Palworld, a viral "Pokemon with guns" game, has become Microsoft's biggest third-party launch on Game Pass. According to developer Pocketpair, the game sold 12 million copies on Steam and seven million on Xbox since its January 19 launch. A million of the copies were sold in its first eight hours. Engadget reports: In addition to being the biggest third-party Game Pass launch ever, Palworld had the largest third-party day-one launch on Xbox Cloud Gaming (included with Game Pass Ultimate). The game's highest peak since launch was nearly three million daily active users on Xbox. Microsoft says it was the most-played game on Xbox platforms during that period.

Palworld uses Pokemon-esque characters and themes -- enough to catch the attention of Nintendo's lawyers. It has battles with monsters similar to those in the creature-collecting series, including the ability to capture them inside a sphere after winning. But Palworld also includes biting social commentary and incorporates themes you'd never see in Pokemon -- like labor exploitation. "Don't worry, there are no labor laws for Pals," a game FAQ reads. One of the title's trailers showed a player circling hard-at-work Pals with an assault rifle. "Creating a productive base like this is the secret to living a comfortable life in Palworld," the narration reads.

An anonymous reader shares a report: Microsoft's adoption of Rust continues apace if a posting on the IT titan's careers website is anything to go by. Although headcount at Microsoft might currently be down -- by two percent compared to the previous year -- recruitment persists at the Windows giant. In this case, the company is forming a team of Rustaceans to tackle a platform move away from C#.

The job, a principal software architect for Microsoft 365, has responsibilities that include "guiding technical direction, design and implementation of Rust component libraries, SDKs, and re-implementation of existing global scale C# based services to Rust." According to the post, the job lurks within the Substrate App Platform group, part of the Microsoft 365 Core Platform organization. The Substrate does the heavy lifting behind the scenes for Microsoft's cloud services, making a rewrite into Rust quite a statement of intent. Microsoft said: "We are forming a new team focused on enabling the adoption of the Rust programming language as the foundation to modernizing global scale platform services, and beyond."

An anonymous reader quotes a report from Reuters: Italy's data protection authority has told OpenAI that its artificial intelligence chatbot application ChatGPT breaches data protection rules, the watchdog said on Monday, as it presses ahead with an investigation started last year. The authority, known as Garante, is one of the European Union's most proactive in assessing AI platform compliance with the bloc's data privacy regime. Last year, it banned ChatGPT over alleged breaches of European Union (EU) privacy rules. The service was reactivated after OpenAI addressed issues concerning, amongst other things, the right of users to decline to consent to the use of personal data to train algorithms. At the time, the regulator said it would continue its investigations. It has since concluded that elements indicate one or more potential data privacy violations, it said in a statement without providing further detail. The Garante on Monday said Microsoft-backed OpenAI has 30 days to present defense arguments, adding that its investigation would take into account work done by a European task force comprising national privacy watchdogs.

Todd Bishop reports via GeekWire: A Microsoft AI engineering leader says he discovered vulnerabilities in OpenAI's DALL-E 3 image generator in early December allowing users to bypass safety guardrails to create violent and explicit images, and that the company impeded his previous attempt to bring public attention to the issue. The emergence of explicit deepfake images of Taylor Swift last week "is an example of the type of abuse I was concerned about and the reason why I urged OpenAI to remove DALL-E 3 from public use and reported my concerns to Microsoft," writes Shane Jones, a Microsoft principal software engineering lead, in a letter Tuesday to Washington state's attorney general and Congressional representatives.

404 Media reported last week that the fake explicit images of Swift originated in a "specific Telegram group dedicated to abusive images of women," noting that at least one of the AI tools commonly used by the group is Microsoft Designer, which is based in part on technology from OpenAI's DALL-E 3. "The vulnerabilities in DALL-E 3, and products like Microsoft Designer that use DALL-E 3, makes it easier for people to abuse AI in generating harmful images," Jones writes in the letter to U.S. Sens. Patty Murray and Maria Cantwell, Rep. Adam Smith, and Attorney General Bob Ferguson, which was obtained by GeekWire. He adds, "Microsoft was aware of these vulnerabilities and the potential for abuse."

