Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

Riffing off of David Jaffe's earlier comments, an article up on the Next Generation site theorizes about a single unified gaming platform, ala the music and movie businesses. He proposes a 'videogame standards commission', which could look out for the future of the industry as a whole. They might, he says, not even agree with his conclusion that a global platform would be a good idea. The point, he says, would be to maintain "a detailed yet flexible long-term plan for progressive development of the medium. The board would assay in accordance with a constitution of irrefutable primary standards and ideals ... From what I can see the only way such a body could conceivably be formed is by appealing to the idealism of visionary designers and executives across the spectrum - your Satoru Iwatas and Ken Kutaragis, and Will Wrights and David Jaffes. The Game Developers Conference and other gatherings already embody some of the spirit of this proposal." Curmudgeon Gamer has extensive commentary on Eric-Jon Rossel Waugh's piece.

This past December, Nintendo designer Shigeru Miyamoto sat down with the Talk Asia program. It was only just recently translated and (via Ars Technica), CNN is carrying the resulting commentary. Miyamoto discusses the creation of Mario, the future of the Nintendo, the problems facing the games industry today, and the 'awesomeness' of the Wii's name. "I think anyone can enjoy video games. But some people shy away from them, just by looking at the shape of the console, or they think it is complicated when they have to plug the machine into their television set. However, I think if it is something that is simple to connect and play, it can be enjoyed by anybody, especially if they can interact with the characters. We also have to think about the themes of the games. There is an abundance of themes that people are interested in, and video games have only touched on few of them."

simoniker writes "Designer Ben Schneider (Empire Earth, EyeToy: AntiGrav, Titan Quest) has written a new article exploring the possibility of enticing your players through the power of defeat. From the piece: 'Some of the most memorable moments in games depend heavily on reversals to kick their dramatic arcs forward, from Planetfall to Fable to Beyond Good & Evil to Deus Ex. And yet, as an industry, we clearly have a lot to learn — and a lot to invent. So, then, how do you draw a clear line between player failure and dramatic reversal? It is a question well worth pondering.' In other words, if the game forces the player to get his ass kicked, can the player ever forgive it, or is it the key to some really interesting moments when used in a positive way?"

spidweb writes "RPGVault has an editorial about two particularly noxious qualities of computer role-playing games. Spiderweb Software's Jeff Vogel goes off on a tear, discussing how you work forever to earn the right to do anything exciting, and must 'prove yourself' by expending tons of your time. From the article: 'So now, thinking about playing an RPG just makes me tired. I'm tired of starting a new game and being a loser. I'm tired of running the same errands to prove myself. The next time I enter my fantasy world, I want it to not assume that I'm a jackass.'" I think Oblivion handled this well, scaling the world as you went and giving you really interesting things to do from the get-go. What other games dodge this bullet? Do you see this timesink as an inevitable part of the RPG genre?

Phil Harrison and 1up's Luke Smith had a chat about the current positioning of the PlayStation 3, and it makes for some interesting reading. A quietly confident Harrison discusses the future of game distribution online, their attitude towards competition in the console market, and clarifies a few things about the potential for PS3 price cuts. The previous discussion about price cuts was apparently a big misunderstanding. "PH: Well, do you know what [Takao Yuhara] said was, cost reduction, not price drop, and there's a big difference between cost reduction and price drop. So, that I believe is where the confusion came from. Obviously, we are investing our money in making PlayStation 3s cheaper to manufacture -- that's part of our business plan. 1UP: You're not going to pass the savings along? PH: When we can, when there are savings to pass along to the consumer, we would obviously choose to do that. That's the business model. 1UP: Wait? You guys are doing this to make money? Really? PH: That's videogame hardware 101."

Mark Rein, of Epic Studios, told the folks over at Team Xbox that sooner or later Gears of War will be heading for the PC. With Microsoft's 'ownership' of both the 360 and PC platforms, it's a no-brainer that Epic's epic will make its way there eventually; the question is one of keeping quality high and satisfying fans of the franchise. They also discuss the hopeful-looking future for the game, as a part of the Marketplace download ecology and in future games. Rein states: "The big challenge is to make a game that was designed solely for the console, to take advantage of every last little corner of that console, to fill every little crack and run as many threads as we could and do as much to exploit the power of that machine, and make it run well on enough PCs to be worth releasing. That's a challenge." For another look back and forward on the game, 1up has a chat with CliffyB up on their site.

