GQ on Google's Road to Riches 104
prostoalex writes "John Heilemann writes the untold story of Google IPO in GQ magazine (out of all tech publications out there). It's a story about Google founders, Sergey Brin and Larry Page, Google CEO Eric Scmidt and Silicon Valley venture capitalists that guided Google in the startup phase to take it public later. The article answers many questions that readers perhaps had about Google. Why go IPO when your earnings are just fine? How much power do Sergey and Larry have inside the company? What's the reason for so much secrecy? One interesting episode describes an engineer squatting CEO's office seeking solutide from the noise surrounding him in the cube area."
IPO (Score:5, Funny)
It'll be interesting to see them answer this without saying "because it made us an assload of money."
Re:IPO (Score:4, Insightful)
It also gave the millions of google users a chance to profit from the company they indirectly helped to build. As the company continues to grow, so can their portfolios. Plus, making the creators of the company some cash ain't all that bad.
Re:IPO (Score:1)
Re:IPO (Score:2, Insightful)
in the long term, however, they have more constrains on decision which "might" make them "evil" since now they have to worry about market shares and stuff
Insightful???? (Score:5, Informative)
Had you read the fine article, you would have read this:
Re:Insightful???? (Score:2)
My text:
Re:IPO (Score:1, Flamebait)
you know what i meant - don't be an ass.
Re:IPO (Score:2, Informative)
Re:IPO (Score:1)
This was already published. (Score:2)
Since you cannot convince those other stockholders over the base amount to sell back to the company, you might as well go public and get a shitload of cash anyway.
The only thing I don't understand is when a person makes over a billion dollars why the hell they don't retire. I don't mean q
squatting (Score:2, Funny)
Re:squatting (Score:2)
There are days when I wish I could squat over my CEO's *face*.
I've always wondered (Score:5, Interesting)
Re:I've always wondered (Score:5, Insightful)
I imagine it has to do with three things though:
Also, there's a lot of other stuff like good health insurance, vacation time, a good work environment, etc.
Re:I've always wondered (Score:1)
Re:I've always wondered (Score:5, Informative)
Re:I've always wondered (Score:2)
I think you'd have to pay me more to live in rural OR.
-a
Re:I've always wondered (Score:3, Insightful)
Who needs salary? I've got more important things.
Incidentally, those people saying "omg housing = $$$" are, technically, right. If you want to get a house dead-center in Palo Alto, Mountain View, or SF, you're going to be forking over crazy cash. On the other hand if you don't mind a bit of a comm
Re:I've always wondered (Score:2)
Who needs salary? If you aren't living frugally, you'll find out. Come back and answer that when you've lost your job... And have little or no savings. Or in forty odd years when you get ready to retire... But find you need to work as a greeter
Re:I've always wondered (Score:2)
I'm capping my 401(k) *and* my allowed IRA contributions every year. And that's without even dipping into the options.
I didn't say "who needs money". I said "who needs salary".
Re:I've always wondered (Score:2)
In Oregon, $250,000- $350,000 can buy you an extremely nice house, with land. Money goes a long way in Oregon compared to million dollar estates in California that are bought solely for the land and location.
Re:I've always wondered (Score:2, Interesting)
Google salary average (Score:1)
Re:Google salary average (Score:1, Insightful)
This sort of stuff is frightening.
Google is not the second coming (if you're Christian). It's a search engine company with a very clever business plan. For all the oohing about Google's technology, their greatest impact is because of brilliant, MBA-directed market entrants, putting effort and money in a place where people didn't think money could be made.
Secondly, for all you know Google will be a terrible soul-d [rbc.com]
Re:Google salary average (Score:1)
Re:Google salary average (Score:1)
And regarding "never wanting to leave" although I agree it's one of the best places to be right now, you never know, 10 years from now noone knows where google could be, just like an AC just mentioned. So you need to keep that CV after all.
Bullet points (Score:5, Insightful)
Revol(u)tionary? Well, the original Google was just a very slender search engine. Nothing revolutionary, just a basic idea that people liked.
Evil-Hating? If you search for "Do no evil [google.com]" you get their philosophy page. As the article states, "Evil is what Sergey says is evil", and I think they know how not to piss off their users.
Cash-Crazy? They have to be cash-crazy; they're a company, and as a company making money is their only aim. Being happy and good just seem to be side-effects for Google.
The only interesting one is "Possibly self-destructive". Skimming the article, I don't think this is what they are really saying - it says that Google has become so big that Microsoft cannot cut off their air supply à la Netscape, and the only thing that could ever possibly stop them is themselves. And by the looks of things, that does not look likely to happen any time soon.
