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Facebook IOS Privacy Apple

Facebook May Actually Be In a 'Stronger Position' After Apple's iOS 14 Privacy Changes (cnbc.com) 31

An anonymous reader quotes a report from CNBC: Facebook CEO Mark Zuckerberg on Thursday said he is confident the social media company "will be able to manage through" Apple's upcoming planned privacy update to iOS 14, which will make it easier for iPhone and iPad users to block companies from tracking their activity to target ads. "We'll be in a good position," Zuckerberg said Thursday afternoon in Josh Constine's PressClub Clubhouse room. Apple's upcoming privacy changes will inform users about device ID tracking and ask them if they want to allow it. The tracking is based on a unique device identifier on every iPhone and iPad called the IDFA. Companies that sell mobile advertisements use this ID to help target ads and estimate their effectiveness. Apple has said that the change will roll out early this spring.

Zuckerberg explained that the change could benefit Facebook if more businesses decide to sell goods directly through Facebook and Instagram. "It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms," Zuckerberg said. Zuckerberg on Thursday said that already Facebook has 1 million active shops on its services and 250 million people using shops actively. "Compared to the early conversations we had about how people would use this across Facebook and Instagram and our product, I think this is something that's well on track to be something that's going to be increasingly important to people," Zuckerberg said.

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Facebook May Actually Be In a 'Stronger Position' After Apple's iOS 14 Privacy Changes

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  • by Sebby ( 238625 ) on Friday March 19, 2021 @10:38PM (#61178242)

    It started as

    "Apple's changes will destroy small businesses' ability to grow on our platform - whaaaa!!"

    to

    "This actually totally benefits us and small businesses selling using our platform! (and the whole attack we did a while back was just total bullshit, but shush don't tell anyone!)"

    Gee Mark, can you make up your fucking mind??

    • by 93 Escort Wagon ( 326346 ) on Friday March 19, 2021 @11:18PM (#61178302)

      Gee Mark, can you make up your fucking mind??

      You have to realize Zuckerberg isn't talking to you - he's talking to his investors. Now that he knows they won't be able to stop it, he has to keep Facebook's investors from deserting the ship.

      • by dnaumov ( 453672 )

        Investors cannot "desert ship". For someone to sell shares, somebody has to be buying them.

        • by c-A-d ( 77980 ) on Saturday March 20, 2021 @12:36AM (#61178406)

          There's always a sucker around. They'll probably short the stock and send it tumbling down.

        • Sure. And someone is always willing to buy shares. I'll buy all the FB shares you have for sale at $1 (Until I run out of money). What happens if investors desert ship is a newer, lower price is discovered as the equilibrium price. This means that Zuck will have less money, which makes him sad. Also, all his investors will too.

        • by DarkOx ( 621550 )

          Investors cannot "desert ship". For someone to sell shares, somebody has to be buying them.

          True but a lot of selling pressure lowers the price. There is always someone willing to speculate on equities when the get cheap enough right up until the company goes bankrupt and recently the trend has been even after - /me looks and Hertz and JC Penny.

          That said having the stock price goes down absolutely negative effects not just wealth of the existing share holders but the company as well. Many companies retain some 'treasury stock' a quantity of their own shares they hold on the book as an asset, if th

      • How many people are going to trust clicking a button labelled “Ask app not to track” vs. not using the app at all?

        While I think people do know the privacy trade-off they make when choosing to use Facebook, others believe that many people are stupid/ignorant enough not to understand. If people really are ignorant, then to what degree are they? Will a big war in saying an app is tracking you be enough to put people off?

        We saw a big shift from WhatsApp to Signal when folks misinterpreted pri
    • the problem FB and all online advertisers have is that companies have long since learned how to independently measure the effectiveness of advertising. I watched the Game magazines die out when I was a kid. It wasn't the Internet that killed them, it was the big boys (Sega, Sony, Nintendo, EA, etc) pulling out because they had better analytics and knew the ads weren't translating into sales.

      FB managed to stay ahead of that curve just barely with targeted advertising. When they lose that they're more or
    • You'll notice that what all of Facebook's arguments have in common is that there's a necessity of tracking for businesses. That's because their real fear is that if tracking is restricted, it'll provide significant hard evidence to businesses that all that fancy tracking is snake oil that doesn't actually work [forbes.com]. Big brands are already shifting more money to things like sponsoring influencers, which of course is just a person saying "buy this" with basically no tracking or targeting (beyond rough demographics
    • Hi((( My man doesn’t fuck me !!((= I want you, take me! i wait you here >> https://utka.su/hlhOE [utka.su]
    • What Mark figured out is it's not just FB having to respect everyone's privacy, it's all iOS apps. And FB is willing to put the resources to skirt as close to the edge as possible - dropping massive sums of money to working around it. Meanwhile, an app with 4 developers isn't going to do that - they don't have tens of millions (or more) to set on fire spinning up fake companies to push apps to see what gets through. The do have the resources to include the FB privacy busting toolkit though. So FB is goi

  • This could simply just mean that the privacy changes really won't matter. They'll either still be able to pull whatever information they want from the users with the protection in place, or the users will be required to allow them access in order to run Facebook.
    The users are the real weak point here. Anyone that actually cared about privacy would not be installing any social media apps on their phone.
  • department post than any real meaningful news? Now that the Gate Keepers of News and Truth are in control do we really get any real News or Truth?
    • Newspapers are not about news. They are all about advertisements. News (real, fake, slanderous, licentious) is the means to get people to read and then sell more advertisements. Targeted advertisements are not about showing me more washing machines after I already bought one and don't need another for the next ten years, it is about identifying a demographic - the socialites (teens and other drunks), the homemakers, the rich investors. Traditionally, that was done by selling special magazines, targeted
  • Zuckerberg explained that the change could benefit Facebook if more businesses decide to sell goods directly through Facebook and Instagram

    Translation: Our Facebook app comes with its own built-in tracking and bugware.
  • ok here we go again hahaha Mark must be very happy now
  • Don't install or use facebook products and services.
  • I'll admit I haven't looked into Apple's new privacy changes much, but it sounds to me like those changes are only going to negatively affect smaller companies that don't have the wide-ranging data and pervasive tracking that companies like Facebook already have. Facebook users willingly provide information about where they are, what their interests are, etc. So Facebook still has plenty of data to base their ad delivery on. But small businesses don't. Just like Facebook is saying in the quote, this will pr

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