than 98% who’d be fine with twice a week, and more than 99.9%(!) who’d be fine with three times a week. Obviously, there would always be weeks when you’d need more charges and weeks when you’d need fewer, this is an average. But the data is clear and the modeling is pretty straightforward.
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I hear you on all that. I need no convincing that European governments are, on average, doing a better job of public policy than North American governments. And Northern Canada is always going to be a challenge for EVs because it’s remote, so charging infra has to be amortised across a small user base. The classic way to solve that problem is through publicly owned infra, but as you pointed out
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People are abandoning the concept of an EV. The price of gas is damn near irrelevant with the EV price tag premium.
Maybe in your place, but it's the exact opposite in the EU. Some publications are calling gas car sales in the EU a "historical collapse" (in French: https://www.sports-cars.fr/art... [sports-cars.fr] ). Meanwhile EV sales have seen +48.9% in Europe in March, taking the market share from 18.8% last year to over 20% in 2026Q1 ( in French: https://www.ev-magazine.fr/art... [ev-magazine.fr] ), and are now forecasted to reach 27% by the end of this year (in French: https://www.borne-electrique.f... [borne-electrique.fr] ). Several Chinese models among the most sold,
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> And even if I'm the responsible EV owner with a level-2 charger at home and never go below 70% on my battery charging nightly, I still risk getting stuck in an EV charging line for hours during any long trip or vacation I want to take because of every other EV dumbfuck owner draining themselves down to 3% and needing a level-3 charging station every other day because they treat their car battery like their phone battery.
Sure, that's a "risk", the same way that your car breaking down is a "risk" or you
I see no Ford option for me... (Score:5, Insightful)
I am a loyal Ford customer for almost 20 years but my next car will not be Ford. I need a compact and Focus was perfect but is no longer available.
It would be Tesla if not for Musk. I won't be Chinese car for similar reason.
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I don't get the "loyal customer" comment. Did Ford do something special for you or did Ford give you the product they advertised in exchange for your hard earned cash?
For me Ford represents the worst experience I've ever received from a car dealer and a manufacturer. They basically said the lemon is your problem. Never bought a Ford since.
I've owned European, Asian, and North American vehicles and have never had a another company abandon their product like Ford. For me a vehicle is a tool like a server, if
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They got a bad rap because they put out garbage that failed and they left the customers deal with their garbage. It's not that something has a defect, it's how the manufacturer deals with it.
The F-150 is not a good example. My brother-in-law owned one because he had a friend that was a Ford mechanic and only paid for parts. He had a few recurring issues.
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You obviously have missed the fact that many people LIKE to stick with a given manufacturer for various reasons, not just in the auto industry. The most obvious reason is user interface, the way you control the product can often be a key reason. It's why Apple has the following it has, and Samsung. In the automotive sector, where are the controls for this or that, and how do they work?
Now, Ford lost me as a customer when they dropped normal passenger cars here in the North American market. I have ze
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I am a loyal Ford customer for almost 20 years but my next car will not be Ford. I need a compact and Focus was perfect but is no longer available.
Unless you were buying a performance version, the Nissan Versa was a much better buy than a Ford Focus since it's been introduced. The 6MT version is quite reliable and the sticker price was considerably lower. It drives like a much more expensive car. But then, pretty much everything in that segment was also better buy... Mazda3 being another good choice.
In the top end of that bottom niche, i.e. hot hatches, Ford was the undisputed winner. Focus ST and RS were very impressive. But as a commuter, not so muc
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I rented a Versa for a trip and at 70mph or over you could watch the hood flexing in the wind.
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I can't wait for you to find out how much the size of a large body panel like a hood or roof changes when you're not even driving, just due to sunlight. We think of cars as big solid bodies, but they are anything but that. I've owned over 30 vehicles from every past era since the 1960s, and the C11 Versa punches way above its class. And everyone says the newer one is even better... as long as you don't get the CVT.
Now with that said, Nissan has discontinued the stick shift, so I wouldn't buy a new one... bu
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electric vehicles drop (Score:2)
Poor strategy by Ford (Score:2)
F-150 people don't strike me as the type to accept anything really innovative like the lightning. Ford should have stuck with their investment in Rivian which isn't trying to be something familiar. Same thing I find it appalling that Ford would make the Mustang a boring SUV crossover clearly aimed at boomers. I mean they've made the Mustang into the new Buick LaSabre. Not hating on the LaSabre, fine cars they are, but Ford wussed out and should have made their electric crossover a new line and let the c
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The Lighting wasn't really that innovative. It was still based on the ICE chassis. The specs were fine, but not groundbreaking even for their day. Ground-up EV trucks like the Rivian R1T are much better vehicles for those who wanted an EV truck. Chevy's Silverado EV also has much better range.
But I do agree that pickup truck drivers tend not to be the EV market. There is also a practical issue that many truck drivers want to tow and the Lightning doesn't have much practical towing range.
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F-150 people don't strike me as the type to accept anything really innovative like the lightning.
Ford wasn't counting on people switching from gas F-150s to the Lightning. They were counting on the F-150 name helping to sell their new product. This has essentially been effective, in that they sold about as many of those as they reasonably could have hoped to have done. People who bought them generally seem very happy with them, though not very many people were ever going to be in the market for that vehicle.
With that said, Ford should have parlayed that success into a lighter, cheaper EV pickup. Call i
Temporary (Score:2)
$10k subsidy went away, of course vehicle sales went down! Next year Ford is releasing a $30k electric pickup truck, the Ranchero, then it will go back up!
If batteries and EV components were to stay the same, then I could totally see American car manufacturers sticking it out with ICE cars, despite EVs having advantages in some ways. But we all know the technology is getting cheaper and better, and not having EV plans would be tantamount to giving up on being anything more than a niche company.
If you want EVs vote blue (Score:2)
Electric cars need super cheap electricity. They also need people who own their own homes and can charge thei
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You going to ignore the other subsidies Ford was getting before they even made an EV? Then lets talk about fossil subsidies https://www.theguardian.com/en... [theguardian.com]
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Government's thumb is still on the scale because of the way EVs generate credits for CAFE compliance, auto manufacturers are incentivized to slow EV adoption just enough to zero out their CAFE obligations so that consumers will provide a steady stream of credits.