Beginning today, Animal Crossing: New Horizons players can add official Biden-Harris campaign signs to their island yards. Engadget reports: At the moment, there are four sign designs -- the official Biden-Harris logo, the Team Joe logo, a "Joe" Pride logo and an image of red, white and blue aviators. To add the signs to their yards, players will scan QR codes through the Nintendo Switch Online app. The campaign has also sent the signs to a handful of gaming influencers, who will share them throughout the day tomorrow. Campaign staffer Christian Tom said this is just the beginning. The team is planning more "digital swag," voter education tools and organizing efforts for Animal Crossing and other platforms. That makes sense considering Animal Crossing's popularity -- the game has sold more than 22 million units.

Jeff Grubb, writing for VentureBeat: One of the things I would like you to associate with me is a skepticism of 4K gaming. I play in 4K on my PC using a 32-inch monitor that I sit a few feet away from, and that is great. But outside of that scenario, the 2160p resolution is wasted on our feeble human eyes -- especially when it comes with a sacrifice to framerate and graphical effects. And yet, I admit that Nvidia's marketing got to me when it showed gamers playing 8K games using the new RTX 3090. The idea of gaming at such fidelity is exciting. One of the elements that makes exploring 3D worlds so enthralling are the details, and -- well, you can get a lot of that at 4320p. But 8K gaming is still, of course, absurd. And the lengths that Nvidia had to go to show it off is evidence of that.

In its RTX 3090 promotional video, Nvidia had a number of livestreamers and influencers sit down to experience gaming at 4320p. The results seemed to impress everyone involved. The participants provided a lot of gasps and exclamations. But to get that reaction, the event had those influencers sitting just feet away from an 80-inch 8K LG OLED. And it takes something that extreme to get even the minimal benefits of that resolution. Even at 80 inches, you'd have to sit within 3 feet of the panel to notice a difference in pixel density between 4K and 8K. Now, I'm not saying I don't want to play games this way. I'd love to try it. And if I had an unlimited budget, maybe I'd dedicate a room in my manor to something like this. But even then, I would know that is silly.

An anonymous reader quotes a report from Ars Technica: Horizon: Zero Dawn probably won't be the last former PlayStation exclusive to make the jump to PC. In its 2020 corporate report published late last week, Sony says that it "will explore expanding our 1st party titles to the PC platform, in order to promote further growth in our profitability." The "explore" wording there is a little bit couched, suggesting that Sony still hasn't completely made up its mind on the specifics of further PC game publishing. And the report doesn't go into detail on which games, if any, Sony considers ripe for porting. And even if Sony does continue publishing on PC, we shouldn't necessarily expect major PlayStation titles to hit Steam on the same day as the coming PS5. In Horizon's case, Sony waited a full 1,256 days between the game's February, 2017 launch on PS4 and its PC launch earlier this month.

All that said, explicitly mentioning the potential for PC ports in its annual report is the latest sign that Sony continues to slowly loosen its tight, walled-garden approach to game hardware and software. [...] It all speaks to a company that's more aware that "competition from online PC games and players from other industries is expected to continue to intensify," as it says in its annual report. Even as Sony pushes hard for the exclusive "speed, haptics, and sound" improvements of the upcoming PlayStation 5 this year, it is hedging its bets somewhat with support for non-Sony hardware as well.

Oakland's nonprofit "Museum of Art and Digital Entertainment" housed 40,000 historic pieces of videogame memorabilia — including 11,000 playable games. In 2017 they were the ones urging America's copyright office to allow museums and libraries to circumvent DRM to preserve abandoned online games like FIFA World Cup, Nascar and The Sims. The museum's sponsors include GitHub, Google, PlayStation, and Dolby Digital.

But now the MADE is "set to close its doors, with uncertainty ahead about whether it'll ever be able to reopen," reports GamesIndustry.biz: Founder and director Alex Handy said in an interview with GamesBeat that the group managing the museum couldn't reach an agreement on rent for the place during the COVID-19 crisis... 80% of its budget comes from admissions, its website says, and since it's been closed since March due to the pandemic, it's now forced to shut down and move its collections to storage.

