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Bill Gates Shares His 'Greatest Mistake Ever' (inc.com) 269

Bill Gates "clearly hasn't got over his biggest mistake," writes Inc. columnist Chris Matyszczyk.

Speaking at a recent VC firm event, Gates told the audience: The greatest mistake ever is... whatever mismanagement I engaged in that caused Microsoft not to be what Android is. That is, Android is the standard phone platform -- non-Apple form -- phone platform. That was a natural thing for Microsoft to win...

There's room for exactly one non-Apple operating system, and what's that worth? $400 billion that would be transferred from company G to company M.

"You see? He couldn't even utter the word Google," quips Inc's columnist. "That's how much it hurts him."

The column also notes that Google "didn't create Android. It bought it in 2005," and "being open-source meant that Google could offer it to so many phone manufacturers around the world.... Would Microsoft have been so generous of spirit?"
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Bill Gates Shares His 'Greatest Mistake Ever'

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  • by marcle ( 1575627 ) on Sunday June 23, 2019 @12:38PM (#58809606)

    Oh noes! My company could have dominated the world even more, and I could have been even wealthier! What a tragedy, I will forever hang my head in shame.

    • by quantaman ( 517394 ) on Sunday June 23, 2019 @01:29PM (#58809890)

      Oh noes! My company could have dominated the world even more, and I could have been even wealthier! What a tragedy, I will forever hang my head in shame.

      But it's pretty fascinating in hindsight.

      Microsoft dominated the desktop and laptop market, Google was a search engine, and Blackberry was stuck on an outdated interface design.

      And the first generation of smartphones were pretty much just Blackberry and Microsoft.

      The fact that Apple and Android became the smartphone market is kinda shocking.

      I think that Microsoft just missed the boat on aesthetics and reputation. With Windows that doesn't matter because there's so many functionality constraints when looking at desktop OS that people don't have much choice, so MS didn't realize just how many of its customers didn't really like their brand.

      But when it comes to phones you have a lot more choice, and when people realized they could go non-MS they generally did.

      • by ilguido ( 1704434 ) on Sunday June 23, 2019 @01:54PM (#58810064)
        It is more simple than that. With desktops, Microsoft had a monopoly handed over to them by IBM. With smartphones they had to actually compete for the better software and the better solution.
        • by quantaman ( 517394 ) on Sunday June 23, 2019 @02:16PM (#58810186)

          It is more simple than that. With desktops, Microsoft had a monopoly handed over to them by IBM. With smartphones they had to actually compete for the better software and the better solution.

          Partially, but they still beat out Apple and a number of other competitors for the desktop market.

          Apple became the early winner partly by getting into schools, so when the kids grew up they would buy the computers they knew.

          Microsoft's big win was getting into businesses, not only did that get them to the real money but it started giving them an application ecosystem, which turned out to be the killer app for home computers.

          I think they tried to do the same with the Window's Phone, but it didn't play out the same way. The only business-critical phone apps are email and calendar notifications, and everybody had those. So businesses didn't need Window's Phones and even if they bought them the employee's could still buy the phones they wanted, ie iPhones and Androids.

          • tone deaf (Score:5, Funny)

            by jhesse ( 138516 ) on Sunday June 23, 2019 @03:32PM (#58810514) Homepage

            Microsoft was running radio commercials at the time warning business people not to walk into traffic because of how awesome reading Excel spreadsheets on your phone would be.

            Yeah, they didn't get it.

          • by Anonymous Coward

            Windows CE, Lack of a VM, Lack of backwards compatibility.

            Windows Phone was basically a carryon of the mistakes made in Windows CE.

            You need application compatibility across OS Versions, at least moving forward (backward when an app can fit is nice too!) Microsoft consistently failed at creating an API/ABI like that on Windows CE and later Windows Phone. Combined with Native Applications tied to a single architecture, and ARM's variety of api and abi incompatible versions at that time, it failed to penetrate

            • by Bert64 ( 520050 )

              The lack of compatibility was also made worse by the "windows" branding, which made customers expect compatibility with their desktop systems. Many users expected this, and were severely disappointed.
              Apple ensured the iphone had its own branding distinct from their mac laptops, so users didn't expect them to be compatible.

