Power

Google's Data Center Energy Use Doubled In 4 Years (techcrunch.com) 6

An anonymous reader quotes a report from TechCrunch: No wonder Google is desperate for more power: The company's data centers more than doubled their electricity use in just four years. The eye-popping stat comes from Google's most recent sustainability report, which it released late last week. In 2024, Google data centers used 30.8 million megawatt-hours of electricity. That's up from 14.4 million megawatt-hours in 2020, the earliest year Google broke out data center consumption. Google has pledged to use only carbon-free sources of electricity to power its operations, a task made more challenging by its breakneck pace of data center growth. And the company's electricity woes are almost entirely a data center problem. In 2024, data centers accounted for 95.8% of the entire company's electron budget.

The company's ratio of data-center-to-everything-else has been remarkably consistent over the last four years. Though 2020 is the earliest year Google has made data center electricity consumption figures available, it's possible to use that ratio to extrapolate back in time. Some quick math reveals that Google's data centers likely used just over 4 million megawatt-hours of electricity in 2014. That's sevenfold growth in just a decade. The tech company has already picked most of the low-hanging fruit by improving the efficiency of its data centers. Those efforts have paid off, and the company is frequently lauded for being at the leading edge. But as the company's power usage effectiveness (PUE) has approached the theoretical ideal of 1.0, progress has slowed. Last year, Google's company-wide PUE dropped to 1.09, a 0.01 improvement over 2023 but only 0.02 better than a decade ago.
Yesterday, Google announced a deal to purchase 200 megawatts of future fusion energy from Commonwealth Fusion Systems, despite the energy source not yet existing. "It's a sign of how hungry big tech companies are for a virtually unlimited source of clean power that is still years away," reports CNN.
Privacy

Tinder To Require Facial Recognition Check For New Users In California (axios.com) 24

An anonymous reader quotes a report from Axios: Tinder is mandating new users in California verify their profiles using facial recognition technology starting Monday, executives exclusively tell Axios. The move aims to reduce impersonation and is part of Tinder parent Match Group's broader effort to improve trust and safety amid ongoing user frustration. The Face Check feature prompts users to take a short video selfie during onboarding. The biometric face scan, powered by FaceTec, then confirms the person is real and present and whether their face matches their profile photos. It also checks if the face is used across multiple accounts. If the criteria are met, the user receives a photo verified badge on their profile. The selfie video is then deleted. Tinder stores a non-reversible, encrypted face map to detect duplicate profiles in the future.

Face Check is separate from Tinder's ID Check, which uses a government-issued ID to verify age and identity. "We see this as one part of a set of identity assurance options that are available to users," Match Group's head of trust and safety Yoel Roth says. "Face Check ... is really meant to be about confirming that this person is a real, live person and not a bot or a spoofed account." "Even if in the short term, it has the effect of potentially reducing some top-line user metrics, we think it's the right thing to do for the business," Rascoff said.

AI

Landmark EU Tech Rules Holding Back Innovation, Google Says (reuters.com) 22

Google will tell European Union antitrust regulators Tuesday that the bloc's Digital Markets Act is stifling innovation and harming European users and businesses. The tech giant faces charges under the DMA for allegedly favoring its own services like Google Shopping, Google Hotels, and Google Flights over competitors. Potential fines could reach 10% of Google's global annual revenue.

Google lawyer Clare Kelly will address a European Commission workshop, arguing that compliance changes have forced Europeans to pay more for travel tickets while airlines, hotels, and restaurants report losing up to 30% of direct booking traffic.
AT&T

AT&T Now Lets Customers Lock Down Account To Prevent SIM Swapping Attacks (theverge.com) 6

AT&T has launched a new Account Lock feature designed to protect customers from SIM swapping attacks. The security tool, available through the myAT&T app, prevents unauthorized changes to customer accounts including phone number transfers, SIM card changes, billing information updates, device upgrades, and modifications to authorized users.

SIM swapping attacks occur when criminals obtain a victim's phone number through social engineering techniques, then intercept messages and calls to access two-factor authentication codes for sensitive accounts. The attacks have become increasingly common in recent years. AT&T began gradually rolling out Account Lock earlier this year, joining T-Mobile, Verizon, and Google Fi, which already offer similar fraud prevention features.
AI

Cloudflare Flips AI Scraping Model With Pay-Per-Crawl System For Publishers (cloudflare.com) 25

Cloudflare today announced a "Pay Per Crawl" program that allows website owners to charge AI companies for accessing their content, a potential revenue stream for publishers whose work is increasingly being scraped to train AI models. The system uses HTTP response code 402 to enable content creators to set per-request prices across their sites. Publishers can choose to allow free access, require payment at a configured rate, or block crawlers entirely.

