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Businesses Social Networks Google The Almighty Buck

AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit's Revenue (adweek.com) 27

Reddit's recent earnings report revealed that AI licensing deals with Google and OpenAI account for about 10% of its $1.3 billion revenue, totaling approximately $130 million. With Google paying $60 million, OpenAI is estimated to be paying Reddit around $70 million annually for content licensing. Adweek reports: "It's a small part of our revenue -- I'll call it 10%. For a business of our size, that's material, because it's valuable revenue," [said the company's COO Jen Wong]. The social platform -- which on Wednesday reported a 71% year-over-year lift in fourth-quarter revenue -- has been "very thoughtful" about the AI developers it chooses to work with, Wong said. To date, the company has inked two content licensing deals: one with Google for a reported $60 million, and one with ChatGPT parent OpenAI.

Reddit has elected to work only with partners who can agree to "specific terms ... that are really important to us." These terms include user privacy protections and conditions regarding "how [Reddit is] represented," Wong said. While licensing agreements with AI firms offer a valuable business opportunity for Reddit, advertising remains the company's core revenue driver. Much of Reddit's $427.7 million Q4 revenues were generated by the ongoing expansion of its advertising business. And its ad revenue as a whole grew 60% YoY, underscoring the platform's growing appeal to brands. [...]

Helping to accelerate ad revenue growth is Reddit's rising traffic. While Reddit's Q4 user growth came in under Wall Street projections, causing shares to dip, its weekly active uniques grew 42% YoY to over 379 million visitors. Average revenue per unique visitor was $4.21 during the quarter, up 23% from the prior year. While Google is "nicely reinforcing" Reddit's growth in traffic, Wong said, she added that the site's logged-in users, which have grown 27% year-over-year, are "the bedrock of our business."

AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit's Revenue

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  • by phantomfive ( 622387 ) on Thursday February 13, 2025 @07:32PM (#65165275) Journal
    I don't know why Google wants their AI to sound like a typical Redditor, but at least they aren't stealing the information.
    • by Rujiel ( 1632063 )
      Well, stealing from who? Reddit's users never technically owned their writings on the site, but they don't stand to benefit from bots being trained up on their scraped content as has probably been happening for years now.
      • You could argue that Reddit is stealing from the users, and that is a valid complaint. However, it is a well known fact by this point, and they steal from their users in a legal way, so there's not a LOT of room for Redditors to complain.

        You post on Reddit, you know what you're going to get.
      • Reddit's users never technically owned their writings on the site

        No. https://redditinc.com/policies... [redditinc.com]

        You retain any ownership rights you have in Your Content, but you grant Reddit the following license to use that Content:

    • This pretty much is Reddit's M.O. for everything from participating in the site to moderating. You put in your time and effort and in return you get fake internet points. Ironically, Slashdot discovered this early on after implementing a karma system, where if you actually show your users a numerical representation of their karma they'll attempt to "whore" more of it (and also will be less likely to post opinions anticipated to be controversial), so the numerical indicator was scrapped. Reddit, of course

      • People will virtue signal just for random kudos from strangers. Maybe a point system magnifies that effect but numeric aren't strictly required to get people to karma whore or the equivalent for whatever site.

        Most ridiculous anecdotal case I've witnessed: went to dinner with my gf and her random female friend I'd never met. Some decent but hardly 5 star French place. Random Female Friend took and posted pics of everything all through dinner and for the hour after was calling out to us as we walked home h

    • Googles AI will insult you repeatedly for asking questions and then shut down your computer.

      • It will only give you the correct answer after it sees another AI give a wrong answer. Otherwise it will just tell you "If you haven't done your research, this isn't the hobby for you!"
    • "I don't know why Google wants their AI to sound like a typical Redditor"

      Just like the real world now, AIs will be either loony racists or hateful wokeists.

      There is no room left for normal, decent people, or AIs.
  • Strange that nobody's buying slashdot comments to train their AI? Can you imagine if they did that? It'd be hilarious.

  • ... We don't have to worry that it will ever appear sane.

There's a whole WORLD in a mud puddle! -- Doug Clifford

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