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Social Networks IT

Reddit CEO Tells Employees That Subreddit Blackout 'Will Pass' (theverge.com) 299

In an internal memo sent Monday afternoon to Reddit staff, CEO Steve Huffman addressed the recent blowback directed at the company, telling employees to block out the "noise" and that the ongoing blackout of thousands of subreddits will eventually pass. From a report: The memo, a copy of which was obtained by The Verge, is in response to popular subreddits going dark this week in protest of the company's increased API pricing for third-party apps. Some of the most popular Reddit clients say the bill for keeping their apps up and running could cost them millions of dollars a year. More than 8,000 Reddit communities have gone dark in protest, and while many plan to open up again on Wednesday, some have said they'll stay private indefinitely until Reddit makes changes.

Huffman says the blackout hasn't had "significant revenue impact" and that the company anticipates that many of the subreddits will come back online by Wednesday. "There's a lot of noise with this one. Among the noisiest we've seen. Please know that our teams are on it, and like all blowups on Reddit, this one will pass as well," the memo reads. "We absolutely must ship what we said we would. The only long term solution is improving our product, and in the short term we have a few upcoming critical mod tool launches we need to nail."

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Reddit CEO Tells Employees That Subreddit Blackout 'Will Pass'

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  • by TheSimkin ( 639033 ) on Tuesday June 13, 2023 @12:46PM (#63599058)
    what are the best alternatives to reddit? if he doesn't care that his clients are unhappy then it's time to find somewhere else.
    • by ArchieBunker ( 132337 ) on Tuesday June 13, 2023 @12:55PM (#63599090)

      Good question. But something not so different happened in the past. A bunch of people angry over reddit’s policies and content started a new uncensored site called voat.co

      You’ll notice it didn’t last long. Head over to archive.org and look at the final few weeks. It’s a bit difficult to attract advertisers when half the posts on the front page were just complaints about how the jews and n******* were ruining these people’s already terrible lives.

      • by mcfatboy93 ( 1363705 ) on Tuesday June 13, 2023 @01:26PM (#63599186) Homepage

        Right now the Fediverse nerds are trying to get ActivityPub applications and platforms using Mastodon and Lemmy, but its going to be some time before those start looking good.

      • by NFN_NLN ( 633283 )

        > It’s a bit difficult to attract advertisers when half the posts on the front page were just complaints about how the jews and n******* were ruining these people’s already terrible lives.

        I hate it when die hard Redditors go brigading into other sites too.

      • by cfalcon ( 779563 )

        Voat comparison is not quite right.

        Voat began as a way to deal with more than just censorship on reddit. It was a way to deal with reddit's power moderator problem, and reddit's approach of hiding vote counts (when reddit was new you could see a +400 -100 = +300 type of math, eventually it would just show the +300, and if something was +100 -1600 = -1500 it would just show 0). So while there were people bitching about crazy things, they were a minority, just as they were on reddit.
        Once reddit began bannin

      • Yes but the opposite is kind of the problem here.

        One of the major complaints is that this API policy basically prices out bots, which a lot of mods use to keep that kind of stuff off the bits they moderate. Without the help of good moderation bots, the choice is a ton more unpaid human effort (ain't happening), spam of various sorts including the kind that doesn't like the Jews or shutting down.

    • The only solution that would prevent this from happening, is a federated system of message boards. But this requires effort and costs for hosting a message board. Mastadon for example, after it's bit of a peak during the chaos at Twitter, is not really growing. Because it's not nearly as efffortless as Facebook or Twitter.