Jones writes that he discovered the vulnerability independently in early December. He reported the vulnerability to Microsoft, according to the letter, and was instructed to report the issue to OpenAI, the Redmond company's close partner, whose technology powers products including Microsoft Designer. He writes that he did report it to OpenAI. "As I continued to research the risks associated with this specific vulnerability, I became aware of the capacity DALL-E 3 has to generate violent and disturbing harmful images," he writes. "Based on my understanding of how the model was trained, and the security vulnerabilities I discovered, I reached the conclusion that DALL-E 3 posed a public safety risk and should be removed from public use until OpenAI could address the risks associated with this model."

On Dec. 14, he writes, he posted publicly on LinkedIn urging OpenAI's non-profit board to withdraw DALL-E 3 from the market. He informed his Microsoft leadership team of the post, according to the letter, and was quickly contacted by his manager, saying that Microsoft's legal department was demanding that he delete the post immediately, and would follow up with an explanation or justification. He agreed to delete the post on that basis but never heard from Microsoft legal, he writes. "Over the following month, I repeatedly requested an explanation for why I was told to delete my letter," he writes. "I also offered to share information that could assist with fixing the specific vulnerability I had discovered and provide ideas for making AI image generation technology safer. Microsoft's legal department has still not responded or communicated directly with me." "Artificial intelligence is advancing at an unprecedented pace. I understand it will take time for legislation to be enacted to ensure AI public safety," he adds. "At the same time, we need to hold companies accountable for the safety of their products and their responsibility to disclose known risks to the public. Concerned employees, like myself, should not be intimidated into staying silent." The full text of Jones' letter can be read here (PDF).

For the first time, Microsoft's Q2 earnings report includes the impact of the company's $68.7 billion Activision Blizzard acquisition. "While Microsoft isn't breaking out specific numbers, it says that its overall gaming revenue increased by 49 percent, 44 points of which came from the 'net impact' of the Activision deal," reports Engadget. From the report: Microsoft's More Personal Computing division, which includes Xbox, Surface and Windows, was up 19 percent ($16.9 billion) since last year. The company says the Activision deal accounted for 15 points of that increase. It's a huge change for a division that's been severely impacted by dwindling PC sales (which affects Windows licenses and Surfaces) and struggling Xbox consoles. PC device revenues were down 9 percent for the quarter, while Xbox hardware sales were up 3 percent. Xbox content and services revenue is also up 61 percent since last year, 55 points of which comes from Activision. Overall, Microsoft reported revenues of $62 billion, up from $52.7 billion a year earlier. Microsoft's cloud division posted revenue growth of 28%, with its intelligent-cloud revenue up 20% to $25.9 billion. Meanwhile, its productivity and business-processes segment generated $19.2 billion.

Tom Warren, writing for The Verge: Last week, I turned on my PC, installed a Windows update, and rebooted to find Microsoft Edge automatically open with the Chrome tabs I was working on before the update. I don't use Microsoft Edge regularly, and I have Google Chrome set as my default browser. Bleary-eyed at 9AM, it took me a moment to realize that Microsoft Edge had simply taken over where I'd left off in Chrome. I never imported my data into Microsoft Edge, nor did I confirm whether I wanted to import my tabs. But here was Edge automatically opening after a Windows update with all the Chrome tabs I'd been working on. I didn't even realize I was using Edge at first, and I was confused why all my tabs were suddenly logged out.

After the shock wore off, I looked to make sure I hadn't accidentally allowed this behavior. I found a setting in Microsoft Edge that imports data from Google Chrome on each launch. "Always have access to your recent browsing data each time you browse on Microsoft Edge," reads Microsoft's description of the feature in Edge. This setting was disabled, and I had never been asked to turn it on. So I went to install the same Windows update on a laptop, which actually resulted in it failing and my having to do a system restore. Once the system restore was complete, the same thing happened. Edge opened automatically with all of my Chrome tabs. I haven't been able to replicate the behavior on other PCs, but a number of X users replied to my post about this saying they have experienced the same thing in the past.