Storage will be paid for thanks to donations — still open on this page and will also go towards eventually finding a new space for the museum. "The current plan is to stay in storage for two years while we raise the funds and make plans to create our dream video game museum," the museum's website reads. "When we're ready, we will be back and better than ever, mark our words."

An anonymous reader quotes a report from Ars Technica: Ever since the hype campaigns began for the Xbox Series X and PlayStation 5, we've gotten apparent teases of real-time next-gen gameplay, enough to convince us that these systems are adequately powerful. But the full-blown execution of what "only on PlayStation 5" can look like finally crystallized for the first time on Thursday. It came in the form of six uninterrupted minutes of live gameplay from Insomniac Games' Ratchet & Clank: Rift Apart, which will debut on the PS5 during the console's "launch window," we learned today. Sony couldn't have rolled out a better, more convincing sense of what top-to-bottom next-gen gaming architecture can deliver than this shiny, explosive, SSD-powered sequence -- and so far, it's more stunning than anything we've seen from Xbox Series X-exclusive fare.

CodeInspired shares a report from The Verge, adding: "This is pretty incredible. We're seeing the beginning of next-gen gaming come to life!" From the report: Microsoft Flight Simulator players have turned into virtual stormchasers this week, hunting down Hurricane Laura as it approached the US Gulf Coast. While Texas and Louisiana brace for what is being described as an "unsurvivable storm surge," the real-time weather inside Microsoft Flight Simulator is providing a surreal spectacle for players.

Virtual strormchasers have gathered in the skies above the Gulf of Mexico to fly directly into Hurricane Laura. The results demonstrate the incredible realism in Microsoft Flight Simulator, just as Hurricane Laura threatens catastrophic damage in the real world. Players have been flying directly through the eye of the storm, around the outer edges, and even so far up that planes have frozen over and needed to be de-iced. The virtual views have allowed players to track Hurricane Laura during the moments before it made landfall as a category 4 hurricane with 150mph winds. A YouTube user also captured the virtual experience of flying through Hurricane Laura, showing just how well the storm cloud formations are depicted in the game.

Nintendo plans to debut an upgraded model of its Switch console next year along with a lineup of new games, Bloomberg reported Tuesday, citing people familiar with the matter said, ceding 2020's holiday spotlight to rival devices from Sony and Microsoft. From the report: The specifications of the new machine have yet to be finalized, though the Kyoto-based company has looked into including more computing power and 4K high-definition graphics, people briefed on the strategy told Bloomberg News, asking not to be identified because it's private. Nintendo faces stiff competition for gamers' attention this fall as the PlayStation 5 and Xbox Series X are set to arrive in time for the shopping season. The release of the upgraded Switch would be coupled with, or followed by, a slew of games from Nintendo itself and related outside studios, the people said. Those games would address a wide range of players, from casual gamers seeking small doses of escapism to more devoted fans putting in marathon gaming sessions. The focus on next year's pipeline explains Nintendo's relatively quiet software release schedule so far this year, the people said.

Nintendo has targeted the developer of an open-source Switch payload injector with a cease and desist notice (PDF). Faced with copyright infringement threats, the DragonInjector developer decided to shut the project down. While he doesn't agree with the allegations, an expensive legal battle is not an option. TorrentFreak reports: DragonInjector is a small piece of hardware that fits in the Switch game card slot. It allows users to install and load custom firmware on their console. While it's not advertised as a pirate tool, with third-party code it can be used to play pirated games on older Switch models. A few days ago, DragonInjector's developer formally announced the end of the project. In a message on Discord, a Nintendo cease-and-desist order is cited as the main reason. MatinatorX doesn't agree with the gaming company's copyright infringement claims but he doesn't want to fight them either.

"While I don't believe the project was or is unlawful in any way, I do not have the resources to go to court to prove that for a hobby, especially considering the project netted a loss of a few thousand dollars overall," he writes. The cease-and-desist notice was sent by Nintendo's Canadian lawyers a few weeks ago. It accuses the developer of copyright infringement by advertising and selling the DragonInjector. According to the notice, this breaks the Switch's technical protection measures. "Your unlawful manufacture, advertisement, distribution, offering for sale and sale of the DragonInjector via the Dragon Injector Website infringes our client's rights," the lawyers write.