      And hosting something at the scale of Reddit is expensive so they must make money some how, and their primary source of revenue is advertising because the alternative is to charge a subscr

    • by gosh-darnit ( 10431490 ) on Tuesday June 13, 2023 @01:03PM (#63599124)
      https://join-lemmy.org/ [join-lemmy.org] is a decentralized/federated reddit-like platform. This is what I'm currently checking out. You should NOT register with the main lemmy site, but instead choose another to spread the load. Any lemmy community user can connect to 'subs' in external lemmy communities.
    • by diffract ( 7165501 ) on Tuesday June 13, 2023 @01:49PM (#63599264)
      don't bother. the ceo is not wrong, because there has been many times when people get angry at reddit, promote an alternative, go there for like a day or two, then bounce back to reddit. it's extremely hard to move people around, just try to move your friend to signal or any other messaging app than the one they'er used to.
      • by sfcat ( 872532 )
        You know nothing about this topic then. He absolutely is wrong. The user base doesn't want to use the default Reddit apps. The usage numbers show this clearly. No matter what happens with this protest, Reddit will be losing users going forward. Not because of politics or anything like that...but because nobody wants to use a GUI with 4 second latency, broken features and terrible layout. If Reddit could actually make apps people want to use, then this wouldn't be an issue. They can't, that's why the
    • Comment removed based on user account deletion
    • I wouldn't bother with Tildes. For all of the impressive sounding talk by the creator of the site in their documentation, the moderation there can be unhinged and draconian. I was having a nice conversation with someone about how parts of Reddit felt juvenile. Some dude who was not in the conversation went out of his way to tell he thought my comment was the most juvenile comment he had ever read on the site. I replied with one word: "Adios!". I skimmed his profile and he seemed to be involved with t
  • Came to Slashdot this week after a multi-year pause thanks to the Reddit blackout. Silver lining.

    • by KmN ( 725025 )
      Me too! I also opened up my rss reader for the first time in a while. I'm kind of looking forward to rediscovering parts of the internet I had mostly left behind and replaced with reddit.
    • Same, the Firehose however is more like a garden hose these days..

      Looked at my history and it had almost been exactly 10 years since I had posted on here.

      Forgot you couldn't edit or delete comments.. Need to be more mindful of my typos LOL.

    • Me too, but many of the posts in this thread remind me of why I left.

  • by Revek ( 133289 ) on Tuesday June 13, 2023 @12:52PM (#63599084)
    I blocked it at the router so even when I hit the link by accident its a no go. Was going to take it off in a day or two. Now I'm gonna see how long it takes me to go back.
    • by Calydor ( 739835 )

      Currently trying to break the muscle memory of hitting ctrl-t immediately followed by just moving the fingers down over r-e-d and clicking the first link in the dropdown. It's getting better.

    • I installed a browser plugin.. Too many google search results send you to reddit.

      There are A LOT of subs on reddit, some of them are VERY good for technical Q&A..

  • What a tool (Score:5, Interesting)

    by AcidFnTonic ( 791034 ) on Tuesday June 13, 2023 @12:54PM (#63599086) Homepage

    He is an absolute tool and blind to what he is doing. My youtube traffic coming from reddit has basically dropped to zero. I clearly see the lack of audience from my metrics, and I am not anything beyond a small time few hundred view gig. Must be glaringly obvious to larger shops.

    This guy is going to ruin either reddit or his career. Hopefully just his career.

    • by funkyb ( 4099781 )
      I agree he's a tool, but not that he's blind to what he's doing. It's more likely he knows exactly what he's doing, it's just his goals are not aligned with the best interests of the site's users. These putzes just want to cash out with the IPO, regardless of the impact on users or longer term consequences for the company beyond anything that affects the IPO itself.
      • by sfcat ( 872532 )
        I fail to see how losing boatloads of users correlates with a successful IPO. And without the 3rd party apps, Reddit will be doing exactly that. Doesn't really matter if the mods go dark or not. It is the terrible user experience that matters and the mods going dark is just icing on that cake, not the entire cake.
    • Not blind, he is greedy and clearly gambling.

      If he is right, he has solidified his control over the site and its remaining users and he gets fabulously rich in the IPO.
      If he is indeed wrong, he will blame whatever else and try to continue to get fabulously rich in the IPO.
      And worst case if they fire him, he takes his golden parachute and profits off of the then continued success of the site through his accumulated shares, and gets only semi fabulously rich, and has a story to tell how amazing daring and man

    • Re:What a tool (Score:4, Interesting)

      by Junta ( 36770 ) on Tuesday June 13, 2023 @02:19PM (#63599426)

      He's likely correct though.