        • Comment removed (Score:5, Insightful)

          by account_deleted ( 4530225 ) on Sunday June 23, 2019 @03:04PM (#58810414)
          Comment removed based on user account deletion
          • by timeOday ( 582209 ) on Sunday June 23, 2019 @03:32PM (#58810516)
            I agree with you about the desktop market, but that IS how Microsoft lost the mobile market - not by tying their mobile OS to proprietary hardware, but by keeping Windows Mobile too closely tied to Windows. I had a Pocket PC made by HP at one time, wasn't bad, but the head-scratcher was how you couldn't get very far with it, without tethering it to a PC in order to, say, find and install new programs. Why? It wasn't cellular but it had WiFi built in. Their mindset was simply too PC-centric so they never wanted mobile to take off and fly on its own. Google had it easy since they didn't care. Apple deserves credit, they made that leap.
          • by Crosshair84 ( 2598247 ) on Sunday June 23, 2019 @04:29PM (#58810724)
            This concept is referred to elsewhere by the term "Short-Term Greedy". It is in contrast to "Long-Term Greedy".

            https://www.inc.com/chris-haro... [inc.com]

            All of those examples you list are an example of people being "Short-Term Greedy". Exactly like you said, 9 times out of 10 it results in NO money, but people keep chasing it because of that ONE time it worked for someone.

            What does being "Long-Term Greedy" entail? Just don't be an a****le. Be professional, do the right thing for no reason all the time. Not because it makes you money now, but because it makes you money in the future.
        • by vlad30 ( 44644 )

          It is more simple than that. With desktops, Microsoft had a monopoly handed over to them by IBM. With smartphones they had to actually compete for the better software and the better solution.

          Very Simple actually with desktops it was initially a companies money not your own. Who cares if the company wastes money on crap computers also the IT dept needs something to do so the worse the machine the more work and bigger they get. But with a personal phone it was your money even in companies where they buy you a phone you often have a choice to "upgrade" to one of your choice when its your money you tend to spend it more wisely so you choose the better product.

          Note Better product refers to overall

      • by MrDoh! ( 71235 ) on Sunday June 23, 2019 @09:24PM (#58811594) Homepage Journal
        After working with various MS mobile/handheld platforms over the years...
        MS never got it. Ever.
        Every time there was a new version, that was supposedly THE version that was going to be lightweight, for mobile devices (and far, far later Phones), it was always a reskinned Windows CE type thing.
        First time I held a PalmPilot and started using it, it felt right. The task buttons helped, sure, but it was the /really/ simple launcher, highly focused apps to do basic stuff and well. Then back to Windows... ugh. Clicking the start menu, squinting/trying to scroll using a stylus, then getting strange errors so needing to shut down other apps because memory was running tight, and just horrendous lag/painful screen refresh. Back to the PalmPilot... "this gets it, it does what I want it to do". That's the moment MS lost the next battle, trying to shoehorn as much of Windows into a mobile platform as possible. I get why, they wanted to offer a device developers could instantly throw apps at, but if they'd said "this IS a new platform, from us, you can't run full windows programs on these devices, it'd be silly to even try, but anything you write for THIS platform can work as apps/applets on regular windows." They may have pre-empted Treo/Blackberry/Symbian/ios/Android.
        But every single time. "it's got to be a near full windows because that's what our users really want, with the ability to run a full version of word and excel and powerpoint etc."

        And as said, no-way would MS have given away Windows Mobile to people, heck, they'd have insisted on WinMobile+WinMobileOffice most likely.

  • The "how much it hurt him" quip is just embarrassing. No need to repeat it.

