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Transportation Power

Why Hyundai Is the One To Watch In the Race For EVs (thedrive.com) 200

Citing the Korean automaker's "striking designs, interesting battery tech, and robust product pipeline," John Voelcker from The Drive makes the case for why Hyundai "could emerge among the companies that transition fastest to EVs." From the report: Its battery-electrics will come fast, entering the mass market on pace with those from GM and Ford. Hyundai's smart enough not to try to compete in full-size electric pickup trucks, still the last stronghold for the Detroit 2.5, not least because they're largely unsellable outside North America. The lackluster results for Nissan and Toyota after 20 years of building U.S.-style full-size pickups provide an object lesson. But Hyundai has aggressive plans for the rest of the light truck and passenger vehicle market.

Of course, every automaker worth its salt these days has a bold plan to launch a flotilla of electric vehicles over the next 5-10 years and is pouring billions of dollars into making it happen. What's slightly different here is that Hyundai has shown over the past decade it can notably improve its cars with each generation and break new ground as fast as any other maker, all while keeping prices relatively close to Earth. It was late to SUVs, but now it has a full lineup that leads its sales and offers good value for the money. With the playing field mostly leveled by a tectonic technological shift, expect Hyundai to do the same with electric vehicles, even as the global patchwork of emissions regulations and cultural divides means different markets will move at different speeds.

When the company launched vehicles with plugs in the U.S. in 2014, it didn't limit them to two vehicles (as GM did), but released half a dozen of them. They were BEVs with ranges from 100 to 230 miles, various plug-in hybrid models of sedan and now SUV, and more are coming. Hyundai also wants to play in the world of hydrogen vehicles, though it is wisely focusing on freight movement rather than personal-use vehicles. But that's a different story altogether. What matters now is understanding how Hyundai became a force to be reckoned with in this all-important, high-stakes battle.

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Why Hyundai Is the One To Watch In the Race For EVs

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  • by luvirini ( 753157 ) on Tuesday November 02, 2021 @04:36PM (#61952351)

    how the market is really changing.

    The EV adoption is increasing faster and faster. Look at Norway, how fast they transitioned to almost purely electric vehicles after the tax structure made them competitive there.

    Given that that the price of the most expensive parts in an EV, the battery is going fast down in price, and outside of the battery the rest of the EV is much simpler to manufacture than a comparative ICE vehicle, the moment where an EV is cheaper without any tax incentives is not that far off. When that point approaches and EVs are only a bit more expensive, the adoption will likely raise a lot and likely even faster than Norway did as the EV tech is now better than when the big transition there started.

    And yet the companies are building more plants to build ICE vehicles instead of building for the future need.

    Even Hyundai is one foot in and one foot out.

    So likely the result will be that the new car market in say 10 years will be dominated by Tesla and the Chinese EV makers.

    • by SlashbotAgent ( 6477336 ) on Tuesday November 02, 2021 @04:52PM (#61952381)

      Spectacular growth rates are to be expected and not actually telling when the initial numbers are as low as they are with EVs. You've been swept up in the hype and think that Norway's automobile consumption has any bearing whatsoever on the overall automobile market.

      Despite the "incredible growth" of EV sales, the all time entirety of EV production and sales pale in insignificance when one looks at the sales of just the ICE Toyota Corolla or even just the ICE Ford F-150.

      I'm not saying that the promises won't materialize. I'm simply pointing out that the assumption, as if a forgone conclusion, that EV is the only future and it'll happen at any second, so "Most of the Car manufacturers do not seem to see..." is premature at the least.

      I think that the ICE manufactures are seeing just fine. The market is still ICE and the money is still in ICE, else they'd be doing a lot more that funky bespoke models that have embarrassing sales numbers.

      • the all time entirety of EV production and sales pale in insignificance when one looks at just this years sales of only the ICE Toyota Corolla or even only the ICE Ford F-150.

        • Yes, more ICEs are sold.

          But sales of EVs in 2021 are up 160% since 2020.

          EVs are selling as fast as manufacturers can ramp up production.

          Disclaimer: I drive an EV. I love it. I will never own another ICE.

        • Except if you look at Norway where the sale of EVs overtook those powered by petrol, diesel and hybrid engines combined at about 54% market share for EVs in 2020, up from about 42% the year before.

          • Because Norway taxes ICE cars so much that they end up being the more expensive option.

            • Yes, and it will not be the only country.

              Like many European countries have a yearly vehicle tax that is based on how polluting the car is. Also several have some sort of reduction in tax or an incentive to buying an EV.

              As example Finland has an extra tax on sale of cars, but from first of October this year the EVs do not have to pay that.

