Epic Games has filed legal papers in response to Apple, read more here (PDF). From the filing: Epic brings this suit to end Apple's unfair and anti-competitive actions that Apple undertakes to unlawfully maintain its monopoly in two distinct, multibillion dollar markets: (i) the iOS App Distribution Market, and (ii) the iOS In-App Payment Processing Market. Epic is not seeking monetary compensation from this Court for the injuries it has suffered. Nor is Epic seeking favorable treatment for itself, a single company. Instead, Epic is seeking injunctive relief to allow fair competition in these two key markets that directly affect hundreds of millions of consumers and tens of thousands, if not more, of third-party app developers.[....]

Contrast this anti-competitive harm with how similar markets operate on Apple's own Mac computers. Mac users can download virtually any software they like, from any source they like. Developers are free to offer their apps through the Mac computer App Store, a third-party store, through direct download from the developer's website, or any combination thereof. Indeed, on Macs, Epic distributes Fortnite through its own storefront, which competes with other third-party storefronts available to Mac users. App developers are free to use Apple's payment processing services, thee payment processing services of third parties, or the developers' own payment processing service; users are offered their choice of different payment processing options (e.g., PayPal, Amazon, and Apple). The result is that consumers and developers alike have choices, competition is thriving, prices drop, and innovation is enhanced. The process should be no different for Apple's mobile devices. But Apple has chosen to make it different by imposing contractual and technical restrictions that prevent any competition and increase consumer costs for every app and in-app content purchase -- restrictions that it could never impose on Macs, where it does not enjoy the same dominance in the sale of devices. It doesn't have to be like this. [...]

Apple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation. Apple is bigger, more powerful, more entrenched, and more pernicious than the monopolists of yesteryear. At a market cap of nearly $2 trillion, Apple's size and reach far exceeds that of any technology monopolist in history. Epic just streamed this video to its users.

The company that owns Fortnite is making an in-your-face challenge to Apple: We're not going to obey the rules you've set for your powerful App Store. And we dare you to do something about it. From a report: It's a fascinating standoff between a very profitable, highly valued gaming company and one of the most powerful companies in the world. The way it plays out could have consequences for Apple, its tech rivals -- and antitrust regulators. Epic Games, the North Carolina-based developer behind Fortnite and other games, announced on Thursday morning that players who want to buy Fortnite's virtual currency no longer have to buy it via Apple's App Store. Instead, they can buy it directly from Epic. The difference for players, however, is that Epic will charge them 20 percent less if they buy the currency from Epic instead of Apple. It's a small change that's a big deal because Apple has explicitly prohibited developers from promoting these kinds of end runs around its powerful App Store. Instead, Apple wants developers to sell their digital goods within its marketplace, where it takes a cut of up to 30 percent for each purchase. That stance has long upset developers, who argue that Apple's fee is too onerous and gives its home-grown products a leg up on competitors by essentially letting Apple sell its own stuff with a much better profit margin. Apple sells its music service, for instance, for $10 a month; if a rival music service sold subscriptions via Apple's store for the same price, it would have to fork over as much as $3 of that to Apple. Update: Apple Kicks Fortnite Out of App Store for Challenging Payment Rules.

Dropbox is officially launching a handful of new consumer features out of beta today, along with some new tools for businesses. From a report: The cloud storage giant first introduced its password manager -- replete with a standalone mobile app for Android and iOS -- back in June. Similar to other password management apps on the market, Dropbox Passwords stores and encrypts users' online passwords and syncs them across all devices (desktop and mobile) so users don't have to remember multiple login credentials. Dropbox Passwords can also suggest strong, randomly generated, individual passwords for your online services, such as Facebook, Twitter, Netflix, and Dropbox itself.

Dropbox Passwords is the result of last year's acquisition of Massachusetts-based Valt, which swiftly shuttered its own apps ahead of integration with Dropbox. Dropbox Passwords is available to everyone on a Dropbox Plus or Professional subscription from today. The San Francisco-based company is also launching its previously announced computer backup feature in general availability today. The tool, which is available for Dropbox Basic, Plus, and Professional users, automatically creates a cloud-based backup of any folder stored on a PC or Mac and is continuously synced.