TFA is interesting, and is quite good to read if you have the time (very long) but I was not really sure what it was getting at.
Re:Bullet points (Score:3, Interesting)
I think in a network filled with porn, spam and viruses, anything that's streamlined and that people like on the Internet is revolutionary.
Exactly. You need that kind of money IMO to compete w
Pagerank is what made it revoultionary my friend-- (Score:2)
Money, money, money! (Score:1)
Why IPO? (Score:5, Insightful)
There can be multiple reasons.
---
Does MSN censor search results? [buffalo.edu]
Re:Why IPO? (Score:1, Insightful)
If they took 10x out there would be nothing left to fund war chests, pay employee options, etc. In addition, they usually still have a very high stake in the continued health of the company post-IPO, so it wouldn't do them any good suck the firm dry.
3x alone will pay for the 9/10 ideas that fail, and 5x is just cheese.
Re:Why IPO? (Score:2)
How come? Suppose you invest $1MM each in 10 companies. 9 of them fail; your loss is $9MM. If you make 3x on your $1MM that succeeded, your gain ($3MM) would not cover your $9MM loss now, would it?
--
Does MSN censor search results? [buffalo.edu]
liked fuckedgoogle.com says- "assloads of money" (Score:5, Interesting)
This article is nothing but a fluff piece. No new information at all, except perhaps the bit about the poached eggs at the Nasdaq launch.
And to think the entire empire was based on one simple fact: if you make the ads appear to be contextual and related to the rest of a page, a large majority of users (over 80%) will not recognize they're even looking at ads, and thus will be more likely to click.
That's the fundamental genius of Google. They've fooled most of their users. Btw if you don't believe the part about most users being unable to recognize text ads, here's the story about it from the BBC:
http://news.bbc.co.uk/1/hi/technology/4201343.stm [bbc.co.uk]
Re:liked fuckedgoogle.com says- "assloads of money (Score:2, Informative)
would be the correct link. :-)
Re:liked fuckedgoogle.com says- "assloads of money (Score:1)
As far as I can see, the text ads appear on the right of the page, under the title "Sponsored Links", and the search results on the left. Honestly, I'm not sure what Google more could do to distinguish text ads from the search results.
If users cannot distinguish between the left and the right, the problem lies between the chair and the keyboard, and not with Google
Re:liked fuckedgoogle.com says- "assloads of money (Score:2, Interesting)
In fact, this is simply good design. The line does not over-awe the rest of the page, keeping Google's design plain, simple and highly efficient. As for the colors, webmasters are free to use CSS, to make it more apparent. A site I frequent puts Google ads in its own panel. If webmasters cannot follow clean UI designs, how is that Google's fault?
In any case, the grand
Re:liked fuckedgoogle.com says- "assloads of money (Score:2)
I only dislike ads when they promote things I have no interest in. Slashdot's banner ads, for example, often interest me and do not seem intrusive.
That said, I love those Microsoft 'Get the Facts' ads :)
Re:liked fuckedgoogle.com says- "assloads of money (Score:2)
Not just Google (Score:2)
I'm no Google fanboy, but I think their success is in part due to making it clear what are ads and what aren't, and making those ads things the searcher is likely to want to see.
^^^DINGDINGDING Mod Parent up (Score:2)
And why Google is doing better? For the exact reasons you described-- they made it clear what are ads and what are not (earning trust from it's users) and made those ads relevant to the searcher (earning loyalty from it's users).
I think th
Re:liked fuckedgoogle.com says- "assloads of money (Score:2)
That's an interesting claim. The problem
Re:liked fuckedgoogle.com says- "assloads of money (Score:1)
Google phenomenon (Score:5, Insightful)
Re:Google phenomenon (Score:2)
On Secrecy (Score:2)
Um, out on a limb here but-
It's better to keep trade secrets than give them away. Then they are not secrets.
Re:On Secrecy (Score:2)
Nice tautology. Perhaps it would be better to explain what trade secrets are good for, like:
Withholding information about what you do makes it harder for competitors to emulate you.
Re:On Secrecy (Score:2)
It's all about the VC firms (Score:5, Insightful)
mumble jumble (Score:3, Funny)
Say that fast five times in a row.
Slashdot Poll (Score:4, Funny)
Re:Slashdot Poll (Score:2, Informative)
And no, I'm not new here.
So yes, hell has just fronzen over
PS. The site is quirky...you can't text-zoom or the end of the article drops off the page.
