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Businesses Social Networks

Here's How Pinterest Plans to Get You To Shop More (fortune.com) 44

Pinterest is figuring out new ways to bolster its revenue. On Tuesday, the social media company announced a range of new e-commerce features that will encourage its users (the service attracts more than 100 million users every month) to purchase items directly from its website. One of the biggest features is visual search for products, which will allow users to take a picture of an object and then see similar items to buy on Pinterest. The company has also announced a shopping bag that can be accessed on its mobile apps and website. From a Fortune report:Merchants will be able to create dedicated pages displaying all the merchandise being sold through Pinterest and, like Amazon, will suggest items that a user might want to buy. [...] The company wants to make it increasingly easier for people to buy items on its site. If Pinterest does have ambitions of becoming more of an e-commerce destination, it makes sense for Pinterest to start emulating moves made early on by e-commerce giant Amazon, such as personalization and recommended items. The key to personalization for Amazon has been the trove of data it has accumulated in order to recommend more products to its users. Pinterest said that its users are currently pinning four million items per day, and this data could be key to providing users with more personalized recommendations.
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Here's How Pinterest Plans to Get You To Shop More

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  • Pinterest? (Score:5, Insightful)

    by Yvan256 ( 722131 ) on Tuesday June 28, 2016 @02:27PM (#52408105) Homepage Journal

    The first thing they should do is let people view their website without needing an account.

    • Au contraire, as long as they keep this feature it ensures I will never go on their site or be interested by what they are. I am still not sure, are they a kind of Instagram? (I have no account there too).
      • by Yvan256 ( 722131 )

        From the limited content they have graciously allowed me to view without an account, I think they're more like a modern Geocities.

    • I really wish Google would relegate Pintrest results to the bottom of the trash bin, where they belong. Any content that requires jumping through hoops to access shouldn't come up on a general search results page unless you specifically ask for it.

      You can use the chrome extension to remove it, but that doesn't help when you're using a different computer than usual.

    • by Snake98 ( 911863 )
      In firefox it called inspect element, and delete the node that greys it out. I"m sure chrome has the same feature. I've had to start doing this on Facebook also.
      • I don't know if this is the case with Pinterest (or care) but with many sites deleting the bigger isn't enough and there will be server side restrictions these days.
      • That's a lot of work to go through just to view shitty reposted images. I think I'll stick with my current plan of just not going to Pintrest.

  • i'll have to get another gun safe to store them
  • Shark Tank rejected a business woman that had this model because they knew Pinterest could do it better.

    But it won't work unless Pinterst scraps the "need an account" to view functionality.

    Which come to think of it, should be a law. The entire "need an account to view" idea is there to let them track you. That should be illegal - no tracking unless you agree to be tracked.

    • by Yvan256 ( 722131 )

      As much as I hate their stupid "account required" bullshit, it's a private company so they can ask you to sign-up to use their website.

      Me? If I see a link that goes to Pinterest, I don't even bother.

      • Your argument about a private company is bull shit. What, you think government can't pass laws that affect private companies?

        They do it all the time - for lots of things.

        If I said "right to privacy, this is already illegal" then you would have a point. But being a private company is not a magic shield that prevents governments from passing laws regulating what you can and can not do.

        Or if you had some argument about less regulation being a good thing, then I would have had to convince you that in this pa

      • Agreed with parent. I think I've only seen their website perhaps two times in their entire existence, and both times were accidental.

    • I don't have a problem with the current setup of no access for me and no advertisement dollars for them. If they want advertisement money for my eyeballs and possibly commissions on purchases, then open it up
    • Wouldn't "creating an account" be a pretty good indication that you are "agreeing to be tracked"? If you don't agree to be tracked, then you don't get an account.

      Its their playground, if they want to only allow registered users, then ok.. they only allow registered users. It is annoying that I can't look at some family photos because I don't want a Facebook account, but it is, their playground.

      There is no inherent right to go to a website.