Today, Google announced that Google Maps for iOS will be adding both an Apple Watch app and support for CarPlay Dashboard, increasing the likelihood that Apple users will reconsider Google's potential contribution to their walks and rides. VentureBeat reports: Google Maps for Apple Watch appears to be a very stripped-down version of the iPhone app, offering users step-by-step directions and estimated arrival times -- but only for destinations already stored within the app or shared from the connected iPhone. You can tap on a list of destinations you've saved to conjure up directions from your current location -- otherwise, navigation needs to start on the phone. Simple icons, foot/mile distances, and street names are indicated when walking, bike riding, or driving. Public transportation support is also included. In addition to displaying full-color maps, Apple's own Watch app includes voice recognition, handwriting input, access to contact lists, and a variety of point-of-interest categories to help users navigate without using a phone. It's unclear at this point whether Google will actively try to add more functionality to its Apple Watch app -- the Wear OS version of Google Maps includes voice input and map browsing features.

On the CarPlay front, the iPhone version of Google Maps is gaining the ability to work in the Dashboard mode already supported by Apple Maps, such that the screen is split into a moving map on the left, turn-by-turn directions at the upper right, and music, podcasts, audiobooks, and calendar appointment details at the bottom right. CarPlay Dashboard was opened to third-party developers in iOS 13.4, and while Google Maps isn't the first app to take advantage of the feature, it and Waze are arguably the ones most people have been waiting for. Google has supported CarPlay with a full-screen Maps mode since 2018. Google Maps' CarPlay Dashboard support is available now for all CarPlay vehicles, while the Apple Watch app "starts rolling out worldwide in the coming weeks." Both should be accessible from the iOS App Store's Google Maps app.

Russian competition watchdog FAS on Monday said that Apple has abused its dominant position in the mobile apps market through its App Store for iOS devices and will issue an order demanding that the company resolve regulations breaches. From a report: An Apple spokesman said the company plans to appeal against the FAS ruling. The Russian ruling comes against the backdrop of European Commission investigations into Apple and the App Store's rules, including requirements that app developers use its own in-app purchase system. The FAS cited the need to download apps for the Apple's iOS operating system via its App Store. It also said that Apple has unlawfully reserved rights to block any third-parties' apps from the App Store. The investigation by the FAS followed a complaint from cybersecurity company Kaspersky Lab, which had said that a new version its Safe Kids application had been declined by Apple's operating system.

An anonymous reader shares a report: In a worst-case scenario, Apple's annual iPhone shipments could decline by 25-30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out optimistic and pessimistic scenarios depending on whether Apple is only required to remove WeChat from the App Store in the United States or if the ban would apply to the App Store in all countries. WeChat is extremely popular with Chinese mobile device users, essentially operating as its own platform on top of iOS and Android for many users, and Kuo argues that a worldwide ban on WeChat in the App Store would be devastating due to the size of the Chinese market.

"Because WeChat has become a daily necessity in China, integrating functions such as messaging, payment, e-commerce, social networking, news reading, and productivity, if this is the case, we believe that Apple's hardware product shipments in the Chinese market will decline significantly. We estimate that the annual iPhone shipments will be revised down by 25-30%, and the annual shipments of other Apple hardware devices, including AirPods, iPad, Apple Watch and Mac, will be revised down by 15-25%," he wrote in a note. Under his optimistic scenario in which WeChat is only removed from the U.S. App Store, Kuo predicts iPhone shipments would be impacted by 3-6% with other Apple products being affected by less than 3%.

Hour after Apple explained why Microsoft's xCloud wouldn't be coming to iOS, Microsoft shot back and accused the company of "consistently treating gaming apps differently." AppleInsider reports: On Wednesday, Microsoft ended its xCloud TestFlight program on iOS and said that the service would not be arriving on iPhone and iPad. In a statement on Thursday, Apple explained that it bars apps which rely on cloud streaming, per its App Store guidelines. Microsoft shot back at the Cupertino tech giant later on Thursday, issuing a statement to CNET that accused Apple of treating gaming apps unfairly compared to other apps on its app marketplace.

