Africa now has the unique web address .africa, equivalent to the more familiar .com, following its official launch by the African Union
. From a report on BBC: AU commission chairperson Nkosazana Dlamini Zuma hailed its creation as the moment when Africa "got [its] own digital identity." The AU says the .africa domain name will "bring the continent together as an internet community." Addresses can now reflect a company's interest in the whole of Africa. For example, a mobile phone company could create mobile.africa to show its Africa-wide presence, or a travel company could set up travel.africa.