From customer service to the entertainment industry, businesses in China are paying big bucks for virtual employees. From a report: Tech company Baidu said the number of virtual people projects it's worked on for clients has doubled since last year, with a wide price range of as little as $2,800 to a whopping $14,300 per year. Virtual people are a combination of animation, sound tech and machine learning that create digitized human beings who can sing and even interact on a livestream. While these digital beings have appeared on the fringes of the U.S. internet, they've been popping up more and more in China's cyberspace.

Some buyers of virtual people include financial services companies, local tourism boards and state media, said Li Shiyan, who heads Baidu's virtual people and robotics business. As the tech improves, costs have dropped by about 80% since last year, he said. It costs about 100,000 yuan ($14,300) a year for a three-dimensional virtual person, and 20,000 yuan for a two-dimensional one. Li expects the virtual person industry overall will keep growing by 50% annually through 2025.

China is pushing hard into the development of virtual people. Beijing city announced in August a plan to build up the municipal virtual people industry into one valued at more than 50 billion yuan by 2025. The municipal authorities also called for the development of one or two "leading virtual people businesses" with operating revenue of more than 5 billion yuan each. This fall, central government ministries released a detailed plan for incorporating more virtual reality -- especially in broadcasting, manufacturing and other areas. The country's latest five-year plan revealed last year included a call for more digitalization of the economy, including in virtual and augmented reality.

India set an "incredibly important precedent" by banning TikTok two and a half years ago, FCC Commissioner said, as he projected a similar fate for the Chinese giant Bytedance app in the U.S. From a report: Brendan Carr, Commissioner of the FCC, warned that TikTok "operates as a sophisticated surveillance tool," and told the Indian daily Economic Times that banning the social app is a "natural next step in our efforts to secure communication network."

The senior Republican on the Federal Communications Commission said he is worried that China could use sensitive and non-public data gleaned from TikTok to "blackmail, espionage, foreign influence campaigns and surveillance." He said: "We need to follow India's lead more broadly to weed out other nefarious apps as well," he said. Carr's remarks further illustrates a growing push among U.S. states and lawmakers that are increasingly growing cautious of TikTok, which has amassed over 100 million users in the nation.

Fierce Wireless reports: Verizon is telling customers that if they're still using a 3G CDMA or 4G (non-VoLTE) phone that does not support its newer network technologies, "your line will be suspended without billing and will lose the ability to call, text, or use data."

Verizon is the last of the Big 3 wireless carriers in the U.S. to shut down a 3G network and repurpose the spectrum for newer technology. AT&T was first, shutting its 3G network down in February. T-Mobile's shuttered its 3G network over the summer.... Verizon has been working with customers — both consumers and businesses — since 2016 to ensure customers have "every opportunity" to get a device that uses either 4G or 5G, including direct outreach to customers and even sending some customers updated devices proactively, according to Karen Schulz of Verizon's Global Network & Technology Communications team.

Indeed, the company initially said it was closing its 3G network in 2019. Then they extended it to the end of 2020 and finally, to the end of 2022. In March 2021, Verizon made it clear they were sticking with the 2022 end date and advised customers still accessing the 3G network that they may experience a degradation or complete loss of service.
"Even after that, until the day before their February billing cycle, they'll still be able to use the phones for two things: calling 911 and Verizon customer service," reports the Verge: While 3G will still exist in other countries for quite a few more years, Verizon's deadline is pretty much the end of the line for it here in the US. The tech hasn't gone gentle into that good night; carriers delayed their shutdowns several times, there were tiffs between Dish and T-Mobile, and you can't just turn a network that had been around for years off without things starting to break. (Some notable examples: some connected cars and trucks have been pushed offline, as have parking meters and older Kindles. AT&T's shutdown was even blamed for delays in reporting voting results in Michigan this year.)

Part of the reason carriers are decommissioning their networks is to help build their new ones. As we saw earlier this month, T-Mobile's latest and greatest 5G tech makes use of spectrum that was once part of its 3G network.
The Verge's conclusion? "Spare a thought for the tech that helped build the mobile-first world we live in; even if this ends up being the last time you ever think about it."