"Apple stands alone as the only general purpose platform to deny customers from cloud gaming and game subscription services like Xbox Game Pass," a Microsoft spokesperson said. "And, it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content." Microsoft admitted that it doesn't currently have a path to bring its gaming service to the App Store. However, it also said that "we are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform." "We believe that the customer should be at the heart of the gaming experience, and gamers tell us they want to play, connect, and share anywhere, no matter where they are," Microsoft added.

An anonymous reader quotes a report from Bloomberg: U.S. President Donald Trump's decision to ban dealings with ByteDance, owner of video-sharing sensation TikTok, appears to codify what his administration has already been warning. A second edict targeting messaging app WeChat and its parent, Tencent, seems weirdly overdue. The executive orders issued by the White House go beyond stopping average Americans from becoming unwitting spies for the Communist Party through their postings and data. The implications could hurt not only the Chinese targets, but the U.S. companies they work with, including Apple and Alphabet's Google.

Though TikTok and WeChat have been getting all the recent attention, the orders state that American companies cannot work with ByteDance or Tencent (though an unnamed U.S. official later stated that Tencent transactions were still OK). That clarification notwithstanding, the wording of the orders does imply that regardless of intention such bans could extend further, to include Americans advertising on dozens of products offered by either Chinese company, or to selling them cloud-storage services, or perhaps the most nuclear option: distributing their apps, even within China. [...] Even though Chinese smartphone brands dominate their domestic market, iOS and Android remain the dominant platforms and Apple and Google cover almost the entire global ecosystem with their respective app stores. If they can't do business with ByteDance, for example, even after a TikTok spin off, then the Beijing company might be unable to distribute its own apps, even within China.

Facebook has joined Microsoft in condemning Apple's App Store policies, after the company was forced to remove the games feature from its Facebook Gaming app, which launches today on iOS. From a report: In a statement, Facebook said it has had its Gaming app rejected multiple times by Apple in recent months, but Apple cited its App Store guidelines to justify the rejections, claiming the primary purpose of the Facebook Gaming app is to play games. Facebook says it shared usage data with Apple from its Android Facebook Gaming app that showed 95 percent of activity involves watching streams, but it was unable to change Apple's stance on the matter.

Facebook's chief operating officer Sheryl Sandberg said it chose to go ahead with the launch of its app in the App Store, but users faced an "inferior" experience compared to Android users. "Unfortunately, we had to remove gameplay functionality entirely in order to get Apple's approval on the standalone Facebook Gaming app -- meaning iOS users have an inferior experience to those using Android," said Sandberg. "We're staying focused on building communities for the more than 380 million people who play games on Facebook every month -- whether Apple allows it in a standalone app or not." Microsoft, which is facing a similar challenge, said on Thursday: Our testing period for the Project xCloud preview app for iOS has expired. Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store. Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content. All games available in the Xbox Game Pass catalog are rated for content by independent industry ratings bodies such as the ESRB and regional equivalents. We are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform. We believe that the customer should be at the heart of the gaming experience and gamers tell us they want to play, connect and share anywhere, no matter where they are. We agree.

Apple won't allow Microsoft xCloud or Google Stadia on iOS because of strict App Store guidelines that make cloud services effectively impossible to operate on the iPhone. In a statement to Business Insider, Apple finally came out and explained why these cloud services cannot exist on its platform. The Verge reports: The primary reason: they offer access to apps Apple can't individually review. Here's the official Apple statement: "The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.

Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store." In other words, unless it's a full remote desktop app, a cloud gaming service is not allowed as these guidelines are written today -- even though very narrowly tailored LAN services like Steam Link and Sony's PS4 Remote Play are.

Google and Microsoft probably don't want to offer signup options within the apps themselves because that would mean giving Apple a 30 percent cut of subscription revenue, but apps without "account creation" options violate section (c). Abiding by section (a) is also impossible considering these cloud servers on which the games are running are not owned by and located in the homes of consumers, but placed in data centers far away. And section (e) just flat out says this type of thing -- a "thin client for cloud-based app" -- can't exist in the App Store at all; it's not "appropriate," Apple says. [...] What does all this mean? Well, for now, iOS users are going to be missing out on the mobile-centric cloud gaming wave that's set to arrive with xCloud's launch. There is conceivably a way Google, Microsoft, and Nvidia could find ways around this by changing the core functionality of their respective apps.