      Even going in, like 90+% of the subreddits said, upfront, they will do it for two days and then back to normal.

      I don't know what the subreddits thought would happen if they explicitly declared merely a two-day blackout as a response to something that reddit had not yet budged on.

      The message was loud and clear: We are pissed about the changes, but we can only spend two days before we will cave and go back to giving you free content and moderating labor.

      So reddit sees third-party clients go away they didn't want to have anyway, most of the "important" subreddits explicitly declared an end to their protest, so the only point of unknown consequences is whether the third party app shutdowns *actually* decrease user engagement or not.

    • This guy is going to ruin either reddit or his career.

      He's probably right, though. I've been on the Web long enough to have witnessed the pattern over and over again:

      1) A site does something that people don't like.
      2) People get into an uproar and threaten to abandon the offending site.
      3) Time passes.
      4) People keep using the offending site like nothing happens.

  • Re: (Score:2, Interesting)

    Comment removed based on user account deletion
    • "I've dug this far, I'll be damned if I stop now!"
    • by rsilvergun ( 571051 ) on Tuesday June 13, 2023 @02:05PM (#63599348)
      Bud Lite had a multimillion (billion?) dollar media apparatus targeting them. A trans influencer with a handful of followers was suddenly the center of attention for the entire right wing media engine, from Daily Wire & Matt Walsh to Fox News & Newsmax.

      Nobody is telling all of America to hate reddit. There's no 24/7 news network doing that much less YouTube channels with millions of subs (real or not).

      What's more, Budlite's core demographic was a prefect target for that brand of outrage. Boomers and Gen X drink the stuff. Mention it to a Millennial or Gen Z and their response will be "that stuff my grandpa drinks? ew.".

      A better example would be Target, who ignored the complaints until the threats of violence spooked them. Then they took one guys pride stuff off their shelves & moved some of the rainbows to the back as a token gesture to calm things down.

      Reddit can and will do much the same. They'll make a few token gestures and wait for it to blow over. Without a noise machine telling their core demographic to be angry 24/7 it probably will too.

      What might kill them is unpaid mods jumping ship. Not because they're upset, but because Reddit's own mod tools are by all accounts terrible and the mods all use 3rd party apps for just that reason.
    • If reddit wants to stay active and enforce this they only need to usurp mod power from the big subs that have decided to close down.

      It's the next iteration of reddit. Big subs will be controlled by the big interests, and I suspect most of them already are behind the scenes anyway.

  • Enshitification (Score:5, Insightful)

    by rsilvergun ( 571051 ) on Tuesday June 13, 2023 @01:00PM (#63599112)
    Everything keeps getting worse. The name for this is "Enshitification". Ironically the 2nd hit for the term on Google is Reddit.

    Corpos want unlimited money. They don't want to make some of the money, they want to make *all* of the money.

    Making a good product that people like can be profitable, but not enough for an IPO and the stock holders that come after.

    The guy who coined the term covers the process. It's the same one every time. Hook people with a good service, open APIs and unubstrusive adverts. Use that to get everyone locked into their communities. Then turn the screws.

    It's a process, and it's well understood at this point. The expense and difficulty of running a modern website (e.g. dealing with trolls, pedos, EU privacy law, copyright law, DDOS attacks, literal state actors spreading propaganda on your site, etc, etc) means you need a lot more time and money than a hobbyist has. So it's easy for a site to get it's hooks in initially and move onto the other steps.

    There's lots of other places I see these kind of MBA derived patterns. The cycle of mass layoffs to keep unemployment high enough to weaken labor is a good one. Leveraged Buyouts are another. I'm sure plenty can come up with more.

    When folks use the term "systemic" this is what it means. And there's a reason why you see so many people telling you that nothing is "systemic".

    Like George Carlin said, "It's a big club and you ain't in it".
    • Re:Enshitification (Score:5, Insightful)

      by _xeno_ ( 155264 ) on Tuesday June 13, 2023 @01:29PM (#63599202) Homepage Journal

      If you aren't paying for it, you're not the customer.

      If you want a say in how a product is developed, you have to be willing to pay for it.

      People aren't. It's that simple.