  • by laird ( 2705 ) <lairdp@gmai[ ]om ['l.c' in gap]> on Sunday June 23, 2019 @12:51PM (#58809670) Journal

    The reason that MS didn't get the cell phone OS market is that they tried to extract every penny in licensing fees, including huge implementation costs, and in contrast Android was free and open source, making it extremely easy for telco engineers to implement and for the businesses to do the deal. On top of that, Telco's were looking at MS dominating the desktop market, squeezing all the money out so most PC manufacturers made nothing, and really didn't want to let MS dominate the cell phone industry. Google was smart enough to not try to extract the money and control up front, putting them in position to win strategically.

    It also didn't help that WinCE was a terrible OS - a confused copy of PalmOS built out of Windows, which was slow and buggy.

    So there was no technical or business reason any phone company would want to use it, unless they'd utterly failed everything else first.

    You'll note that MS also utterly failed in the cable set top box business, for the same set of reasons.

    • So there was no technical or business reason any phone company would want to use it,

      WindowsPhone had roughly 17% of the Smartphone market at the time Microsoft killed it (in favor of Windows Phone). The primary salespoint at that time was it could run Microsoft Office.

    • The reason that MS didn't get the cell phone OS market is that they tried to extract every penny in licensing fees

      Mod this parent up. People had got locked into MS for the desktop but for once they learned a lesson from it. By the time smartphones came along they were tired of the shit that MS was throwing at its customers.

    • Android never was free. The difference is who Microsoft tried to collect money from vs. Google... Microsoft stupidly tried to get money up front, Google was smart enough to know that user data was worth so much more than up-front licensing could ever be...

      • by laird ( 2705 )

        Exactly my point - Google gave up fees from phone manufacturers because they were smart enough to see that the real money was in having the market share that let them create new revenue streams. That's how Google is wired - give products away and make a fortune via the ecosystem that you create, which is how search, docs, Android, etc., all make money. MS doesn't think that way, which is how they missed cell phones (WinCE/Windows Phone/etc.), the internet (Blackbird), etc. The only big success for them in a

    • I personally preferred Windows Mobile to the early Android. But it didn't work well with capacitive touchscreens and Apple made these fashionable.

    • Actually, Google paid for phone manufacturers to use Android, albeit indirectly. For example, they would give carriers part of the search revenue for searches made on the phone, so carriers insisted that phone manufacturers use Android (and of course make Google the default search engine) to prop up their revenue.

      Another reason Windows on phones failed (after a decent start by the way) - Ballmer was running the show as Gates was stepping away around that time. Ballmer's stupid heavy handed top level decisio

    • "Google was smart enough to not try to extract the money and control up front, putting them in position to win strategically."

      Unlike Google with Android, Microsoft simply was not in a position to monetize WinCE by making it a ad-serving, data-gathering "freeware"

  • Can’t see it (Score:5, Insightful)

    by 93 Escort Wagon ( 326346 ) on Sunday June 23, 2019 @12:53PM (#58809682)

    I don’t see Ballmer’s Microsoft giving anything away for free. Certainly not in 2005. So it’s hard to see how Microsoft could’ve done what Google did with Android.

    • You got it backwards. Google won the internet by taking stuff that's free.

      • by Rob Y. ( 110975 )

        But it's still free. Microsoft still could (and Huawei just might have to) build an Android-compatible OS from the same source code that Android's built from. Yes, it's not practical to do - because so many of the apps are tied to Google stuff in the Play services. But it's only not practical because Android exists for free too. That's why Microsoft hasn't tried to foist Microsoft Android on the world - the world doesn't need or want it.

        But once you're in Huawei's shoes, practicality is only half the st

  • by Kohath ( 38547 ) on Sunday June 23, 2019 @12:54PM (#58809684)

    An advertising business model that sells information about you isn't "generous". It's just another business model.

    Microsoft wouldn't have been trusted by phone makers if they had offered that deal. If phone makers could go back in time, they probably wouldn't trust a Google either.

