Nerval's Lobster writes "Salesforce CEO Marc Benioff is unapologetic about his love for Facebook. 'I think all software is going to look like Facebook,' he told media and analysts at the Dreamforce conference in San Francisco. 'Everyone is going to have to rewrite to have a feed-based platform.' If people can collaborate on tagging a photo, he added, they could easily do the same with a product or business problem. Even as Benioff touted his Facebook love, however, Salesforce is veering away from the Facebook model in one key way: whereas Facebook CEO Mark Zuckerberg felt his company focused too much on HTML5 for its mobile apps, choosing to focus instead on native-app development, Salesforce is embracing HTML5 for its Salesforce Touch app, which delivers Salesforce data such as Chatter feeds and contacts to a variety of mobile devices."