Benj Edwards reports via Ars Technica: In a move that marks the end of an era, New Mexico State University (NMSU) recently announced the impending closure of its Hobbes OS/2 Archive on April 15, 2024. For over three decades, the archive has been a key resource for users of the IBM OS/2 operating system and its successors, which once competed fiercely with Microsoft Windows. In a statement made to The Register, a representative of NMSU wrote, "We have made the difficult decision to no longer host these files on hobbes.nmsu.edu. Although I am unable to go into specifics, we had to evaluate our priorities and had to make the difficult decision to discontinue the service."

Hobbes is hosted by the Department of Information & Communication Technologies at New Mexico State University in Las Cruces, New Mexico. In the official announcement, the site reads, "After many years of service, hobbes.nmsu.edu will be decommissioned and will no longer be available. As of April 15th, 2024, this site will no longer exist." The earliest record we've found of the Hobbes archive online is this 1992 Walnut Creek CD-ROM collection that gathered up the contents of the archive for offline distribution. At around 32 years old, minimum, that makes Hobbes one of the oldest software archives on the Internet, akin to the University of Michigan's archives and ibiblio at UNC.

An anonymous reader quotes a report from TechCrunch: Mercedes-Benz accidentally exposed a trove of internal data after leaving a private key online that gave "unrestricted access" to the company's source code, according to the security research firm that discovered it. Shubham Mittal, co-founder and chief technology officer of RedHunt Labs, alerted TechCrunch to the exposure and asked for help in disclosing to the car maker. The London-based cybersecurity company said it discovered a Mercedes employee's authentication token in a public GitHub repository during a routine internet scan in January. According to Mittal, this token -- an alternative to using a password for authenticating to GitHub -- could grant anyone full access to Mercedes's GitHub Enterprise Server, thus allowing the download of the company's private source code repositories.

"The GitHub token gave 'unrestricted' and 'unmonitored' access to the entire source code hosted at the internal GitHub Enterprise Server," Mittal explained in a report shared by TechCrunch. "The repositories include a large amount of intellectual property connection strings, cloud access keys, blueprints, design documents, [single sign-on] passwords, API Keys, and other critical internal information." Mittal provided TechCrunch with evidence that the exposed repositories contained Microsoft Azure and Amazon Web Services (AWS) keys, a Postgres database, and Mercedes source code. It's not known if any customer data was contained within the repositories. It's not known if anyone else besides Mittal discovered the exposed key, which was published in late-September 2023. A Mercedes spokesperson confirmed that the company "revoked the respective API token and removed the public repository immediately."

"We can confirm that internal source code was published on a public GitHub repository by human error. The security of our organization, products, and services is one of our top priorities. We will continue to analyze this case according to our normal processes. Depending on this, we implement remedial measures."

Blackstone is betting big on AI, plowing billions into data centers after its $10 billion takeover of QTS last year. The private equity giant is bankrolling the development of massive computing bunkers on hundreds of acres in Phoenix and other key markets to meet exploding demand from tech titans like Microsoft. With AI taking hold, QTS has become North America's top provider of leased data center capacity. But the data crunch has strained power grids. QTS estimates its data centers will tap 6 gigawatts of electricity, equal to the needs of 5 million homes.

An anonymous reader shares a report: Microsoft has introduced more protections to Designer, an AI text-to-image generation tool that people were using to make nonconsensual sexual images of celebrities. Microsoft made the changes after 404 Media reported that the AI-generated nude images of Taylor Swift that went viral last week came from 4chan and a Telegram channel where people were using Designer to make AI-generated images of celebrities.

"We are investigating these reports and are taking appropriate action to address them," a Microsoft spokesperson told us in an email on Friday. "Our Code of Conduct prohibits the use of our tools for the creation of adult or non-consensual intimate content, and any repeated attempts to produce content that goes against our policies may result in loss of access to the service. We have large teams working on the development of guardrails and other safety systems in line with our responsible AI principles, including content filtering, operational monitoring and abuse detection to mitigate misuse of the system and help create a safer environment for users."

"As important as its historically underhanded business dealings were for its success, Microsoft didn't have to cheat to win," argues a new article in the Register.

"The Unix companies were doing a great job of killing themselves off." You see, while there were many attempts to create software development standards for Unix, they were too general to do much good — for example Portable Operating System Interface (POSIX) — or they became mired in the business consortium fights between the Open Systems Foundation and Unix International, which became known as the Unix wars.

