Time Warner Will Spend $100 Million On Snapchat Original Shows, Ads (techcrunch.com) 40
An anonymous reader quotes a report from TechCrunch: Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snapchat, and run 3-5 minutes in a vertical format. Right now there is about one new show airing per day -- this deal will push that to about three news shows per day, varying between the different genres outlined above. Snap will take 50 percent of the ad revenue generated by these shows and the content partners will keep the other half, according to the WSJ.
Time Warner invests into Snapchat? (Score:1)
So does this mean that Snapchat is dead?
I really Wish... (Score:3)
...they'd spend a hundred million on their network infrastructure.
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All companies named Time Warner are not Time Warner Cable. In fact, Time Warner Cable isn't even Time Warner Cable anymore - it's "Spectrum" after their merger with Charter Communications.
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Maybe not yet, but Time Warner is for show franchises what EA is for game franchises: It's where they go to get milked, ripped, plundered, drawn and quartered. And then they slowly die and fade into a merciful memory of how good they were before they were butchered.
There are shows on snapchat? (Score:1)
I had no idea.
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it's a done deal. who in this administration is going to deny at&t's dream of crushing competitors and gouging customers?
and of course they're going to invest in mobile-only, at the 'suggestion' of their soon-to-be-parent, i'm certain.. anything to get you to spend more time on your phone sucking down precious cellular-delivered, capped and throttled and overpriced, bits.
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There are shows on Snapchat? (Score:1)
Snapchat is a messaging app so why would there be shows on it. It says that the shows are going to be 3-5 minutes long, what are you going to talk about/cover in that amount of time?
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Are you saying youtube is pointless? Because there are plenty of people making money from youtube shows, and plenty of people enjoying watching them. The percentage of good stuff may be small, but when you've found some good channels to subscribe to, it's pretty good.
Or are you saying it's pointless anyone trying to compete with youtube? In which case, probably true, but you can't expect other companies to just bow out and leave the field clear for Google. If youtube is working, snapchat or whoever has ever
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Quite the opposite. With YouTube tightening the screws, we need MORE not LESS diversity in the market. We need MORE options, not FEWER.
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Including or excluding ads?
in a vertical format (Score:1)
>3-5 minutes in a vertical format
Who wants this?
Dispossessed Vine viewers?
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Vertical Videos. They're no f&#@ing good.
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"Vertical format" is usually short for "I'm too dumb to rotate my cellphone 90 degrees".
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Vertical Video Syndrome [youtube.com]
In other related news... (Score:5, Insightful)
...yet another monopolistic mega-corp demonstrates the financial benefits of ripping off customers for years, and is looking for creative ways to re-classify said revenue as a "business expense".
(If this is actually being viewed as an investment, they should fire the idiot trying to sell that idea.)
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Snapchat and other elective time wasters... (Score:4, Interesting)
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TOR (Score:2)
sing my own DNS gave me also access to The Pirate Bay
An alternative would be to use TOR, and use PirateBay's .onion address : http://uj3wazyk5u4hnvtk.onion/ [uj3wazyk5u4hnvtk.onion]
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Old Soviet era jokes suddenly becomes topical, episode 122:
Why do we need two papers, Pravda (The Truth) and Izvestia (The News)?
They share the burden of informing the masses. Because there is no news in Pravda and no truth in Izvestia.
Yay for vertical video! (Score:3)
Nothing like watching video through a crack in the door.
I've always wondered why cell phones don't force the aspect ratio to be normal (a bit of cropping perhaps) when the camera is vertical. Aren't the sensors much closer to square anyway (like 4:3)?
Snapchat shows? (Score:2)
Never heard of them. Do you watch the show and then it disappears?
30 rock? (Score:3)
Sounds like that plot line from 30 Rock (programming for your mobile phone), which at the time seemed ludicrous.. has become reality.
Yet oddly enough, is still just as silly today as back in the mid 2000's when it aired.