When an AI crawler requests paid content, it either presents payment intent via request headers for successful access or receives a "402 Payment Required" response with pricing information. Cloudflare acts as the merchant of record and handles the underlying technical infrastructure. The company aggregates billing events, charges crawlers, and distributes earnings to publishers.

Alongside Pay Per Crawl, Cloudflare has switched to blocking AI crawlers by default for its customers, becoming the first major internet infrastructure provider to require explicit permission for AI access. The company handles traffic for 20% of the web and more than one million customers have already activated its AI-blocking tools since their September 2024 launch, it wrote in a blog post.
AI

AI Arms Race Drives Engineer Pay To More Than $10 Million (ft.com) 39

Tech companies are paying AI engineers unprecedented salaries as competition for talent intensifies, with some top engineers earning more than $10 million annually and typical packages ranging from $3 million to $7 million. OpenAI told staff this week it is seeking "creative ways to recognize and reward top talent" after losing key employees to rivals, despite offering salaries near the top of the market.

The move followed OpenAI CEO Sam Altman's claim that Meta had promised $100 million sign-on bonuses to the company's most high-profile AI engineers. Mark Chen, OpenAI's chief research officer, sent an internal memo saying he felt "as if someone has broken into our home and stolen something" after recent departures.

AI engineer salaries have risen approximately 50% since 2022, with mid-to-senior level research scientists now earning $500,000 to $2 million at major tech companies, compared to $180,000 to $220,000 for senior software engineers without AI experience.
Communications

FCC Delays Enforcement of Prison Call Pricing Limits (theverge.com) 66

The FCC will suspend enforcement of rules that would lower prison phone and video call prices until April 1st, 2027. Trump-appointed FCC Chair Brendan Carr said that prisons won't have to comply with the pricing regulations [PDF], reversing plans to implement the caps this year.

The rules would have dropped the price of a 15-minute phone call to 90 cents in larger prisons. Current fees can reach as high as $11.35 for a 15-minute call, which the FCC described in 2024 as "exorbitant." Four states -- Connecticut, California, Minnesota, and Massachusetts -- have made prison calls free. Former President Joe Biden signed the Martha Wright-Reed law in 2023, allowing the FCC to regulate prison call rates. The agency voted to adopt the new rates last year, with rules set to take effect on a staggered basis starting January 1st, 2025.

Carr said the regulations are "leading to negative, unintended consequences" and would make caps "too low" to cover "required safety measures." FCC Commissioner Anna Gomez criticized the delay, stating the Commission "is now stalling, shielding a broken system that inflates costs and rewards kickbacks to correctional facilities."
Businesses

Proton Joins Antitrust Lawsuit Against Apple's App Store Practices (theregister.com) 7

Encrypted communications provider Proton has joined an antitrust lawsuit against Apple, filing a legal complaint that claims the company's App Store practices harm developers, consumers, and privacy. The Switzerland-based firm joined a group of Korean developers who sued Apple in May rather than filing a separate case.

Proton asked the US District Court for Northern California to require Apple to allow alternative app stores, expose those stores through its own App Store, permit developers to disable Apple's in-app payment system, and provide full access to Apple APIs. The company added a privacy-focused argument to typical antitrust complaints, contending that Apple's pricing model particularly penalizes companies that refuse to harvest user data. Developers of free apps typically sell user data to cover costs, while privacy-focused companies like Proton must charge subscriptions for revenue, making Apple's commission cuts more burdensome.
Power

Google Buys 200 Megawatts of Fusion Energy That Doesn't Even Exist Yet (cnn.com) 71

Google has signed a deal to purchase 200 megawatts of future fusion energy from Commonwealth Fusion Systems, despite the energy source not yet existing. "It's a sign of how hungry big tech companies are for a virtually unlimited source of clean power that is still years away," reports CNN. From the report: Google and Massachusetts-based Commonwealth Fusion Systems announced a deal Monday in which the tech company bought 200 megawatts of power from Commonwealth's first commercial fusion plant, the same amount of energy that could power roughly 200,000 average American homes. Commonwealth aims to build the plant in Virginia by the early 2030s. When it starts generating usable fusion energy is still TBD, though the company believes they can do it in the same timeframe.