While the Unix companies were busy ripping each other to shreds, Microsoft was smiling all the way to the bank. The core problem was that the Unix companies couldn't settle on software standards. Independent Software Vendors (ISV) had to write applications for each Unix platform. Each of these had only a minute desktop market share. It simply made no business sense for programmers to write one version of an application for SCO OpenDesktop (also known as OpenDeathtrap), another for NeXTStep, and still another one for SunOS. Does that sound familiar? That kind of thing is still a problem for the Linux desktop, and it's why I'm a big fan of Linux containerized desktop applications, such as Red Hat's Flatpak and Canonical's Snap.

By the time the two sides finally made peace by joining forces in The Open Group in 1996, it was too late. Unix was crowded out on the conventional desktop, and the workstation became pretty much a Sun Microsystems-only play.
Linux's GPL license created an "enforced" consortia that allowed it to take over, according to the article — and with Linus Torvalds as Linux's single leader, "it avoided the old Unix trap of in-fighting... I've been to many Linux Plumbers meetings. There, I've seen him and the top Linux kernel developers work with each other without any drama. Today's Linux is a group effort... The Linux distributors and developers have learned their Unix history lessons. They've realized that it takes more than open source; it takes open standards and consensus to make a successful desktop operating system.
And the article also points out that one of those early Unix desktops "is still alive, well, and running in about one in four desktops." That operating system, of course, is macOS X, the direct descendent of NeXT's NeXTSTEP. You could argue that macOS, based on the multi-threaded, multi-processing microkernel operating system Mach, BSD Unix, and the open source Darwin, is the most successful of all Unix operating systems.

An anonymous Slashdot reader shared this report from CNBC: The S&P 500 is trading at a record and the Nasdaq is at its highest in two years. Alphabet shares reached a new pinnacle on Thursday, as did Meta and Microsoft, which ran past $3 trillion in market cap.

Don't tell that to the bosses.

While Wall Street cheers on Silicon Valley, tech companies are downsizing at an accelerating clip. So far in January, some 23,670 workers have been laid off from 85 tech companies, according to the website Layoffs.fyi. That's the most since March, when almost 38,000 people in the industry were shown the exits. Activity picked up this week with SAP announcing job changes or layoffs for 8,000 employees and Microsoft cutting 1,900 positions in its gaming division. Additionally, high-valued fintech startup Brex laid off 20% of its staff and eBay slashed 1,000 jobs, or 9% of its full-time workforce... Earlier in the month, Google confirmed that it cut several hundred jobs across the company, and Amazon has eliminated hundreds of positions spanning its Prime Video, MGM Studios, Twitch and Audible divisions. Unity said it's cutting about 25% of its staff, and Discord, which offers a popular messaging service used by gamers, is shedding 17% of its workforce...

Investors lauded the cost-cutting measures that companies put in place last year in response to rising inflation, interest rates hikes, recession concerns and a brutal market downturn in 2022. Even with an improving economic outlook, the thriftiness continues. Layoffs peaked in January of last year, when 277 technology companies cut almost 90,000 jobs, as the tech industry was forced to reckon with the end of a more than decade-long bull market. Most of the rightsizing efforts took place in the first quarter of 2023, and the number of cuts proceeded to decline each month through September, before ticking up toward the end of the year.

One explanation for the January surge as companies budget for the year ahead: They've learned they can do more with less... Nigel Vaz, CEO of consulting firm Publicis Sapient, told CNBC that some companies are probably looking at the boon that Meta and Salesforce got after their hefty cost-cutting measures last year... At the large publicly traded companies, there's an "intense focus" on profitability, margins and cost cutting, said Tim Herbert, chief research officer at CompTIA, which tracks trends across the tech sector.
CNBC emphasizes that layoff numbers are much lower than last year, according to the CEO of the company that owns the tech-recruiting site Dice — and that the layoffs aren't limited to the tech industry. But the article also argues that "AI demand is so great that some tech companies are cutting headcount in parts of the business to invest more heavily in developing AI products." (SAP specifically said its restructuring aimed to boost "focus on key strategic growth areas, in particular Business AI.")