    • If phone makers could go back in time, they probably wouldn't trust a Google either

      Not if they're serious. Assuming they only get one time trip, they'd send an assassin to take out Linus's mom and pay off the jury in USL vs BSDi. [wikipedia.org]

    • by Rob Y. ( 110975 )

      For the umpteenth + 1 time, Google does not sell information about you. No, they're anything but generous, and they're getting to be an unfair competitor too. But they don't sell your information. They hoard it jealously and use it to sell advertisers your attention. That's a different thing - and you may hate it as well. Just don't misrepresent it.

      Facebook, on the other hand, does everything Google does - plus they sell your information (or at least used to until very recently).

  • by hey! ( 33014 ) on Sunday June 23, 2019 @01:07PM (#58809770) Homepage Journal

    But then, Microsoft didn't event DOS. It went out and found what it needed, which was a workable CP/M knock-off. That's much easier when you don't already have products to protect that *might* play in that space.

    There was no technical reason Windows CE couldn't have been Android. There are considerable marketing reasons why it was never very likely to. Android makes it very easy to create a modern looking mobile app in a language (Java) that enjoys considerable brain share, The same stuff could have been built up on top of Windows CE, but they wouldn't be leveraging the position they already had. They'd be destroying it in order to enjoy an even better one.

    • by laird ( 2705 )

      Brilliant point. MS jammed a ton of unneeded Windows code into WinCE, bloating it up and making it impossible to run on cheap, low-power processors. I recall back in the day getting in fights with the product manager of WinCE about this point - he was absolutely convinced that WinCE's strongest strategic advantage was the Windows API, as if anyone would run Windows desktop apps on their phone, with the high cost and terrible battery life that implied.

  • The OS world is dime a dozen with OSes coming out of our ears from people who programmed them. But to "create" the system now seen as Android is definitely a product of Google, not the least of which is the App integration.

    It's not worth pointing out that Android as a software was bought by Google in 2005, because if Microsoft bought it instead it would have been dead in the water.

  • by Tough Love ( 215404 ) on Sunday June 23, 2019 @01:09PM (#58809778)

    Bill still doesn't understand that his biggest mistake ever was blatantly lacking any moral compass, so that nobody trusted Microsoft enough to let them own the phone system. Not to say Ma Bell, smartass Google or thug Apple are fundamentally more deserving of that monopoly, just that Bill firmly positioned Microsoft right of the bottom of that barrel of sludge.

  • by Solandri ( 704621 ) on Sunday June 23, 2019 @01:36PM (#58809946)
    Palm initially owned the PDA market, but refused to license their OS. Microsoft offered an alternative OS, and by 2000 had successfully vanquished Palm with WinCE (which went through a variety of name changes too numerous to list [wikipedia.org]). And by the early 2000s, the vast majority of PDAs were on Microsoft's OS instead of Palm's.

    Then Microsoft dropped the ball. It was obvious to most that PDAs and cell phones were going to merge. Both were devices with buttons and a screen that you carried in your pocket all day. If you used both, you were constantly reminded of this fact as they bumped together in your pocket. The only question was whether PDAs would pick up cell phone capability, or cell phones would pick up PDA capability. Blackberry (Research in Motion) was the first to tap this demand. They had a line of pagers with keyboards. In 2002 they came out with a pager/phone with keyboard [wikipedia.org] and rudimentary PDA capability. It rapidly took over the market in the U.S. Nokia (with Symbian OS) did the same to their phones in the rest of the world. These were the first true smartphones - cell phones with general purpose processors and OSes capable of running generic programs (including PDA software) that could be developed independently (didn't have to be provided by the phone manufacturer).

    Meanwhile, HP and a couple others using WinCE tried to add cell phone capability to their PDAs [wikipedia.org], but were hampered because Microsoft offered zero support for this effort. Adding phone capability requires direct access to phone hardware, which WinCE wasn't capable of providing at the time. So these companies had to build hardware and software kludges to get everything to work. If Microsoft had bothered to lift a finger to help with this effort, they could've taken over the smartphone market before Blackberry and Nokia did (and the only distinctive thing about the iPhone would've been the lack of a physical keyboard). My guess is the managers at Microsoft calling the shots all had personal assistants who followed them everywhere and handled their calls and schedules. So they were never annoyed by having a phone and PDA bump against each other in their pockets, and didn't realize the two devices were going to converge.
    • Palm initially owned the PDA market, but refused to license their OS. Microsoft offered an alternative OS, and by 2000 had successfully vanquished Palm with WinCE (which went through a variety of name changes too numerous to list [wikipedia.org]). And by the early 2000s, the vast majority of PDAs were on Microsoft's OS instead of Palm's.