      It shouldn't be at all surprising that companies optimize for the people who pay the bills, and right now, that's advertisers. If you want to change that, you have to be willing to pay for things you use.

      • Not entirely true (Score:2, Informative)

        by rsilvergun ( 571051 )
        With social media you don't vote with your wallet, you vote with your feet.

        The question is will the unpaid mods leave. Reddit doesn't have a company without those.

        If the mods leave the site goes to hell fast. Spam, racism, pedos. All the stuff Twitter is dealing with right now since they fired all their mods. That sends the advertisers running (except the really dodgy ones and they don't have deep enough pockets).

        Yes, you are the product, but you still have to be a product worth buying.
      • Ok so where is the paid alternative to Reddit that I can use?
        • by Tyr07 ( 8900565 )

          Ok so where is the paid alternative to Reddit that I can use?

          That's not how it works typically. You don't get to be mad at a company who is charging for access by finding a competitor that has what you want and punish the original company for their 'foolishness' while still paying for it, just for your pound of spite.

          The closet compromise I see happening is Reddit allowing users to generate their own API to use a program and charging for that use, and you better believe there will be a pricing difference between a few queries to bulk queries, you're going to pay more

        • Reddit itself has a paid tier - Reddit Premium. $40/year gets you reading without ads (and coins every month for awards, which I don't use - anyone interested in 40K+ Reddit coins?).

          Reddit isn't making anything off me except for my $40/year, and whatever pathetic traffic my posts generate.

          Every time I browse Reddit without logging in, I immediately notice the ads, ads, ADS.

    • Basically, everything has a life cycle. It starts off cool, it grows, it improves, it gets stagnant, it starts declining, and something else takes it's place.
  • now and are supposed to this year. This is going to tank their valuation. I bet they have some angry insiders right now.

  • It was primarily designated as a 48-hour blackout, so of course it will pass - after 48 hours.

    the blackout hasn't had "significant revenue impact"

    Yeah, they have a policy of a minimum spend of $5 per day for an ad campaign. So even if you get no clicks, they still get their $5 per campaign. They have a lot of small advertisers.

    Of course, they could be determining "impact" over the course of a whole year...

  • Let's face it. If whatever revenue is involved isn't greater than the costs now being incurred, those folks aren't coming back. Period. I don't care. Reddit is only useful to me for when I want to know if a celebrity "has nudes". It can fold for all I care. But some people (ill-advised or not) have stakes in reddit communities that matter. I feel for them.

  • So, pissed off users are like constipation? In a couple of days you'll have a hard poop and feel better?

  • ... and Reddit went on. This one seems to be bigger. If there were *viable* alternatives to Reddit they might lose a chunk of users, but still have plenty left. I think the most likely near term effects may be people being inspired to build Reddit alternatives and Reddit delaying an IPO due to the bad optics of the situation.
  • Waiting for "If it doesn't we'll just select new moderators"

  • by Hall ( 962 ) on Tuesday June 13, 2023 @02:54PM (#63599518)
    When I first read about the planned blackout of reddit, I kept thinking maybe slashdot.org could make a big return ! This was my reddit back in '97-98 with CmdrTaco.

    As for the blackout/boycott, I haven't opened Apollo since Sunday evening and on my computers, I removed my 'bookmark' just to avoid the temptation. I kinda want to see what it looks like but don't want to contribute any clicks or visits either so I do my part in showing the impact.

    • I see old people

    • by Junta ( 36770 )

      slashdot isn't even in the running to try to compete really.

      A key part is to have multiple communities that function independently, but can merge together as your interests overlap multiple communities.

      slashdot is pretty much like a single subreddit. Closest they come is having 7 fixed "topics". A monolithic media site.

      Now of course this might not be a bad recipe. Multiple independently owned and operated sites, with identity management from identity providers (Google, Facebook, etc) and option to aggrega

  • I wasn't on Reddit before not being on Reddit was cool!

  • by krisbrowne42 ( 549049 ) on Tuesday June 13, 2023 @03:49PM (#63599736)
    He just challenged Reddit users to prove someone wrong on the internet.

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