And elsewhere CNBC writes that "As tech firms prioritize investments into artificial intelligence and go on a hiring spree, other segments are likely to see layoffs continue into 2024, according to industry experts."

"Security experts expect many more companies to disclose that they've been hacked by Russian intelligence agents who stole emails from executives," reports the Washington Post, "following disclosures by Microsoft and Hewlett-Packard Enterprise in the past week." Microsoft said late Thursday that it had found more victims and was in the process of notifying them. A spokesperson declined to say how many. But three experts in and out of government said that the attack was deeper and broader than the disclosures to date reveal. Two said that more than 10 companies, and perhaps far more, are expected to come forward...

The Securities and Exchange Commission last year strengthened the rules that require companies to notify their stockholders of computer intrusions that could have a material impact on company results. That helped spur the recent disclosures.
A spokesperson for America's Department of Homeland Security said "at this time we are not aware of impacts to Microsoft customer environments or products," according to the article. (Although the Washington Post adds that "The Microsoft and HPE breaches are especially concerning because so many other companies and agencies rely on them for cloud services, including email.")

The attackers were potentially spying on Microsoft's senior leadership team "for weeks or months," reports the Verge, citing a newly-published analysis by Microsoft: Crucially, the non-production test tenant account that was breached didn't have two-factor authentication enabled. [A cyber-breaching group named Nobelium from Russia's foreign intelligence service] "tailored their password spray attacks to a limited number of accounts, using a low number of attempts to evade detection," says Microsoft. From this attack, the group "leveraged their initial access to identify and compromise a legacy test OAuth application that had elevated access to the Microsoft corporate environment...." This elevated access allowed the group to create more malicious OAuth applications and create accounts to access Microsoft's corporate environment and eventually its Office 365 Exchange Online service that provides access to email inboxes...

Hewlett Packard Enterprise (HPE) revealed earlier this week that the same group of hackers had previously gained access to its "cloud-based email environment." HPE didn't name the provider, but the company did reveal the incident was "likely related" to the "exfiltration of a limited number of [Microsoft] SharePoint files as early as May 2023."

Apple's new rules in the European Union mean browsers like Firefox can finally use their own engines on iOS. Although this may seem like a welcome change, Mozilla spokesperson Damiano DeMonte tells The Verge it's "extremely disappointed" with the way things turned out. From a report: "We are still reviewing the technical details but are extremely disappointed with Apple's proposed plan to restrict the newly-announced BrowserEngineKit to EU-specific apps," DeMonte says. "The effect of this would be to force an independent browser like Firefox to build and maintain two separate browser implementations -- a burden Apple themselves will not have to bear." In iOS 17.4, Apple will no longer force browsers in the EU to use WebKit, the underlying engine that powers Safari. The change opens the door for other popular engines, such as Blink, which is used by Google Chrome and Microsoft Edge, as well as Gecko, the engine used by Firefox. It also means third-party browsers could become fully functional on iOS without any of the limitations that come along with WebKit.

In response to new EU regulations, Apple on Thursday outlined plans to allow iOS developers to distribute apps outside the App Store starting in March, though developers must still submit apps for Apple's review and pay commissions. Now critics say the changes don't go far enough and Apple retains too much control.

Epic Games CEO Tim Sweeney: They are forcing developers to choose between App Store exclusivity and the store terms, which will be illegal under DMA (Digital Markets Act), or accept a new also-illegal anticompetitive scheme rife with new Junk Fees on downloads and new Apple taxes on payments they don't process. 37signals's David Heinemeier Hansson, who is also the creator of Ruby on Rails: Let's start with the extortion regime that'll befell any large developer who might be tempted to try hosting their app in one of these new alternative app stores that the EU forced Apple to allow. And let's take Meta as a good example. Their Instagram app alone is used by over 300 million people in Europe. Let's just say for easy math there's 250 million of those in the EU. In order to distribute Instagram on, say, a new Microsoft iOS App Store, Meta would have to pay Apple $11,277,174 PER MONTH(!!!) as a "Core Technology Fee." That's $135 MILLION DOLLARS per year. Just for the privilege of putting Instagram into a competing store. No fee if they stay in Apple's App Store exclusively.