      Then Microsoft dropped the ball. It was obvious to most that PDAs and cell phones were going to merge. Both were devices with buttons and a screen that you carried in your pocket all day. If you used both, you were constantly reminded of this fact as they bumped together in your pocket. The only question was whether PDAs would pick up cell phone capability, or cell phones would pick up PDA capability. Blackberry (Research in Motion) was the first to tap this demand. They had a line of pagers with keyboards. In 2002 they came out with a pager/phone with keyboard [wikipedia.org] and rudimentary PDA capability. It rapidly took over the market in the U.S. Nokia (with Symbian OS) did the same to their phones in the rest of the world. These were the first true smartphones - cell phones with general purpose processors and OSes capable of running generic programs (including PDA software) that could be developed independently (didn't have to be provided by the phone manufacturer).

      Meanwhile, HP and a couple others using WinCE tried to add cell phone capability to their PDAs [wikipedia.org], but were hampered because Microsoft offered zero support for this effort. Adding phone capability requires direct access to phone hardware, which WinCE wasn't capable of providing at the time. So these companies had to build hardware and software kludges to get everything to work. If Microsoft had bothered to lift a finger to help with this effort, they could've taken over the smartphone market before Blackberry and Nokia did (and the only distinctive thing about the iPhone would've been the lack of a physical keyboard). My guess is the managers at Microsoft calling the shots all had personal assistants who followed them everywhere and handled their calls and schedules. So they were never annoyed by having a phone and PDA bump against each other in their pockets, and didn't realize the two devices were going to converge.

      Palm did license their OS. Remember PalmSource and PalmOne? There were Sony Clie's, Handspring's original Treo which was a groundbreaking smartphone, Tapwave's Gameboy like Zodiac, and many others.

      Palm failed because they were resting on their laurels. Palm OS 6 was a nightmare for some reason so PalmOne just kept rehashing Palm OS 5 which was so long in the tooth, it was a joke. Blackberry again was coasting on everything. Microsoft was just Microsoft. There's a really painful article somewhere where the p

  • by MiniMike ( 234881 ) on Sunday June 23, 2019 @01:51PM (#58810042)

    If Android had never existed, Microsoft would have about the same market share in cell phones that they do now. It's Apple that lost out, not Microsoft.

    • by Rob Y. ( 110975 )

      I think you're wrong there. Microsoft was playing by their standard strategy - keep your feet wet, watch the market to see what develops and then leverage the Windows monopoly to instantly take second place. Finally, count on OEM's to boost you up to first place.

      What they missed wasn't Android as an OS - it was Google using Microsoft's strategy to usurp Microsoft's natural #2 position. From there, they rode to #1 on the backs of OEM's just like Microsoft would have had Google not gotten there first.

      • by Rob Y. ( 110975 )

        And in place of "leverage the Windows monopoly", Google used "leverage the popularity of Java and the enthusiasm of the Open Source movement".

        None of this would have been possible had Internet Explorer remained the 'one standard internet browser that mattered'. Part of Apple's success with the iPhone was their own leveraging of the Open Source community - by taking KHTML from the KDE folks and turning it into Safari. An iPhone dependent on a Microsoft browser would've been easy to control. Anyway, the su

    • by SEE ( 7681 ) on Sunday June 23, 2019 @03:41PM (#58810554) Homepage

      Steve Jobs wasn't going to license iOS to anyone else. And the whole array of hardware makers and carriers who saw what happened in PCs weren't going to let Apple be the phone-Microsoft any more than they were going to let Microsoft be the phone-Microsoft.