The public beta of macOS Big Sur, the next major release of Apple's Mac operating system, is now available. From a report: The new update brings a big visual overhaul to macOS while also adding a number of brand-new enhancements. If you're thinking about installing the macOS Big Sur public beta, be warned that it's still, well, a beta. That means you could experience some unexpected bugs, and software you rely on may not work with the new OS just yet. Before you install Big Sur, make sure all of your important documents are backed up somewhere safe, and if at all possible, you should only install this on a secondary Mac. But if you do roll the dice and install the Big Sur beta, you'll immediately see that it looks much different than previous versions of macOS, as Apple has made significant design changes across the entire operating system. Windows have a whole lot more white, for example (unless you're using dark mode, in which case, there's still a lot of black). Apple's app icons have received a major facelift and are now rounded squares, like iOS's app icons. And the menu bar is now translucent, blending into your wallpaper.

Microsoft plans to make its Project xCloud streaming service for its Xbox Games Pass subscription service available to the public starting Sept. 15, following nearly a year of public testing. From a report: The company said the service, which allows people to play games over the internet in a similar way we stream Netflix movies today, will be included in its $14.99 per month Xbox Games Pass Ultimate service. That subscription, which launched last year, gives players access to more than 100 games on the Xbox and PC, as well as access to Microsoft's Xbox Live social network. Microsoft plans to offer the accompanying app for its service for tablets and phones powered by Google's Android software, using a Wi-Fi or cellular connection. The company also teased a partnership with Samsung, which will likely be announced at that tech giant's big Unpacked event on Aug. 5. The company declined to say when a version of its app will be made available for Apple iPhones and iPads powered by that company's iOS software. "It's our ambition to scale cloud gaming through Xbox Game Pass available on all devices," a Microsoft spokesman added.

An anonymous reader quotes a report from Ars Technica: As promised, popular weather app Dark Sky ended support for Android and Wear OS over the weekend. Android Dark Sky users report that the app is no longer working and that it presents the user with a message saying that the "app has shut down." The impending shutdown was first announced when Apple acquired the company in March of this year. Despite the end of support for the world's most popular mobile operating system, Dark Sky's developers wrote in a blog post announcing the acquisition that joining Apple means they could "reach far more people, with far more impact, than we ever could alone."

The Dark Sky Android app is not the only popular service on the chopping block as a result of the acquisition. Several app developers on both iOS and Android have used Dark Sky's API for weather data for a while now, but like Android support, that's going away. There's a little more time in that case, though: developers have until the end of next year to find and implement alternative data sources. When the acquisition was first announced, Dark Sky was slated to stop working on Android on July 1. That deadline was extended by one month, but it went into effect as planned on August 1. The Web version of Dark Sky was scheduled to end today, but Apple has extended that deadline, though embeds have been disabled. A new date for the Web shutdown has not been specified. That version will remain an option for Android users for now until it, too, stops working.

According to a collection of internal emails recently released by lawmakers, as part of the House Judiciary Committee's antirust probe into Apple, a series of Amazon advertisements prompted Steve Jobs and Phil Schiller to block in-app purchases of Kindle books on iOS. 9to5Mac reports: As it stands today, the Kindle app for iPhone and iPad does not allow users to purchase ebooks directly. Users can read the ebooks they've already purchased, but to buy new ones, they have to use Safari. This is Amazon's way of avoiding giving Apple a 30% cut of ebook purchases, which would be required if Amazon sold ebooks directly within the Kindle app itself. What's important to remember is that this sort of arrangement wasn't always the case. Up until early 2011, you could buy Kindle ebooks directly in the Kindle app on iOS. As first uncovered by the Verge, two sets of emails included in the internal documents include conversations between Steve Jobs, Phil Schiller, and other Apple executives regarding this situation.