Holy shakedown, batman! That might be the most blatant extortion attempt ever committed to public policy by any technology company ever. And Meta has many successful apps! WhatsApp is even more popular in Europe than Instagram, so that's another $135M+/year. Then they gotta pay for the Facebook app too. There's the Messenger app. You add a hundred million here and a hundred million there, and suddenly you're talking about real money! Even for a big corporation like Meta, it would be an insane expense to offer all their apps in these new alternative app stores.

Which, of course, is the entire point. Apple doesn't want Meta, or anyone, to actually use these alternative app stores. They want everything to stay exactly as it is, so they can continue with the rake undisturbed. This poison pill is therefore explicitly designed to ensure that no second-party app store ever takes off. Without any of the big apps, there will be no draw, and there'll be no stores. All of the EU's efforts to create competition in the digital markets will be for nothing. And Apple gets to send a clear signal: If you interrupt our tool-booth operation, we'll make you regret it, and we'll make you pay. Don't resist, just let it be. Let's hope the EU doesn't just let it be. Coalition of App Fairness, an industry body that represents over 70 firms including Tinder, Spotify, Proton, Tile, and News Media Europe: "Apple clearly has no intention to comply with the DMA. Apple is introducing new fees on direct downloads and payments they do nothing to process, which violates the law. This plan does not achieve the DMA's goal to increase competition and fairness in the digital market -- it is not fair, reasonable, nor non-discriminatory," said Rick VanMeter, Executive Director of the Coalition for App Fairness.

"Apple's proposal forces developers to choose between two anticompetitive and illegal options. Either stick with the terrible status quo or opt into a new convoluted set of terms that are bad for developers and consumers alike. This is yet another attempt to circumvent regulation, the likes of which we've seen in the United States, the Netherlands and South Korea. Apple's 'plan' is a shameless insult to the European Commission and the millions of European consumers they represent -- it must not stand and should be rejected by the Commission."

The Federal Trade Commission launched an inquiry (non-paywalled link) on Thursday into the multibillion-dollar investments by Microsoft, Amazon and Google in the artificial intelligence start-ups OpenAI and Anthropic, broadening the regulator's efforts to corral the power the tech giants can have over A.I. The New York Times: These deals have allowed the big companies to form deep ties with their smaller rivals while dodging most government scrutiny. Microsoft has invested billions of dollars in OpenAI, the maker of ChatGPT, while Amazon and Google have each committed billions of dollars to Anthropic, another leading A.I. start-up.

Regulators have typically focused on bringing antitrust lawsuits against deals where the tech giants are buying rivals outright or using acquisitions to expand into new businesses, leading to increased prices and other harm, and have not regularly challenged stakes that the companies buy in start-ups. The F.T.C.'s inquiry will examine how these investment deals alter the competitive landscape and could inform any investigations by federal antitrust regulators into whether the deals have broken laws.

The F.T.C. said it would ask Microsoft, OpenAI, Amazon, Google and Anthropic to describe their influence over their partners and how they worked together to make decisions. It also said it would demand that they provide any internal documents that could shed light on the deals and their potential impact on competition.

Microsoft is laying off 1,900 workers -- or around 8% of Microsoft Gaming's 22,000 employees. The majority of layoffs are at Activision Blizzard, though cuts will impact Xbox and ZeniMax employees, too. The memo from Microsoft Gaming chief Phil Spencer: It's been a little over three months since the Activision, Blizzard, and King teams joined Microsoft. As we move forward in 2024, the leadership of Microsoft Gaming and Activision Blizzard is committed to aligning on a strategy and an execution plan with a sustainable cost structure that will support the whole of our growing business. Together, we've set priorities, identified areas of overlap, and ensured that we're all aligned on the best opportunities for growth.

As part of this process, we have made the painful decision to reduce the size of our gaming workforce by approximately 1900 roles out of the 22,000 people on our team. The Gaming Leadership Team and I are committed to navigating this process as thoughtfully as possible. The people who are directly impacted by these reductions have all played an important part in the success of Activision Blizzard, ZeniMax and the Xbox teams, and they should be proud of everything they've accomplished here. We are grateful for all of the creativity, passion and dedication they have brought to our games, our players and our colleagues. We will provide our full support to those who are impacted during the transition, including severance benefits informed by local employment laws. Those whose roles will be impacted will be notified, and we ask that you please treat your departing colleagues with the respect and compassion that is consistent with our values.