      It would be much "worse" if they didn't force an account, but then tr

      • You are correct there is currently no inherent right to go to a website. But that is only because there is NO SUCH THING as an "inherent right". Rights are granted by laws, not by inherentance.

        So when I said "there should be a law" that is me saying "we need to create a right to visit websites".

        Basically, internet corps have abused the crap out of our privacy and I think we need to start passing laws to reign them in. This would be one.

        Stop thinking like a subject (obeying your superiors) and start think

        • It is interesting how you think. I'm pretty sure that most legal precedent is based upon a certain set of inherent/inalienable rights. In fact, the entire argument you are putting forward is based on the fact that you believe that you have a right to privacy. Ok. Where did that right come from?

          To think that rights are "granted" by a organization or entity above you is the definition of being a subject ("you have the freedoms that they say you have"). To think that I have rights without any sort of governm

        • by tohoward ( 78757 )

          There IS such a thing as an "inherent right". Go do some reading: https://en.wikipedia.org/wiki/Natural_and_legal_rights

          Having said that, I would agree that there is no "inherent right" to view a website, which seems to be your point. We, as a society, could create a legal right to do so, and although I don't believe corporations can or should have inherent rights, they do have legal ones, which makes the issue one for debate.

          I think your suggestion is essentially that "if you want to sell to the public

    • That should be illegal - no tracking unless you agree to be tracked.

      Isn't the act of making the account agreeing to be tracked?

  • by Opportunist ( 166417 ) on Tuesday June 28, 2016 @02:34PM (#52408167)

    Seeing only a fraction of a webpage's content without creating an account where I have to enter pretty much any and all personal information but my shoe size means that google searches are usually done with an included -site:$page

    In other words: If you want to get me to do something, the first thing you have to do is make me WANT to visit your page.

    • ...Seeing only a fraction of a webpage's content without creating an account ...

      Is Pinterest the website that slowly hides the page as you're trying to read it? If so, I'd never sign up with them.

      .
      If they purposefully annoy me that much when they're trying to get me to sign up, I can't imagine how they would treat me after they got me to sign up.

    • Shane Google removed the block list for sites they used to have.
  • ...allow users to take a picture of an object and then see similar items to buy on Pinterest....

    Once I found out the manufacturer and model number of the item from Pinterest, I'd pop that info into a search engine to see the best combination of price and shipping costs. Why pay the extra amount just so Pinterest can skim profit off the top?

  • by Anonymous Coward

    Pinterest is a load of shite.

  • I applaud Pinterest for this groundbreaking revolution in online shopping.
  • Pinterest to bolster its revenue, it that the best you can find to post on slashdot, the technology site?

    How I welcomed an immigrant family with a Linux laptop [opensource.com]
    • It's obviously a paid "slashvertisement." Pinterest is clearly not the only website struggling to monetize itself better...
  • Do I still need to create an account just to use the site? Yes? Then, no, I shall not be helping them increase their revenue.
  • Here's How Pinterest Plans to Get Visitors To Shop More

    This headline reads as less hostile towards to me, especially since I have neither a pinterest, facebook, or I guess next to be in the news, a twitter account.

  • by JustAnotherOldGuy ( 4145623 ) on Tuesday June 28, 2016 @04:01PM (#52408827)

    Here's How Pinterest can suck my dick. Open Pinterest's mouth, insert schlong.

    The part about me "buying stuff" isn't part of that equation, I'm happy to say.

  • by epyT-R ( 613989 ) on Tuesday June 28, 2016 @04:29PM (#52409061)

    Who actually uses that site and why is their gullibility to marketing relevant to slashdot readers?

  • by Dunbal ( 464142 ) *
    Companies valued at multiples of billions of dollars are finally trying to come up with some sort of actual business model?
  • subway
  • What is this Pinterest for anyway? The only place where I ever see it showing up is when I'm searching for something by image search and the results are spammed with Pinterest links which are all dead to me because you can't get to the original source from there.

    I've made it a habit to exclude the domain from image searches, and that's all it means to me. Anyone found an actual productive use for it?

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