The developer was urged to immediately stop any infringing activities. If not, Nintendo reserves the right to take further action, the notice warns, adding that the company previously won $12 million CAD in damages in a 'similar' case. The threat comes with a list of additional requests. Among other things, MatinatorX must hand over all related accounting, including the number of devices sold as well as any profits that were made. The report notes that while Dragoninjector.com is gone, the developer registered Draconicmods.com to sell a custom Switch kickstand and other legitimate accessories.

41-year-old Rudy Ferretti "was known in the male-dominated retro gaming community as a champion gamer — and as a raging misogynist who ferociously harassed women," writes blogger David Futrelle. "He once made a homebrew game in which the goal was to kill women.

"Last week, he allegedly gunned down his former girlfriend Amy Molter before turning his gun on himself."

Wired reports: Longtime members of the retro and arcade gaming scene say they warned community leaders and even police about Ferretti's threatening behavior for years. For close to a decade, they say, Ferretti had harassed, stalked, and threatened gamers, particularly women, pushing some out of the niche gaming scene entirely... Arcade game collector and researcher Catherine DeSpira and video game historian and storage auction buyer Patrick Scott Patterson — two of Ferretti's most public targets — say they collectively contacted police in different states a half-dozen times to report Ferretti's threats against themselves and others. They say those attempts ultimately had no effect.

All the while, clusters of retro gamers across the country egged Ferretti on in private messages and on forums, leveraging his apparent instability and misogynist inclinations against women they didn't want in the scene... "They were emboldening it, pushing him, giving him a support system," says Patterson.... The rise of the GamerGate campaign in 2014 gave Ferretti new fodder to fuel his idea that women — specifically "radical feminists," as he wrote in multiple blog posts and said in YouTube videos — were out to destroy the purity of the arcade gaming scene... Ferretti believed that his gaming acumen justified his stewardship of the community. "I can be an asshole. You know why? Because I'm a world champion. I'm a gamer," he once said in a video. As recently as April 2020, Ferretti described himself in a YouTube video as "the savior of the community..."

[I]t was a network of institutional failures — from forums to expos to law enforcement — that allowed Ferretti to continue his campaigns for over a decade. "I was trying to tell people this guy Rudy was dangerous and capable of doing exactly what he ended up doing," says Patrick Scott Patterson.

An anonymous reader quotes a report from Ars Technica: Earlier this week, an advertising agency emerged with a video bragging about an ad-campaign concept: We'll invade gaming-filled Twitch chat rooms and post ads for your brand for cheap. The attached video was exactly the kind of cringe you might expect from "brand engages with video game culture," with edgy yet inoffensive quotes, footage of fake games, and digitally altered voices. But what looked like a fake ad concept has turned out to be very real -- and after examining how Twitch works, the whole thing looks like a possible FTC violation.

The ad campaign, run by the Ogilvy agency on behalf of Burger King, relied on a common Twitch trope of donating to game-streaming hosts. "Affiliate" Twitch users are eligible to receive cash from viewers, either in the form of flat-rate subscriptions or variable one-time donations, and hosts often encourage this by adding text-to-voice automation to the process. So if you pay a certain amount, a voice will read your statement out loud -- and hosts usually retroactively react to weird and offensive statements made by these systems instead of pre-screening them. (They're busy playing a game, after all.) Ogilvy's promotion revolved around the low cost of entry for these text-to-voice prompts. Their ads, written to promote a fast-food chain, were attached to specific dollar amounts. One example, as explained by Twitch streamer Ross "RubberNinja" O'Donovan (not to be confused with that other Ninja), went as follows: "I just donated $5 to tell you that you can spend $5 and get [a combined meal on our app]. It seems like a twisted strategy." O'Donovan went on to post his disdain for American fast food and compared it to what he ate when he lived in Australia, which prompted Ogilvy's "THE_KING_OF_STREAM" account to donate another $5 and make a joke about Australian food. Ogilvy had described the ad campaign as run by a "bot," implying automation, but O'Donovan's example implies some form of human control and curation in terms of reacting to Twitch host pushback.

