rmanocha writes "BBC is running a story stating that women are set to explode onto the gaming scene in the near future. 'Existing online role-playing games are succeeding with women in spite of their subject matter, not because of it. When we get more games whose gameplay genuinely appeals to female players, we can expect to see huge growth there,'. What I found really amazing was the statistics for the number of women players - 'women gamers in the UK made up a quarter of the gaming population. This compares to 39% in the US and 69% in South Korea.'."

The Guardian Gamesblog has a nice bit of commentary up today discussing the push for MMOGs to connect with casual gamers. Announcements of Massive games on the next generation of consoles have been fast and furious, but skeptics seem to feel casual gamers may not make the leap. Indeed, even veteran MMOG players have difficulty with the genre, as a recent AFKGamer column on how to deal with Grind illustrates. From the Guardian article: "Still, in order to be a viable entity on a home console unit - competing directly with the likes of GTA, Super Mario and FIFA - things will have to change. Some may call it dumbing down, but the product must be created with the consumer in mind. Personally, while I consume my fair share, I'm still only primarily interested in them from an academic perspective, as resources of human sociability in online space" Update: 07/02 05:09 GMT by Z : Gamasutra's weekly question dealt with this exact issue. The opinions of industry participants are always welcome.

securitas writes "The New York Times' Michel Marriott reports on the rise and growing importance of casual games to the video game industry. Casual games are sold exclusively over the Internet, are downloaded to PCs from sites like Yahoo Games, Real Arcade and Shockwave.com, and are 'generally simple-to-play, short-duration games that are graphically unsophisticated'. Casual games will represent $250 million of the $8.4 billion in 2005 domestic United States sales according to PricewaterhouseCoopers. The article cites Diner Dash, which publisher PlayFirst says has 'sold more than 50,000 copies and continued to sell about 1,000 a day' at $20 per game. The article says that this type of game '... is not found on the shelves of video game or consumer electronic stores. Nor is it sold on the DVD's that deliver interactive 3-D fantasies to millions of PlayStation 2 and Xbox game consoles...'"

wlarsong writes "Cnn.com is reporting that online addiction centers have opened in Beijing. Many of the people attending this clinic are in the age range of 12-24 years old and are mostly male. The symptoms of internet addiction mentioned in the article include sleep deprivation, depression, and nervous shaking of the hands. Internet addiction has been an increasing problem in the newly developed nation of China who now has nearly 100 million online users."

1up.com's Crucial Classics series has a feature up discussing the little people inside your games. From the article: "...someone realize[d] that it was a niche to be exploited by computers, which up to that point weren't particularly cuddly. To be fair, neither were Little Computer People, confined as they were behind the fourth wall of a monitor. Which was probably for their own safety, as they were just the sort of creatures that might die a horrible smothery death in the arms of a little girl."

myheroBobHope writes "Apparently, Microsoft may license Xbox software to 3rd parties. Could this lead to the death of the standalone console? With the possibility of Media PC's with XBox software installed on them, why bother buying an Xbox?" From the article: "Gates hasn't offered specifics about the kind of software or which companies would be involved. He also hasn't said whether the arrangement will involve manufacturers making products other than game machines, such as digital consumer electronics gadgets that combine PC functions with home appliances." Update: 07/01 13:48 GMT by Z : From a comment by StingRay02, a link to a Gamespot article in which MS says this won't happen.

1up.com has a well thought out look at the Uneasy Relationship between Gender and Gaming. No girl power, no PSP lickers. From the article: "Leisure and entertainment have evolved alongside humans. Even in more primitive times, life couldn't be all about clubbing saber-toothed tigers. And while men and women usually enjoy the same forms of entertainment, it doesn't mean they always enjoy the same kinds of entertainment."

GameDaily.biz has up an interview celebrating the tenth anniversary of DirectX. Their talk with Chris Donahue covers how DirectX has evolved, where the industry is going, and some discussion of Microsoft's XNA initiative. From the article: "With XNA, which incorporates both DirectX and the Xbox/Xbox 360 Development Kits, we're making the tools to make it easier to make games for Microsoft's gaming platforms. We're looking to the game development community to surprise gamers with new ideas of what they can do with these tools--and of course, we're helping developers build games that can take advantage of the huge power of the next generation of hardware, both Xbox 360 and Longhorn."

Merrill Lynch Japan has conducted research that indicates that the PlayStation 3 will retail for $399. According to Gamespot's coverage of the paper, the unit will cost $494 to manufacture. Sony will thus be taking an almost $1 Billion loss in the first year of the PS3's lifespan. From the article: "It is normal for game companies to take a loss on hardware whenever a new console launches, since they typically focus on acquiring market share rather than generating a profit during the first year. During the second year and afterward, they can recover the losses with the savings that come from mass production and with licensing fees from publishers." Meanwhile, Press the Buttons is reporting on a Pro-G article in which SCEE Chief David Reeves states that "I feel proud that E3 went well from the presentations that they did...I feel very happy about that, but I told the troops: OK now we go underground. The PS3 goes underground until it comes out next year."

Via Gamasutra, the news that Valve has opened a Developer Community Wiki. From the post: "The system is intended to be a pool of knowledge that mod authors can contribute to, as well as consult for advice on how to use the robust Source engine. The Community is built using MediaWiki, an open-source GNU tool for allowing entries and posts to be edited and refined by anyone with an account. The same technology powers the popular Wikipedia, an online encyclopedia."