Companies like Apple have moved hardware production to places like India and Vietnam, reports the Washington Post. But Facebook "has hit walls, say three people familiar with the discussions, who spoke on the condition of anonymity to describe internal conversations." Until recently, the people said, Meta executives viewed the company's reliance on China to make Oculus virtual reality headsets as a relatively minor concern because the company's core focus was its social media and messaging apps. All that has changed now that Meta has rebranded itself as a hardware company, the people said. Beyond last year's name change from Facebook to Meta, the company has undertaken a broad internal reorganization, launched augmented-reality smart glasses, and is building a connected device that could be worn on a person's wrist. In October, the company introduced Meta Quest Pro, the first in a new line of headsets built for collaboration.

Internal concerns about the hardware push intensified last year, when some executives worried that the anti-China strategy...would hurt its business ambitions and be viewed by the public and regulators as hypocritical, given the company's growing reliance on China for its plans....

Executives also looked, unsuccessfully, for ways to move manufacturing of Oculus to Taiwan. "Meta is building a complicated hardware product. You can't just turn on a dime and make it elsewhere," said one of the executives.... While the original smartwatch plan was abandoned, the company continues to work on a wearable device for the wrist, according to two people familiar with the company's plans. "At present, Meta's consumer electronics hardware is manufactured in China but we are constantly reviewing and exploring supply chain opportunities around the world," spokeswoman Ha Thai said....

Executives are still hoping the hardware-focused rebranding will shift the conversation away from criticism of its social media business, said two of the people. But they are well aware that relying on China for a growing suite of virtual reality headsets, smartwatches and other hardware will invite a new set of political challenges. Companies dependent on China for manufacturing have faced criticism over shipping jobs overseas as well as environmental and labor rights issues, and have had their businesses impacted by trade wars and other political escalations.

"You trade in one set of problems for another," said one of the people.
The article also notes that Meta has quietly funded the nonprofit "American Edge" that "runs online advertising and other campaigns that are critical of China and of TikTok, the Chinese-owned social media app.

"[S]ome Chinese analysts have argued that Meta was resorting to desperate measures because it feared TikTok owner ByteDance's growing dominance in short video."

VentureBeat's lead gaming writer made 10 predictions for 2023. Prediction #8? "Gaming will become more open in 2023." There are many forces at play that will make gaming more open. The web browser is poised for a comeback. Companies are working on ways to get around the restrictions of the app stores by turning to the open web. In the past, this meant bad graphics and limited interactivity. But new standards like glTF and proprietary technologies could enable speedier delivery.

The open web could be succeeded one day by the open metaverse. That won't happen real soon, but enough people are talking about this that the conversation is top of mind at some of the biggest and most important companies in the industry....

Gatekeepers who create platforms still take a 30% cut of royalties. Matthew Ball, author of the bestselling book The Metaverse, has argued that this stands in the way of progress as it weakens the developers who are in the best position to push forward ideas like the metaverse. While the industry isn't going to change overnight, the added awareness to the costs of closed platforms is a catalyst for change.

Epic isn't fighting for this all by itself. The Open Metaverse Standards group has formed to push for better open standards, and USD is making progress as an interoperable 3D file format. Forte and Lamina1 have raised a lot of money and they believe that blockchain technology infrastructure can also improve the openness of sectors such as gaming, enabling players to finally own their stuff.

Overall, more business models and technologies — like Web3 or cloud gaming or subscriptions — will yield more choice for both developers and consumers.

Looking back at 2022's technology, the lead technology writer for the New York Times criticized Meta's $1,500 VR headset and the iPhone's "mostly unnoticeable improvements."

But then he also predicted which new tech could affect you in 2023. Some highlights: - It's very likely that next year you could have a chatbot that acts as a research assistant. Imagine that you are writing a research paper and want to add some historical facts about World War II. You could share a 100-page document with the bot and ask it to sum up the highlights related to a certain aspect of the war. The bot will then read the document and generate a summary for you....

That doesn't mean that we'll see a flood of stand-alone A.I. apps in 2023. It may be more the case that many tools we already use for work will begin building automatic language generation into their apps. Rowan Curran, a technology analyst at the research firm Forrester, said apps like Microsoft Word and Google Sheets could soon embed A.I. tools to streamline people's work flows. - In 2023, the V.R. drumbeat will go on. Apple, which has publicly said it will never use the word "metaverse," is widely expected to release its first headset. Though the company has yet to share details about the product, Apple's chief executive, Tim Cook, has laid out clues, expressing his excitement about using augmented reality to take advantage of digital data in the physical world. "You'll wonder how you lived your life without augmented reality, just like today you wonder: How did people like me grow up without the internet?" Mr. Cook said in September to students in Naples.