In a Thursday report, Kotaku's Nathan Grayson went sniffing around to discover many other examples of Ogilvy's ads playing out on real Twitch channels over the course of the week -- and the Kotaku report quoted pretty much all of those hosts decrying this practice. [...] More crucially for Ogilvy and Burger King, however, is the matter of how those ads appeared: as sneaky "fan" declarations in chat rooms. Though the campaign was largely run by the aforementioned "THE_KING_OF_STREAM" account and appeared as such in Twitch chat rooms, it wasn't in any way represented by Twitch as a sponsor's account, nor were the posts labeled as "#ad" or other clear markings. As O'Donovan and other streamers have made clear, that kind of transparency would have gotten such chat statements instantly deleted or modded for violating individual channel rules. While the Federal Trade Commission (FTC) has clear guidance about "deceptive" online advertising, and it demands that channel hosts comply with FTC guidance to make sure sponsored statements are easily identified, Ogilvy may have slipped through the FTC's current guidance cracks.

Fortnite-maker Epic Games and Apple are currently embroiled in a public battle over Apple's App Store policies, and in the latest move in the dispute, Epic has announced a Fortnite tournament taking place August 23rd where players can compete to win anti-Apple prizes. From a report: Last week, Epic added a new direct payment system to Fortnite in violation of Apple's policies. Apple removed Fortnite from the App Store the same day, and shortly after, Epic launched a campaign against Apple by suing the company, releasing a "Nineteen Eighty-Fortnite" video mocking Apple's famous "1984" ad, and promoting the hashtag #FreeFortnite. Players who compete in the tournament have the opportunity to win an in-game skin of the evil-looking apple featured in Epic's "Nineteen Eighty-Fortnite" video (cheekily dubbed the "Tart Tycoon"), a "Free Fortnite" hat, and even non-iOS gaming hardware, including an Alienware laptop, a Galaxy Tab S7, a OnePlus 8 phone, a PlayStation 4 Pro, an Xbox One X, or a Nintendo Switch.

SmartAboutThings writes: Microsoft released Flight Simulator 2020 but many people who bought it online are having problems downloading it, installing it, or simply running the new game. Some users simply didn't get to download the game even if they tried several times to do so. When the download was finally complete, they received an error while trying to install it. Even if some users also got through the installation, they faced another problem: the game freezes at the starting screen. Microsoft didn't present a solution yet but Windowsreport.com wrote first about these problems and offered some workarounds and possible solutions.

Since its 1996 PC release, id's seminal shooter Quake has been ported to everything from flip phones and smartphones to game consoles and Web browsers. But even many serious fans of the series don't know about Quake Arcade Tournament Edition (Quake ATE), an officially licensed version of the game that ran on custom arcade cabinets. From a report: Even among those who know about it, few ever got a chance to play it during the brief time it was in arcades, and hardware-based DRM built into the cabinet meant the game wasn't playable on home emulators. That state of affairs now seems set to change thanks to the recent release of a Windows executable that can decrypt the data dumped from those aging arcade hard drives for play on a modern home computer.

Apple is planning to terminate Epic Games' entire access to its App Store and app development tools, Epic Games said today. Apple told Epic that by August 28, all access will be ended. From a report: That includes Epic's access to the development tools necessary to create software for the Unreal Engine that Epic offers to third-party developers for their games. In response, Epic has filed a court order asking a Northern California court to stop Apple from removing Epic's âOEApp StoreâOE access. Further reading: Epic Games Sues Apple.