In one email, Schiller explained that Apple initially made an exception for Amazon because "users would be buying books on a Kindle device and later accessing them on iPhone." As Apple sold more iPhones, iPads, and iPod touches, however, Schiller thought it was time to drop this exception. In fact, what actually prompted Schiller to reinvestigate this situation, according to the emails, is that Amazon ran a series of advertisements on how you could still access your Kindle books if you switched from iPhone to Android or vice versa. [...] These conversations were taking place as Apple was also planning to announce new App Store policies for subscriptions. In his response, Jobs said that Apple could say Amazon "must use our payment system for everything" and say the change was triggered by the new newspapers and magazines subscription policies. "If they want to compare us to Android, let's force them to use our far superior payment system," Jobs wrote.

"It's time for them to use our payment mechanism or bow out," Jobs said in a separate email. In response to an email from Cue, Jobs also emphasized that iBooks would be the only bookstore on iOS devices: "I think this is all pretty simple -- iBooks is going to be the only bookstore on iOS devices. We need to hold our heads high. One can read books bought elsewhere, just not buy/rent/subscribe from iOS without paying us, which we acknowledge is prohibitive for many things."

At Microsoft's Ignite conference in late 2019, the company said it was planning to shut down its standalone Cortana mobile apps as it refocuses on business users. Microsoft today is following through with that plan, announcing that it will shut down the current Cortana iOS and Android apps, end Cortana support for the Harman Kardon Invoke smart speaker, and remove the original Cortana functionality from the first-generation Surface Headphones starting in 2021. The Verge reports: These changes are still a few months away, but it marks another big step for Microsoft in pivoting Cortana away from a Google Assistant or Alexa alternative to a more specialized, productivity-focused assistant -- changes the company has already started making on the Windows 10 version of Cortana earlier this year. (To that end, Microsoft also put a September 7th date on the already-announced sunsetting of third-party Cortana skills for Windows.) Instead, Microsoft will be focusing on its productivity features that repurpose Cortana as a part of the Microsoft 365 suite of software, citing the revamped Windows 10 functions and integrated Cortana features in the Outlook and Teams apps as replacements. It's not as full-featured as the original Cortana -- which offered additional functions like smart home controls and music integration -- but by offering a less broad set of features, Microsoft is hoping to create a product that better complements its existing software and competes less directly with established players like Google and Amazon.

Microsoft is also offering a consolation offer of a $50 gift card for Harman Kardon Invoke owners, who'll be most impacted by the removal of Cortana -- which effectively will turn the formerly smart device into a pricey Bluetooth speaker when the firmware update arrives next year. Owners of the original Surface Headphones (who will also see their Cortana experience removed) are also being offered a $25 gift card to make up for the missing service.

An anonymous reader quotes a report from CNBC: Facebook Chief Financial Officer David Wehner said on Thursday that upcoming changes to Apple's iOS 14 operating system could hurt the social network's ability to target ads to users. With the update to its mobile devices, Apple will ask users if they want to let app developers track their activity across other apps and websites. Apple has not said when iOS 14 will launch, but it's expected to roll out this year. "We're still trying to understand what these changes will look like and how they will impact us and the rest of the industry, but at the very least, it's going to make it harder for app developers and others to grow using ads on Facebook and elsewhere," Wehner said.

Until now, advertisers could use a device ID number called the IDFA to better target ads and estimate their effectiveness. In iOS 14, each app that wants to use these identifiers will ask users to opt-in to tracking when the app is first launched. The change is expected to start impacting Facebook's advertising in the third quarter but it will have a more pronounced effect in the fourth quarter, Wehner said.

Google and Apple, which already battle over mobile operating systems, are opening a new front in their fight. How that plays out may determine the future of the web. From a report: Google was born on the web, and its business reflects its origin. The company depends on the web for search and advertising revenue. So it isn't a surprise that Google sees the web as key to the future of software. Front and center are web apps, interactive websites with the same power as conventional apps that run natively on operating systems like Windows, Android, MacOS and iOS. Apple has a different vision of the future, one that plays to its strengths. The company revolutionized mobile computing with its iPhone line. Its profits depend on those products and the millions of apps that run on them. Apple, unsurprisingly, appears less excited about developments, like web apps, that could cut into its earnings.

