Conde Nast To Announce VR Series

An anonymous reader writes: Lifestyle and fashion publishing giant Conde Nast is planning to move into virtual reality in an effort to trial new marketing and advertising streams to attract digital consumers. The privately-owned company is expected to announce two new virtual reality series hosted by its TV and film division, Conde Nast Entertainment (CNE), at the Newfronts advertising and digital content showcase in New York tomorrow. The entertainment firm is not revealing much information on the shows that it is producing alongside virtual reality group Jaunt VR. However, it is thought that the series will follow a storytelling narrative – Conde Nast becoming one of the first publishing houses to use the technology in this format. The series will be aired on CNE's The Scene, a digital platform launched in 2014 to showcase video content from Conde Nast publications as well as media partners including BuzzFeed, Forbes, Variety and ABC News.

Inception

[ArcadeMan]

What if their new VR series is about a VR developer stuck inside a VR world?

Why does the summary read like a PR article?

[Midnight_Falcon]

They repeatedly mention "Conde Nast" more often than the VR technology the article is ostensibly about; give shout outs to corporate partners and even include their stock ticker (CNE) immediately -- does anyone on slashdot write Microsoft (MSFT)? This summary should be rewritten!

Re:

[rwa2]

Huh, that's strange... what tech publications are under Conde Nast... Wired, ArsTechnica, and... ? They seem to like to review gadgets like VR headsets, and I'd think they'd find it difficult to give the appearance of doing impartial reviews if they were slinging their own thing.

Re:

[rockout]

I don't even know if CNE is really their stock ticker (I assume you know that it is) but I can tell you it's pretty common in the publishing industry to refer to the company as "CNE", so I'd give the summary writer a pass on that one.

"virtual" "Reality-TV"

[tekrat]

Is it Virtual-Reality TV, or is it Virtual Reality-TV ??? Where that Hyphen goes makes all the difference.

One is a horrible, cheap, dull, painful-to-watch excuse for a TV series, and the other is a not-ready-for-prime-time, slow, dizzy, flutter-filled crap-fest that wants to be the Holodeck.

Essentially, the two should have nothing in common, save for the fact that both make me want to throw-up. Combining the two should theoretically be the worst thing on earth, which means TV producers will love it.

I've just gotten used to digital Wired

[Applehu Akbar]

So now low-llying Swiss watch ads are going to be swooping past my head as I read?