  • There's room for exactly one non-Apple operating system

    That's nonsense. Around the time when WP came out, the fabled "third ecosystem" could have happened, and in fact seemed very likely. It would take a major company that is not universally hated and distrusted - that would be Nokia minus Elop - eager to push a system that is not trash - that would be MeeGo.

    • Alternatively, if WindowsPhone had actually supported MicrosoftOffice, then that platform might have had a chance.
      • I've heard this argument before, but do people really care about having a full office suite on their phones? It seems so inconvenient to use, compared to carrying a small laptop if you're the sort of person who need that sort of thing.

        • I knew someone who sold in the at&t store at the time, and if customers wanted any smartphone, he would find out if they wanted Microsoft Office. If they did, he sold them Windows Mobile, if they didn't, he sold them an iPhone. I don't know how far that could have carried them, but it would have given them something.
  • by najajomo ( 4890785 ) on Sunday June 23, 2019 @03:02PM (#58810404)
    Gates statement just beggars belief. The reason Android is such a success is that Gates couldn't ‘partner’ with Google, absorb their technology and then drive them out of business. Which has been the Microsoft play-book from the beginning. Even buying Nokia and Microsoft couldn't make a success of its venture into the Mobile market. On top of that, Gates is extorting revenue [theregister.co.uk] from the Android hardware makers. The bald-faced audacity of this charlatan is endless.

    Microsoft could have owned mobile space back in 2004 with the TRON [wikipedia.org] real time operating system. Instead of which Gates partnered with the T-Engine Forum [linuxinsider.com] after having the OS banned in North America.
  • Windows CE, Windows Pen libraries and all kinds of tablet/phone functionality far pre-date Android.

    The reason it didn't take off was entirely Microsoft - they had the edge for years, even a version of Windows (XP?) for tablets. It was just crap and proprietary.

    Even Java was around before Android, they could have basically done the same, but no, WinCE was proprietary, obscure and yet-another-platform.

    Buying Nokia was about 20 years too late. Every Microsoft phone, even today, is utter shit.

    It's not whateve

  • ... sucking the life and profits out of the nascent PC industry via the Microsoft desktop monopoly, which effectively limited the technical advancement of the industry to the speed that Microsoft would sanction and could support.
  • along with the great internet explorer stagnation.

    Smart phones were dominated by Microsoft who did what they always do, which is stagnate without competition. The thing is that Windows CE was 'okay' on embedded machines with less than 16mb of ram and 32MB of storage. But times changed, and suddenly those embedded CPU's had clocks over 1Ghz and memories in the hundreds of megabytes, and storage in gigabytes! Apple showed the world in 2007 that you could run a full UNIX on a phone. And all Microsoft had w

  • by SEE ( 7681 ) on Sunday June 23, 2019 @03:25PM (#58810498) Homepage

    Seriously, there wasn't just one error, there was an entire multi-year legacy of disaster that combined. But for a few highlights:

    1) Everybody making phones knew what happened to PC makers; they had become thin-margin commodity assemblers who put high-margin Intel chips and high-margin Microsoft operating systems in boxes. None of them wanted to become the new clonemakers, mating Qualcomm chips to an MS OS at thin margins. If there was a viable alternative to Microsoft, they were going to use it.

    2) The US market for phones was and is is largely dominated by what the phone carriers are willing to sell to their subscribers. Nobody at the phone companies wanted to pay Microsoft money in order to become the next IBM, begging for Microsoft's goodwill on the eve of the release of Windows 95. If there was a viable alternative to Microsoft, they were going to use it.

    3) In November 2007, everybody saw Microsoft screw over all the makers of non-Apple portable music players and all the non-Apple sellers of digital music when Microsoft threw over the whole PlaysForSure ecosystem in the launch of the incompatible Microsoft-brand Zune music player and its music service. Everybody was put on notice that Microsoft was not going to stand behind its platforms and the partners who invested in them.

