New submitter Hammeh (2481572) writes "BlackBerry announced they have reached a licensing agreement with Amazon to provide the Amazon Android Appstore to be shipped with BlackBerry OS 10.3, which is due to be released this fall. The Amazon Appstore will exist alongside the current BlackBerry World, bringing more than 200,000 Android apps directly to BB 10.3 devices. As part of the announcement, BlackBerry also outlined how they will be closing the Music and Video sections of BlackBerry World, as they will be provided by the Amazon Appstore. The question: is it enough to save BlackBerry in the consumer market, or is it too little, too late?
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