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Time Warner Will Spend $100 Million On Snapchat Original Shows, Ads (techcrunch.com) 40

Posted by BeauHD from the big-spender dept.
An anonymous reader quotes a report from TechCrunch: Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snapchat, and run 3-5 minutes in a vertical format. Right now there is about one new show airing per day -- this deal will push that to about three news shows per day, varying between the different genres outlined above. Snap will take 50 percent of the ad revenue generated by these shows and the content partners will keep the other half, according to the WSJ.
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Time Warner Will Spend $100 Million On Snapchat Original Shows, Ads More

Time Warner Will Spend $100 Million On Snapchat Original Shows, Ads

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  • Time Warner invests into Snapchat? (Score:1)

    by Anonymous Coward

    So does this mean that Snapchat is dead?

    • ...they'd spend a hundred million on their network infrastructure.

      • All companies named Time Warner are not Time Warner Cable. In fact, Time Warner Cable isn't even Time Warner Cable anymore - it's "Spectrum" after their merger with Charter Communications.

    • Maybe not yet, but Time Warner is for show franchises what EA is for game franchises: It's where they go to get milked, ripped, plundered, drawn and quartered. And then they slowly die and fade into a merciful memory of how good they were before they were butchered.

  • There are shows on snapchat? (Score:1)

    by Anonymous Coward

    I had no idea.

  • There are shows on Snapchat? (Score:1)

    by Anonymous Coward

    Snapchat is a messaging app so why would there be shows on it. It says that the shows are going to be 3-5 minutes long, what are you going to talk about/cover in that amount of time?

  • in a vertical format (Score:1)

    by Anonymous Coward

    >3-5 minutes in a vertical format

    Who wants this?
    Dispossessed Vine viewers?

  • In other related news... (Score:5, Insightful)

    by geekmux ( 1040042 ) on Tuesday June 20, 2017 @08:54AM (#54653695)

    ...yet another monopolistic mega-corp demonstrates the financial benefits of ripping off customers for years, and is looking for creative ways to re-classify said revenue as a "business expense".

    (If this is actually being viewed as an investment, they should fire the idiot trying to sell that idea.)

  • Snapchat and other elective time wasters... (Score:4, Interesting)

    by aicrules ( 819392 ) on Tuesday June 20, 2017 @08:54AM (#54653699)
    So there had been a time where instead of watching random TV I would instead watch random YouTube videos. Then I joined Facebook and instead spent those minutes there. Then Facebook did this really annoying thing with their videos where they randomly start an ad in the middle. So I decided to poke around SnapChat's "discover" which is now loaded with a combination of recent events and mindless "entertainment". Their ads are 10 seconds and you can skip them just like you can skip any snapchat. However, the content really is...oh so terrible. I have no idea why I ever go there. Why am I even admitting that I do? Hopefully they have metrics that show people will give a shit, because I am really skeptical that this is a good platform for truly original content versus the rehashed 10 second blips that are there now. I mean...I'm certain that I'm a couple decades removed from their target demographic, but my daughter is and she never, ever goes to that area of snapchat.

  • Yay for vertical video! (Score:3)

    by caseih ( 160668 ) on Tuesday June 20, 2017 @09:15AM (#54653815)

    Nothing like watching video through a crack in the door.

    I've always wondered why cell phones don't force the aspect ratio to be normal (a bit of cropping perhaps) when the camera is vertical. Aren't the sensors much closer to square anyway (like 4:3)?

  • Never heard of them. Do you watch the show and then it disappears?

  • 30 rock? (Score:3)

    by rogoshen1 ( 2922505 ) on Tuesday June 20, 2017 @01:20PM (#54655375)

    Sounds like that plot line from 30 Rock (programming for your mobile phone), which at the time seemed ludicrous.. has become reality.

    Yet oddly enough, is still just as silly today as back in the mid 2000's when it aired.

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