Google is also investing a second round of money into Commonwealth to spur development of its demonstration tokamak -- a donut-shaped machine that uses massive magnets and molten plasma to force two atoms to merge, thereby creating the energy of the sun. Google and Commonwealth did not disclose how much money is being invested, but both touted the announcement as a major step toward fusion commercialization. "We're using this purchasing power that we have to send a demand signal to the market for fusion energy and hopefully move (the) technology forward," said Michael Terrell, senior director of energy and climate at Google.

Commonwealth is currently building its demonstration plant in Massachusetts, known as SPARC. It's the tokamak the company says could forever change where the world gets its power from, generating 10 million times more energy than coal or natural gas while producing no planet-warming pollution. Fuel for fusion is abundant, derived from a form of hydrogen found in seawater and tritium extracted from lithium. And unlike nuclear fission, there is no radioactive waste involved. The big challenge is that no one has yet built a machine powerful and precise enough to get more energy out of the reaction than they put into it.

Windows

Windows User Base Shrinks By 400 Million In Three Years (tomshardware.com) 104

An anonymous reader quotes a report from Tom's Hardware: Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant's lawyers, we can safely assume that Windows' user base has been quietly shrinking in the past three years, shedding around 400 million users.

This is probably why Microsoft has been aggressively pushing users to upgrade to Windows 11 after the previous version of the OS loses support -- so that its users would install the latest version of Windows on their current system (or get a new PC if their system is incapable of running the latest version). Although macOS is a threat to Windows, especially with the launch of Apple Silicon, we cannot say that those 400 million users all went and bought a MacBook. That's because, as far back as 2023, Mac sales have also been dropping, with Statista reporting the computer line, once holding more than 85% of the company revenue, now making up just 7.7%.
The shrinking Windows user base can be attributed to a combination of factors -- a major one being the global move toward a mobile-first world, where smartphones and tablets are increasingly replacing traditional PCs for everyday computing needs.

At the same time, Microsoft's strict hardware requirements for Windows 11 have alienated users with perfectly functional older machines, prompting some to stick with unsupported versions or abandon Windows entirely. Additionally, many users find Windows 11 less intuitive than its predecessor and are frustrated by Microsoft's push toward data collection and Apple-style design changes.
Social Networks

Tumblr's Move To WordPress and Fediverse Integration Is 'On Hold' (theverge.com) 6

Automattic has put its plan to migrate Tumblr's backend to WordPress on hold, with CEO Matt Mullenweg citing a shift in focus toward features users are actively requesting. "I still want to do it," Mullenweg says. "It's just cleaner. But right now, we're not working on it." The Verge reports: The decision to halt the change also appears to mean that Tumblr posts won't be available in the fediverse in the near future. WordPress.com currently offers an ActivityPub plug-in, so Tumblr moving onto WordPress would theoretically let people bring Tumblr posts to the fediverse. "That would've been a free way to get it," Mullenweg says. "And so that was one of the arguments for migrating everything to WordPress."

In the meantime, however, "I think if there was a big push to implement fediverse, we would just do it on the Tumblr code base," according to Mullenweg.

The Internet

WordPress CEO Regrets 'Belongs to Me' Comment Amid Ongoing WP Engine Legal Battle (theverge.com) 6

Automattic CEO Matt Mullenweg said he regrets telling the media that "WordPress.org just belongs to me personally" during a new interview about his company's legal dispute with hosting provider WP Engine. The comment has been "taken out of context so many times" and represents "the worst thing ever," Mullenweg said in a new podcast interview with The Verge.

The dispute began when Mullenweg accused WP Engine of "free-riding" on WordPress's open-source ecosystem without contributing adequate resources back to the project. Mullenweg filed a lawsuit against WP Engine while cutting off the company's access to core WordPress technologies. WP Engine countersued, and Automattic was forced to reverse some retaliatory measures.