He added, however, that the technology was not something that would become profound overnight. Wireless headsets remain bulky and used indoors, which means that the first iteration of Apple's headgear will, similar to many others that preceded it, most likely be used for games. In other words, there will continue to be lots of chatter about the metaverse and virtual (augmented, mixed, whatever-you-want-to-call-dorky-looking) goggles in 2023, but it most likely still won't be the year that these headsets become widely popular, said Carolina Milanesi, a consumer tech analyst for the research firm Creative Strategies. "From a consumer perspective, it's still very uncertain what you're spending your thousand bucks on when you're buying a headset," she said. "Do I have to do a meeting with V.R.? With or without legs, it's not a necessity."

Computer programmer Zeynep Tufekci now writes about the impact of technology on society. In an opinion piece for the New York Times, Tufekci writes on "the shameful open secret" that earlier this week led Southwest airlines to suddenly cancel 5,400 flights in less than 48 hours. "The recent meltdown was avoidable, but it would have cost them."

Long-time Slashdot reader theodp writes that the piece "takes a crack at explaining 'technical debt' to the masses." Tufekci writes: Computers become increasingly capable and powerful by the year and new hardware is often the most visible cue for technological progress. However, even with the shiniest hardware, the software that plays a critical role inside many systems is too often antiquated, and in some cases decades old. This failing appears to be a key factor in why Southwest Airlines couldn't return to business as usual the way other airlines did after last week's major winter storm. More than 15,000 of its flights were canceled starting on Dec. 22, including more than 2,300 canceled this past Thursday — almost a week after the storm had passed.

It's been an open secret within Southwest for some time, and a shameful one, that the company desperately needed to modernize its scheduling systems. Software shortcomings had contributed to previous, smaller-scale meltdowns, and Southwest unions had repeatedly warned about it. Without more government regulation and oversight, and greater accountability, we may see more fiascos like this one, which most likely stranded hundreds of thousands of Southwest passengers — perhaps more than a million — over Christmas week.

And not just for a single company, as the problem is widespread across many industries.
"The reason we made it through Y2K intact is that we didn't ignore the problem," the piece argues. But in comparison, it points out, Southwest had already experienced another cancellation crisis in October of 2021 (while the president of the pilots' union "pointed out that the antiquated crew-scheduling technology was leading to cascading disruptions.") "In March, in its open letter to the company, the union even placed updating the creaking scheduling technology above its demands for increased pay."

Speaking about this week's outage, a Southwest spokesman concedes that "We had available crews and aircraft, but our technology struggled to align our resources due to the magnitude and scale of the disruptions."

But Tufekci concludes that "Ultimately, the problem is that we haven't built a regulatory environment where companies have incentives to address technical debt, rather than passing the burden on to customers, employees or the next management.... For airlines, it might mean holding them responsible for the problems their miserly approach causes to the flying public."

We're buying more things online, the Washington Post notes. But how we buy may be changing too: For the first time in years, Google and Meta have grabbed less than half of the digital marketing money spent in the United States in 2022. Amazon, which took more than 11 percent of all digital ads purchased, was the biggest reason Google and Meta lost ground as advertising powerhouses, according to the research firm Insider Intelligence.

In part because of Amazon's success with paid product promotions, Walmart, Target, the grocery delivery company Instacart, drugstore chain Walgreens and other retailers are also putting a higher priority on tailoring commercials to influence what you buy, advertising specialists said. Another reason these ads are spreading is that retailers' knowledge of what you buy is valuable, especially now that there are more limitations on how internet powers such as Facebook can follow everything you do to target you with ads.

Like Google and Facebook, stores are trying to use as much information as they can find about you to steer your choices. One difference from Google and Facebook is that retailers like Amazon and Walmart make money from influencing what you buy and from selling you the product.

The thing is ... these ads seem to work on you. And that's why paid product persuasion is likely here to stay.