Over on Wired's site, Chris Kohler has up a great pair of features on the growing role that game design is having in education. He had the opportunity to sit down with Mr. Henry Jenkins, one of the foremost authorities in the US on games and learning, to discuss the future of game-creation education. Schools all over the country are adding game design, art, and programming courses to their curriculum, and the article also mentions several high profile foreign programs opening in the near future. While the article is primarily about education programs, Kohler also had the chance to do a one-on-one interview with Mr. Jenkins. The piece has several interesting insights into how games and learning fit together as well as they do, as well as more details on the proposed Singapore/MIT game lab. Says Jenkins, "Some have said that the games industry has become so risk adverse that only a Miyamoto or a Wright can break through the formulas and generate truly original approaches to game design. Many observers have said we need to step outside of that system and provide some place where interesting new game prototypes can be incubated."

politics 2.0 writes "It may not be an official effort — yet — but thanks to a grass-roots effort, John Edwards has become the first presidential candidate to set-up-shop in Second Life. Jerimee Richir, whose avatar is called Jose Rote, paid-for and developed Edwards' virtual headquarters, and, on a voluntary basis, is managing the in-world campaign. Considering that Second Life's user numbers are much smaller than other social networks, such as MySpace and Facebook — aside from generating press coverage — will campaigning in Second Life actually win many votes? Rote says yes, and that 'Second Life users are a unique audience, in that, they are first adopters. It is a smaller community, but I would argue it is a more influential community.'"

Wired's Game|Life blog has up a post pointing out a surprise from Nintendo: a cute voting application now available on your Nintendo Wii. Unannounced and easy to understand, Everybody Votes appears to be attempting to gain a gestalt view of the Wii-owning population. The app gives you several multiple choice questions to answer, and allows you to submit your own. Chris Kohler hopes that this might be the beginning of downloads for small, entertaining programs Nintendo fans may have never otherwise seen. "If you've ever been to an E3 or read about Nintendo's booth, you know that they often show little demos or applications that never get released. Well, with Wii, it seems that we might actually start seeing those little experiments thrown out to the public. Since Nintendo as a game developer uses this first-prototype-something-fun style of design, we could see all kinds of things that ordinarily wouldn't ever make it out of Nintendo headquarters." I personally hope we get a full-fledged version of the conducting game that Miyamoto used to demo the system at last year's E3.

Red Herring tackles the rush into virtual space, talking about the MMOG goldrush and the business consequences World of Warcraft has had on the games industry as a whole. Though sometimes it doesn't seem to fully understand the difference between a single player game and a Massive one, the article still touches on a number of important points. Lots of folks are looking to cash in on WoW's success, and they're importing or licensing every Massive game they can find to get on the bandwagon. "The problem is that no one knows what the next WoW killer will look like. Creating a hit video game, which combines strong characters, a compelling story, and top-notch production values, is part art and part inexact science. Making a hit game can be much more difficult than producing an Oscar-winning movie. After all, the hit video game must be compelling enough to keep players coming back for more." Even if a lot of their conclusions are odd, and they call Puzzle Pirates silly, it's worth a look. What do you think it's going to take to crack Blizzard's deathlock on the Massive genre?

dropgoal writes "Sen. Sam Brownback of Kansas (and GOP presidential candidate) has reintroduced the Truth in Ratings Act. Like the previous version that failed to pass last year, Sen. Brownback's bill would make the FTC responsible for overseeing the video game ratings system and possibly result in a unified ratings system for games, movies, and TV. The ESRB would also have to review all game footage before issuing a rating. Currently, the ESRB hands out ratings after viewing a reel with representative content prepared by the developers. Sen. Brownback thinks that's not enough. 'Video game reviewers should be required to review the entire content of a game to ensure the accuracy of the rating. The current video game ratings system is not as accurate as it could be because reviewers do not see the full content of games and do not even play the games they rate', he said."

miller60 writes "In the wake of eBay's decision to halt auctions of virtual property, new companies are entering the market to fill the void, including one allowing gamers to trade game currency directly with one another rather than buying from IGE or other exchanges. The company, Sparter, says this eBay-like "peer-to-peer" approach will result in lower prices as sellers compete. It incorporates a reputation system and escrow for gold delivery. Sparter received venture funding from Bessemer Capital, signaling that VCs still see opportunity in the virtual economy, even if eBay doesn't."

Since the days of the arcades, the Area 51 games have been brainless bughunts: find the aliens, shoot the aliens. When game designer Harvey Smith was hired a few years ago to work on the next iteration of the franchise, he began to despair at the lackluster story elements in the game. As he put it: "Area 51 just bored the sh-- out of me, and I was like, 'How can we make this interesting?'" As MTV News reports, frustrations with politics both in the United States and abroad led to a solution that required months of convincing executives to see implemented. Blacksite: Area 51 will feature a new and more poignant story, as the aliens become poor American citizens put in harm's way. "Wait, what if they are terrorists we helped create? What if the people supporting us in our fight against the terrorists aren't completely clean either? What if they're sending us after them now, but what if 10 years ago it was safe for them to create them?' ... So what we have in 'BlackSite' is a delta-force assassination squad hunting down and killing members of an Army training program. So on American soil, Americans are fighting Americans, basically." The game is intended to be enjoyed regardless of subject matter, but Smith hopes that gamers will accept a title that even touches on some of the issues that popular television shows deal with on a regular basis. What do you think about this? Is there room for politics in gaming, or do you just want to shoot stuff?