According to DFC Intelligence analyst David Cole, whose report is covered on Gamespot, the games industry will reach a revenue of $26 Billion in 2006. From the article: "With a true worldwide marketplace and increasing ownership of multiple systems, this is not a winner-take-all situation. Instead, it is about how profits can be maximized across the unique installed base of different console, portable, PC, and location-based platforms..."

grumpygrodyguy writes "Fans of Everquest emulation were dealt a blow today as Sony Online Entertainment threatened Winter's Roar into shutting down their server. WR was home to approximately 350 players and a labor of love for the developers who spent hours a day for nearly 3 years improving this unique game world. WR was a not-for-profit MMORPG that allowed players to play for free as long as they owned the original Everquest client up to and including the Luclin expansions. SOE has threatened WR's hosting company EV1 with legal action unless it ceases and desists service immediately."

Gamespot editor Greg Kasavin had the news via his journal that next week Gamespotting will receive a bullet to the head. The longrunning feature on the site is being replaced with a running commentary on games and the industry entitled Freeplay. From the article: "I've always found it flattering how much some people seem to like that feature, which was, above all, an outlet. It's the sort of outlet I've always personally needed while working here, because the standard types of content I help to produce don't give me the context to talk about some of the issues that really matter to me. Now the same itch can be scratched by blogging or whatever, though as some of you have observed, it's just not the same." Seen via the Video Game Ombudsman.

Gamepro has an editorial up asking the question are Massive Games only for the hardcore? From the article: "Part of it has to do with the conventional pricing model. With a game demanding $15 a month, you can't afford to just casually log in a few hours on the weekend without feeling jipped. So the casual gamer's MMO has to be a game entertaining enough to pull people away from their usual games (let's face it, most MMOs are boring), and rewarding enough in a 1-2 hour timeframe so it doesn't require you to neglect your daily routines."

rAiNsT0rm writes "Anandtech follows up their initial in-depth coverage of the Xbox 360 and PS3 CPU with the real truth about the next-gen consoles' Poor CPU Performance. From the article: "Speaking under conditions of anonymity with real world game developers who have had first hand experience writing code for both the Xbox 360 and PlayStation 3 hardware (and dev kits where applicable), we asked them for nothing more than their brutal honesty. What did they think of these new consoles? Are they really outfitted with the PC-eclipsing performance we've been lead to believe they have? The answer is actually quite frequently found in history; as with anything, you get what you pay for."" Update: 06/30 21:11 GMT by Z : The original article disappeared from Anandtech, so I've changed the link to point to the story as hosted by Google Groups.

Joystiq has the link to an update on a previous story we ran covering the efforts of a gentleman to add video games to library circulation stock. Since then, the program has really taken off, and Gaming Target has an update on how the project is going. From the article: "Circulation numbers have been brisk. With two week loan periods and late charges of only 25 cents a day, people are jumping at the chance to check out games, any game. I don't know why it's surprising, but people (adults and children, but mostly children) will pull stuff off the shelf and check it out without even looking at what game it is they're getting out."

The increasingly entertaining Next Generation has the story of the fictional game "Chortle Wombat's" journey from design to market. From the article: "Our internal testers have been working with the wombat for months. The game is content complete, stable, and bugs counts are dropping daily at a satisfactory rate. So we submit a build to Sony and Microsoft for presubmission and continue beavering (wombating?) away. This presubmission means Sony and Microsoft's test departments can get their hands on the current build and get some early visibility on what might need to be fixed when they receive a release candidate."

Microsoft seems to be adopting the attitude that MMOGs, popular as they are nowadays, are a worthwhile investment for the 360. With FFXI already slated to show up on the console, Gamespot has word that Webzen's thugs and cops MMOG All Points Bulletin will be making an appearance on the system as well. From the article: "While APB was originally announced solely for the PC, rumors of a console version sprang up last week. That's when Jones sealed a deal with Microsoft to develop games for its next-gen console, the Xbox 360. Seeing how APB was Real Time Worlds' sole project, many suspected it would be only a matter of time until a 360 version was announced."

Via Blues, the news that Blizzard will be hosting a games convention. The event, scheduled for October 28th and 29th, is intended to celebrate all three of the Blizzard franchises (Diablo, Starcraft, and Warcraft). From the announcement: "Attendees can look forward to a variety of events, including participating in question and answer panels with the developers of World of Warcraft® and StarCraft: Ghost(TM), playing Blizzard games live with friends, and watching the world's best Warcraft III and StarCraft pro-gamers compete in the BlizzCon Invitational tournament."

LA Weekly has up an editorial about quantifying the intangible in video games. He discusses NBA Live's attmempt to incorporate the ineffable something that makes winning teams win. From the article: "...I'd occasionally seen the moralgorithm needle hit the red; that every so often the game goes supernatural. Like one matchup, where I was playing the Sonics against the Heat on Xbox Live, and I could tell something really clicked for me when Jerome James, my oafish center, hit two three-pointers. Then Vladimir Radmanovic, whose little polygonal computer face seemed to look as surprised as I was, stole the ball from 10 feet away and passed to Antonio Daniels on a fast break that drew so much moralgorithmic momentum, I swear Ray Allen levitated up court for the most improbable alley-oop of all time."