The two camps aren't simply protecting their businesses. Google and Apple have philosophical differences, too. Google, working to pack its dominant Chrome browser with web programming abilities, sees the web as an open place of shared standards. Apple, whose Safari browser lacks some of those abilities, believes its restraint will keep the web healthy. It wants a web that isn't plagued by security risks, privacy invasion and annoyances like unwanted notifications and permission pop-ups. Google leads a collection of heavy-hitting allies, including Microsoft and Intel, trying to craft new technology called progressive web apps, which look and feel like native apps but are powered by the web. PWAs work even when you have no network connection. You can launch PWAs from an icon on your phone home screen or PC start menu, and they can prod you with push notifications and synchronize data in the background for fast startup. PWA fans include Uber, travel site Trivago and India e-commerce site Flipkart. Starbucks saw its website usage double after it rolled out a PWA.

The split over native apps and web apps is more than just a squabble between tech giants trying to convert our lives online into their profits. How it plays out will shape what kind of a digital world we live in. Choosing native apps steers us to a world where we're locked into either iOS or Android, limited to software approved by the companies' app stores and their rules. Web apps, on the other hand, reinforce the web's strength as a software foundation controlled by no single company. A web app will work anywhere, making it easier to swap out a Windows laptop for an iPad. "What you're seeing is the tension between what is good for the user, which is to have a flexible experience, and what's good for the platform, which is to keep you in the platform as much as possible," said Mozilla Chief Technology Officer Eric Rescorla.

Apple has another antitrust charge on its plate. Messaging app Telegram has joined Spotify in filing a formal complaint against the iOS App Store in Europe -- adding its voice to a growing number of developers willing to publicly rail against what they decry as Apple's app "tax." From a report: A spokesperson for Telegram confirmed the complaint to TechCrunch, pointing us to this public Telegram post where founder, Pavel Durov, sets out seven reasons why he thinks iPhone users should be concerned about the company's behavior. These range from the contention that Apple's 30% fee on app developers leads to higher prices for iPhone users; to censorship concerns, given Apple controls what's allowed (and not allowed) on its store; to criticism of delays to app updates that flow from Apple's app review process; to the claim that the app store structure is inherently hostile to user privacy, given that Apple gets full visibility of which apps users are downloading and engaging with. This week Durov also published a blog post in which he takes aim at a number of "myths" he says Apple uses to try to justify the 30% app fee -- such as a claim that iOS faces plenty of competition for developers; or that developers can choose not to develop for iOS and instead only publish apps for Android.

Google One, Google's subscription program for buying additional storage and live support, is getting an update today that will bring free phone backups for Android and iOS devices to anybody who installs the app -- even if they don't have a paid membership. From a report: The catch: While the feature is free, the backups count against your free Google storage allowance of 15GB. If you need more you need -- you guessed it -- a Google One membership to buy more storage or delete data you no longer need. Paid memberships start at $1.99/month for 100GB. Last year, paid members already got access to this feature on Android, which stores your texts, contacts, apps, photos and videos in Google's cloud. The "free" backups are now available to Android users. iOS users will get access to it once the Google One app rolls out on iOS in the near future.

A group of Japanese lawmakers is seeking to restrict the use of TikTok and other apps developed by Chinese firms, following in the footsteps of India, which has already blocked dozens of Chinese apps, and the U.S., which is floating the idea. From a report: The decision was first reported by Japanese national broadcaster NHK. The lawyers shared the same concern as officials in the U.S. and India that their domestic user data could end up in the hands of Beijing, and planned to submit the proposal to the Japanese government as early as September. Japan was one of TikTok's first overseas success cases despite being considered a tough nut for foreign internet firms to crack. The nascent localization team went all out to attract celebrity users and made its breakthrough with Kinoshita Yukina, a TV personality, after holding "six or seven rounds of discussions" with her studio. Kinoshita's participation ushered in other stars, who brought with them flocks of fans to the platform. In the Japanese iOS store, TikTok has consistently ranked at the top among entertainment apps and is the fifth-most downloaded app across all categories in the country as of this writing, according to research firm App Annie.