    That's why the main platform in competition with Apple was going to be an alternative to Microsoft. Preferably something open-source enough that it would be practical to break with its vendor, but in any case vended by someone other than Microsoft.

    But, you know, that wasn't the end of Microsoft's mistakes. When, in the last gasp chance for Microsoft to salvage a role as the "third platform", Microsoft released Windows Phone, they broke compatibility with Windows Mobile, completely screwing over everybody who had ever invested anything in Microsoft handheld application development.

    • Spot on! I was a very successful pocket pc developer and was ready to fully support windows phone until I learned it meant rewriting my entire codebase for a tiny drastically changing market. Nearly every developer I talked to felt the same way. Whoever decided to not support C/C++ out of the gates, pun intended, is what killed Windows Phone without them even knowing it. Morons. By the time they finally added it the die was cast and it was entirely too late. I considered porting at that time but the w

  • If MS had won their monopoly trials, they would have blocked blackberry, Android and iOS from Windows compatibility before they ever had a chance to make an impact on the market.

    For that matter, that would have blocked the entire internet as we know it and the only functional internet service would be MSN.

  • Microsoft released Windows CE to compete on the PDA platform (iPaqs were all the rage), but Microsoft then went toward tablets and forcing Windows XP to run on them, and going the full Windows OS route, then got stuck with gaffs like Windows ARM and Surface.

    Windows Phone was released as its own thing, trying to shoehorn a "tiles" theme from Windows 8 and Surface to a community that didn't want large rectangles of crap on their small screens.

    I think they should have taken Windows CE and added phone cap
  • by GuB-42 ( 2483988 ) on Sunday June 23, 2019 @06:43PM (#58811168)

    Bill Gates himself doesn't have an explanation on why he didn't succeed: "whatever mismanagement I engaged" is the best he could come up with.
    Bill Gates, possibly the most successful tech entrepreneur ever doesn't know why his own company failed. And that's in hindsight. And it's not like he tries to shift the blame on others too, he clearly takes responsibility.

    That it to say, if Bill Gates doesn't know, no one will. And it is evident by the wild speculations: is it because of open source, Microsoft's reputation at that time, licensing, integration of cell phone features, etc... ?

    Interesting how Microsoft lost a $400 billion market and no one really knows why. Usually big successes or failures can be attributed to a cause. Success can, for example, be tied to a particularly effective marketing campaign, and failure can be the result of targeting the wrong market. But here, there is no clear cause.

    • >That it to say, if Bill Gates doesn't know, no one will.

      Nah, he's just stupid...

    • Re: (Score:2, Insightful)

      by Anonymous Coward

      It is often the case that people on the inside of a story cannot or won't see aspects of a story that are obvious to outsiders. They themselves as subjects are too subjective, whereas the outside perspective looking at them as objects can be more objective. I'm not going to expound on the causes since that would make this post redundant with almost all the other posts in the thread, but I did think a reminder was in order, that Gates not knowing / claiming not to know the reason doesn't mean no reason exist

  • At the time Windows Mobile was the other dominant platform (the other being Blackberry, and maybe Symbian). And back in those days Microsoft was a serious NIH company - leveraging Windows (Windows Everywhere) was the thing to do.

    Microsoft not buying Android wasn't a mistake; why would they when WinMo was everywhere? It was actually pretty successful, using the metrics of the time.

    What Ballmer didn't see was that Mobile was going to be king. That's because Ballmer was Microsoft's Tim Cook; why would you expe

  • They were handed the desktop market by IBM... The hardware design was open that it gave people choice, the software was a cheap component and DOS also had multiple vendors available. By the time people realised microsoft were locking them in it was too late, so now while they have a lot of customers many of them are reluctantly forced to use microsoft products. Their products also have a reputation for being lacklustre, poor security, poor reliability etc.

    So you take this to the mobile market, where microso

  • by ayesnymous ( 3665205 ) on Sunday June 23, 2019 @11:24PM (#58811938)
    Ballmer was CEO during the 00s.

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