Gina writes "The guys over at Ars Technica have an interesting story regarding the schemes that marketing types try to combat bad hype. The story started last week in one of the Ars Comdex reports, when Hannibal said that ArtX's Alladin chipset didn't look too hot, and continued in an email dialog between Hannibal and Rick Calle. The story gets really weird when Mr. Calle went on Ars' forum and started posting stories discounting Hannibal's take on the situation as two different anonymous cowards. How'd Hannibal know it was Mr. Calle? The IPs of users are automatically logged (you know this before you submit your post) and both the anonymous cowards turned out to be from the same IP, which resolved to artxinc.com. Here's Mr. Calle's response to the allegations, "P.S. you're good. snagged my IP, huh?! i'm rotfl - rick." "