thecarchik sends in this piece, which was published last March but remains timely: "OK, so here's a little test: Which saves more gasoline, going from 10 to 20 mpg, or going from 33 to 50 mpg? If you're like most Americans, you picked the second one. But, in fact, that's exactly backwards. Over any given mileage, replacing a 10-mpg vehicle with one that gets 20 mpg saves five times the gasoline that replacing a 33-mpg vehicle with one that gets 50 does. Last summer, Duke University's Fuqua School of Business released a study that shows how much damage comes from using MPG instead of consumption to measure how green a car is. Management professors Richard Larick and Jack Soll's experiments proved that consumers thought fuel consumption was cut at an even rate as mileage increased."
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