Re:Slashdot Poll (Score:1)
Not just a fluff piece (Score:5, Insightful)
Wall street is the manic-depressive bitch public companies are married to: unlimited praise when you do right, kicks you hard when you are down, and takes cheap shots when you can't defend yourself
When you have what everyone wants, you can rewrite the rules and change the way business is built. But you still have to put on the funny hats and dance at the party according to the customs.
Jounalists always talk out of both sides of their face. The paragraph at the end is just a free open ticket for the journalist to write another article later about the failures of Google.
Nothing matters more than the right people with the right ideas and the will to execute those ideas.
Don't bother (Score:2)
EDIT: It seems that the site is getting slashdotted as we speak.
Google Spaceship? (Score:3, Interesting)
The key to the article is at the end (Score:2)
Google DNA not that strong business-wise. (Score:2)
Is it just me... (Score:1)
Re:Is it just me... (Score:1)
Why they decided on Schmidt (Score:1)
Doerr is smart (Score:4, Informative)
Doerr also has many stories when genius inventors completely fucked up their companies based around revolutionary inventions. Segway flopped primarily because Dean Kamen ignored everything that Doerr said. And that included Kamen's obstinate desire to micromanage everything and to prevent the CEO from doing his job. In its short history Segway has already lost 3 CEOs, two presidents and three top marketing execs!
CEOs are people who run businesses. If your company has several thousand people working for it and is worth a few billions dollars, you need a CEO, and you need to give him the authority to do things. Otherwise you will fail.
If Larry and Sergey do not grow wiser, the company will fail, PageRank or not. You can't build a business on technical ideas alone.
Note: Yes, I know that there are lame overpaid CEOs. And hiring a CEO doesn't necessarily mean changing the corporate culture.
Re:Doerr is smart (Score:2)
We will see how they will cope wit
Re:Doerr is smart (Score:2)
2. I am still alive.
I just proved that potassium cyanide is not poisonous to humans. Or did I?
Re:Doerr is smart (Score:2)
I don't think Google will fail, but simply because, no matter how arrogant that duo is toda
This article is a lot of ca-ca (Score:5, Insightful)
Part of the title of this article is "Will Larry and Sergey ever grow up?" If one reads the article "growing up" according to the author of the piece means handing control of the company from the people working at the company over to people who don't work at the company, and whose main long-term interest is expropriating profit (dividends) from the wealth created by the people who work at the company. So let's impose that idea on all companies and society: immaturity is when workers have control over their own work, maturity is when control of the workers work is handed over to people concerned with expropriating dividends for themselves from said worker.
One sentence of the article says "Corporate-governance mavens pilloried the dual-share structure, which seemed starkly at odds with the populist tone of Larry's letter." Thus populism is not control of the company being in the hands of those who work at it, but being in the hands of the controlling investors. Controlling investors being a group in the US who, according to the Federal Reserve's SCF reports, is totally within the richest 1% of Americans. "Populism" is when control is in the hands of the richest 1% of Americans, who, like Paris Hilton and the Hiltons of the Hilton Hotels Corporation, do not have to work at said company, or have to work period. They just get hefty dividend checks due to what I assume would be their "maturity".
"When crisis eventually comes to Google-- and it will--the company's fate will depend on whether they have absorbed a handful of lessons that apply as much to life as they do to business: Adulthood happens. You can't make all your own rules." The tone of this whole article is numbing. Don't rock the boat. Give control over your company, your work and your life over to rich people so they can start demanding you hand over large piles of wealth you create to them. And so on and so forth. This whole thing is a depressing load of bullshit.
Excellent article (Score:4, Interesting)
It's interesting to read that even those smart founders had to accept an external CEO - pushed in by anxious venture capitalists. Nevertheless, it's good to see that they managed to stay in control; what is expressed as "pet CEO" in the article.
Personally, I think that firms that are lead by a small group are mostly always better managed than those who have an UberCEO. Wish that Google stays that way.
And, most of all, I wish that venture capitalists will accept that founders need to stay in control - not necessarily in the daily operations (CEO), but at least in the kind of decision group such as at Google. Unfortunately, I am not too confident about this.
Google's new tool bar is evil? (Score:2)
It seems that the new version of the Google toolbar is evil [theinquirer.net], featuring "Autolink" [google-watch.org], basically the same as M$'s uproar-causing page-modifying "Smart Tags" [com.com] that thankfully got dropped.
(Although I still see fit to put <meta name="MSSmartTagsPreventParsing" content="true" /> in the head of every site I build, thanks to that nasty scheme, just in case they ever change their minds.)
Anyway, if true, this is a real bitch to website owners. I really hope Google haven'