Google has agreed to pay $9.5 million to settle a lawsuit brought by Washington DC Attorney General Karl Racine, who accused the company earlier this year of "deceiving users and invading their privacy." From a report: Google has also agreed to change some of its practices, primarily concerning how it informs users about collecting, storing and using their location data. "Google leads consumers to believe that consumers are in control of whether Google collects and retains information about their location and how that information is used," the complaint, which Racine filed in January, read. "In reality, consumers who use Google products cannot prevent Google from collecting, storing and profiting from their location." Racine's office also accused Google of employing "dark patterns," which are design choices intended to deceive users into carrying out actions that don't benefit them. Specifically, the AG's office claimed that Google repeatedly prompted users to switch in location tracking in certain apps and informed them that certain features wouldn't work properly if location tracking wasn't on. Racine and his team found that location data wasn't even needed for the app in question. They asserted that Google made it "impossible for users to opt out of having their location tracked."

The time has come: Dark Sky, the (mostly) beloved weather app for iOS is going to stop working on January 1st, according to in-app warnings. From a report: The sunsetting has been in the forecast for a while -- Apple announced it was planning on shutting down the service last year after acquiring it in 2020, and it removed Dark Sky from the App Store a few months ago, according to 9to5Mac. But if you've been putting off finding a new weather app, now's the time to finally get around to it. As for what alternatives iPhone users have available (the Android app was axed in 2020), perhaps the most obvious is Apple's own built-in Weather app. The company even has a support document titled "How Dark Sky users can use the Apple Weather app," which talks about how features from the former have been added to the later. Further reading: The World's Best Terrible Weather App.

Windows Central reports: The Surface Earbuds are a weird product in Microsoft's line of Surface devices. Now over two years old, and still available to buy at a close to launch price of $160, the Surface Earbuds might be the worst "Surface" branded device you can buy brand new right now. They launched at a time when the wireless earbuds space was heating up and offered less than the competition while charging more. Are they the best in audio quality? Definitely not. Are they the best designed? Most would argue that they aren't. Are they the most comfortable? That depends, but I know a lot of people claim they don't properly fit in their ears. Do they support wireless charging? Nope. Is the case premium? Mine scratches easily and the lid feels flimsy. Nothing about the product screams $160 premium earbuds.

[...] My sources have said that Microsoft was working on a successor to the Surface Earbuds, codenamed Ella, that was supposed to launch before the end of this year. We're now at the end of the year and that never happened. I hope they've simply been delayed and not canceled, though I wouldn't be surprised if they have. Microsoft's abandonment of the first Surface Earbuds should be a huge red flag for any potential buyers of a second-generation pair. Why should anyone buy them if Microsoft is going to abandon them the second they hit the market? This product segment is competitive, and there are many other brands that will commit to supporting their own wireless earbuds for longer.

An anonymous reader shares a report: CES 2023 is now just days away, and there's already a standout category that we're particularly excited about: 240Hz OLED gaming monitors. Generally speaking, OLED panels can achieve better picture quality and a faster response time than their LED or IPS equivalents but have historically lacked the ability to match them in providing high-refresh rates. There have been some exceptions -- such as the Alienware AW3423DW, a QD-OLED running at 175Hz -- but now, OLED gaming displays have finally achieved the optimal 240Hz refresh rate prized by gamers who specialize in eSports and FPS titles. There are several 240Hz OLED displays (that we're aware of) being showcased at the CES 2023 conference. One of the more innovative offerings is the Corsair Xeneon Flex, a 45-inch OLED with a customizable curvature and a $1,999 price tag. By squeezing the screen together, you can switch between flat and 800R curved display modes, making it ideal for both work and play.

British businesses have complained about the tactics used by Sage, the UK's largest listed tech company, to push them into accepting more expensive subscription services or have access to their existing accounting software packages switched off. From a report: Small companies across the UK rely on the FTSE 100 company's Sage50 software for book-keeping, sending invoices, processing orders and helping with tax payments. But in recent months, Sage has pushed customers who had been sold single-payment, long-term licences to the software on to monthly subscriptions that work out to be more expensive over the long run, by saying they would turn off their licences on security grounds, despite having no specific grounds to do so in their terms and conditions.

"It's a pitload of crap," said Kate Barton, owner of model train company Reeves 2000, who last upgraded her so-called perpetual package in January 2019 for a licence she expected to last 15 years. Barton now faces monthly payments of $187 on a subscription model. "This is a bigger picture of the way things are going, where we're forced on to a subscription for everything," she said. "It's quite frightening." Under the direction of chief executive Steve Hare, Sage's focus on subscription software forms part of a plan to achieve more regular recurring revenues, which would make it less vulnerable to the income shocks that can occur from an overreliance on new customers making one-off purchases.