Looking ahead, we'll continue to invest in areas that will grow our business and support our strategy of bringing more games to more players around the world. Although this is a difficult moment for our team, I'm as confident as ever in your ability to create and nurture the games, stories and worlds that bring players together.

Apple's longest-running product is an increasingly small part of the company's business. And yet, it's never been more successful. Jason Snell, writing for The Verge: Twenty years ago, on the Mac's 20th anniversary, I asked Steve Jobs if the Mac would still be relevant to Apple in the age of the iPod. He scoffed at the prospect of the Mac not being important: "of course" it would be. Yet, 10 years later, Apple's revenue was increasingly dominated by the iPhone, and the recent success of the new iPad had provided another banner product for the company. When I interviewed Apple exec Phil Schiller for the Mac's 30th anniversary, I found myself asking him about the Mac's relevance, too. He also scoffed: "Our view is, the Mac keeps going forever," he said.

Today marks 40 years since Jobs unveiled the original Macintosh at an event in Cupertino, and it once again feels right to ask what's next for the Mac. Next week, Apple will release financial results that will reinforce that Mac sales are among the best they've been in the product's history. Then, a day later, Apple will release a new device, the Vision Pro, that will join the iPhone, iPad, and Apple Watch in an ever-expanding lineup of which the Mac is only one small part. As the Mac turns 40, it's never been more successful -- or more irrelevant to Apple's bottom line. It's undergone massive changes in the past few years that ensure its survival but also lash it to a hardware design process dominated by the iPhone. Being middle-aged can be complicated.

Mac users -- and I've been one of them for 34 of those 40 years -- have been on the defensive for most of the platform's existence. The original Mac cost $2,495 (equivalent to more than $7,300 today), and it had to compete with Apple's own Apple II series, which was more affordable and wildly successful. The Mac was far from a sure thing, even at Apple: in the years after the Mac was first introduced, Apple released multiple new Apple II models. (One even had a mouse and ran a version of the Mac's Finder file manager.) It took a long time for the Mac to emerge from the Apple II's shadow. And as revolutionary as the Mac's interface was -- it was the first popular personal computer to have a mouse-driven, menu-oriented user interface rather than a simple command line -- it also had to overcome an enormous amount of resistance for being such an outlier. Once Microsoft truly embraced the Mac's interface style with Windows, it took over the world, leaving the Mac with measly market share and diminishing prospects. Further reading:
Apple Shares the Secret of Why the 40-Year-Old Mac Still Rules.
Greg Joswiak on the Mac's Enduring Appeal.
Mac at 40: The Eras Tour.
40 Years Later, the Original Mac is More Amazing Than Ever.
The Birth of the Mac: Rolling Stone's 1984 Feature on Steve Jobs and His Whiz Kids (March 1, 1984).

Nvidia is launching RTX Video HDR in its 551.23 Game Ready driver update, enabling RTX GPU owners to use AI to convert SDR videos to HDR in Microsoft Edge and Chrome. While subtle, it can add color detail to non-HDR YouTube videos when viewed on an HDR monitor. Like Nvidia's prior RTX Video Super Resolution for upscaling and sharpening web videos, the effect is minor but noticeable when toggling on and off.

In response to a new European law intended to limit Apple's control over iPhone apps, Apple plans to allow sideloading with restrictions. Users will be able to download apps outside the App Store for the first time, but Apple will review each app, collect fees from developers, and add other limits, WSJ reported Wednesday. The policies will apply only in Europe and test enforcement of the law. Spotify, Meta, Microsoft and others are preparing new direct download options in anticipation. Apple has defended controlling downloads via the App Store as necessary for iPhone security and quality, but critics call it anticompetitive and say Apple collects unfairly high commissions. Apple's approach aims to maintain oversight despite the law, but its plans could still change.

Further reading: Apple's App Store Rule Changes Draw Sharp Rebuke From Critics.