The controversy triggered significant internal upheaval at Automattic. The company offered "alignment" buyouts to employees who disagreed with the direction, reducing headcount from a peak of 2,100 to approximately 1,500 people. Mullenweg said this was "probably the fourth big time" WordPress has faced such community controversy, though the first in the current media landscape. WordPress powers 43% of websites globally. Mullenweg said he wants to return to "the most collaborative version of WordPress possible" but noted the legal proceedings continue with both sides spending "millions of dollars a month on lawyers."
Social Networks

To Spam AI Chatbots, Companies Spam Reddit with AI-Generated Posts (9to5mac.com) 37

The problem? "Companies want their products and brands to appear in chatbot results," reports 9to5Mac. And "Since Reddit forms a key part of the training material for Google's AI, then one effective way to make that happen is to spam Reddit." Huffman has confirmed to the Financial Times that this is happening, with companies using AI bots to create fake posts in the hope that the content will be regurgitated by chatbots:

"For 20 years, we've been fighting people who have wanted to be popular on Reddit," Huffman said... "If you want to show up in the search engines, you try to do well on Reddit, and now the LLMs, it's the same thing. If you want to be in the LLMs, you can do it through Reddit."

Multiple ad agency execs confirmed to the FT that they are indeed "posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots." Huffman says that AI bots are increasingly being used to make spam posts, and Reddit is trying to block them: For Huffman, success comes down to making sure that posts are "written by humans and voted on by humans [...] It's an arms race, it's a never ending battle." The company is exploring a number of new ways to do this, including the World ID eyeball-scanning device being touted by OpenAI's Sam Altman.

It's Reddit's 20th anniversary, notes CNBC. And while "MySpace, Digg and Flickr have faded into oblivion," Reddit "has refused to die, chugging along and gaining an audience of over 108 million daily users..."

But now Reddit "faces a gargantuan challenge gaining new users, particularly if Google's search floodgates dry up." [I]n the age of AI, many users simply "go the easiest possible way," said Ann Smarty, a marketing and reputation management consultant who helps brands monitor consumer perception on Reddit. And there may be no simpler way of finding answers on the internet than simply asking ChatGPT a question, Smarty said. "People do not want to click," she said. "They just want those quick answers."
But in response, CNBC's headline argues that Reddit "is fighting AI with AI." It launched its own Reddit Answers AI service in December, using technology from OpenAI and Google. Unlike general-purpose chatbots that summarize others' web pages, the Reddit Answers chatbot generates responses based purely on the social media service, and it redirects people to the source conversations so they can see the specific user comments. A Reddit spokesperson said that over 1 million people are using Reddit Answers each week.
Transportation

Researchers Accuse Uber of Using Opaque Algorithm To Dramatically Boost Its Profits (theguardian.com) 48

"A second major academic institution has accused Uber of using opaque computer code to dramatically increase its profits at the expense of the ride-hailing app's drivers and passengers," reports the Guardian: Research by academics at New York's Columbia Business School concluded that the Silicon Valley company had implemented "algorithmic price discrimination" that had raised "rider fares and cut driver pay on billions of ... trips, systematically, selectively, and opaquely". The Ivy League business school research — which is based on an analysis of "tens of thousands of trips ... as well as an analysis of over 2 million ... trip requests" — follows a similar academic paper based on 1.5m UK trips that was published last week by the University of Oxford. The British study found that many UK Uber drivers were making "substantially less" each hour since the ride-hailing app introduced a "dynamic pricing" algorithm in 2023 that coincided with the company taking a significantly higher share of fares...

[Len Sherman, the US report's author] added: "Since implementing upfront pricing, Uber has increased rider prices, has cut driver pay, has increased its take rates, and, of course, has greatly improved its cashflow during the period covered by this study...." The Columbia paper, which focused on 24,532 trips made by a single US Uber driver, concluded that the introduction of the new algorithm had allowed Uber to "significantly increase its take rate — the per cent of rider fares net of driver pay captured by the company — from about 32% at the start of upfront pricing to upwards of 42% by the end of 2024". Last week's University of Oxford research found that, since the launch of dynamic pricing, Uber's median take rate per UK driver had "increased from 25% to 29%, and on some trips ... is over 50%".

Thanks to Slashdot reader votsalo for sharing the news.
X

X11 Fork XLibre Released For Testing On Systemd-Free Artix Linux (webpronews.com) 130

An anonymous reader shared this report from WebProNews: The Linux world is abuzz with news of XLibre, a fork of the venerable X11 window display system, which aims to be an alternative to X11's successor, Wayland.