        • Even with such incredible sale numbers, the BEVs won't quickly make a dent into the huge _existing_ number of ICEs.
          Many cars are driven at 20 years of age, so even a couple of years of 100% BEV sales will only cover 10% of the overall number.
          (the miles they're driven might be out of proportion to their number though).

        • That's the usual type of comment by the anti crowd (for any product) for the expectation that a new paradigm should replace the old one overnight. This is going to be a long process, still too many people stuck in the past to convert to the new.
      • You've been swept up in the hype and think that Norway's automobile consumption has any bearing whatsoever on the overall automobile market.

        I think it does. It clearly shows that with some basic tax/parking etc incentives, a whole country can switch to EVs within a very shot period of time with current tech. Not just suburban tech bros, but 70% of buyers in a country that's large, sparesely populated and cold. The only thing stopping other countries is the lack of will and some money, but prices are coming down already.

    • And yet the companies are building more plants to build ICE vehicles instead

      Does this really matter? Is an ICE vehicle factory really any different from a BEV factory?

      Telsa's big factory in Fremont is a former ICE vehicle factory.

      • Seems to be big enough differences to make for significant problems.

        Basically all the manufacturers trying to make electric cars seem to have problems in ramping up production to meet demand for EVs. At the same time they seem to be able to start new factories for ICE vehicle production pretty fast.

        • > Basically all the manufacturers trying to make electric cars seem to have problems in ramping up production to meet demand for EVs. At the same time they seem to be able to start new factories for ICE vehicle production pretty fast.

          It's a supply chain issue, first and foremost.

          It takes dozens of industries to produce an internal combustion engine, from the raw materials to the various parts and the processes needed to make them. Since they've been mass producing combustion engines for over a hundred he

        • The ramp-up is mainly constrained by the availability of batteries, and to a less extent by the availability of copper for the motor coils.

          It is not because the factories are different.

    • by quenda ( 644621 )

      Look at Norway, how fast they transitioned to almost purely electric vehicles after the tax structure made them competitive there.

      All driven by the money and guilt from exporting billions of tons of oil.

      • Nothing wrong in exporting the oil as it can be used in other industries that don't burn it, the buyer makes the decision what to do with it.
    • What do you mean, 'most'? From where I'm sitting, just about every manufacturer is scrambling to develop EVs. Many have adopted a two-pronged strategy, to serve 2 markets with different needs:
      1. countries that are adopting EVs rapidly and have set a date to phase out ICEV.
      2. countries that are moving slower.

      So they've started cranking out hybrids and PHEV for the short term, to get their CO2 emissions down now. This also allows them to build EV experience without having to go all in just yet, in anticipatio

  • by Strudelkugel ( 594414 ) on Tuesday November 02, 2021 @04:47PM (#61952369)
    Anecdotal story: Rented a car. I asked the rep at the agency which cars in their fleet (mix of Japanese, American and Korean) were the most reliable. She said Hyundai.

    Between the Ioniq 5 and a Model Y, I would get the Ioniq since it offers a HUD and top down view. Why Tesla doesn't offer these two features is a mystery to me. They are must haves once you own a car that has them.
    • Didn't they have to recall a crapload of those over battery issues?
      • The Ioniq 5? I can't imagine - they aren't available yet.

        Hyundai did recall a few tens of thousands '19-'20 Model year Konas which were built in S. Korea with LG cells; we might never know the exact details but currently the blame is on LG for a manufacturing defect. Chevy Sparks which used the same cells from the same factory also got a recall.

        Not really a big deal in the grand scheme of things. Barely a week goes by when some manufacturer is issuing a recall for something, and sometimes that "something" c

    • Had numerous cars with a HUD. Not a deal breaker in any way for me and not something I care too much about. There's a reason most vehicles don't offer such. Because there's no consumer demand for it. You're in a minority of folks that enjoy them (according to data from GM research).
      • True, I'm probably in the minority. My preference for a HUD comes from performance driving on a track. You never look at anything on the dash when driving on the track. Looking at the dash for some reason while driving is a distraction. While this doesn't seem as critical during regular driving, I think having a HUD is an ergonomic safety feature since it helps you focus on road situations, especially when using nav. It's great for that.
    • I currently own a Lexus, Subaru, Nissan, and a VW. I had a Hyundai for about 5 years before it was thankfully totaled by a deer.

      I spent more time repairing the Hyundai than any of my other cars.
      Very crappy quality and construction. It felt like a toy compared to any of my other cars.

      The rental agency experience may be indicative of either recent quality improvements or short term new-car reliability.
      I don't buy new cars so my experience is with cars 10+ years old.

      • Means nothing without telling us the year

      • by tlhIngan ( 30335 )

        Hyundais back in the 80s and 90s were a joke. Anyone remember the Pony? Heck, we even mocked Samsung stuff from back then.

