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Transportation Apple

Hyundai Motor Says It's In Early Talks With Apple To Develop a Self-Driving Car (cnbc.com) 32

South Korean automaker Hyundai Motor said it's in the early stages of discussions with Apple over potentially working together to develop a self-driving car. CNBC reports: "We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided," a representative from Hyundai Motor told CNBC's Chery Kang. The statement followed a local report from the Korea Economic Daily that said Apple suggested the tie-up and Hyundai Motor was reviewing the terms. The report said both electric vehicle production as well as battery development were included in the proposal, and that the car could potentially be released in 2027. The news from Hyundai comes just days after Reuters reported that Apple is aiming to begin producing a car as early as 2024. However, it contrasts a Bloomberg report suggesting development work is still at an early stage and it will take Apple at least half a decade to launch an autonomous, electric vehicle.
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Hyundai Motor Says It's In Early Talks With Apple To Develop a Self-Driving Car

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  • An unnamed "Hyundai official" .. we don't know how high up he was .. whether Apple was inquiring about anything, or even what they were asking about.

    • This is old. Hyundai revised their statement (twice) and removed Apple. Some speculate Apple is upset because itâ(TM)s normally secretive talks and plans were exposed by Hyundai.
    • by AmiMoJo ( 196126 )

      It makes sense for Apple. Hyundai has great EV tech, the most efficient drivetrain on the market. It has done well with batteries too, although it doesn't make them. The US models of the Kona and Soul come with a lifetime warranty on the battery.

  • This leak probably 86'd the talks. Pretty sure Apple, which likes to leak on its own terms, wouldn't appreciate this.

    • by tlhIngan ( 30335 )

      This leak probably 86'd the talks. Pretty sure Apple, which likes to leak on its own terms, wouldn't appreciate this.

      Exactly, I think headline should read "Was in early talks".

      It's one of the reasons why Apple doesn't feature nVidia stuff at all.

      And I'm fairly certain that there was a fairly airtight NDA in place between Apple and Hyundai Motors which mean there will be hell to pay all around for the leak.

    • Probably true. OTOH, Apple could have approved this release of information so as to churn the rumor mill.

      Guess we'll know soon, Apple is usually pretty up front when they decide they don't like someone

  • i wonder if hyundai received permission from apple to make that announcement. a number of companies have tried that in the past and ended up former collaborators.

  • Wait until they make car charging cables.
  • Unfortunately, only a handful of people could ever afford them, and nobody could afford to get it fixed.

    • I honestly expect the innovation to be more along the lines of car lifecycle management. Like some kind of leasing 2.0, but with more than just dumping used vehicles on the used car market when the lease expires.

      The whole thing goes back into manufacturing for re-use/refurbishment and then becomes a 'new' car again, with all the environmental benefits, especially the repurposing/reuse of battery packs.

      Owners would have some kind of 7 year contract for a car, but get an essentially new vehicle every 18-24 m

      • Like some kind of leasing 2.0, but with more than just dumping used vehicles on the used car market when the lease expires.

        The whole thing goes back into manufacturing for re-use/refurbishment and then becomes a 'new' car again, with all the environmental benefits, especially the repurposing/reuse of battery packs.

        Owners would have some kind of 7 year contract for a car, but get an essentially new vehicle every 18-24 months.

        You're basically describing Canoo's business model and design - they had a 5-10 year product lifespan with a couple refreshes to keep it feeling new for the customer. They're also a partner to Hyundai so that trio with Apple would be a nice fit for your idea.

      • leasing 2.0 = rent a car ding and dent BS + repair / maintenance must be paid for by renter At dealer only.

  • by greytree ( 7124971 ) on Friday January 08, 2021 @03:13AM (#60910060)

    2 Apple car stories
    2 Bitcoin price stories
    2 Musk richest man stories
    2 Julian Assange extradition blocked stories

    SLASHDOT EDITORS, DO YOUR JOB OR ADMIT YOU ARE NOT GOOD ENOUGH.

  • Tkanks, no. (Score:4, Funny)

    by SharpFang ( 651121 ) on Friday January 08, 2021 @03:41AM (#60910098) Homepage Journal

    I'd like the car to take me where I want to go. Not to 'suggested places' like Apple Store.

    • I'd like the car to take me where I want to go. Not to 'suggested places' like Apple Store.

      Me: Take me to McDonalds.
      Car: I'm sorry, Dave, but I can't do that. Taking you to the health food store.

      Me: Take me to the liquor store.
      Car: I'm sorry, Dave, but I can't do that. Taking you to the yogurt shop.

      Me: Take me to Chipotle.
      Car: I'm sorry, Dave, but I can't do that. Taking you to the sewage treatment plant.

  • Why would one want an Apple car?
    To be in walled garden w.r.t. `apps` one can run on the infotainment thing?
    To be in walled garden w.r.t. where the car will go?
    To be in the dark w.r.t. bugs, features, backdoors, etc?
    • An Apple car wouldn't have any doors, or if it did, they would be glued permanently shut.

      Don't get me started on the charging cables...

    • by DarkOx ( 621550 )

      Your specific politics aside this is I think a real concern. "Take me to the $POLITICIANS rally." - "I am sorry $POLITICIANS has violated our community standards."

  • by fj3k ( 993224 ) on Friday January 08, 2021 @05:35AM (#60910282)
    Hyandai quality, BMW price.
    • by reiscw ( 2427662 )

      I own a Hyundai Ioniq (the hybrid version, not a plug-in or fully electric). It has not had any problems. My brother-in-law has a Sonata also, same deal, no problems (he's had his a while, probably about 10 years). If you search reliability data on the internet, Hyundai seems to be typically middle-of-the-pack. This article [thisismoney.co.uk] (out of the UK) seems to indicate that they may be higher than that.

      Not sure what to believe because there are so many competing reports out there, but I don't think Hyundai warrants

  • talks that are now obviously dead since you had to babble about it, congrats.

    • by cusco ( 717999 )

      Considering the history of destroyed "partners" that Apple has left behind in its wake that's probably a good thing for Hyundai.

  • Apple has always been extremely secret about their future projects. This Hyundai official has just lost his job for having a big mouth and Hyndai along with that will never have any contract with Apple.

Think of it! With VLSI we can pack 100 ENIACs in 1 sq. cm.!

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