Gamasutra reports on comments from the Sony home office, where executives are considering plans to outsource production of the expensive/complicated Cell chips that power the PS3. Executive deputy president Yutaka Nakagawa is quoted in a Reuters report, saying that when the PS2 launched there just weren't other companies to turn to. With the chip market better-developed in 2007, there are third parties Sony is now considering to take on the task of advancing/producing the Cell. Outsourcing could also help financially with their beleaguered semiconductor division. The next move for the Cell is to 45 nanometer manufacturing, from the 90/65 the company is currently using. This scale change could not only help with profits, but may eventually make dropping the price on the PlayStation 3 an easier pill to swallow.

Ars Technica's Opposable Thumbs blog takes a look at the numbers for last year, and makes an interesting observation: hardcore gamers are probably not the future. Specifically, last year's videogame sales numbers show a huge trend in the adoption of mass-market licensed games. We've also previously discussed the extreme popularity of casual games. Despite Gears of War selling around the same amount as Cars (both around 2 million units), the cost in time and money to create Gears was substantially greater than the cost to create the Pixar-licensed title. The result? "As growth continues, we're bound to see some substantial changes. As it stands, hardcore gamers are still a pivotal purchasing force in the games market: most of the top ten titles were what I would consider "hardcore" games. However, the trend away from the hardcore and towards the casual is becoming increasingly more predominant. We've talked quite a bit lately about the growing demand and response for casual games, and when coupled with the shocking sales of licensed products, I'm left wondering whether or not the number of hardcore gamers is dwindling."

You may recall the conversation we had at the end of last year, riffing off of a Retrogaming article on how Sega ruined Sonic. 1up has returned with a response, positing how the company can save their mascot from the death of ignominy. Their advice is simple: Go Fast, ditch Shadow, make fewer games. "Remember Blast Processing? It was a sham, sure, but the idea behind it was a perfect summation of what Sonic was about: A game so fast that the Genesis had to be specially programmed to keep up with it. Slowing down to drink in the ambiance or whatever is pretty much the exact opposite of Blast Processing. Being forced to, say, go fishing in a Sonic game is like buying a Ferrari so you can take naps in the backseat."

Via Joystiq, an enthusiastic interview in Popular Science with Will Wright. He talks about his much anticipated PC title Spore (still slated to ship later this year), the educational qualities of games, socializing via games, and the future of gaming. One of his closing comments: "Getting people more connected to the real world through gaming. Because I think we all live in our own little bubbles, we have our own little lives and there's this whole world out there of things happening that we're kind of dimly aware of. We might pick up the paper or watch the news. And it's a complex world. A lot of very strange twisted dynamics, interesting things, very important things that are going to shape the future that our children live in. And that if you could just get everybody to be a little bit more aware of the world around them, and how it works, and have that feedback in to the course the world is taking, gaming could be an incredibly powerful mechanism for steering the system."

1up reports on comments from Phil Spencer, the Head of Game Development for Microsoft Game Studios. Speaking with the news organization at DICE Spencer clarified that, ideally, all 360 games should have matchmaking services ala Halo 2. Why didn't Epic's Gears of War ship with the feature? "The Epic scenario and why we don't have that code in Gears of War is really more of a scheduling issue than a 'We weren't going to share the code with them, or help them add that feature to the game' because it's clearly a great feature in online shooting play. For us, it was just 'could we get this done on time in order to get the game to come out when it needed to come out.'" Spencer does say that they have no problems sharing Halo 2's matchmaking code, and that future first-party titles should definitely offer it. Gears may even offer it one day, via a patch to the game.

The Non-Disclosure Agreement for the Lord of the Rings Online (LOTRO) beta test has been lifted, and with the game set for release soon it may be useful to you to peruse some hands-on previews of the title. Hexus.net offers A Day in the Life of a Hobbit, and Tobold's MMORPG blog has similar hobbit-related impressions. Tobold also has a comparison between LORTRO and World of Warcraft for those who might be thinking about making the jump. More hands-on info is available from Warcry, Kill Ten Rats, and Gamers With Jobs. Van Hemlock offers up a high level overview of the title, mentioning recent releases and pointing out the realities of Massive gaming: "How the Great Fantasy Epic Saga will stand the ravages thousands of petty powerlevelling smacktalkers all loitering about Rivendell bank, level one hobbit girls - dancing as naked as the game will allow, shouting ridiculous three-letter-acronyms and generally not getting into the spirit of the thing, remains to be seen. I expect Our People can crush even The Lord of the Rings beneath our metagaming heel without feeling too guilty."