        However, the Koreans then figured out how to improve the quality of their products tremendously, so a relatively new post-millennium Hyundai is generally a cheap but worthy product. Japanese is best, of course, but Korea has decent stuff that doesn't cost so much.

        Though, if given the choice, Japanese for when the Korean product starts to cost nearly as much as the Japanese one. Well, exc

      • by AmiMoJo ( 196126 )

        Anecdotes are not data. Hyundai consistently come at or very near the top of reliability lists based on surveying owners. For years Hyundai was known for making boring but reliable vehicles. Their current line-up actually has some pretty nice cars in it.

    • Comment removed based on user account deletion
  • Remember this story from a few months ago?

    https://www.caranddriver.com/n... [caranddriver.com]

    "Hyundai Motor announced this morning that it is no longer in talks with Apple to build the technology company's planned autonomous electric vehicle. After a month of talks between the two companies, it seems that the deal created a stir within Hyundai's executive ranks over concerns about the automaker becoming a builder of Apple products like Foxconn. "We are receiving requests for cooperation in joint development of autonomous

  • On the Hydrogen vehicles? I don't know how true it is, but I was told at an EV vehicle expo last year that GM was actually doing a lot of investment in Hydrogen -- but not out of any interest in selling Hydrogen-powered vehicles to the general public. Instead, it was the U.S. military who was interested in the concept for troop transport vehicles and the like. With clean water as the emissions byproduct, it could be captured to use for drinking water for troops in desert conditions.

    I think Hydrogen is kind

  • When I was looking at BC projected 80% EV market in 2025 or the lesser ones in CA OR WA that are half the US economy, Hyundai stood out as being able to deliver in sufficient quantity to meet that demand.

    Although you are technically better off replacing your 3 car house with a 1 EV truck, 3 electric bike townhouse, if you really want to make a difference.

  • by markdavis ( 642305 ) on Tuesday November 02, 2021 @05:59PM (#61952587)

    >"When the company launched vehicles with plugs in the U.S. in 2014"

    Those are not "EV's", they are hybrids. All the complexity/weight/maintenance/expense of an ICE. No thanks, for me that defeats the whole point. Wake me up when they have some actual electric (ONLY) cars.

    • by jonwil ( 467024 )

      I don't know about the US or other markets but here in Australia Hyundai will quite happily sell you a full-electric IONIQ hatchback or a full-electric KONA SUV.

      • >I don't know about the US or other markets but here in Australia Hyundai will quite happily sell you a full-electric IONIQ hatchback or a full-electric KONA SUV."

        Looks like they just released the slow electric Kona SUV in the US, and the slow electric IONIQ hatchback (with tiny range). So that is one car choice, but one more than they had before (since what they had before were not EV's). I will keep hoping they decide to come out with a loaded performance sedan.

    • Agreed. I still want to see an EV with hub motors instead of using the traditional ICE mechanical linkages to a main motor.

      I know that's more unsprung weight, but there are already vehicles with hub motors out there, and for some reason they seem to exist for ebikes and buses but nothing in between.

      I do like the idea of a trailer with a plug-in generator for longer trips, though. At least until EV range can reliably match that of ICE vehicles.

    • by AmiMoJo ( 196126 )

      I don't know why the US seems to not be getting their fully electric vehicles, but the Kona and Ioniq are both excellent cars. The Kona will give you a solid 250 miles range in winter and is quite affordable. The Ioniq 5 is a bit more up-market.

  • Gimme a goddamn EV truck please? Why is this taking so f***ing long?
    • What kind of truck?

      I guess "this time next year" is a fair estimate if you want to drive an electric pickup off the lot of a local dealership.

      If you mean long-haul road tractors, those already exist. Get in touch with Volvo or BYD if you're looking for an all-electric, Class 8 hauler.
      =Smidge=

    • by ghoul ( 157158 )
      Rivians are on the road as of this week
  • ... entering the mass market on pace with those from GM and Ford.

    But not, apparently, on pace with Tesla.

    see General Motors versus the Volkswagen Group, or Ford and Tesla trading blows.

    "Trading blows" is it? More like swatting flies with a beer truck.

    Going by the numbers it is one company shipping more than all the competitors combined, but the article makes it sound like Tesla is just one more player desperately scrabbling for some market share along with everyone else. In fact they are 5-10 years ahead of everyone else. Why can't the trade press acknowledge that?

  • Once the big automakers finally catch up to Tesla and eventually lap them, it will be fun watching the resulting gnashing of teeth and wringing of hands over that valuation.

    • Probably won't make much difference, in comparison, Tesla is a smaller company but they'll probably still sell more than they could build and be profitable.

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