Much of the Linux world is working to adopt Wayland, the successor to X11. Wayland has been touted as being a superior option, providing better security and performance. Despite Fedora and Ubuntu both going Wayland-only, the newer display protocol still lags behind X11, in terms of functionality, especially in the realm of accessibility, screen recording, session restore, and more. In addition, despite the promise of improved performance, many users report performance regressions compared to X11.

While progress is being made, it has been slow going, especially for a project that is more than 17 years old. To make matters worse, Wayland is largely being improved by committee, with the various desktop environment teams trying to work together to further the protocol. Progress is further hampered by the fact that the GNOME developers often object to the implementation of some functionality that doesn't fit with their vision of what a desktop should be — despite those features being present and needed in every other environment.

In response, developer Enrico Weigelt has forked Xll into the XLibre project. Weigelt was already one of the most prolific X11 contributors at a time when little to no improvements or new features are being added to the aging window system... Weigelt has wasted no time releasing the inaugural version of XLibre, XLibre 25.0. The release includes a slew of improvements.

MrBrklyn (Slashdot reader #4,775) adds that Artix Linux, a rolling-release distro based on Arch Linux which does not use systemd, now offers XLibre ISO images and packages for testing and use. They're all non-systemd based, and "Its a decent undertaking by the Artix development team. The iso is considered to be testing but it is quickly moving to the regular repos for broad public use."
EU

How a Crewless, AI-Enhanced Vessel Will Patrol Denmark's and NATO's Waters (euronews.com) 5

After past damage to undersea cables, Denmark will boost their surveillance of Baltic Sea/North Sea waters by deploying four uncrewed surface vessels — about 10 meters long — that are equipped with drones and also AI, reports Euronews.

The founder/CEO of the company that makes the vessels — Saildrone — says they'll work "like a truck" that "carries the sensors." And then "we use on-board sophisticated machine learning and AI to fuse that data to give us a full picture of what's above and below the surface." Powered by solar and wind energy, they can operate autonomously for months at sea. [Saildrone] said the autonomous sailboats can support operations such as illegal fishing detection, border enforcement, and strategic asset protection... The four "Voyagers" will be first in operation for a three-month trial, as Denmark and NATO allies aim at extending maritime presence, especially around critical undersea infrastructure such as fibre optic cables and power lines. NATO and its allies have increased sea patrolling following several incidents.
Transportation

Mercedes-AMG to Drop Four-Cylinder for Inline-Sixes and V-8s (caranddriver.com) 79

"Mercedes-AMG is transitioning away from the four-cylinder plug-in hybrid powertrain," reports Car and Driver, "and back towards the inline-six and V-8 powertrains more traditionally associated with the brand." That isn't to say that AMG had a change of heart concerning the merits of the four-cylinder powertrain, but rather that the automaker is responding to customer criticisms. "Technically, the four-cylinder is one of the most advanced drivetrains available in a production car. It's also right up there on performance. But despite this, it failed to resonate with our traditional customers. We've recognized that," a source at Mercedes told Autocar...

Car and Driver also spoke with AMG chief Michael Schiebe at the reveal of the AMG GT XX electric concept car... Although the four-cylinder may be on its way out, Schiebe did say AMG remains committed to plug-in hybrids. "There are a lot of advantages of combining electric motors with combustion engines," Schiebe said. "We want to offer different kinds of drivetrain opportunities on the combustion side to our customers, so they can choose for whatever purpose they want to use the car."

Much of the criticism of the C63 and GLC63's powertrain was focused on the lackluster sound when compared with the symphony of a V-8. The M139 drew our ire for sounding "reedy" and "buzzy" in our test of the current C63. The C63's hybrid system also brings the car's curb weight up to nearly 5000 pounds, meaning it didn't provide a meaningful performance boost over its V-8 predecessor despite offering significantly more horsepower....

AMG wouldn't confirm exactly when the four-cylinder will be phased out, telling Autocar that it will remain in production for the time being before "eventually" being replaced.

Thanks to long-time Slashdot reader sinij for sharing the news.
Desktops (Apple)

After 27 Years, Engineer Discovers How To Display Secret Photo In Power Mac ROM (arstechnica.com) 12

An anonymous reader quotes a report from Ars Technica: On Tuesday, software engineer Doug Brown published his discovery of how to trigger a long-known but previously inaccessible Easter egg in the Power Mac G3's ROM: a hidden photo of the development team that nobody could figure out how to display for 27 years. While Pierre Dandumont first documented the JPEG image itself in 2014, the method to view it on the computer remained a mystery until Brown's reverse engineering work revealed that users must format a RAM disk with the text "secret ROM image."