Demand for graphics cards significantly increased during the pandemic as some people spent more time at home playing games, whereas others tried to mine Ethereum to get some cash. But it looks like now that the world has re-opened and Ethereum mining on GPUs is dead, demand for desktop discrete GPUs has dropped dramatically. From a report: In fact, shipments of discrete graphics cards hit a ~20-year low in Q3 2022, according to data from Jon Peddie Research. The industry shipped around 6.9 million standalone graphics boards for desktop PCs -- including the best graphics cards for gaming -- and a similar number of discrete GPUs for notebooks in the third quarter.

In total, AMD, Intel, and Nvidia shipped around 14 million standalone graphics processors for desktops and laptops, down 42% year-over-year based on data from JPR. Meanwhile, shipments of integrated GPUs totaled around 61.5 million units in Q3 2022. In fact, 6.9 million desktop discrete add-in-boards (AIBs) is the lowest number of graphics cards shipped since at least Q3 2005 and, keeping in mind sales of standalone AIBs were strong in the early 2000s as integrated GPUs were not good enough back then, it is safe to say that in Q3 2022 shipments of desktop graphics boards hit at least a 20-year low.

Chinese police can set up "alarms" for various protest activities using a software platform provided by Hikvision, a major Chinese camera and surveillance manufacturer, the Guardian has learned. From the report: Descriptions of protest activity listed among the "alarms" include "gathering crowds to disrupt order in public places," "unlawful assembly, procession, demonstration" and threats to "petition." These activities are listed alongside offenses such as "gambling" or disruptive events such as "fire hazard" in technical documents available on Hikvision's website and flagged to the Guardian by surveillance research firm IPVM, or Internet Protocol Video Market. The company's website also included alarms for "religion" and "Falun Gong" -- a spiritual movement banned in China and categorized as a cult by the government -- until IPVM contacted the company.

The findings come a month after mass protests against the country's zero-Covid policies erupted across China. Though the demonstrations resulted in the government easing restrictions, many protesters later received calls from police. The US government has long had its sights set on Hikvision. The company was placed on a commerce department blacklist that restricts the use of federal funds to purchase equipment manufactured by the firm as well as US exports to the surveillance firm for its complicity in human rights violations associated with China's mass incarceration of Uyghurs and other ethnic minorities. In November, the Federal Communications Commission also introduced new rules that prohibited imports and sales of future Hikvision communications equipment in the US.

Google has announced that it's adding a red "suspected spam caller" warning to Google Voice calls if it doesn't think they're legitimate. From a report: In a post on Thursday, the company says it's identifying spam "using the same advanced artificial intelligence" system as it does with its traditional phone app for Android. If the spam label appears, you'll also have the option of confirming that a call was spam -- in which case any future calls will be sent straight to your voicemail -- or clarifying that it wasn't, which will get rid of the label for future calls.

Google Voice has had the ability to automatically filter calls identified as spam to voicemail for years, and has also allowed you to screen calls before actually picking them up, but those options may not have been great if you're the type of person who gets a lot of important calls from unknown numbers. Google does say that you'll have to turn off the Filter Spam feature by going to Settings > Security > Filter spam if you want the automatic spam labeling.

An anonymous reader quotes a report from KOMO: Ermenildo Castro, 28, of Tacoma, allegedly told detectives that he was inspired by the 90's movie "Office Space" when he devised a plan to divert customer fees from his employer, Zulily.com, into his own bank accounts. According to court documents, Castro wrote software code that manipulated the online retailer's checkout page to send the shipping fees into his own account. The charges allege Castro netted $260,000 in stolen shipping fees. Seattle police detectives said Castro also used his position as a software engineer to manipulate prices on Zulily to purchase approximately $41,000 in merchandise for 'pennies on the dollar'.

According to police, the company's cybersecurity staff found a document on Castro's laptop titled 'OfficeSpace project', which outlined Castro's scheme to 'cleanup evidence' by manipulating audit logs and disabling alarm logging. The theft began in February and by March the company had identified discrepancies in the shipping fees being charged to customers, an SPD report states. Castro was part of the team assigned to investigate the discrepancies in shipping fees, according to the report. Zulily investigators eventually caught on to Castro's scheme and went to his house in Tacoma where they found boxes of merchandise piled up outside the front door and driveway, the report states. In total, Zulily's team said Castro had sent over 1,000 items sent to his house. Seattle police detectives wrote a narrative explaining how Castro's alleged scheme related to the movie "Office Space," including the plot outline on IMDB.com.