In recent years Amazon has become a major force in television and film, so we have seen that the company can succeed in generating popular mass entertainment. Why is the company struggling so badly with games? Discussing the question with people involved with Amazon Games, some common themes emerge. From a report: "We're bringing a lot of Amazon practices to making games," Mike Frazzini, Amazon's vice president for game services and studios, told me in March. That isn't working because video games are fundamentally a creative endeavor, not the sort of purely quantifiable mass consumer product or service that Amazon knows how to make. No less than great novels or films, great top-end games cannot be created through user data requirements, A/B testing, behavioral analytics, user surveys and iterative critiques by departments ranging from security to finance. Yet games must jump through all those hoops at Amazon, according to people in a position to know. That product development sensibility can work for chintzy mobile games that are made to extract as much money as possible from players but does not work in creating multibillion-dollar long-term franchises that generate not just revenue but emotional loyalty. Instead, thinking of games like tech products just leads to watered-down games without a strong point of view or creative direction.

For example, Amazon executives told me that while designing Crucible they solicited private input from hundreds of streamers and esports figures -- people who play video games for a living and definitely know fun when they feel it. So how could the company ingest that input and still churn out a mediocre product? Turns out, the questions Amazon asked the game pros were generally incremental -- "Which weapon do you prefer?" "What classes and enemies do you enjoy?" -- rather than stepping back and asking, "Does this overall concept work?" That's why Crucible can feel like it was put together with bits and pieces of other successful games, rather than forging a strong vision of its own. The entire structure of most successful game publishers is built around protecting and insulating the creative people -- writers, artists and designers -- from the business. Take-Two does not tell Rockstar what the story of the next Grand Theft Auto should be. Mike Morhaime spent decades shielding the creative engine at Blizzard Entertainment from various corporate owners as Blizzard created StarCraft, Warcraft and Diablo -- iconic franchises all.

Many precincts of the entertainment business are run by financial professionals, but the successful ones -- whether in television, music, film or games -- learn to let the creative people create. "Amazon is run not even by finance guys but by tech guys who instead of putting their creatives outside the bubble and protecting them from the culture, hired them into the bubble and expected them to work within that confine," said one person involved with Amazon's game efforts. "Amazon culture is great for product, horrible for creative endeavors." It is impossible to imagine Jennifer Salke, head of Amazon Studios, issuing her own version of Frazzini's pronouncement: "We're bringing a lot of Amazon practices to making movies." That is because when it comes to film and television, Amazon lets people with deep industry experience run the show and acquire projects being made by outside professionals. Salke was president of NBC Entertainment before joining Amazon two years ago. Her boss, Mike Hopkins, who joined Amazon in February, was previously chief executive of Hulu and chairman of Sony Pictures Television. Frazzini, meanwhile, had no significant game industry experience before joining Amazon.

Sony, Microsoft, and Nintendo demand the same platform control -- and the same 30% fee. From a report: Yesterday, Epic used Fortnite to essentially wage open war against Apple's and Google's mobile app marketplaces. First it added a discounted "Epic Direct Payment" option alongside the standard iOS App Store and Google Play payment options in Fortnite, in direct violation of those stores' policies. Then, when Fortnite was predictably removed from both platforms, Epic filed lawsuits against both companies, alleging "anti-competitive restraints and monopolistic practices" in the mobile app marketplace. That move came alongside a heavy-handed PR blitz, including a video asking players to "join the fight to stop 2020 from becoming '1984.'" But through this entire public fight for "open mobile platforms," as Epic puts it, there is one major set of closed platforms that the company seems happy to continue doing business with. We're speaking, of course, about video game consoles.

The major console makers also all exercise full control over what games and apps can appear in their own walled gardens. When it comes to iOS, Epic says that "by blocking consumer choice in software installation, Apple has created a problem so they can profit from the solution." When it comes to consoles, Epic is silent about the same state of affairs. In this sense, consoles are even more restrictive than Android, where games and apps (including Fortnite) can be sideloaded without using the Google Play Store. Yet Google has earned a lawsuit for its role in this state of affairs, while the console makers have remained undisturbed. In addition to the business implications, console makers' total control of their marketplaces also has a direct impact on the types of content that players get to play. Any game that receives an Adults Only rating from the ESRB isn't welcome on any of the three major consoles, for instance. And if you want to use UWP to code an N64 emulator that works on the Xbox One, Microsoft will pull it down as quickly as it can.