Brown stumbled upon the image while using a hex editor tool called Hex Fiend with Eric Harmon's Mac ROM template to explore the resources stored in the beige Power Mac G3's ROM. The ROM appeared in desktop, minitower, and all-in-one G3 models from 1997 through 1999. "While I was browsing through the ROM, two things caught my eye," Brown wrote. He found both the HPOE resource containing the JPEG image of team members and a suspicious set of Pascal strings in the PowerPC-native SCSI Manager 4.3 code that included ".Edisk," "secret ROM image," and "The Team."

The strings provided the crucial clue Brown needed. After extracting and disassembling the code using Ghidra, he discovered that the SCSI Manager was checking for a RAM disk volume named "secret ROM image." When found, the code would create a file called "The Team" containing the hidden JPEG data. Brown initially shared his findings on the #mac68k IRC channel, where a user named Alex quickly figured out the activation method. The trick requires users to enable the RAM Disk in the Memory control panel, restart, select the RAM Disk icon, choose "Erase Disk" from the Special menu, and type "secret ROM image" into the format dialog. "If you double-click the file, SimpleText will open it," Brown explains on his blog just before displaying the hidden team photo that emerges after following the steps.

Canada

Canada Orders Chinese Firm Hikvision To Cease Canadian Operations Over National Security Concerns (reuters.com) 43

The Canadian government has ordered Chinese surveillance camera manufacturer Hikvision to cease operations in Canada over national security concerns, Industry Minister Melanie Joly said late on Friday. From a report: Hikvision, also known as Hangzhou Hikvision Digital Technology Co, has faced numerous sanctions and restrictions by Canada's neighbor, the United States, over the past five and a half years for the firm's dealings and the use of its equipment in China's Xinjiang region, where rights groups have documented abuses against the Uyghur population and other Muslim communities.

"The government has determined that Hikvision Canada's continued operations in Canada would be injurious to Canada's national security," Joly said on X, adding that the decision was taken after a multi-step review of information provided by Canada's security and intelligence community."

Graphics

Graphics Artists In China Push Back On AI and Its Averaging Effect (theverge.com) 33

Graphic artists in China are pushing back against AI image generators, which they say "profoundly shifts clients' perception of their work, specifically in terms of how much that work costs and how much time it takes to produce," reports The Verge. "Freelance artists or designers working in industries with clients that invest in stylized, eye-catching graphics, like advertising, are particularly at risk." From the report: Long before AI image generators became popular, graphic designers at major tech companies and in-house designers for large corporate clients were often instructed by managers to crib aesthetics from competitors or from social media, according to one employee at a major online shopping platform in China, who asked to remain anonymous for fear of retaliation from their employer. Where a human would need to understand and reverse engineer a distinctive style to recreate it, AI image generators simply create randomized mutations of it. Often, the results will look like obvious copies and include errors, but other graphic designers can then edit them into a final product.

"I think it'd be easier to replace me if I didn't embrace [AI]," the shopping platform employee says. Early on, as tools like Stable Diffusion and Midjourney became more popular, their colleagues who spoke English well were selected to study AI image generators to increase in-house expertise on how to write successful prompts and identify what types of tasks AI was useful for. Ultimately, it was useful for copying styles from popular artists that, in the past, would take more time to study. "I think it forces both designers and clients to rethink the value of designers," Jia says. "Is it just about producing a design? Or is it about consultation, creativity, strategy, direction, and aesthetic?" [...]

Across the board, though, artists and designers say that AI hype has negatively impacted clients' view of their work's value. Now, clients expect a graphic designer to produce work on a shorter timeframe and for less money, which also has its own averaging impact, lowering the ceiling for what designers can deliver. As clients lower budgets and squish timelines, the quality of the designers' output decreases. "There is now a significant misperception about the workload of designers," [says Erbing, a graphic designer in Beijing who has worked with several ad agencies and asked to be called by his nickname]. "Some clients think that since AI must have improved efficiency, they can halve their budget." But this perception runs contrary to what designers spend the majority of their time doing, which is not necessarily just making any image, Erbing says.

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