"In the Initech office, the insecure Peter Gibbons hates his job. His best friends are two software engineers Michael Bolton and Samir Nagheenanajar, that also hate Initech. When he discovers that Michael and Samir will be downsized, they decide to plant a virus in the banking system to embezzle fraction of cents on each financial operation into Peter's account. However[,] Michael commits a mistake in the software on the decimal place and they siphon off over $300,000. The desperate trio tries to fix the problem, return the money and avoid going to prison."

A new beta version of the Google-owned app, as reported by Israeli tech news site Geektime, can alert users about roads that have statistically high crash occurrences based on Waze community data. The Verge reports: While using this new beta version of Waze, nearby roads deemed to be high-risk are colored red on the map. Although, Geektime points out that it may not do this for roads that the user often travels on. The feature also only pushes just one pop-up notification about the dangerous roads around the driver, perhaps in an effort to keep precaution from turning into anxiety.

If you're in the country and have access to the beta release, you'll get a pop-up that states: "using reports from drivers and your route, you may see alerts for 'History of crashes' on some roads." While the feature is only in beta, it's likely to release to the general public soon. But if you would rather not have Waze paint the roads red when it comes out, the feature can be turned off with a toggle located under the app's settings section designated for alerts.

Tesla Model Y became the best-selling car in all of Europe in November. It's for the second time, and not just for electric vehicles, but all cars. Electrek reports: According to data from Automotive News Europe, Tesla delivered nearly 20,000 Model Y vehicles in Europe last month: "Tesla sold 19,144 units of the premium midsize SUV, a gain of more than 260 percent on the same month last year. It was a big rebound for the electric model after it fell out of the top 50 in October, just one month after finishing as Europe's overall top-seller."

December is expected to be an even bigger month based on early data coming in. For example, Tesla has already delivered 5,000 Model Y vehicles in Norway alone in December. The Model Y's rise in popularity in Europe coincides with Tesla ramping-up Model Y production at Gigafactory Berlin. The automaker recently confirmed that the factory is now producing 3,000 Model Y vehicles per week. All those vehicles are for the European market, and Tesla also ships cars from Gigafactory Shanghai to Europe.

So long, "total addressable market." Farewell, "flywheel effect." Silicon Valley has a new buzzword. As the cost of signing up new customers rises, "lifetime value" is set to become must-use jargon for technology executives, investors and analysts in 2023. Reuters reports: Companies like Uber, DoorDash and Spotify want shareholders to know they can squeeze more revenue out of users than it costs to recruit them. As with previously popular jargon, though, the idea can quickly get garbled. The concept of lifetime value is not new, but a common definition remains elusive. The venture capitalist Bill Gurley defines it as "the net present value of the profit stream of a customer." Hollywood uses it to estimate the cumulative income from streaming movie titles, after deducting the cost of making the film.

It's catching on in the tech world. Uber boss Dara Khosrowshahi and his team invoked (PDF) the term seven times during the ride-hailing firm's investor day. At a similar event in June executives from music streaming service Spotify mentioned (PDF) it 14 times, with another 47 references to the abbreviation LTV. Earnings transcripts for 4,800 U.S.-listed companies analyzed by Bedrock AI show executives and analysts mentioned "lifetime value" over 500 times between October and mid-December, up from just 47 times in three months to March 2019.

The problem is that everyone seems to have a different definition of lifetime value. Food delivery firm DoorDash looks at it as a metric to measure "customer retention, order frequency, and gross profit per order" over a fixed payback period. Uber and its Southeast Asian peer Grab treat it as the ability to bring in one customer and then cross-sell different services at a lower cost. The $49 billion e-commerce firm Shopify defines lifetime value as the total amount of money a customer is expected to spend with the business over the course of an "average business relationship." But lifetime value isn't a silver bullet, as Gurley noted a decade ago. As capital becomes more scarce, generating free cash flow remains the most important target. As with previous buzzwords, investors may find that references to lifetime value do more to confound than clarify.