Microsoft isn't providing a specific release date for its next-gen Xbox Series X console, but the company did reveal it will launch in the month of November. Sadly, Microsoft and 343 Industries also announced today that Halo Infinite is being delayed to 2021. The Verge reports: The lack of Halo Infinite does mean there's no big launch title for the Xbox Series X later this year. Microsoft is choosing to highlight Xbox Game Pass, alongside "more than 50 new games" that are launching this year with optimizations for Xbox Series X. More than 40 existing games will also be optimized for Xbox Series X, which can include anything from hardware-accelerated DirectX ray tracing, 120fps frame rates, faster loading times, and Quick Resume support. Existing backward compatible games across Xbox, Xbox 360, and Xbox One will also run on the Xbox Series X when it launches in November. We're now waiting to hear exactly when the Xbox Series X will be available, its price, and when people can start preordering the next-gen console. In addition to Xbox Game Pass, Microsoft is also highlighting its Project xCloud gaming service.

"Project xCloud will enter a beta stage from August 11 as a new version of the Xbox Game Pass app will launch on Android devices," reports NME. "While the full service won't be available in the beta phase, users will have the ability to test a smaller selection of titles ahead of the launch next month. [A]round 30 games will be available in the beta stage, with the full 100+ titles added next month (September)."

Amazon is making it easier for Prime subscribers to play games, the latest effort to extend the appeal of a loyalty program designed to keep shoppers engaged. From a report: The world's largest e-commerce company on Monday gave its more than 150 million Prime members access to free video-game content, eliminating a step that required them to link their Amazon account with one on Twitch, the company's live-streaming subsidiary. The service, once known as Prime Twitch, is now called Prime Gaming and offers special in-game perks and free downloadable PC games. Prime, which now costs $119 a year in the U.S., began as an unlimited free-shipping program designed to entice customers. Amazon has since tacked on a suite of digital perks, such as video streaming, music and photo storage. Members spend far more on the retail site than non-members, surveys show.

Hour after Apple explained why Microsoft's xCloud wouldn't be coming to iOS, Microsoft shot back and accused the company of "consistently treating gaming apps differently." AppleInsider reports: On Wednesday, Microsoft ended its xCloud TestFlight program on iOS and said that the service would not be arriving on iPhone and iPad. In a statement on Thursday, Apple explained that it bars apps which rely on cloud streaming, per its App Store guidelines. Microsoft shot back at the Cupertino tech giant later on Thursday, issuing a statement to CNET that accused Apple of treating gaming apps unfairly compared to other apps on its app marketplace.

"Apple stands alone as the only general purpose platform to deny customers from cloud gaming and game subscription services like Xbox Game Pass," a Microsoft spokesperson said. "And, it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content." Microsoft admitted that it doesn't currently have a path to bring its gaming service to the App Store. However, it also said that "we are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform." "We believe that the customer should be at the heart of the gaming experience, and gamers tell us they want to play, connect, and share anywhere, no matter where they are," Microsoft added.

Apple won't allow Microsoft xCloud or Google Stadia on iOS because of strict App Store guidelines that make cloud services effectively impossible to operate on the iPhone. In a statement to Business Insider, Apple finally came out and explained why these cloud services cannot exist on its platform. The Verge reports: The primary reason: they offer access to apps Apple can't individually review. Here's the official Apple statement: "The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.

Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store." In other words, unless it's a full remote desktop app, a cloud gaming service is not allowed as these guidelines are written today -- even though very narrowly tailored LAN services like Steam Link and Sony's PS4 Remote Play are.

Google and Microsoft probably don't want to offer signup options within the apps themselves because that would mean giving Apple a 30 percent cut of subscription revenue, but apps without "account creation" options violate section (c). Abiding by section (a) is also impossible considering these cloud servers on which the games are running are not owned by and located in the homes of consumers, but placed in data centers far away. And section (e) just flat out says this type of thing -- a "thin client for cloud-based app" -- can't exist in the App Store at all; it's not "appropriate," Apple says. [...] What does all this mean? Well, for now, iOS users are going to be missing out on the mobile-centric cloud gaming wave that's set to arrive with xCloud's launch. There is conceivably a way Google, Microsoft, and Nvidia could find ways around this by changing the core functionality of their respective apps.